RILA S 2015 RETAIL SUSTAINABILITY MANAGEMENT MATURITY MATRIX
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1 RILA S 2015 RETAIL SUSTAINABILITY MANAGEMENT MATURITY MATRIX About the RILA s Retail Sustainability Management Maturity Matrix The Matrix is a tool for retail sustainability executives to identify the management practices that will drive improved corporate and environmental performance. The Matrix is divided into seven sections, including: n Strategy & Commitment n People & Tools n Visibility n Retail Operations n Supply Chain n Products n Environmental Issues The Matrix is intended to identify possible pathways to strong environmental sustainability programs in retail. The leading practices are currently only performed by a few companies at most; and not every company can/will achieve every leading practice. Process to Develop the Matrix The foundation for this Matrix is based on Deloitte and the Retail Industry Leaders Association s (RILA) primary knowledge of the industry and sustainability programs, and confirmed through secondary research. It represents the collective knowledge of many industry experts through three review periods that solicited input from environmental nonprofits and experts, and numerous retailers. How to Use the Matrix The Matrix is a tool that can be used for individual company and industrywide purposes. Individual retailers can use the Matrix to: n Identify the maturity of their program and opportunities for improvement n Facilitate internal conversations about the sustainability program s development n Access more funding for sustainability programs n Train employees with sustainability responsibilities n Obtain buy-in from leadership and other departments n Evaluate internal and external perception, and then evaluate gaps RILA will use the Matrix to benchmark the industry in 2015 and beyond via an online survey. The results will be used to determine the industry s priorities, dictating the topics of focus for RILA events, calls, and the annual Retail Sustainability Conference. RILA will also produce custom reports for survey respondents, and an industry report with aggregate learnings. Scope of the Matrix This Matrix specifically focuses on environmental impacts associated with a retailer s operations; subsequent versions may build upon this first version to include aspects of social, community, and diversity impacts as well. The Matrix will be updated on an annual basis. Visit to learn more about RILA s Retail Sustainability Initiative. 1
2 STRATEGY & COMMITMENT Strategy Ad hoc efforts, no formal sustainability program or program relies on volunteers only Defined sustainability team with responsibilities on short and long-term sustainability strategy Sustainability strategy is primarily focused on operational priorities rather than sourcing or merchandizing practices Defined sustainability team aligns with various key departments on sustainability strategy for the short-and long-term Sustainability strategy encompasses operations, and merchandizing and sourcing practices Sustainability strategy aligns across departments and with overall corporate strategy Incorporates internationally recognized standards (e.g., UNGC, SA8000, etc.) into longterm organizational strategy Balanced scorecard (people, planet, and profit) system in place for reviewing strategies and projects Sustainability strategy and corporate strategy are one and the same Sustainability strategy / results regularly reported to executives and the board CEO regularly incorporates sustainability strategy in meetings and communications (e.g. employee town halls / investor calls, etc.) G4-1, G4-2 Materiality / Risk Identification Ad hoc efforts to identify sustainability risks and opportunities Assesses risks and opportunities through a formal materiality process Assesses risks and opportunities and conducts bi-annual review Assessment incorporates a timeframe of 3-6 years Individual departments (e.g., sourcing, operations) review materiality assessment Uses the same processes to review sustainability risks and opportunities as corporate risks and opportunities Assessment incorporates a timeframe of more than 6-10 years Integration of sustainability and corporate risks Assessment incorporates a timeframe of more than 10 years G G4-23 Goals Annual goals based on cost saving only No efforts in place to benchmark sustainability goals against peers Short- and long-term sustainability goals, mostly focused on operations Efforts in place to benchmark sustainability goals against peers Identifies absolute reduction goals for two or more material risk categories (i.e., energy consumption, water, waste/recycling, sourcing, consumer education) Routine and comprehensive benchmarking efforts in place to prioritize focus areas Defines comprehensive, aggressive, and crossfunctional goals addressing all material risk categories Goals address most aspects of sustainability Includes separate goals focused on supply