Worldwide Cloud Computing Market Shares, Strategies, and Forecasts, 2009 to Cloud Makes Computing Easier. Picture by Susie Eustis

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1 Worldwide Cloud Computing Market Shares, Strategies, and Forecasts, 2009 to 2015 Cloud Makes Computing Easier Picture by Susie Eustis MOUNTAINS OF OPPORTUNITY WinterGreen Research, Inc. Lexington, Massachusetts

2 CHECK OUT THESE KEY TOPICS CLOUD COMPUTING GOOGLE GOOGLE APPENGINE AMAZON WEB SERVICES RACKSPACEBUSINESS PROCESS MANAGEMENT BPM BAM BPMS Cloud Technology Blogging Web 2.0 Design Patterns Wiki-Style Collaboration Social Networking Business Process Management Web Assets WEB SERVICES SOA VIRTUALIZATION SERVER HOSTING CENTERS WEB PROPERTIES Business Intelligence Business Mode Business Process Cloud computing Interoperability Cloudforce Collaboration Mashups Slesforce.com Web services Web Analytics / Frameworks

3 OPPORTUNITY ABOUNDS WinterGreen Research, Inc. Lexington, Massachusetts Worldwide Cloud Computing Market Shares, Market Strategies, and Market Forecasts, LEXINGTON, Massachusetts (July 24, 2009) WinterGreen Research announces that it has a new study on Worldwide Cloud Computing. The 2009 study has 712 pages, 211 Tables and Figures. Worldwide markets are poised to achieve significant growth as search engines use efficient automated process to drive new advertising and communications capabilities. Applications can be built without programming. The cost of the study is $3,400 for a single copy, $6,800 for a web site posting. Systems are poised for significant growth as Web based applications are used to implement automated process. A cloud computing system has many aspects related to a range of industries moving to leverage the Internet as a channel. The information available on the cloud is anticipated to increase substantially by The markets are anticipated to expand to provide broader reach of information and productivity improvements for the enterprise. Worldwide cloud computing is poised to achieve significant growth as enterprise software offered by vendors provides competitive advantage to users because the cost of improving search engine functionality is spread across the broad base of users. The markets are expanding in response to the need to provide core productivity improvements for personal and business innovation. People get better computing services paid for by advertising because 3 billion users is a very attractive audience. A move towards cloud computing signals a fundamental shift in how information is handled. The prospect of digitizing much of the world s information and making it searchable poses the prospect of a quantum increase in the quantity of information available; an increase by a factor of 1,000. At the most basic level, cloud computing on this scale contemplated represents utility computing.

4 Google has long envisioned and prepared for this change in the scale of the quantity of information to be managed. For clouds to reach their potential, they need to be as easy to program as it is to navigate the Web. This new programming paradyne opens up growing markets for cloud search and software tools. Google and a host of other companies offer application development without programming capabilities to users. Typically, Google likes to start with free. Power users bear some of the costs. Google is perhaps reaching the limits of the current hardware architecture with a need to rethink the energy and server configurations. The mainframe can operate at 10 times savings over distributed systems in most cases and represents a replacement cloud based hardware configuration that is more efficient because of its shared workload capabilities. This is significant on the scale of cloud computing that Google contemplates. Developers can operate an application-testing infrastructure in the cloud. This is saving time and money compared to traditional test scenarios. Testing more extensively and enabling faster handoff from development to operations is achieved. Users get a transparent view of application performance, reliability and scalability. Extensive testing can be done before going into production. Users can test multiple architectures, variables, components, and configurations easily and independently. To proceed to deploy in the cloud, developers can push the debugged test environment live in a few simple steps. Cloud computing is being expressed as search engine software and Software as a service (SaaS). ERP, CRM and e-commerce companies participate in the market. Application development is being used in cloud computing to permit changes to code, using a syntax in place of a programming language, making systems more flexible. Automated process that is rigid is not supportive of competitive advantage. SOA Web services are being used in cloud computing systems to permit flexible response to changing market conditions. Virtualization is another aspect of cloud computing driving markets. Salesforce.com with 78% market share and NetSuite with 13% share are the providers of CRM cloud based computing. CRM software as a service cloud computing is implemented by saleforce.com in the context of providing application development so that systems are flexible and customers can have customized code.

5 Real time analysis of information is being used to position companies to achieve competitive advantage. Cloud computing is a central aspect of the BPM initiative, providing up to date information in a usable format. Companies are implementing BPM solutions in the context of cloud computing that provides syntax to business users. BPM, linking, calculation, SOA API integration, and Web page launch syntax are used in a model driven architecture at the line of business to develop applications in the cloud. The engine comes from a central code base that is worked on all year long by IT and shared with users via syntax. The syntax is available online. SOA components are used as part of the applications syntax. In this way, business analysts have access to BPM models that run without coding. Scalability and enterprise wide solution sets are achieving significant competitive advantage and improvements in productivity. Response to competition means adjusting unique enterprise resources to address opportunities and respond to change in markets. Needs and demands are integral to an integration infrastructure systems implementation. According to Susan Eustis, lead author of the study, innovation drives cloud computing market growth in every industry, and innovation depends on implementation of automated business process in every instance. Google, Yahoo, Salesforce.com, IBM, Hewlett Packard, Oracle, and Microsoft are among cloud computing market leaders. Cloud computing represents a way to give small and mid size business a market presence similar to that of a globally integrated enterprise. IBM is able to leverage its SOA market dominance to support innovation, providing software that supports flexible response to changing market conditions. SOA reaches into every industry and every segment of the economy via cloud computing. SOA drives innovation for the very large enterprises. Mid range size companies and very small organizations are adopting technologies similar to what the enterprise use, creating automated process to replace manual process. Cloud computing markets at $36 billion in 2008 are expected to reach $160.2 billion by Advertising drives cloud computing. The markets are comprised of search engines, communications technology, application development without programming, and CRN automation of process.

