Dean s Office for Graduate and Research Studies

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1 Dean s Office for Graduate and Research Studies

2 CNPq CERTIFIED RESEARCH GROUPS OFFICE FOR PROJECT AND RESEARCH SUPPORT PhD AND MASTER OF SCIENCE IN COMMUNICATION AND CONSUMER PRACTICES BRAZILIAN MNEs OBSERVATORY DEAN S OFFICE FOR GRADUATE AND RESEARCH STUDIES MScIM MASTER OF SCIENCE IN INTERNATIONAL MANAGEMENT CONSUMER BEHAVIOUR REFERENCE CENTRE ESPM MEDIA LAB CENTRE FOR ADVANCED STUDIES

3 Dean s Office for Graduate and Research Studies The Dean s Office for Graduate and Research Studies of ESPM (PRPPG) is part of the Academic Vice-Presidency and aims to foster and support research studies. It comprises a Research Project office that links both faculty and student research and the government funding agencies and several research centers: ESPM Media Lab, CAEPM, Center of Brazilian Multinationals and Reference Center of Consumer Behavior. In coordination with local units, it also monitors the Graduate Programs. The Graduate Programs maintain several CNPq certified research groups, which can be found on the respective websites of the programs. The Research and Graduate Studies Dean is Prof. Dr. Marcos Amatucci, also MScIM researcher and professor. Dr. Marcos Amatucci Office for Project and research support It comprises the office that links both faculty and student research and the government funding agencies such as CAPES, CNPq, FAPESP, FAPERJ and FAPERGS. The Graduate Programs maintain several CNPq certified research groups, which can be found on the respective websites of the programs. CNPq certified research groups Theory and practices in the journalism in Rio Grande do Sul Group of studies on knowledge management, specialized language processing and technology New power centers and South-South coalitions Communication, consumer and entertainment Studies on international management strategy Sustainable transition in the automotive industry Communication and consumer: education and citizenship Acts - communication and consumer: studies on reception and ethics NICO - communication, narratives and images of consumer Consumption and sociability Communication, speeches and poetics in consumer Studies on international management marketing

4 Graduate Programs PhD in Communication and Consumer Practices Master of Science in Communication and Consumer Practices The ESPM PhD and Master of Science in Communication and Consumer Practices (PPGCOM) was launched in 2006, through its Academic Master Course. It aims to train high level professors, researchers and extensionists with national and international scope of work, who can be responsible for conducting and leading researches, education and guidance in Communication. Rigorous recruiting process, intensive daily research and consistent investment in the consolidation of our investigative feature are the pillars that rule the dynamic of our work and guide the quality of our teaching staff and students in major national and international scientific forums. There is a perfect integration between Lines of Research, syllabus structure, CNPq Groups, and research projects, in which teaching staff and advisees are evenly distributed. Differential and approach This is the first and only Brazilian PPGCOM entirely dedicated to the study of the interface between communication and consumption, and resulting relations. Problematizing the historically established relationship between the dynamics of communication, media and consumption, in their material and symbolic aspects, means thinking over a theme of complexity that entwines the structural dimensions of society to the most mundane and ordinary experiences of our lives. The concept of consumption, seized from the peculiar perspective of communication, became a strategic place to inquire about the emergence of a new reflexivity in current socio-cultural life. Lines of research Receiving processes and socio-cultural contexts articulated to consumption Communication/consumption in the scope of reception and macro-social contexts: education; generational and class issues; visibility, technicalities and show; power and engagement actions in media and consumption culture. Logic of production and media strategies articulated to consumption Communication/consumption in the scope of production and media strategies: work representations; entertainment and digitization of culture; production-related poetic, its speeches and concreteness; media dynamic, identity and difference. Certified research groups ATOS - Communication and consumption: studies of reception and ethics Based on the centrality of inquiries about ethics in the present time, ATOS proposes to think over the relations and tensions between the movement of corporate speeches and their uses and appropriations by communities in socio-historical contexts, covering meaning attribution processes of media and concreteness texts. Professors: Isabel Orofino and Luiz Peres Communication, consumption and entertainment The centrality of media processes these days relates to the entertainment industry and its markets. The connections between communication, consumption and entertainment have expanded thanks to digital and media culture. Under the debate triggered by studies on communication, culture and consumption, this group aims to discuss the logic of entertainment industry, attentive to its dynamic and formats, processes of production, circulation and memory. Professors: Gisela Castro and Mônica Ferrari Nunes

