Luka Markota. Enterprise Networking, Central Europe. April 2015

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1 Luka Markota Enterprise Networking, Central Europe April 2015

2 The Customer Journey Can you make the leap? Today Digitisation IoT/IoE Cost, Agility, Risk Mobility, Analytics, Cloud and Social New business models New technology Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

3 Mobility, Analytics, Cloud and Social: Network is Driving Digital Disruption Cisco and/or its affiliates. All rights reserved. Cisco Cisco Confidential Public 3

4 Are Nike a Sports Manufacturer? Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

5 Digital Businesses Market Disruptions BOOKSTORE TAXI MUSIC POINT OF SALE NEWSPAPER 852% Revenue Growth 2005 to Cities 45 Countries 40 Million Subscribers $30B Forecasted Transactions in % of WW Digital Ad Revenue Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

6 Digitization Impacts All Aspects of Business and IT Digitization is both disrupting and creating new business value Applications require new architectures Cloud, mobile, analytics, IoT IT models need to evolve: More agility, less risk Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

7 How Can You Disrupt Your Business With Cisco Today? Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

8 Creating Connected Mobile Experiences Personalised guest experiences Indoor location services Location analytics 3G Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

9 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

10 My Apps Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

11 The Cisco Difference Customer Impact and Implication Market Transition The Business Case: Win with Mobility: Reducing Risk, Complexity and Cost 17% 50% Cloud & Analytics Improves employee productivity / customer interaction CMX provides personalised app experience, with location analytics and Facebook integration Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

12 What improves the performance of a wireless network by 3x and improves the battery life of a mobile device by 2x at no extra cost? Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12

13 802.11ac Why Now Why Cisco Why ac 3X the Performance of n Improved Experience on all Devices 2X End User Device Battery Life Future Proof for 5 Years Wireless: Primary Means of Access Wireless (53%) Bypass Wired Traffic (40%) by % New Devices will be ac by End of 2014, 75% by % of Traffic will be Voice and Video by 2015 Going Beyond ac Made Possible by Custom Chip Set Industries' Only Modular Access Point Broadest ac Portfolio - Same Cost as n Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

14 The Cisco Difference Customer Impact and Implication Market Transition The Business Case: Win with Mobility: Reducing Risk, Complexity and Cost 17% 50% Smart devices driving Mobile App consumption Gigabit Wi-Fi for user experience Improves employee productivity / customer interaction ac (Gig Wi-Fi) performance required to support new ways of working CMX provides personalised app experience, with location analytics and Facebook integration Best performing high density ac network (cloud or CPE) Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

15 Dynamic Threat Landscape Network Threats Are Hard and Expensive to Find 60% of data is stolen in HOURS 85% of point-of-sale intrusions aren t discovered for WEEKS 54% of breaches remain undiscovered for MONTHS 51% increase of companies reporting a $10M loss or more in the last 3 YEARS START HOURS WEEKS MONTHS YEARS Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15

16 The Threat Centric Security Model Network Security Accelerated by ACI Attack Continuum Before Discover Enforce Harden During Detect Block Defend After Scope Contain Remediate Network as an Enforcer Network as a Sensor Network as a Mitigation Accelerator Visibility and Defense Across the Entire Attack Continuum Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

17 The Cisco Difference Customer Impact and Implication Market Transition The Business Case: Win with Mobility: Reducing Risk, Complexity and Cost 17% 50% Smart devices driving Mobile App consumption Gigabit Wi-Fi for user experience Reduce security risk Improves employee productivity / customer interaction ac (Gig Wi-Fi) performance required to support new ways of working Increased attack surface requires additional security CMX provides personalised app experience, with location analytics and Facebook integration Best performing high density ac network (cloud or CPE) ISE and Trustsec provide enhanced security in the network to reduce risk of un-authorised access Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