6 Companies Profiled Market Leaders Google Yahoo! IBM Oracle / Sun Amazon Hewlett Packard (HP) Oracle / Sun Progress Software Salesforce.com ebay Microsoft Corporation NetSuite Market Participants Selected Cloud Computing Company Profiles IBM EMC 3Tera Adobe AT&T Cisco CloudRamp CloudWorks Dell Skype CloudScale Networks ebay PayPal Enomaly Eucalyptus Fujitsu Red Hat JBoss Research In Motion (RIM) SAP CRM Serve Path / Go Grid RackSpace RightScale Trend Micro Zeus Technology, Ltd.

7 Cloud Computing Market Shares, Strategies, and Forecasts, REPORT METHODOLOGY THIS IS THE 411TH REPORT IN A SERIES OF MARKET RESEARCH REPORTS THAT PROVIDE FORECASTS IN COMMUNICATIONS, TELECOMMUNICATIONS, THE INTERNET, COMPUTER, SOFTWARE, TELEPHONE EQUIPMENT, HEALTH EQUIPMENT, AND ENERGY. THE PROJECT LEADERS TAKE DIRECT RESPONSIBILITY FOR WRITING AND PREPARING EACH REPORT. THEY HAVE SIGNIFICANT EXPERIENCE PREPARING INDUSTRY STUDIES. FORECASTS ARE BASED ON PRIMARY RESEARCH AND PROPRIETARY DATA BASES. FORECASTS REFLECT ANALYSIS OF THE MARKET TRENDS IN THE SEGMENT AND RELATED SEGMENTS. UNIT AND DOLLAR SHIPMENTS ARE ANALYZED THROUGH CONSIDERATION OF DOLLAR VOLUME OF EACH MARKET PARTICIPANT IN THE SEGMENT. INSTALLED BASE ANALYSIS AND UNIT ANALYSIS IS BASED ON INTERVIEWS AND AN INFORMATION SEARCH. MARKET SHARE ANALYSIS INCLUDES CONVERSATIONS WITH KEY CUSTOMERS OF PRODUCTS, INDUSTRY SEGMENT LEADERS, MARKETING DIRECTORS, DISTRIBUTORS, LEADING MARKET PARTICIPANTS, OPINION LEADERS, AND COMPANIES SEEKING TO DEVELOP MEASURABLE MARKET SHARE. OVER 200 IN DEPTH INTERVIEWS ARE CONDUCTED FOR EACH REPORT WITH A BROAD RANGE OF KEY PARTICIPANTS AND INDUSTRY LEADERS IN THE MARKET SEGMENT. WE ESTABLISH ACCURATE MARKET FORECASTS BASED ON ECONOMIC AND MARKET CONDITIONS AS A BASE. USE INPUT/OUTPUT RATIOS, FLOW CHARTS, AND OTHER ECONOMIC METHODS TO QUANTIFY DATA. USE IN HOUSE ANALYSTS WHO MEET STRINGENT QUALITY STANDARDS. INTERVIEWING KEY INDUSTRY PARTICIPANTS, EXPERTS AND END USERS IS A CENTRAL PART OF THE STUDY. OUR RESEARCH INCLUDES ACCESS TO LARGE PROPRIETARY DATABASES. LITERATURE SEARCH INCLUDES ANALYSIS OF TRADE PUBLICATIONS, GOVERNMENT REPORTS, AND CORPORATE LITERATURE. FINDINGS AND CONCLUSIONS OF THIS REPORT ARE BASED ON INFORMATION GATHERED FROM INDUSTRY SOURCES, INCLUDING MANUFACTURERS, DISTRIBUTORS, PARTNERS, OPINION LEADERS, AND USERS. INTERVIEW DATA WAS COMBINED WITH INFORMATION GATHERED THROUGH AN EXTENSIVE REVIEW OF INTERNET AND PRINTED SOURCES SUCH AS TRADE PUBLICATIONS, TRADE ASSOCIATIONS, COMPANY LITERATURE, AND ONLINE DATABASES. THE PROJECTIONS CONTAINED IN THIS REPORT ARE CHECKED FROM TOP DOWN AND BOTTOM UP ANALYSIS TO BE SURE THERE IS CONGRUENCE FROM THAT PERSPECTIVE. THE BASE YEAR FOR ANALYSIS AND PROJECTION IS WITH 2008 AND SEVERAL YEARS PRIOR TO THAT AS A BASELINE, MARKET PROJECTIONS WERE DEVELOPED FOR 2009 THROUGH THESE PROJECTIONS ARE BASED ON A COMBINATION OF A CONSENSUS AMONG THE PRIMARY CONTACTS COMBINED WITH UNDERSTANDING OF THE KEY MARKET DRIVERS AND THEIR IMPACT FROM A HISTORICAL AND ANALYTICAL PERSPECTIVE. THE ANALYTICAL METHODOLOGIES USED TO GENERATE THE MARKET ESTIMATES ARE BASED ON PENETRATION ANALYSES, SIMILAR MARKET ANALYSES, AND DELTA CALCULATIONS TO SUPPLEMENT INDEPENDENT AND DEPENDENT VARIABLE ANALYSIS. YOU MUST HAVE THIS STUDY