chains, products, sourcing, and marketing Uses global and local context of environmental conditions and aligns with science-based targets to set appropriate goals Quantitatively links profit goals with sustainability goals G4-1, G4-2 Governance & Executive Engagement Ownership and accountability for sustainability has either not been defined or is confined to one function (e.g., Environmental Health and Safety) No sustainability council in place Dedicated sustainability executive to design, manage, and continuously improve sustainability program and initiatives Sustainability council comprises senior leaders from key functional roles and meets periodically Accountability is clearly defined for sustainability goals and initiatives Board and company leadership develop and/ or endorse goals and initiatives to improve sustainability Sustainability council comprises executives, defines priorities, and periodically reports to senior leaders Senior management s sustainability roles are clearly defined Board oversees and endorses sustainability goals and initiatives Dedicated executive champion for sustainability appointed by board Executives from all of the relevant parts of the business are engaged (e.g., strategy, innovation, finance, HR, legal, marketing, sourcing) Board and key executives held accountable for sustainability performance Dedicated Chief Sustainability Officer reports directly to CEO CSO & CEO partner to demonstrate business relevance of program to investors and other stakeholders Governance Incentives Sustainable business and leadership practices do not factor into annual evaluations and compensation Performance evaluation and compensation considers multiple balanced goals and performance metrics Include basic sustainability goals for select leaders as part of metrics Includes sustainability metrics in annual reviews and performance ratings for each business function Rewards (monetary or non-monetary) biggest contributions to sustainability performance Reviews mid-level management processes regularly and links it to sustainability performance Provides some incentives to influence positive personal behaviors for all employees (e.g., hybrid car or mass transit subsidy) Links executive compensation to sustainability performance Invests in incentives to influence positive employee behaviors (e.g., charging stations for electric vehicles at store or office parking lots) Governance 2
3 PEOPLE AND TOOLS Stakeholder Engagement Identifies key stakeholders Identifies some stakeholder concerns on a periodic basis but no defined method of proactive engagement Assesses stakeholder concerns systematically through materiality analysis Establishes and communicates methods of stakeholder engagement Addresses stakeholders concerns through materiality analysis and identifies some KPIs from the process Builds relationships with key stakeholders Identifies comprehensive list of KPIs through stakeholder engagement process Establishes and communicates methods of stakeholder engagement by type and stakeholder group, including frequency of engagement Incorporates feedback from key stakeholders into sustainability strategy Consistently monitors and reports publically on KPIs identified through stakeholder engagement G G4-27 Employee Engagement Educates through basic environmentalawareness signage in stores Develops store sustainability team(s) or sustainability advocates to monitor on-site performance and provide feedback to corporate sustainability team Solicits sustainability suggestions from corporate employees Hosts events for corporate employees to learn about sustainability in their retail roles and in their home (e.g., Earth Month events) Posts store sustainability performance (e.g., energy consumption, waste/recycling generation) for all store associates to compare their store to other similar stores Develops and maintains online platform for employees to review store & company sustainability performance and submit ideas to reduce environmental footprint Provides collaborative forum for high-initiative employees to receive recognition for their sustainability efforts while sharing best practices with colleagues Holds highly visible senior leadership meetings on sustainability where store employees, sourcing, merchants, logistics, and other staff are recognized Regularly educates employees on company sustainability vision and business case to underscore relevance to employee daily work Trains in-store employees to educate customers about company s sustainability/eco-awareness efforts Funding Mechanisms Minimal funding dedicated for sustainability programs No mechanism to track ROI of sustainability efforts Ad-hoc funds for sustainability programs (e.g., energy efficiency, recycling programs, marketing, etc.) Conducts some adjustment of ROI on internal projects to account for sustainability metrics Dedicated fund for sustainability programs (e.g., energy efficiency initiatives, recycling programs, etc.) Key retail functions include