This course requires students to take and pass an Adobe Certified Associate exam as part of the course.

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2 Course Title(s): Digital Media Course Description: This course gives an overview of the different types of digital media and how they are used in the world today. Students examine the impact that digital media has on culture and lifestyle. The course reviews the basic concepts for creating effective digital media and introduces a number of different career paths that relate to digital media. Students will examine some tools used to create digital media and discuss best practices in the creating of digital media. This includes an overview of the process used to create new media pieces as well as the basics concepts of project management. In the course, students will examine the use of social media, digital media in advertising, digital media on the World Wide Web, digital media in business, gaming and simulations, e-commerce, and digital music and movies. Students will review ethics and laws that impact digital media use or creation. This course requires students to take and pass an Adobe Certified Associate exam as part of the course. Objectives: Learn the different types of digital media Explain the value of using online video and audio for business. Discuss careers in digital media. Compare and contrast digital media and traditional forms of media. Discuss living in a digital society and the changes resulting from it. Discuss project management as a career. Describe the evolution of social media. Discuss ethics and social media. Identify some challenges that the gaming industry will face in the future. Compare the different types of computer languages. Determine the role digital media plays in globalization. Explain the limitations of doing business on the web. Describe some different laws that relate to digital media. Explain the cannons of journalism. Describe some expected changes in social media and advertising. Determine what type of schooling is necessary for their chosen career. Course Requirements: Students in this course will benefit from some knowledge of basic desktop applications. Students will need access to computer(s) with Adobe PS, CS6, or In-design installed. Course Codes: Digital Media (1 credit)

3 WBR Scope & Sequence: Digital Media, August 2015 UNIT 1: INTRODUCTION TO DIGITAL AND ONLINE MEDIA TYPES 1 Course Overview Digital Camera Basics Digital Cameras vs. Mobile Cameras Arts, A/V Technology & Communications Career Cluster (AR) 1. Analyze the interdependence of the technical and artistic elements of various careers within the Arts, A/V Technology & Communications Career Cluster. 2. Analyze the importance of health, safety and environmental management systems, policies and procedures common in arts, audio/video technology and communications activities and facilities. 3. Analyze the lifestyle implications and physical demands required in the arts, audio/visual technology and communications workplace. 4. Analyze the legal and ethical responsibilities required in the arts, audio/visual technology and communications workplace. 5. Describe the career opportunities and means to achieve those opportunities in each of the Arts, A/V Technology & Communications Career Pathways. 6. Evaluate technological advancements and tools that are essential to occupations within the Arts, A/V Technology & Communications Career Cluster. 2 Project: What Do People Really Know About Digital Media? The Rise of Digital Libraries 3 Project: Jobs in Digital Media Quiz 1: Digital Media 4 Digital Media in Business and Society Storing and Sharing Online Media 5 Project: Digital Media and Business Best Practices for Digital Media 6 Project: Analyze and Evaluate: Digital Media Quiz 2: Digital Media in Our World 7 Adobe Certified Associate Test Prep Unit 1 Test UNIT 2: DIGITAL MEDIA EFFECTIVENESS AND PRODUCTION 8 Traditional Media vs. Digital Media The Rise of a Digital Society 9 Project: Research and Write: Is the Internet a Bad Influence on Young

4 People? Digital Citizenship 10 Project: A Digital Life Quiz 1: Effectiveness of Digital Media 11 Digital Media Production Tools for Digital Media Production Project: Analyze and Evaluate: Web Sites 12 Media Production: Audio and Video Project: Working in the Field Quiz 2: Digital Media Production 13 Adobe Certified Associate Test Prep Unit 2 Test 14 Course Project Part 2: E-waste UNIT 3: PROJECT MANAGEMENT AND SOCIAL MEDIA 15 Project Management: Project Planning Project: Pet Grooming Web Site 16 Project Management: Project Monitoring Project: Problem Solving 17 Project Management: Project Termination Quiz 1: Project Management 18 Social Media Defined Uses of Social Media 19 Project: Research and Learn: Social Media and Problem Solving Staying Safe When Using Social Media Sites 20 Project: Current Event: Cyber Bullying Quiz 2: Social Media 21 Adobe Certified Associate Test Prep Unit 3 Test Course Project Part 3: Social Media for a Cause UNIT 4: GAMING, SIMULATIONS, WEB SITES, AND APPS 22 Video Games and the Video Game Industry Project: The Game Designer s Presentation

5 23 Simulations and Modeling Creating Video Games and Simulations 24 Project: New Games 101 Quiz 1: Gaming and Simulations 25 Web Pages: Beyond the Basics Web Pages and E-commerce 26 Project: Designing an E-commerce Site Quiz 2: Web Sites and Apps 27 Adobe Certified Associate Test Prep Unit 4 Test 28 Course Project Part 4: Environmental Gaming UNIT 5: TRENDS IN DIGITAL AND ONLINE MEDIA WEEK Topic/I CAN/Activity CCTC Standards 29 Best Practices of Digital Advertisement and Promotion Project: Going Global 30 Digital Media in Advertising Law and Digital Media 31 Project: Research and Learn: Law and Digital Media Quiz 1: Digital Business 32 Digital Audio and Video The Future of Digital Media 33 Project: In the Future, What Will Digital Media Look Like for You? Finding a Career that is Right for You 34 Project: Find Your Dream Job and Figure Out How to Land It Quiz 2: The Future of Digital Media 35 Adobe Certified Associate Test Prep Unit 5 Test Course Project Part 5: Powering a Digital World 36 COURSE PROJECT, REVIEW, AND EXAM Course Project Part 6: Digital Media and Sustainability

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