8 Worldwide Cloud Computing Market Opportunities, Strategies, and Forecasts, 2009 to 2015 Table of Contents CLOUD COMPUTING EXECUTIVE SUMMARY CLOUD COMPUTING EXECUTIVE SUMMARY Cloud Computing Cloud Computing Market Shares Cloud Computing Market Leaders Search Engine Based Cloud Computing Market Shares Google 8 Saleforce.com ES-9 Net Suite SuiteCloud Connect for Salesforce.com Microsoft.NET SQL Services IBM ES-11 Cloud Computing Market Forecasts Amazon CloudFront Networks Of Computers Research Clouds ES-1 ES-1 ES-4 ES-5 ES-6 ES-9 ES-10 ES-12 ES-14 ES-15 ES-16 CLOUD COMPUTING MARKET DEFINITION AND MARKET DYNAMICS 1. CLOUD COMPUTING MARKET DESCRIPTION AND MARKET DYNAMICS Cloud Computing Permits User Web Services Access Cloud Computing Aspects Web 2.0 Internet Scale Mainstream Applications Design Patterns Data Driven Cloud Computing Network Effects Collaboration Social Networking Heuristics Wiki-Style Collaborative Editing Core Competencies of Web Social Networking Applications Cloud Computing Impact On Business Cloud Computing Corporate Communications Blogging Architecture of Participation Permalink Functionality Web 2.0 Driven By Data Control Over The Database Web 2.0 Advertising Business Google's Lightweight Programming Model Has Led To The Creation Of Numerous Value-Added Services Scientific Collaboration Using Web

9 1.9.1 OpenWetWare Project At MIT 1-31 CLOUD COMPUTING MARKET SHARES AND MARKET FORECASTS 2. CLOUD COMPUTING MARKET SHARES AND MARKET FORECASTS Cloud Computing Cloud Computing Market Shares Cloud Computing Market Leaders Search Engine Based Cloud Computing Market Shares Google Yahoo! CRM Software as a Service Cloud Computing Market Shares Saleforce.com Customization Saleforce.com Net Suite SuiteCloud Connect for Salesforce.com Application Development Cloud Computing Market Shares Microsoft.NET SQL Services IBM Saleforce.com Force.com Point and Click Configuration Amazon CloudFront Hewlett Packard Cisco Cloud Computing Cisco RightScale ServerTemplates Enomaly ebay Cloud Computing Oracle Cloud Computing Center Telecom Services and Other Cloud Computing Providers SOA Component Services Market Shares Cloud Computing Market Forecasts Search Engine Cloud Computing Market Forecasts CRM Cloud Computing Market Forecasts Application Development Cloud Computing Market Forecasts Cloud Computing Buzz Instrumented Digital Devices Virtualization Mainframe Virtual Cloud COmuting Cloud Computing Positioning Cloud Computing Energy Costs Cloud Pricing Cloudworks Cloud Computing Pricing Hosting and Storage Pricing CloudWorks Hosted Exchange SOA APIs Building a Robust Data Sensor Network Integration Layer SOA Infrastructure Market Driving Forces Building a Robust Data Integration Layer SOA Market Segment SOA Market Driving Forces SOA Market Shares Search Inside An Enterprise Cloud Computing Regional Market Segments Google Regional Market Participation 2-67

10 CLOUD COMPUTING PRODUCT DESCRIPTION 3. CLOUD COMPUTING PRODUCT DESCRIPTION Networks Of Computers Research Clouds Google Cloud Computing Google Move Toward Clouds Signals A Fundamental Computer Architecture Shift Google Programming in the Cloud Google App Engine / Google Application Engine Google Building Open Source Operating System Google as Web OS Google MapReduce Cloud Computing IBM-Google Cloud Joint Computing Initiative Google App Engine Google University of Washington Google Education Project IBM and Google Energy Cloud Computing Costs IBM Cloud Computing IBM Cloud Portfolio Permits Customers To Redefine The Rules IBM DB2 Technology Sandbox IBM Public and Private Cloud Computing Initiatives IBM CloudBurst IBM Smart Business Test Cloud IBM Smart Business Services IBM Smart Business Desktop Cloud Smart Business Development and Test on the IBM Cloud IBM Cloud Value IBM CloudBurst and a Smarter Planet IBM CloudBurst IBM Strategy To Capture The Cloud Computing Opportunity IBM Cloud Services IBM Rational AppScan OnDemand Rational Cloud Computing Requirements Driven Development IBM Telelogic Focal Point IBM Cloud Services Resources for ISVs IBM Cloud Computing Framework Microsoft Cloud Computing Microsoft Azure Services Microsoft Windows Azure Microsoft SQL Services Microsoft Scalable & Multicore Computing Cisco Cloud Computing Cisco Virtualization Cisco Cloud Computing Balances Innovation With Operational Excellence Cisco Participation In Highly-Virtualized Environments Saleforce.com Customization Saleforce.com Force.com Point and Click Configuration Saleforce.com Force.com Builder Application Customization Saleforce.com Force.com Helps Users Work Smarter 3-65

11 3.6.4 Saleforce.com Force.com Customizations Saleforce.com Force.com Code On Demand Saleforce.com Force.com Power To Innovate In The Cloud Saleforce.com Force.com Point. Click. Create Saleforce.com Force.com Server Side Control Saleforce.com Innovation Saleforce.com Development and Test Environment Saleforce.com Developer Toolkits Saleforce.com for IT Saleforce.com Visualforce Saleforce.com Force.com Cloud Integration Saleforce.com Force.com Connect Integration Paths Saleforce.com CRM Mashup Extensions and Enterprise Apps Saleforce.com ERP Connectors Saleforce.com Desktop Productivity Applications Saleforce.com Middleware Connectors Saleforce.com Force.com Web Services Simplifies Custom Integrations Saleforce.com Applications In The Cloud Saleforce.com Force.com Set Of Tools And Application Services Oracle Sun Microsystems Sun Cloud Screencasts Oracle Sun Developer Technologies for the Cloud Oracle Sun Cloud Partner Initiative Oracle Sun Scale IT Efficiency Oracle Sun Reduce IT Capital Expenditures With Cloud Initiative Oracle Sun Open Cloud Oracle Sun Technologies for the Cloud Oracle Cloud Computing Center Oracle Leverages Advantage of Having Software Reside In Data Center Oracle Amazon EC2 Database Cloud Strategy Partnership Products Oracle Amazon EC2 WebLogic Server Cloud Strategy Partnership Products EMC VmWare Server Virtualizaton EMC VMware vcloud Suite Cloud Computing Yahoo Cloud Computing Supports Open Systems Yahoo! Cloud Computing HP, Intel and Yahoo! Create Global Cloud Computing Research Test Bed HP Labs Cloud Computing Advanced Research Intel Cloud Computing Hewlett Packard HP Cloud Services Research HP Department of Defense Cloud Computing Infrastructure Hewlett Packard HP Cloud Platform, Data Center HP Offers Cloud Computing Data Center As A Service Option To Existing Outsourcing Clients HP Cloud Research Opportunities And Challenges HP, Intel and Yahoo! Create Global Cloud Computing Research Test Bed Amazon Cloud Computing Infrastructure Services Amazon High Performance Computing Amazon SimpleDB 3-146

