Search engine optimization Tools and Software

Transcription

1 المنظمة العربية للتنمية الادارية جامعة الدول العربية مو تمر استخدام تقنيات رفع أداء محرآات البحث فى دعم المواقع العربية وورشة عمل أسرار التسویق الا لكتروني فى استخدام محرآات البحث 2006/2/9-5 شرم الشيخ- جمهوریة مصر العربية Search engine optimization Tools and Software د. عماد العبادله جامعة القدس المفتوحة Introduction: Internet is the revolution of 21 century, many user using internet for different kind of work such as: learning,connecting people, research, marketing,and many other work, from the end of 20 century many company tendency to virtually. The internet is the best medium connection between company and costumer. But, how the costumer get the products or service at the internet?

2 Several sources report that more than 80% of Web visitors use a search engine as a starting point (Jansen and Molina ; 2005). The search engine play important roll for the connection between costumer and company. The first problem for company is search engine optimization. how to improve the visibility in search engine result? Search engine optimization Search engine optimization or search engine positioning aims at achieving good search engine accessibility for web pages, high visibility in a search engine result, and improvement of the chances the web pages are retrieved (Zhang and Dimitroff,2005a). SEO is the first step in directing more visitors to your Web site, but it's more than just identifying keywords and phrases(davis,2005). The internet search process is an interactive process between a human being and a search engine. It is a complex process affected by two basic group of categories. The first group includes webpage metadata structure and webpage content. The second group includes hyperlink cited status, query expansion, and possible others. Where the first group can control with web page designer,but the second group is an external to the webpage and cannot be controlled with web page designer(zhang and Dimitroff,2005a).

3 Some Important Advice : Zhang, and Dimitroff (2005b) findings and recommendations the following advice for optimizing web site: (1) Do not use keywords in metadata fields that do not appear in either title or full-text of a webpage. Keywords in metadata should come directly from the webpage. (2) With respect to search engine indexing coverage, Google (47.83%), Entire Web (36.96%), All web (32.61%), and Lycos (32.61%) achieved better performance than other search engines. In other words, a webpage posted in a public domain will most likely be crawled and indexed by Google, next Entire Web, followed by All web and Lycos. (3) Web pages with metadata elements achieved better visibility performance than those without metadata elements. Implementation of metadata in a webpage, generally speaking, would increase its visibility in a search engine return list. (4) Web pages with keywords appearing in three metadata fields (title field, subject field, and description field) achieved better visibility performance than other possible combinations such as metadata title and metadata subject, metadata title and description, and metadata subject and metadata description. (5) Web pages with metadata subject achieve better the visibility performance than either the web pages with metadata title or the web pages with metadata description in a webpage. Metadata subject plays an extremely important role in improving webpage visibility in a search engine return list. (6) Web pages with keywords in metadata title and subject and description achieved the best performance across the groups; then web pages with keywords in metadata subject; then web pages with keywords in metadata title and metadata description; and last web pages with keywords in metadata subject and metadata description. (7) Keywords in the metadata elements extracted from title, and keywords in metadata elements extracted from both title and full-text achieved better visibility performance than keywords in the metadata elements extracted from full-text.

4 Tools and Software From the above discussion we can conclude the keyword is important part for search engine optimization, for this reason present the following tools and software to improve using keywords at the web page. Google AdWords Keyword Tool Google Adwords Keyword Tool tested the keywords of the website with deferent language and deferent country at Google search engine, and help the webmaster to know the new keywords. With this tool you can get the keyword for target country and target language. The use of tool is very easy, just write the keyword and define the language and country then click at :Show matching queries and alternative to get the result as: Google Adwords Keyword Tool: Fig 1

5 The use of tool is very easy, just write the keyword and define the language and country then click at :Show matching queries and alternative to get the result as (fig 2): At fig2 search the keyword ( international call) with English language and all countries and territories the result has two type of key word,the first type; More specific key word such as: international phone call, call international, the second type; similar key word such as: oversea call, worldwide calls Result of the keyword international call: Fig 2

6 Good Keyword Good keywords is a software with deferent useful tools such as: keyword suggestions, misspelled words, web page explorer, keyword phrase builder,site and link popularity, Keyword organizer. Here, we want to present keyword suggestions Good Keywords Fig 3 keyword suggestions from Good keywords is searching for good keywords at following search engine : Yahoo, Teoma,overture US, overture UK, overture DE, overture FR, overture AU, overture IT, the count of every keywords per month exist for some search engine,

7 Using the program is very easy, just write the keyword, chose the search engine, and click GO! the result of the key word international call appear at yahoo as Fig4 Suggestion for international call from Yahoo: Fig 4

8 The result of the key word international call appear at Overture US as Fig 5 Suggestion for international call from Overture US: Fig 5

9 Wordtracker.com website Wordtracker.com website has many software related to search engine optimization and present the popular keyword, below present the key words for and Current Top Keywords Current Top Keywords A.M 1. christmas 2. paris hilton 3. google 4. funny jokes 5. yahoo Current Top Keywords A.M 1. track santa 2. santa tracker 3. christmas 4. wafah dufour 5. games cheat Reference: Zhang ; Jin and Dimitroff Alexandra (2005a). The impact of webpage content characteristics on webpage visibility in search engine results (Part I), Information Processing & Management,Volume 41, Issue 3, May 2005, Pages Zhang ; Jin and Dimitroff Alexandra (2005b). The impact of metadata implementation on webpage visibility in search engine results (Part II), Information Processing & Management,Volume 41, Issue 3, May 2005, Pages