5 Communication, speeches and consumption-related poetic The contemporary scenario of mediatization and intensification of the phenomenon of consumption highlights the emergence of speeches and new modes of symbolic production of meaning. From the perspective of the logical production of consumption speeches and of the poetry that makes it, the research group investigates the processes and strategies of speech and poetic construction of media communication (regardless of medium and technological support) in the contemporary consumption system. Professors: Tânia Hoff and João Carrascoza Communication and consumption: education and citizenship The objective of this Group is to think over consumption, seen as a set of goods and practices involving the definition of positions in social relations. So, the group considers the education background of a consumer and citizen individual, able to participate in society in a critical way, able to build a new historical variable. The contemporary socio-historical scenery requires that consumption be worked on its citizenship dimension, considering the emergence of new ways of perceiving, feeling and knowing. Professors: Maria Aparecida Baccega and Márcia Tondato NICO - Communication, narratives and images of consumption NICO s objects and themes of research comprise the analysis of narrative and image dimensions that characterize the cultures of consumption, and make it through an essentially communicative perspective. Historicize the production of narratives and images of consumption and, on the other hand, ascertain narratives and images that subjects produce about this universe is a fundamental way for the studies focused on distinguishing theoretically consumption of consumerism. Professors: Rose de Melo Rocha and Vander Casaqui Publications CMC Journal The journal Communication, Media and Consumption (published since 2004 and since 2009 classified by Qualis system as B1 in the area of Applied Social Sciences I), publishes high level academic research, nationally and internationally. Since 2012, it includes, in the digital format, a trilingual version (Portuguese/Spanish/English) of its theme dossier. It is indexed in seven databases in scientific journals portals: Revcom, Latindex, IBICT/Seer, Sumarios.org, LivRe, EBSCO and Univerciência. Event COMUNICON The International Conference on Communication and Consumption - COMUNICON - articulates International Symposium and Work Groups Meeting. Benchmark in the academic field, it is a space for discussing communication and consumption, in their multiple interfaces. Observing the distinct and dialogical centers of production and reception, it adds investigation of media strategies, social contexts and demands that mobilize different agents of the civil society in their everyday experiences. Contacts Rose de Melo Rocha PPGCOM Coordinator Rossana Orte Program Secretary

6 Master of Science in International Management The ESPM Master of Science in International Management (MScIM) in São Paulo is an academic graduate program in business administration acknowledged by CAPES (Brazilian Federal Agency for Support and Evaluation of Graduate Education). Specially designed for those interested in MA degree in business administration, the course prepares students to become professors, develop researches and studies and lasts two years. During this period, the student will attend a minimum of 12 subjects, including 6 compulsory and 6 elective subjects, also fulfilling the credits granted by the development of the thesis, totaling 390 hours. Classes start in March and take place on two afternoons per week, from 2 pm to 6:30 pm. In addition to classes, the student fulfills hours of reading, participates in advisory meetings and events sponsored by the course. Lines of research MScIM has two lines of research: Strategy in international management and Marketing in international management. Strategy in international management This line of research involves studies and researches that include the strategies of internationalization of companies, as well as the study of the strategy adopted by companies already internationalized, comprising: planning and structuring of international functions, role and strategy of the subsidiaries, relationship between subsidiaries and parent company, elements of competitiveness of multinational companies, internationalization process and evolution of the international organization, and strategy of multinational companies in connection with activities such as innovation and sustainability. Marketing in international management This line of research focuses on studies and researches aimed at building knowledge related to the international dimension of marketing, comprising: marketing management in foreign and Brazilian multinational companies, transfer of knowledge in multinational companies, consumer behavior in different countries and cultures, building Brazil brand and how it impacts marketing activities, and marketing management in key international sectors such as international agribusiness, franchise and retail. Professors and the study conducted Strategy and innovation in foreign subsidiaries Analyzes innovation strategies of foreign subsidiaries of multinational corporations aiming to add value. Professor: Felipe M. Borini Economic analysis of international direct investments in infrastructure Examines the flow of foreign direct investment in the infrastructure sector and regulated industries, based on established theories for international businesses. Professor: Frederico A. Turolla Competitiveness of Brazilian industries Evaluates the factors that contribute to or hinder the international competitiveness of small and medium size Brazilian companies in export. Professor: Ilan Avrichir