12 Amazon Simple Storage Service (Amazon S3) Amazon Backup and Storage Amazon Simple Queue Service (Amazon SQS) Amazon Elastic MapReduce Amazon AWS Solutions Amazon AWS Premium Support Amazon Payments & Billing Services Amazon E-Commerce Amazon DevPay Amazon On-Demand Workforce Amazon Application Hosting Amazon CloudFront Content Delivery Amazon Media Hosting Amazon Search Engines Intel Cloud Computing AT&T Cloud Computing AT&T E-Commerce Cloud Computing AT&T Cloud Storage Service CloudRamp CloudRamp Storage for Microsoft SharePoint CloudScale Networks Tera AppLogic Cloud Computing Tera AppLogic Utility Computing Tera's AppLogic Grid Operating System Solution Tera AppLogic - Grid Operating System for Web Applications Tera AppLogic for Developing Web Applications Tera Cloudware Open Architecture For Cloud Computing CloudWorks Cloudworks Hosted Exchange Cloudworks Professional Package Cloudworks Small Business Computing Cloudworks Small Business Computing with Custom Apps Cloudworks Dedicated Server Dell Cloud Optimization Dell Planning For The Data Center Dell Designed-To-Order Dell Project Management Dell Cloud Computing Capacity On Demand Dell DCS Cloud Computing Custom Services Dell Cloud Computing Global Scaling ebay Cloud Computing Enomaly Automated Provisioning Enomaly Cloud Computing For The Enterprise Enomaly Leverage Existing Resources Enomaly Virtual Infrastructure Management Enomaly Virtual Network Manager Enomaly VM Creator Enomaly Fine Grained Security & Group Management Enomaly Service Provider Cloud Enomaly Customer Dashboard Enomaly Application Center Enomaly ECP, Data Center Net Suite SuiteCloud Connect for Salesforce.com Net Suite SuiteCloud Connect for Salesforce.com NetSuite Security/Infrastructure 3-202

13 Net Suite Data Security Secure Data Center Facilities NetSuite Data Security NetSuite Availability Progress Software Progress Software Cloud Based Application Infrastructure Software ROI Calculator Panorama Software Cloud-Computing Service Analytics Panorama Infrastructure Software Panorama PowerApps Analytics Service Progress Software Data Connectivity Products RackSpace Rackspace Seamless Integration Rackspace Language-Specific APIs Rackspace Unlimited Scaling For Big Applications Rackspace Cloud Servers Rackspace Using Cloud Servers Rackspace Scale Up And Back Down Again Rackspace SLAs Rackspace RightScale RightScale Scalable Website RightScale Grid Computing RightScale Scalable Cloud Grid Computing Deployment RightScale Cloud Computing For Testing And Development Zeus Technology and Partner Serve Path / Go Grid Zeus Technology Cloud Computing Source: Zeus Technology Cloud Computing Zeus Technology Physical, Virtual and Cloud Zeus Technology Industry Solutions Alexa Web Services Alexa Web Information Service Alexa Top Sites Alexa Site Thumbnail Merchant Services SAP and RIM Enterprise Mobility Verizon CLOUD COMPUTING TECHNOLOGY 4. CLOUD COMPUTING TECHNOLOGY Google Scale Mainstream Applications Gmail and Google Maps Google.com Search and Personalization Google Scholar Google Server Implementation for Web Google Replicates The Web pages Google Map / Reduce Framework Runs In Parallel On 1,000 Machines Google Global Work Queue Communication, Collaboration and Communities Google Spent $250 Million On Hardware Equipment, $1.4 Billion in Google Uses 1.8 Million Servers, Search Results, Images, Videos, s And Ads Google Dynamic Architecture Implementation 4-14

14 Short Description of Google Search Engine Dynamic Architecture Google BigFiles Google Repository ebay Infrastructure Sun Storage Helps Keep The Store Open ebay s Infrastructure Evolution Microsoft.Net Defines Reusable Modules Dynamically Microsoft Data Center Size Microsoft Combines Managed Modules into Assemblies Microsoft Architecture Dynamic Modular Processing IBM WebSphere Application Server Feature Pack for Web IBM Web 2.0 Steps To Deploy Websphere Application Server Using Virtual Image Templates IBM WebSphere Application Server Feature Pack Facebook MySpace Reunion Software Release Cycle itunes and TiVo 4-45 CLOUD COMPUTING COMPANY PROFILES 5. CLOUD COMPUTING COMPANY PROFILES Tera Adobe Amazon Amazon Web Services (AWS) Amazon Competition AT&T Cisco Cisco Networking For The Internet Cisco / PostPath Cisco / Jabber Cisco Next-Gen Unified Communications Cisco Focus On Development Of Conferencing And Collaboration, Leveraging Expertise In The Network Cisco Revenue Cisco Acquisitions and Investments Cisco Innovation Cisco Customers Cisco Value Incentive Program (VIP) Offering CloudRamp CloudScale Networks CloudScale Networks Data Centers CloudWorks Dell Dell Virtualization Solutions Dell Fast Deployment: Dell High Performance Computing ebay 5-27

