Company film production. Hay Stevens

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1 Company film production Hay Stevens

2 For the permission to use the stills from their company video productions we wish to thank Van Aarsen Machinefabriek, ETF Machinefabriek, Fransen Audiovisuals, Van Galen Klimaatinstallaties, Gemco, GTL Europe, Constructiebureau H. Hagenaars, Helichem, Hydroplus, Intradata, Koma, Mabotec, Monier, MGG, Repressor FHT, Rhenus Nederland, Solipsis, Thielco, Vipack, Vostermans Ventilation, WP Haton andn Zandbergen WWQM. Thanks to the following people for permission to use the photos on which they are visible or taken by them: Arno van Bavel, Robert Blom, Bram Cranen, Sandra Dorland, Kitty Eman, Bas van Gemert, Patricio Gil, Loek Gussenhoven, Detlev Hagenaars, Funs Janssen, Rochér Lamers, Theo Leenen, Wilfred Lijftogt, Cor Lobregt, Bas Papen, Ellis Peeters, Charles Peters, Loek van Rhee, Harold Schroijen, Mark Scotton, Albert-Jan Sluis, Margreet Stevens, Natalie Stevens, Myriam Tegels and Guus Vostermans. Copying, publishing and/or the use for training purposes of text, photos and illustrations from this book is prohibited without written persmission of the author. For remarks, questions, errors or suggestions please contact Text Hay Stevens Stills from videos, photography and illustrations Hay Stevens Photos Dutch voice-overs Marianne Dubois (Stemzoeker) Illustrations polaroid filter and 3D animations Bram van de Vossenberg (Foxmountain) Pictures of grip, led lights, camera s and microphones Canon, Folux, GoPro, Hague Camera Support, JVCKenwood and Sennheiser Design and cover Hay Stevens and Bas Papen (Ixion Design) Advisors Maarten Beernink (Het Boekenschap), Roger Creemers (Cue Support), Hubaer Kusters en Dirk Stevens Translation Jean Bosch Print First edition English October 2015 ISBN NUR 145 Publisher Stevens Audiovisuals, Tegelen, Netherlands

3 TABLE OF CONTENTS PART 1 BASIC EQUIPMENT 21 WHICH CAMERA? 22 Handheld or shouldercamera? 24 Weight 25 Ease of operation 25 Audio connections 26 Autofocus 27 Price 28 Conclusion 29 ADDITONAL EQUIPMENT 32 Tripod 32 Light 32 Grip in short 33 Basic equipment for shooting video 35 Additional equipment for shooting video 35 Computer and editing software 36 PART 2 PRODUCTION 39 How to gain orders? 40 Making an offer 43 What is my price? 44 Preparing a job 44 THE SCENARIO 46 Scenario for an imagefilm 48 Scenario for a promotional productfilm 51 Scenario for an instruction film as a manual 54 Scenario for learning correct behaviour 55 Scenario for a security film 56 Scenario for an educational film 57 Writing a scenario before shooting video 57 Writing a scenario after shooting video 58 Lay-out for a scenario 59 Thinking in pictures 61 What should you keep out of the scenario? 61 Elements for building the scenario 63 Possible intro s 64 Make the client talk 66 Presenter in the picture 67 Actors 68 The scenario is not an end product 69 Sequence and content of the scene 71 Writing a scenario 73 Usage of the spoken language 73 Don t tell what you can see 75 Keep the info non-time tagged 76 Write in the third person 77 Metaphors 78 Perfect English 78 Other language versions 80 Lay-out for another language version 82 The customer and the scenario 83

4 SHOOTING VIDEO 86 Planning of the shootings 87 Forget the zoom button 89 Additional light 91 Using grip 94 Shooting sequence and variation 97 When to use autofocus. 98 Automatic exposure and zebra adjustment 99 Shooting in factories 101 Shooting RVS and other machines 104 Shooting in an office 106 Directing people 108 Consistency of the action 112 Axis of movement and dramatic axis 115 Interviews and statements 117 Shooting with a teleprompter 122 Set noise 124 Shooting performance a project 127 Using a photo camera 128 Outdoor shooting and the weather 130 Shooting trucks and trailers on the raod 132 Night shooting 133 Stock footage and pictures 135 Shooting in an improvised studio 136 Shooting a speech 138 Sandwich pictures 141 Dutch Angle 142 EDITING 144 Which shots match? 144 Adapting shotlength 145 Manipulating time and video transitions 146 Split screen and picture-in-picture 148 Correction of brightness 151 Color correction 153 Retouch of still pictures 154 Retouch of movving pictures 158 Smoothing shots 158 Screen text 160 Titles 161 Credits and logos 163 List of attributes 166 Supporting text 169 Subtitling 170 Subtitles in foreign characters 172 Logos 174 Graphics and 2-Dimensional animations Dimensional animations 177 Editing different types of films 179 Editing scenario based films 181 Editing films without a scenario 183 Test version with voice-over 184 Audiomix voice-over, set-noise and effects 186 Stereo or mono 188 Music 188 Music free of rights 190 Sound effects 193 Professional voice-overs 193 Different languages 195 Different languages with foreign characters 198 Exhibition clip 199 Teleprompter film 201 What are you going to deliver 202 Presentation of a company film 204

5 PART 3 TECHNICS 207 CHIPS IN VIDEOCAMERAS 208 From analogue to digital 210 Frames per second 211 Pixel formats 213 Which format is your standard? 216 What will the future bring? 218 LENSES 220 Lens angle 220 Luminosity 222 Diafragm 223 Diafragm and depth of field 225 Diafragm and lens quality 228 Shutter time 230 Variable shutter time 230 Sensitivity 231 Shutter, diafragm and sensitivity 232 Bright and dark objects 234 LENS ABERRATIONS 238 Spherical aberration 238 Chromatical aberration 240 Distortion 242 Vignetting 243 Additional wide angle lenses 244 Dioptric lenses 245 Backfocus test chart 246 Testing lenses with backfocus test charts 248 Polaroid filter 250 The moire effect 254 THE COLOR OF WHITE LIGHT 256 Refraction of the light 256 RGB and CMYK 256 Daylight and artificial light 258 Kelvin degrees 258 Color conversion filters 260 Types of lightning 262 Spotlight 262 Softlight 263 Bounced light 263 Basics of lightning 264 Shooting with a blue or a green screen 267 Advantages of led light 268 GRIP 270 Tripod 270 Tracks 271 Slider 272 Stabelizer, gimbal, shouldermount, rig 273 Steadycam 274 Jib and crane 275 Arial tripod 277 Car mount 277 Action camera 278 Shooting with drones 280 Shooting with manned airplanes 281

6 VIDEO WITH A PHOTO CAMERA 286 Ergonomical 286 Sound 287 Sensitivity and depth of field 288 HD-formats 289 Conclusion 291 SOUND 292 Doppler effect 292 Decibel, db(a) and Herz 292 Every 3 db is doubling the volume 293 Types of microphones 294 Phantom powering 296 Relationship distance and sound 297 Shooting a speech 298 Shooting a group discussion 299 Sound in theater and concert 300 EDITING TECHNICS 302 Native video and codecs 302 Using strange footage 302 Structure of your projects 304 Back-up of your projects 304 Epilogue 307 KEY WORDS 309

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