sustainability budgeting (e.g., distribution, sourcing, merchandizing, store operations) All corporate funding requests routinely include relevant sustainability metrics ROI of projects considers total cost of ownership and reputational value Corporate funding requests always include sustainability metrics relevant to the division or business unit Sustainability related funding on an upward trajectory over time Business Innovation Mechanisms No specific channels in place to invest in sustainable innovation (e.g., 3D printing, RFID innovations, mobile, etc.) Innovation mechanisms in place - sustainability is a criteria but not weighted to receive favorable score Innovation mechanisms in place to invest in sustainable innovations Solicits ideas from employees, suppliers, and external stakeholders Dedicated team to create and invest in sustainable innovations Innovation fund and dedicated team in place to invest in retail innovation around sustainability Chief Innovation Officer incorporates sustainability and continuous improvement into goals 3
4 VISIBILITY Metrics & Measurement No defined metrics for sustainability Limited set of sustainability metrics; focused mainly on operations Basic Excel spreadsheets used to track metrics Sustainability metrics focused on only certain aspects of sustainability Metrics informed by materiality assessment and aligned to global frameworks (e.g., GRI, IIRC, SASB) Sustainability metrics tracked for some regions of the global business Measurement tools track metrics Sustainability metrics focused on all material aspects; including innovation Sustainability metrics tracked for all of the most relevant regions of the global business Automated measurement tools; IT systems in place to periodically track the majority of sustainability metrics Comprehensive metrics defined to cover all aspects of sustainability; linking people & planet with profit Material metrics chosen from most global frameworks with rationale for metric selection clearly communicated Metrics captured consistently across entire organization, globally Reporting & Communicating Regularly published report contains cursory mention of sustainable business practices Some limited sustainability/csr information is available on website (e.g., a webpage, or grouped with corporate philanthropy) Company either publishes a sustainability report on a regular basis, or provides detailed webpages covering all aspects of sustainability Sustainability report includes both quantitative metrics and qualitative stories Sustainability information is readily accessible in multiple formats and sustainability goals publicly articulated and tracked Includes a balanced and honest discussion of challenges as well as progress Discloses climate change, water, or forest-risk impacts as part of the CDP Scores in top 10% of industry peers in sustainability measures and indices (e.g., Dow Jones Sustainability Index, Carbon Disclosure Project) Uses 3rd-party standards (e.g, GRI) Sustainability statements are independently audited Communicates sustainability programs in multiple, accessible formats (e.g., websites, product marketing and labeling, advertising) Scores in top 5% of industry peers in sustainability measures and indices (e.g., Dow Jones Sustainability Index, Carbon Disclosure Project) Uses integrated reporting Focused multi-channel sustainability campaign with features such as an interactive sustainability website Communicates sustainability as integrated with brand ethos G G4-31 Point-of- Purchase Consumer Education Few products are explicitly designed to reduce negative environmental impacts Limited education for consumers to learn about sustainability dimensions of products Some specifically designated products offered have sustainability benefits; ad hoc communication on the benefits of those products High percentage of products offered have specific sustainability benefits; regular communication on the benefits of those products Provides some information or tips to consumers to use products/services in a responsible way (e.g., Please recycle this cup when finished, Wash this garment in cold water ) Dedicated online storefronts encourage consumers to select products with sustainability benefits Provides consumers with tools or incentives for sustainable behavior change and actively engages with the consumer even after the purchase (via website, product packaging, etc.) Significant in-store signage or sections dedicated to products with advanced sustainability benefits Engages consumers about products with sustainability benefits (e.g., catalogs, web filters, icons, online calculators, product stories) Actively engages with customer even after the purchase (via website, product packaging, etc.) to mitigate any environmental impact of products Most own-brand products have advanced sustainability benefits, and communicate benefits on packaging Marketing Campaigns Ad hoc sustainability-related marketing campaigns Regular sustainability-related