15 ebay PayPal Skype ebay Key Acquisitions ebay Net Revenues ebay Marketplaces ebay Communications ebay Cloud Computing EMC EMC Acquisitions EMC Symmetrix Virtual EMC's V-Max Symmetrix Solutions Selected EMC Partners Selected EMC Customers EMC Revenue EMC Segment Information EMC Segment Information EMC VMware Virtual Infrastructure EMC / Unisys and Expand Relationship in Enterprise Content Management EMC / VmWare, Inc VMware vcloud Enomaly Enomaly ECP Service Provider Cloud Enomaly ECP Service Provider Customers Eucalyptus Google Google Revenue Google Q Revenue Summary Google Revenues by Geography Google Business Overview Google Client Fujitsu Fujitsu OSS/NOS Fujitsu SOA Fujitsu CentraSite SOA Governance Hewlett Packard (HP) Hewlett Packard (HP) SOA Hewlett Packard (HP) SOA Solutions Hewlett Packard (HP) SOA Systinet Governance HP Products and Services Segments Hewlett-Packard Technology Solutions Group Hewlett-Packard Enterprise Storage and Servers Hewlett-Packard Industry Standard Servers Hewlett-Packard Business Critical Systems Hewlett Packard Halo Telepresence Customers HP and Marriott HP and Tandberg Hewlett Packard Computer Industry Market Participant Hewlett Packard Global Provider Of Products HP Products and Services: Segment Information Hewlett Packard Technology Solutions Group Hewlett Packard Enterprise Storage and Servers HP and Tower Software Hewlett Packard Tower Software TRIM Context Hewlett Packard Scalable Computing & Infrastructure Organization (SCI) HP Data Center Compute Services Transformation 5-104

16 5.17 IBM IBM Business Partnering Strategy IBM Strategic Priorities IBM BPM Powered By Smart SOA IBM Delivers Integration and Innovation to Clients IBM Business Model IBM Unified Communications In The Cloud Architecture IBM LotusLive Cloud-Based Portfolio Of Social Networking And Collaboration Services IBM Revenue IBM Software Capabilities IBM Systems and Technology Capabilities IBM Worldwide Organizations IBM Security Microsoft Corporation Microsoft Azure Services Platform Microsoft Windows Azure Microsoft Live Services Microsoft SQL Services Microsoft.NET Services Microsoft SharePoint Services & Dynamics CRM Services Microsoft Revenue Nine Months Microsoft Revenue Microsoft Segment Revenue Microsoft Server and Tools Revenue Microsoft Online Services Business Revenue Microsoft Business Division Revenue Microsoft Entertainment and Devices Division Microsoft Competition Microsoft Security Vulnerabilities Microsoft Client Segment Microsoft Segments Open Text Livelink ECM Integration Microsoft Office SharePoint Server Microsoft Multinational Computer Technology Selected Microsoft Partners Microsoft Financials Microsoft Software Products NetSuite NetSuite Revenue NetSuite Services Benefits NetSuite CRM Netsuite Revenue NetSuiteSuiteBuilder NetSuite SuiteTalk Oracle Oracle Software Strategy Oracle Software Business Oracle Competition In The Software Business Oracle Software License Updates and Product Support Oracle Software Description Oracle / BEA Systems Oracle Software Revenue by Region Oracle Corporate Strategy Active Acquisition Program Oracle / Sun Microsystems Progress Software 5-177

17 Progress Software Services Oriented Architecture Products Progress Application Platform Products Progress Software Data Infrastructure Products Progress Software Customers Progress Software / DataDirect Technologies Progress Software Regional Revenue Progress Software 2009 Second Quarter Revenue Red Hat JBoss Enterprise SOA Platform JBoss Enterprise SOA Platform Partners Research In Motion (RIM) SAP CRM Serve Path / Go Grid GoGrid RackSpace Rackspace Mosso Cloud Computing Rackspace Mosso RightScale Salesforce.com Salesforce.com Force.com Salesforce.com Cloud Computing Salesforce.com Strategy Trend Micro Yahoo Yahoo! Strategy Yahoo! and Computational Research Labratories Collaborate on Cloud Computing Research Zeus Technology, Ltd Zeus Customers Other Companies List of Tables and Figures CLOUD COMPUTING EXECUTIVE SUMMARY Table ES-1 Competitive Factors In Cloud Computing Markets Figure ES-2 Worldwide Search Engine Based Cloud Computing Market Shares, Dollars, 2008 Figure ES-3 IBM Cloud Computing Solutions Figure ES-4 Worldwide Total CRM, Search Engine, and Application Development Cloud Computing Market Forecasts, ES-2 ES-7 ES-11 ES-13

18 CLOUD COMPUTING MARKET DEFINITION AND MARKET DYNAMICS Figure Cloud Computing Hole of the Internet Table Harnessing Collective Intelligence Table Web 2.0 Next Generation Applications Providers Table Web Social Networking Space Characteristics Table Web 2.0 Next Generation Applications Table Cloud Computing Next Generation Functions Table Mashup Market Opportunity Table Web 2.0 Internet Examples Table 1-8 (Continued) 1-28 Web 2.0 Internet Examples CLOUD COMPUTING MARKET SHARES AND MARKET FORECASTS Table Competitive Factors In Cloud Computing Markets Table Competitive Forces In Cloud Computing Markets Figure Worldwide Search Engine Based Cloud Computing Market Shares, Dollars, 2008 Figure Worldwide Search Engine Based Cloud Computing Market Shares, Dollars, 2008 and First Half 2009 Table Worldwide CRM Software as a Service Cloud Computing Market Shares, Dollars, 2008 Table Worldwide CRM Software as a Service Cloud Computing Market Shares, Dollars, 2008 and First Half 2009 Figure Worldwide Application Development Cloud Computing Market Shares, Dollars, 2008