7 Studies on business modeling and simulation Uses techniques of mathematical modeling and computer simulation to develop models aimed to understand the phenomena of marketing and management in the global environment. Professor: Júlio C. Bastos de Figueiredo Innovation and sustainability in the automotive industry and mobility Studies the trends of sustainability and innovation in the automotive industry. Included in the innovation and technology management, part of the administration focused on the study of sustainable innovation and mobility systems. Professor: Marcos Amatucci Internationalization of higher education Investigates the process of internationalization of higher education, prioritizing: variations assumed by internationalization when involving mobility of people, courses, programs, and institutions/organizations. Professor: Manolita C. Lima Marketing and strategy in agribusiness, retail and franchises Evaluates the influence of the corporate environment and the individual and organizational consumer behavior in the national and international context in these sectors. Professor: Eduardo E. Spers Virtual networks: an investigation of social networks applied to virtual environment, in the international scope Scans probable relations between social relationships and their influence on consumer preferences both in physical and virtual environments. Professor: George Bedinelli Ross Behavior of consumers in the base of the pyramid Explores the influences of consumer societies on the behavior and attitudes of consumers in the base of the pyramid. Professor: Mateus C. Ponchio Brands in the international environment Studies the development of Brazilian brands abroad, country brands and country image focused on consumer. Professor: Vivian I. Strehlau Publications Internext Journal Internext, ESPM electronic journal of international business, was launched in 2006 as a tool for academic discussion on issues related to the development of international management in Brazil. The journal aims to leverage research publications and related thinking, providing specific room for researchers, professors, graduate and postgraduate students interested in this theme. The journal is reviewed by Qualis system. Periodicity every six months ISSN E-Journal Event Symposium The International Symposium on Business Administration and Marketing is an annual event, sponsored by ESPM since 2006, aiming to bring together entrepreneurs and scholars to discuss issues related to the internationalization of companies. The ESPM Conference on Business Administration occurs simultaneously with the Symposium and is an international event with call for papers, double-blind review assessment (two doctors evaluate without knowing authorship) and presentation of paper in discussion sessions. More information at: Contacts Thelma V. Rocha MScIM Coordinator Rossana Orte - Program Secretary Marketing management in the international context Scans management practices used by marketing areas in national and multinational companies upon their internationalization. Professor: Thelma V. Rocha

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9 Research Centres attached to the Dean s Office CAEPM The ESPM Centre for Advanced Studies (CAEPM) has the mission to promote innovation-driven state-of-the-art knowledge. It carries out activities that prioritize major areas of interest for ESPM, namely, Communication, Management, Marketing and Consumption, linked to the Business Administration, Social Communication, Journalism, Design, and International Relations programs. Its main characteristic is the constant dialogue with the various areas of the School to set forth action plans and principles compatible with the present and the future of the institution. Brief Background CAEPM was created in April In 2006, it went through an experimental stage and, in 2007, it began operating with routines based on production and dissemination of knowledge. In 2009, the Center created its own research agenda and, starting 2013, it will strengthen the bond with the interests of Undergraduate courses including among its research areas thematic projects focused on subjects considered strategic by ESPM. Activities The activities carried out by CAEPM are divided into production and dissemination of knowledge. Production of Knowledge CAEPM aims to conduct researches that are in the forefront of knowledge and are able to identify gaps and overcome the existing contributions in the areas of interest of ESPM. The research agenda is determined by two mechanisms: Internal Submission Call for papers open to professors of all ESPM courses, based on the criteria of project consistency and priority themes defined by biennium. Ongoing researches in 2012: Brazilian corporate stability and advertising investments: Extension of online collaborative bilingual glossary (English/Portuguese) based on international relations corpus Perception and behavior of consumer related to beauty and body esthetics of women aged 50 to 65 Logistics Lab: testing the pedagogic aspects and strategies for inventories centralization Test of model of antecedents and consequences of consumer confidence in service exchange with mild and severe consequences Dissemination of Knowledge CAEPM promotes the dialogue with market and society through: Participation of researchers in national and international academic meetings, as well as activities organized by companies and institutions Print and electronic publications - books, journals, proceedings, etc. Organization of events such as lectures, courses and conferences. Highlighting the visiting lecturers program, the International Symposia of Business Administration and Marketing (held annually since 2006) and the ESPM Cycles of Communication and Marketing (conducted biennially since 2005, formerly called ESPM Meetings) Structure and staff CAEPM features flexibility and dialogue as key organizational characteristics, aiming to stimulate the research culture within ESPM. It has national scope and its team is formed by Director Ricardo Camargo Zagallo (ESPM-SP), Research Coordinators Veranise Dubeux (ESPM-Rio) and Fábio Hansen (ESPM-South), assistant Berenice Araújo, researchers and trainees. It still counts on a Scientific Committee with representatives from all courses and units of the School that helps to set research priorities and select projects to be supported by the Center Own Agenda Scientific and technical projects conducted by CAEPM staff and visiting professors, prioritizing fund raising with development institutions and private sector. Starting 2013, CAEPM will kick off the Theme Projects, conducted in teams, talking with the interests of various sectors and of the three ESPM units. Ongoing projects in 2012: Dictionary of Schools, Theories and Authors of Communication Sustainability Indicators for Communication Agencies (ABAP/ESPM) Young ESPM Study / Make History with your story

