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1 Business Information Some of the latest thinking in Business Information Analysis By Jeff Popova-Clark BA, PGDipCogSci, MBA, AIMM Senior Partner Analytics Management Consulting 3/4 Bushmead Street NERANG QLD 4211 Phone: Mobile: JeffP@dataanalytics.com www: Analytics Management Consulting,1999 This document or any part of this document may be freely quoted or distributed either electronically or in hard copy format, provided the identity and contact details of the author (ie Jeff Popova-Clark) and this sentence are included and that none of the contents of the document are altered. Further articles are freely available at the Analytics web site:
2 Business Information Value Chain Plan to the Validate, Enter & Store Extract & Transfer Transform, Cleanse Analyse, Interpret Determine & Communicate Consequences Action Develop Form Templates (e.g. Timesheet, Leave form) Design research methodology Design survey forms, interview plan Review Internet or Academic Literature
3 Business Information Value Chain Plan to the Validate, Enter & Store Extract & Transfer Transform, Cleanse Analyse, Interpret Determine & Communicate Consequences Action Complete/Fill-out Forms Undertake experiment, survey, or interview Extract data from literature review
4 Business Information Value Chain Plan to the Validate, Enter & Store Extract & Transfer Transform, Cleanse Analyse, Interpret Determine & Communicate Consequences Action ERP Entry Enter data into spreadsheet or Survey Support Application Generate data (e.g. during a pay run) Audit data RDBMS with Active
5 Business Information Value Chain Plan to the Validate, Enter & Store Extract & Transfer Transform, Cleanse Analyse, Interpret Determine & Communicate Consequences Action Staging Integrate from multiple sources RDBMS for static data
6 Business Information Value Chain Plan to the Validate, Enter & Store Extract & Transfer Transform, Cleanse Analyse, Interpret Determine & Communicate Consequences Action warehouse marts MDBMS
7 Business Information Value Chain Plan to the Validate, Enter & Store Extract & Transfer Transform, Cleanse Analyse, Interpret Determine & Communicate Consequences Action OLAP Ad-hoc Query Standard Forecasting Benchmarking Mining Statistical Analysis ROI/NPV/EVA
8 Business Information Value Chain Plan to the Validate, Enter & Store Extract & Transfer Transform, Cleanse Analyse, Interpret Determine & Communicate Consequences Action Verbal Presentation Graphical Presentation Annual or Regular Report Special or Project Report Inter- or Intra-net Meeting Agenda Item Business Case Hallway Discussion
9 Business Information Value Chain Plan to the Validate, Enter & Store Extract & Transfer Transform, Cleanse Analyse, Interpret Determine & Communicate Consequences Action Change Corporate Strategy Change Business Behaviour Change Policy Undertake Training Decide on a more detailed analysis Media Release Modify Budget Allocation
10 Business Information Value Chain Plan to the Validate, Enter & Store Extract & Transfer Transform, Cleanse Analyse, Interpret Determine & Communicate Consequences Action Develop Form Templates (e.g. Timesheet, Leave form) Design research methodology Design survey forms, interview plan Review Internet or Academic Literature Complete Forms Undertake experiment, survey, or interview Extract data from literature review ERP Entry Enter data into spreadsheet or Survey Support Application Generate data (e.g. during a pay run) Audit data RDBMS with Active Staging Integrate from multiple sources RDBMS for static data warehouse marts MDBMS OLAP Ad-hoc Query Standard Forecasting Benchmarking Mining Statistical Analysis ROI/NPV/ EVA Verbal Presentation Graphical Presentation Annual or Regular Report Special or Project Report Inter- or Intra-net Meeting Agenda Item Business Case Hallway Discussion Change Corporate Strategy Change Business Behaviour Change Policy Undertake Training Decide on a more detailed analysis Media Release Modify Budget Allocation
11 Business Information Value Chain Plan to the Validate, Enter & Store Extract & Transfer Transform, Cleanse Analyse, Interpret Determine & Communicate Consequences Action