19 Table Worldwide Application Development Cloud Computing Market Shares, Dollars, 2008 and First Half 2009 Table Microsoft SQL Services Data Platform Functions Figure IBM Cloud Computing Solutions Figure Worldwide Shipments SOA Business Components Services Market Shares, Dollars, 2008 Figure Worldwide Shipments SOA Business Components Services Market Shares, Dollars, 2008 Figure Worldwide Total CRM, Search Engine, and Application Development Cloud Computing Market Forecasts, Table Worldwide CRM, Search Engine, and Application Development Cloud Computing Market Forecasts, Table Cloud Computing Market Driving Forces Figure Worldwide Search Engine Cloud Computing Market Forecasts, Figure Worldwide CRM Cloud Computing Market Forecasts, Figure Worldwide Application Development Cloud Computing Market Forecasts, Table Cloud Computing Forces Driving Adoption Rackspace Hosting Storage And Backup Cloud Features Table Types of Internet Connected Devices Likely to be Using Mid IR Sensors That Need SOA Software To Achieve Connectivity Table 2-20 (Continued) 2-56 Types of Internet Connected Devices Likely to be 2- Using Mid IR Sensors That Need SOA Software To Achieve Connectivity Table Services Oriented Architecture (SOA) Benefits CLOUD COMPUTING PRODUCT DESCRIPTION Figure Google Digital Life Exists On The Internet Table IBM Dynamic infrastructure: Cloud Computing Solutions

20 Table Selected IBM Cloud Services Table IBM WebSphere CloudBurst Appliance Figure IBM Cloud Computing Solutions Figure IBM Cloud Computing And The Data Center That Supports A Dynamic Infrastructure Table IBM Smart Business Test Cloud Features and Benefits Table IBM Smart Business Desktop Cloud Features Table IBM Cloud Value Table IBM CloudBurst QuickStart Services Functions Table IBM Private Test Cloud Solution Benefits Table IBM CloudBurst Features Table 3-12 (Continued) 3-36 IBM CloudBurst Features Table IBM Strategy To Capture The Cloud Computing Opportunity Table IBM Bluehouse Cloud Services Table IBM Lotus Sametime Unyte Cloud Services Table IBM IBM Rational Policy Tester OnDemand Cloud Services Table IBM Rational Cloud Computing Requirements Driven Development Figure IBM Software As Strategic Business Process Table Microsoft Windows Azure Functions Table Microsoft Windows Cloud Computing Positioning Table Microsoft Windows Azure Computation Services Table Microsoft Windows Azure Simple Data Storage Services Table Microsoft Windows Azure Development Tools Table Microsoft Windows Azure.NET Services Table Cisco C-Series Rack-Mount Servers Functions Table Saleforce.com Force.com Customization of Workflow Functions

21 Table Saleforce.com Force.com Cloud Platform Tools Benefits Table Saleforce.com Force.com Server Side Control Table Saleforce.com Force.com Sandbox Solution Positioning Table Saleforce.com Visualforce Pages Features And Capabilities Table Saleforce.com Visualforce Components Features And Capabilities Table Saleforce.com Visualforce Logic controllers Features And Capabilities Table Saleforce.com Cloud Services Connections Supported Table Saleforce.com Connectors for Oracle 11i and SAP R/3 Features Table Saleforce.com Native Connectors Require No IT Resources Table Saleforce.com Pre-packaged ERP connectors Table Saleforce.com Enterprise Administration Capabilities Table Saleforce.com Enterprise Administration Functions Table Saleforce.com CRM Functions Table 3-39 (Continued) 3-87 Saleforce.com CRM Functions Figure Saleforce.com Sales Force Dashboard Figure Saleforce.com Marketing Executive Dashboard Table Saleforce.com Force.com Application Development And Delivery Functions Table Oracle Sun On-Demand Cloud Storage Service Features: Table Oracle Sun Cloud Based Compute Service Table Oracle Sun Cloud Based Compute Features: Table Oracle Sun Cloud Based Compute Developer Technologies Table Oracle Sun Convert IT Costs From Capital Expense To Operating Expense Through Technologies Virtualization Table 3-47 (Continued) 3-98 Oracle Sun Convert IT Costs From Capital Expense To Operating Expense Through Technologies Virtualization Table 3-47 (Continued) 3-99 Oracle Sun Convert IT Costs From Capital

22 Expense To Operating Expense Through Technologies Virtualization Table Oracle Sun Open Cloud Table Oracle Sun Technologies for the Cloud Table Oracle Sun Cloud Based Developer Tools Table 3-50 (Continued) Oracle Sun Cloud Based Developer Tools Table Oracle Sun Open Cloud Key Benefits Table Oracle Cloud Computing Partnership With Amazon Web Services (AWS) Products Table EMC VMware Suite Of Virtualization Solutions Features Table 3-53 (Continued) EMC VMware Suite Of Virtualization Solutions Features Figure EMC Server Private Cloud Virtualization Architecture Table VMware vcloud infrastructure Functions Table HP Cloud-Computing Security Risk Issues Table HP Products For Cloud Environments Table HP Services For Cloud Environments Table HP Labs Cell Based Cloud Computing Projects And Focus Table HP Labs Exascale Data Center Project Cloud Computing Projects And Focus Table HP Labs Scalable Storage Cloud Computing Projects And Focus Table HP Labs Service Lifecycle Management Cloud Computing Projects And Focus Table HP Labs Sustainable Data Center Cloud Computing Projects And Focus Table HP Cloud Computing Data Center Foundational technologies Table HP Definition Of Elements Required For Cloud Technologies Table HP Automated Cloud Computing Infrastructure Lab Functions Table HP Automated Cloud Computing Infrastructure Impact Table