10 ESPM MEDIA LAB The ESPM Media Lab is a laboratory that investigates, through basic and applied research, the main transformations in contemporary communication and digital culture, focusing on Media, Entertainment, Design, and Artistic Interventions (M.E.D.I.A.). It produces and disseminates knowledge for the training of teachers, students and market professionals, while it is also a language testing center for new media. Lines of research New media and new languages This area is designed, as the name implies, to study and investigate new emerging media and languages, from technological innovations and uses made by different stakeholders in the field of contemporary communication practices. Its main focus is to explore the concepts of media arrangements and environments (Pereira, 2009) of the projects to be designed and carried out. Social media and networks Dedicated to study and investigate the so-called social media and networks, known as digital social areas such as Orkut, Facebook, Twitter, blogs and the like. The key objective of this research center is to understand the logic, practices and characteristics of the social and communication dynamics in the different digital areas that gather different audiences, brands and institutions. Multisensory communication The objective of this center is to study and investigate languages and media that explicitly use multisensory languages. The interest here, as objects of study, lies on both game consoles that run from the user s body movements, multisensory logos and trademarks, such as the ones proposed from the perspective of Brandsense (Lindstrom, 2005), media environments for communication in events that attract a specific audience (i.e. Nós Digitais meetings), interactive POP, etc. Visual and sound expressions The objective of tis center is to study sound and visual expressions in order to seize the new audiovisual codes emerging in new media such as games, cell phones, readers, website pages, musical trends like the Japanese noise, or visual trends like digital graffiti, among others and at the same time equip the lab with different types of audiovisual materials (videos, photos, audio, images, drawings, flash animations, etc.) for the different products and proposals of the lab. Media and education The purpose of this center is to study new tools and technologies for classroom learning and distance learning, considering the deep cognitive changes the undergraduate and graduate students have experienced after the arrival of the digital culture. Thus, tools used by the School such as Blackboard, corporate websites, intranet, smartphones, etc., may be objects of critical inquiry, seeking to better understand the cognitive dynamics that such tools can elicit and/or inhibit. Fundraising for scientific projects and technological development Based on the experience of the laboratory itself, which has studied for about a year the federal laws to stimulate innovation and technological development (Lei do Bem, Manual Frascati, Oslo, etc.), this center aims to train and help professors, students and partners wishing to establish any kind of business eligible for the incentive laws related to fundraising for projects focused on innovation and scientific development, currently available in Brazil. Theoretical and empirical studies in contemporary media The main goal of this center is to ensure a place for theoretical work on the major transformations that media and communication practices face nowadays. In this sense, this center wants to ensure a set of studies and researches that can continuously feed the ESPM Media Lab with the most consistent and innovative thinking about media and communication in contemporary society. Ongoing researches New languages for online journalism and digital storytelling Discursive performances, relationship and engagement of brands and audiences in social networking sites Yearbook of marketing cases in social networks Technologies and methodologies for distance training and distance learning Sponsors The ESPM Media Lab seeks sponsors from different sectors of society in order to strengthen the bond between market and academia. Sponsors can propose research projects and have access to all the studies conducted among other counterparts. The lab is open to requests for further researches. Partnerships The ESPM Media Lab has an agreement with the University Complutense of Madrid (UCM) and has partnerships with several other institutions and organizations within and outside Brazil. Contacts Vinícius Pereira - ESPM Media Lab Director Beatriz Polivanov - ESPM Media Lab Coordinator medialab.espm.br

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12 Consumer Behaviour Reference Centre The Consumer Behaviour Reference Centre gathers professors from several areas around research and publications on the subject. It is equipped with research laboratories in São Paulo unit with dedicated software, eye-tracking devices, and operates in conjunction with the ESPM Media Lab and with the ESPM Retail Lab to promote contexts and environments suitable for a wide range of research with real consumers.

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15 Brazilian MNEs Observatory The ESPM Brazilian MNEs Observatory is an international scientific research center that focuses on the study of the internationalization of Brazilian businesses. Mission: Be a center of academic excellence in mapping and disseminating information on Brazilian investments abroad. Lines of research Profile of Brazilian multinational enterprises Aims to monitor Brazilian investments abroad in various competitive sectors such as: primary/ extractive, manufacturing and services sector. Internationalization of Brazilian franchises Studies the process of internationalization of Brazilian franchises, its drivers and challenges. Intercultural management Seeks to understand issues related to the Brazilian management style within the scope of international business and the different aspects of people management in Brazilian multinational companies. Global innovation Investigates the process of creation and transfer of innovation in Brazilian companies internationalized and the factors that influence this dynamics. Partnerships The Brazilian MNEs Observatory builds many research partnerships for the implementation of its investigations. It currently has an agreement with the University of São Paulo (FEA/USP) and has partnerships with researchers and organizations in Brazil and abroad. Sponsors Sponsors can propose research projects and have access to all the studies conducted, among other counterparts. The Brazilian MNEs Observatory is open to requests for further researches. Contact Gabriel Vouga Chueke Observatory Coordinator

16 R. Dr. Álvaro Alvim, 123 Bloco C Sala C404 - Vila Mariana São Paulo SP Brazil

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