For those who want to take ownership, West Humboldt Park, canopied between Garfield and Humboldt Parks, is a place for new beginnings amidst

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1 WELCOME TO

2 For those who want to take ownership, West Humboldt Park, canopied between Garfield and Humboldt Parks, is a place for new beginnings amidst authentic architecture just minutes west of downtown where you earn equity of all kinds (social, home, cultural, small business, etc.)

3 Neighborhood Marketing Program Your brand is what people say about you when you are not around. North Star Destination Strategies

4 West Humboldt Park Neighborhood Brand Platform Target Audience: For those who want to take ownership, Frame of Reference: West Humboldt Park, canopied between Garfield and Humboldt Parks, Point of Difference: is a place for new beginnings amidst authentic architecture just minutes west of downtown Benefit: where you earn equity of all kinds (social, home, cultural, small business, etc.)

5 Marketing Plan Goals Permission to believe Cumulative, organic engagement Investment

6 Marketing Plan Strategies and Tactics Build organization for momentum Know your neighbors Project your preferred image Identify key partners

7 Re-focus on the Positive

8 Consistent price increases in neighboring Wicker Park and Logan Square have caused home buyers to settle in nearby Humboldt Park, where prices are lower and space is more abundant than in the more expensive areas nearby. Humboldt Park has a wide variety of historic homes as well as new construction homes with green features, all creating an eclectic mix of housing options for those looking to buy. This area also has ample green space thanks to recent infrastructure projects such as the revitalized Bloomingdale Trail, which created Chicago s first elevated public park and nearly three miles of multi-use recreational space for area residents. Redfin.com Apart from the obvious attraction of the acres of green recreational space offered by the parks, West Humboldt Park is also bordered by Garfield Conservatory and the coming Bloomingdale Trail a proposed two mile elevated, multi-use, linear park and trail. New educational institutions include Rowe Clark Math and Science Academy, the newly renovated state of the art Westinghouse High School and the Richard M. Daley Library... Iconic local businesses include: Roeser s Bakery, Jimmy s Red Hots, Rosa s Lounge blues club on Armitage, and Headlines Barbershop, along with newcomers on Chicago Avenue Brother-In-Law Ribs and Turkey Chop Gourmet Grill and Inspiration Kitchen on Lake Street...While even its most committed residents will admit that the West Humboldt Community has not yet overcome all of its challenges, it is still an affordable, diverse community with an eclectic mix of amenities. NHS of Chicago website

9 Branding and Marketing

10 Critical Partnership between Business Development and Housing West Humboldt Park NHS: Housing West Humboldt Park Development Council: Retail (Chicago Avenue)

11 Light Pole Banner Unveiling Ceremony

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13 Maintaining Brand Consistency

14 Business Attraction with the WHP Brand for the Chicago Avenue Corridor

15 Marketing and Branding Attracting Resources to West Humboldt Park City of Chicago Humboldt Park Micro-Market Recovery Program

16 427 N. Central Park - Before

17 427 N. Central Park After NHS Purchase Rehab Loan; TIF purchase rehab forgivable loan; NSP purchase-rehab forgivable loan

18 541 N. Trumbull Vacant property prevented NHS Purchase-Rehab loan

19 500 block of N. Central Park - BEFORE Marketing through Superblock Transformation

20 During

21 After

22 550 N. Central Park Before, During and.

23 After!

24 544 N. Central Park - After!

25 529 N. Central Park Ripple Effect Private Investor Before

26 529 N. Central Park - After

27 3550 W. Franklin Boulevard Before Intervention

28 3550 W. Franklin Boulevard During Decorative Board Up/Clean Up

29 3550 W. Franklin Boulevard After

30 Work and Play More Together

31 West Humboldt Park NHS Last 4 Years of Accomplishments In the last four years, West Humboldt Park NHS has saved 84 West Humboldt Park homeowners from foreclosure through loan modifications and Illinois Hardest Hit Fund grants. In the last four years, West Humboldt Park NHS saved 39 West Humboldt Park homeowners $119,731 in savings from comparison shopping over-priced homeowners insurance and overlooked property tax exemptions. In the last four years, West Humboldt Park NHS impacted 43 West Humboldt Park homes with $4,837,717 in NHS lending for purchase, purchase-rehab, refinance, refi-rehab and home improvement. 18 new homeowners were created through NHS lending of which 8 were NHS purchase rehab loans that reclaimed vacant properties to homeownership.

32 Critical Challenges/Responses Buy and Board Investors / NHS pre-approved first-time homebuyers/tif, MMRP, NSP grants

33 Critical Challenges/Responses Chicago Avenue/Special Service Area (SSA) Crime and Safety/CAPS meetings; focus on reclaiming vacant properties Resident belief in the brightness of the future of West Humboldt Park/ Increased resident participation and leadership: Sweep and Greets, NHS Block Ambassadors, Kells Park Advisory Council, Block Club Network, CAPS, Farmers Market, Parent Involvement in Schools (Parent Groups/LSC participation/safe Passage)

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35 W. Chicago Ave Revitalization Project (WCAR) WHPFCDC/West Humboldt NHS/CCLF

36 SSA # 63 West Humboldt Park

37 Community Branding West Humboldt NHS/SSA #63 West Humboldt Park

38 Kells Park

39 Children s Place Association

40 Turkey Chop Gourmet Grill

41 3507 W. Chicago Ave

42 Proposed Brown Sugar Bakery Site 3525 W. Chicago Ave

43 The Salvation Army Freedom Center

44 Kellls Park Firehouse

45 W. Chicago Ave Retail Node

46 West Humboldt Park Blooming April 23, 2015 Presented by The Neighborhood Foundation Christopher Toepfer

47 The 3 Ss' of Neighborhood Revitalization Structures Shopping Safety

48 Three Take-Aways Decorative Board-up.. 1. Is a tool for neighborhood revitalization 2. Costs the same as conventional techniques 3. Is more secure than conventional board-up

49 Decorative Board-Up

50 The Challenge Unattractive Attract crime Vandalism Theft Drags down the surrounding neighborhood.

51 The Bottom Line: Nobody wants to live next to a boarded up building

52 No matter how nice the house is No one wants to live next to an abandoned building!

53 Decorative board-up can quickly and inexpensively address the first signs of trouble on the block. Broken Window Theory

54 Traditional Neighborhood Revitalization Consider a new range of service to fill the Gap Vacant/ abandoned property Neighborhood Safety: Decorative board-up Clean-up: Lots and occupation debris Renovated/ occupied property

55 Traditional Neighborhood Revitalization Without these services You can t get to here Vacant/ abandoned property Neighborhood Safety: Decorative board-up Clean-up: Lots and occupation debris Renovated/ occupied property

56 Decorative board-up is... an alternative to Demolition For every one building you tear down, you can secure twenty five with decorative board-up.

57 Some considerations traditional board-up Color of plywood Earth color Effects of weather warping Graffiti magnet Looks boarded

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59 West Humboldt Park

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66 Louisville

67 THANK YOU FOR VISITING