23 HP Cloud Computing Research Areas Table Amazon Elastic MapReduce Functions Table CloudRamp key issues identified Table Tera AppLogic Cloud Computing Functions Figure Tera Cloudware Open Architecture For Cloud Computing Table Tera's AppLogic Grid Operating System Virtualizaiton Solution Benefits Table Tera AppLogic Grid Operating System Key I ngredients Of Delivering An Application Online Table Tera AppLogic Key Features Table Tera AppLogic Core System Key Features Table Tera AppLogic Web-based User Interface Key Features Table Tera AppLogic System Catalog Update Key Features Table Tera AppLogic Functions Table Tera AppLogic Features Table CloudWorks Hosted Exchange Services Features Table Dell DCS Cloud Computing Custom Services Figure Enomaly ECP Dashboard - Transaction Monitor Figure Enomaly ElasticValet Table Enomaly ECP Data Center Automation Functions Table NetSuite ssuitecloud Connect for Salesforce.com Seamless Integration Functions Table 3-86 (Continued) NetSuite ssuitecloud Connect for Salesforce.com Seamless Integration Functions Table NetSuite DataSecurity Functions Table Net Suite DataSecurity Earthquake Preparedness Table NetSuite Data Security Table 3-89 (Contined) NetSuite Data Security Table

24 NetSuite Data Security Features Table NetSuite System Dependable Access Table Progress Software DataDirect Technologies Cloud Comprehensive Provider Figure Progress Software DataDirect Connectivity Product Line Table Progress Software DataDirect Technologies Availability And Security Support Matrix Table Rackspace Hosting Cloud Features Table Rackspace Cloud Files Storage Table Rackspace Hosting Storage and Backup Cloud Features Table Rackspace Content Hosting and Delivery Cloud Features Table RightScale Platform Deployment Examples Table 3-99 (Continued) RightScale Platform Deployment Examples Figure RightScale Replaces Traditional Hardware Model Figure RightScale Scalable Cloud Hardware Model Table RightScale Cloud Computing Scalable Websites Examples Figure RightScale Scalable Website Deployment Architecture Table RightScale Website Key Benefits & Features Table RightScale Grid Systems Examples Figure RightScale Scalable Cloud Dedicated Architecture Figure Amazon Web Services End-To-End Grid Edition Table RightScale Cloud Computing For Testing And Development Key Benefits & Features Table Test Scenarios Implemented By Customers Using RightScale Figure RightScale Load Testing Using Synthetically Generated Traffic Dashboard Figure GoGrid Cloud computing Languages Supported Figure GoGrid Cloud Computing Architecture Figure

25 Zeus Technology Cloud Computing Architecture Table Zeus Technology Cloud Computing Qualities Table Zeus Technology Cloud Computing Approach Figure Zeus Technology Cloud Computing Table Zeus Technology Financial Institution Cloud Computing Needs: Table Zeus Technology Government Cloud Computing Needs Table Zeus Technology Media and Content Providers Cloud Computing Needs Table Zeus Technology News and Entertainment Portals Cloud Computing Needs Table Zeus Technology Online Retailers Cloud Computing Needs Table Zeus Technology ISPs, Telcos and Hosters Cloud Computing Needs Table Zeus Technology Utility Companies Cloud Computing Needs Table Zeus Technology Application Service Providers Cloud Computing Needs Table Zeus Technology Internal Systems Cloud Computing Needs Table Zeus Technology E-Learning Cloud Computing Needs Table Zeus Technology Systems Integrators Cloud Computing Needs CLOUD COMPUTING TECHNOLOGY Table Google Use of Ajax Technology Table WinterGreen Research Server Energy Costs for 14 Servers with 3 Processors Figure Google Dynamic Architecture Figure Repository Data Structure Figure Architecture.EBay

26 Table Microsoft.Net Defines Reusable Modules Figure MegaData Center Capital Expenditures Figure Microsoft.NET assemblies: Figure Microsoft Architecture Dynamic Modular Processing Figure Steps To Deploy IBM WebSphere Application Server Using A Virtual Image Template Figure WebSphere Application Server Network Deployment Installation And Configuration Steps Figure IBM Web Architecture Table Facebook Description to April 2008 Table 4-13 (Continued) 4-39 Facebook Description to April 2008 Table 4-13 (Continued) 4-40 Facebook Description to April 2008 Table MySpace Metrics Table 4-14 (Continued) 4-42 MySpace Metrics Table Reunion Metrics CLOUD COMPUTING COMPANY PROFILES Table CloudScale Networks Positioning Table Dell Virtualization Solutions Positioning Table EMC VMWare Virtual Infrastructure Business Revenue Growth Positioning Figure VMware vcloud Customer Elastic, On-Demand Compute Capacity Table Fujitsu CentraSite SOA Product Suite Features Table Fujitsu CentraSite SOA Management Information Table Hewlett Packard Product and Services Positioning Table Hewlett Packard Global Positioning

27 Table Hewlett Packard Tower Software Global, Vertical Markets Table Hewlett Packard Tower Software Global, Reducing Risk During Litigation Table Hewlett Packard Tower Software Microsoft Office Documents Table Hewlett Packard Tower TRIM Context Features Overview Figure IBM SMB Partner Go to Market Approach Table IBM Strategic Priorities Table Microsoft Response to Security Vulnerabilities Table Progress Software Services Oriented Architecture Features Table 5-16 (Continied) Progress Software Services Oriented Architecture Features Table Progress Software Application Platform Product Features Table 5-17 (Continued) Progress Software Application Platform Product Features Table Progress Software DataXtend Data Infrastructure Products Table Progress Software DataDirect Data Infrastructure Products Table JBoss Enterprise SOA Platform Functions Table Red Hat's JBoss Enterprise SOA Platform Positioning Table Salesforce.com Force.com Platform Provides Tools And Infrastructure Functions Figure Salesforce.com Force.com Platform Infrastructure Figure Salesforce.com Revenue, Figure Salesforce.com Growth in New Customers Figure Salesforce.com Customers Figure Salesforce.com Customers In Various Industries Table Trend Micro Positioning