18 Completely Refreshed Catalyst Portfolio Distributed Intelligent Access Services Converged Access & M Gig NG Backbone Instant Access Catalyst 2960-X Catalyst 2960-XR Catalyst 3650 Catalyst 3850 Catalyst 4500E Sup 8 Catalyst 6800/6500 Double everything Greenest Switch Ever Wired/Wireless Convergence For Entry Level Stackable Switch Wired/Wireless Convergence for High End Stackable Switch Game Changer Portfolio Wired/Wireless Convergence for Chassis Based Switch Industry Leading Campus Backbone Platform Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

19 Two Consumption Models Cisco On Premise Meraki (Cloud Networking) I need advanced features. I am not comfortable with public cloud I have a team of CCIEs I want a network that simply works I have a preference for public cloud My team is stretched thin. Converged Access Unified Management and Policy Increased Business Relevance Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19

20 The Cisco Difference Customer Impact and Implication Market Transition The Business Case: Win with Mobility: Reducing Risk, Complexity and Cost 17% 50% Smart devices driving Mobile App consumption Gigabit Wi-Fi for user experience Reduce security risk Increase Access Switching Performance Improves employee productivity / customer interaction ac (Gig Wi-Fi) performance required to support new ways of working Increased attack surface requires additional security Significant increase in mobile traffic will require additional switching capacity CMX provides personalised app experience, with location analytics and Facebook integration Best performing high density ac network (cloud or CPE) ISE and Trustsec provide enhanced security in the network to reduce risk of un-authorised access Only vendor to integrate wireless controller into access switch, reducing un-necessary traffic flows on network Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20

21 Our Traditional Approach to the WAN Customers concerned about increasing cost of MPLS Before Servers: File, Web, Apps Clients, Kiosks, etc. Servers: File, Web, Apps Clients, Kiosks, etc. Internet WAN/MPLS Mobility, Tablets, etc. VoIP, UC, Video, etc. BRANCH 1 TO N $$$$$ Growing cloud services and internet connectivity backhauled vs DIA from branch Mobility, Tablets, etc. VoIP, UC, Video, etc. DATA CENTER / HQ / CAMPUS Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

22 Our NEW Approach: ISR-AX with IWAN Network Optimized to better control the cost of MPLS AFTER Servers: File, Web, Apps Clients, Kiosks, etc. Servers: File, Web, Apps Clients, Kiosks, etc. Internet Direct Internet Access from Branch; Lower latency, lower cost Internet VPN Used to Connect Branch to HQ Mobility, Tablets, etc. VoIP, UC, Video, etc. Mobility, Tablets, etc. VoIP, UC, Video, etc. BRANCH 1 TO N WAN/MPLS DATA CENTER / HQ / CAMPUS Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22

23 The NEW Branch Smart Mobile Devices have changed how and where we do business. Education Retail Enterprise Banking Extend learning beyond classroom walls Deliver HD content to tablets for students Increase shopper dwell time with guest Wi-Fi Seamless online and in-store experience Accelerate business apps from all clouds On-demand video sales or new hire training Guest Wi-Fi Digital signage HD video Real-time online education system Online concierge Direct Internet access for faster app performance Virtual offices 80% of employees and customers begin their mobility experience at the Branch Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23

24 The Cisco Difference Customer Impact and Implication Market Transition Enterprise Networking: Win with Mobility: Reducing Risk, Complexity and Cost 17% 50% Branch Office Cloud & Analytics ac Security Next Gen Campus Next Gen WAN Improves employee productivity / customer interaction ac (Gig Wi-Fi) performance required to support new ways of working Increased attack surface requires additional security Significant increase in mobile traffic will require additional switching capacity Increased branch traffic will increase the cost to connect and impact app performance at the Branch CMX provides personalised app experience, with location analytics and Facebook integration Best performing high density ac network (cloud or on premises) ISE and Trustsec provide enhanced security in the network to reduce risk of un-authorised access Only vendor to integrate wireless controller into access switch, reducing un-necessary traffic flows on network Only vendor with one box solution to provide intelligent application routing, visibility and management Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

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