12 Business Information Continuum Standard OLAP Ad-hoc Surveys, Large Scale Interviewing Business Research
13 Business Information Focus Standard OLAP Ad-hoc Surveys, Large Scale Interviewing Business Research Speed, Convenience Focus Accuracy, Reliability Focus
14 Business Information Investment Standard OLAP Ad-hoc Surveys, Large Scale Interviewing Business Research Low Effort, Relatively Cheap Resource Intensive, Expensive
15 Business Information Flexibility Standard OLAP Ad-hoc Surveys, Large Scale Interviewing Business Research Completely standard, No flexibility Completely flexible
16 Business Information Drivers Standard OLAP Ad-hoc Surveys, Large Scale Interviewing Business Research Opportunistic Deliberate
17 Business Information Timeframes Standard OLAP Ad-hoc Surveys, Large Scale Interviewing Business Research Short time frame, Even instant Long time frame, Even years
18 Business Information Complexity Standard OLAP Ad-hoc Surveys, Large Scale Interviewing Business Research Simple, Interpretation obvious Complex, Interpretation requires explanation of assumptions & definitions
19 Business Information Verification Standard OLAP Ad-hoc Surveys, Large Scale Interviewing Business Research Little independent verification Peer reviewed
20 Effect of Technology - Before $ Standard OLAP Business Research
21 Effect of Technology - After $ Standard OLAP Business Research
22 Information Source Dimensions External Internal Quantitative Qualitative
23 Business Analysis Audience Function s clients Senior Executive group Government Statisitcal Entities Central Office or Department (e.g. audit) Other function s staff Other corporate peers (e.g. Finance) Benchmark partners Media/students/interested external parties Your direct supervisor Yourself (or at least your unit)
24 Monitor vs Investigate Monitoring Performance Service Level Agreements Budgetary or Tax purposes Proactive (detect issues before they become an issue) Investigating Find opportunities to make a larger impact Better allocate resources Test an hypothesis (do we really need Performance Pay?) Reactive
25 Business Measures Dollars Products Sales Days, Years Customers Advertisements/ Promotions Contracts Patents Contacts Invoices Deliveries Assets Errors Returns Complaints Share of Wallet Market Share Or any mathematical combination of the above
26 People-Related Business Measures Dollars Employees FTE Days, Years (absence, accruals) Incidents Transactions Job Titles/Positions Locations Qualification Level Experience Level Competencies Injuries Participations/ Attendances (workshops, doctor) Errors Grievances/Claims Vacancies Or any mathematical combination of the above
27 Past Comparisons External Gold Standard Internal
28 Refinement Continuum Raw Production mart, Extract Suite of Report Tables Detailed Analysis One Page Summary Report
29 Trust of Analyst Raw Production mart, Extract Suite of Report Tables Detailed Analysis One Page Summary Report Little Trust of Analyst Required Analyst Must be Fully Trusted
30 Effort of Audience Raw Production mart, Extract Suite of Report Tables Detailed Analysis One Page Summary Report High Levels of Effort And Analysis Expertise Required Little Effort or Analysis Expertise Required
31 Risk of Bias Raw Production mart, Extract Suite of Report Tables Detailed Analysis One Page Summary Report Low Level of Risk of Analyst Bias Effecting Results High Level of Risk of Analyst Bias Effecting Results
32 Biases Overly positive Find any good news (irrelevant of cause) Excuses Justifying previous investments Understating risk Putting on a positive spin Recommend steady as she goes Overly negative Find any bad news Assign blame & overstate risk Recommend fixes
33 Breadth of Analysis Organisation-wide Absence, Turnover, OH&S Severity & Frequency Revenue, Expenses, Profit Return on Shareholder Investment Function Wide Rec & Sel Efficiency T&D Expenditure/Investment ROI of entire HR function Project/Intervention-Wide Return-on-Investment
34 Types of Analysis - Summary Timeframe Available Resources Available Source/Type of Information Target Audience Breadth of Analysis Monitor or Investigate Comparison Targets Bias Tendency
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