28 ABOUT THE COMPANY WINTERGREEN RESEARCH, HAS A UNIQUE RESEARCH STRATEGY THAT RELATES TO IDENTIFYING MARKET TRENDS THROUGH READING AND INTERVIEWING OPINION LEADERS. BY READING THE ELECTRONIC EQUIVALENT OF 40 FEET OF PAPER, WINTERGREEN RESEARCH SENIOR ANALYSTS CAN LEARN A LOT MORE ABOUT MARKETS, A LOT FASTER THAN CAN BE LEARNED THROUGH EXPENSIVE SURVEYS AND FOCUS GROUPS. THINKING ABOUT MARKET TRENDS IS A HIGH PRIORITY AT WINTERGREEN RESEARCH. AS WITH ALL RESEARCH, THE VALUE PROPOSITION FOR COMPETITIVE ANALYSIS COMES FROM INTELLECTUAL INPUT. IT IS A LUXURY REALLY, AVAILABLE TO ONLY A VERY FEW PEOPLE, TO BE ABLE TO GATHER INFORMATION, LOTS OF INFORMATION FROM READING MASSIVE AMOUNTS OF CONTENT, AND THEN TRYING TO MAKE SENSE OF THAT CONTENT. THE ABILITY TO THINK ABOUT MARKET TRENDS IS ENHANCED BY DOING IT OVER AND OVER FOR MANY DIFFERENT MARKETS. THAT IS WHAT WINTERGREEN RESEARCH IS ALL ABOUT: READING AND THINKING IS AN ESSENTIAL ASPECT OF COMPETITIVE ANALYSIS. TALKING TO OPINION LEADERS IS THE THIRD ESSENTIAL ASPECT OF PRODUCING GOOD, RELIABLE DATA. WINTERGREEN RESEARCH, FOUNDED IN 1985, PROVIDES STRATEGIC MARKET ASSESSMENTS IN TELECOMMUNICATIONS, COMMUNICATIONS EQUIPMENT, HEALTH CARE, INTERNET AND ADVANCED COMPUTER TECHNOLOGY. INDUSTRY REPORTS FOCUS ON OPPORTUNITIES THAT EXPAND EXISTING MARKETS OR DEVELOP MAJOR NEW MARKETS. THE REPORTS ASSESS NEW PRODUCT AND SERVICE POSITIONING STRATEGIES, NEW AND EVOLVING TECHNOLOGIES, AND TECHNOLOGICAL IMPACT ON PRODUCTS, SERVICES, AND MARKETS. MARKET SHARES ARE PROVIDED. LEADING MARKET PARTICIPANTS ARE PROFILED, AND THEIR MARKETING STRATEGIES, ACQUISITIONS, AND STRATEGIC ALLIANCES ARE DISCUSSED. THE PRINCIPALS OF WINTERGREEN RESEARCH HAVE BEEN INVOLVED IN ANALYSIS AND FORECASTING OF INTERNATIONAL BUSINESS OPPORTUNITIES IN TELECOMMUNICATIONS AND ADVANCED COMPUTER TECHNOLOGY MARKETS FOR OVER 30 YEARS.

29 ABOUT THE PRINCIPAL AUTHORS ELLEN T. CURTISS, TECHNICAL DIRECTOR, CO-FOUNDER OF WINTERGREEN RESEARCH, CONDUCTS STRATEGIC AND MARKET ASSESSMENTS IN TECHNOLOGY-BASED INDUSTRIES. PREVIOUSLY SHE WAS A MEMBER OF THE STAFF OF ARTHUR D. LITTLE, INC., FOR 23 YEARS, MOST RECENTLY AS VICE PRESIDENT OF ARTHUR D. LITTLE DECISION RESOURCES, SPECIALIZING IN STRATEGIC PLANNING AND MARKET DEVELOPMENT SERVICES. SHE IS A GRADUATE OF BOSTON UNIVERSITY AND THE PROGRAM FOR MANAGEMENT DEVELOPMENT AT HARVARD GRADUATE SCHOOL OF BUSINESS ADMINISTRATION. SHE IS THE AUTHOR OF RECENT STUDIES ON WORLDWIDE TELECOMMUNICATIONS MARKETS, THE TOP TEN INTERNET EQUIPMENT COMPANIES, THE TOP TEN CONTRACT MANUFACTURING COMPANIES, AND THE TOP TEN TELECOMMUNICATIONS MARKET ANALYSIS AND FORECASTS. SUSAN EUSTIS, PRESIDENT, CO FOUNDER OF WINTERGREEN RESEARCH, HAS DONE RESEARCH IN COMMUNICATIONS AND COMPUTER MARKETS AND APPLICATIONS. SHE HOLDS SEVERAL PATENTS IN MICROCOMPUTING AND PARALLEL PROCESSING. SHE HAS THE ORIGINAL PATENTS IN ELECTRONIC VOTING MACHINES. SHE HAS NEW PATENT APPLICATIONS IN FORMAT VARYING, MULITPROCESSING, AND ELECTRONIC VOTING. SHE IS THE AUTHOR OF RECENT STUDIES OF THE SERVICES ORIENTED ARCHITECTURE SOA, MID IR SENSORS, CONTENT MANAGEMENT, MID SIZE BUSINESS MIDDLEWARE, WORLDWIDE ENERGY MARKETS, SOLAR UTILITY MARKETS, SOLAR TECHNOLOGY MARKETS, THIN FILM BATTERY MARKETS, WEBCAM MARKETS, REGIONAL BELL OPERATING COMPANIES' MARKETING STRATEGIES, INTERNET EQUIPMENT, BIOMETRICS, A STUDY OF INTERNET EQUIPMENT, WORLDWIDE TELECOMMUNICATIONS EQUIPMENT, TOP TEN TELECOMMUNICATIONS, DIGITAL LOOP CARRIER, WEB HOSTING, WEB SERVICES, NANOTECHNOLOGY, AND APPLICATION INTEGRATION MARKETS. MS. EUSTIS IS A GRADUATE OF BARNARD COLLEGE.