marketing programs Tend to focus on specific themes or times (e.g. Earth Day) Ongoing efforts and funding related to marketing sustainable products and services Dedicated sustainability focused marketer within marketing team Marketing effectiveness metrics focus on reputation/brand value Significant marketing budgets for sustainability-related marketing Marketing effectiveness metrics include financial ROI Collaborative Involvement Does not formally engage with peers on sustainability issues Actively shares sustainability information with peers Member of one or more industry associations focused on sustainable supply chain issues Actively collaborates with peers to make positive impact within industry Premier member of one or more industry associations or multi-lateral groups focused on relevant sustainability issues Partners with NGOs, governments, academia, or other institutions to identify improvement opportunities Takes a leadership role in developing new tools or capabilities that will enable peers to improve sustainability impact Takes a leadership role in developing new tools or capabilities that will enable entire value chains to improve sustainability performance 4
5 RETAIL OPERATIONS Stores / Corporate Offices (Green Building & Land Use) Construction, renovation, and leasing decisions adhere to local regulations, but little or no green standards Environmental impact, energy use, and occupant health are only minor considerations Incorporates some green building opportunities into construction, renovation, or leasing projects Opportunities are limited to lower-cost options (e.g., efficient toilets, faucets, light bulbs, and ceiling fans; recycled / reclaimed flooring; low-voc paint) Small percent of facilities have ENERGY STAR or LEED certification Routinely incorporates sustainability metrics into construction, renovation, and leasing decisions Accounts for sustainability factors (e.g., recycling infrastructure, alternative transportation for customers, etc.) in store site selection Higher percent of facilities have ENERGY STAR or LEED certification Majority of store site incentivizes customers to practice sustainable behaviors (e.g., premium parking spaces for hybrid or electric vehicles) At least half of facilities have ENERGY STAR or LEED certification Implements smart landscaping at some store and warehouse sites to improve water efficiency Green building and certification (LEED, BREEAM, Living Building Challenge, EPA ENERGY STAR, etc.) is expected on all projects, except in extreme cases Routinely employs smart landscaping, solar panels, wind turbines, or other technologies in the design and construction of new stores, and warehouses Warehouses/ DCs Storage facilities do not employ any ecoefficient technologies or practices Emissions are compliant but not fully contained and inventoried Programs are in place to minimize waste and improve work flow Upgrades moving technologies (forklifts, automated belts, etc.) with energy-efficient power sources Installs low-energy lighting, HVAC, and refrigeration equipment Redesigns warehousing facilities in order to optimize space and reduce energy consumption Continuously minimizes footprint and resource consumption to create best uses for storage space and replaces non-sustainable products Regularly adds new technology to reduce energy consumption in moving and storing goods within warehouses Incorporates green standards for all new warehousing to minimize energy and safety costs Incorporates green standards for all new warehousing or retrofits existing warehousing to minimize energy and safety costs Develops partnerships with customers, upstream processes, and transportation vendors to maximize flow of goods through facilities while minimizing waste Data Center & Applications Application development has little or no awareness of potential techniques for greening Does not consolidate applications Sizing and layout of owned or contracted data center infrastructure is ad hoc and geared towards meeting current needs There are no explicit decisions around green IT considerations Reduces redundant functions in inventory of applications Employs some efforts to consolidate applications Takes advantage of new efficiency methodologies in application development Identifies and monitors some green metrics around power, cooling, and airflow Considers and tracks green impact along with other business objectives in data center Shares applications and related platforms across business units Software development lifecycle regularly uses new efficiency technologies (e.g., virtualization, SOA and other sharing and flexible technologies) Follows green technology standards throughout organization Fully leverages enterprise software across the organization to maximize use/capabilities Actively tracks green metrics against business green objectives Participates in ENERGY STAR recognition program for energy efficient data centers All data center build outs or contracts must pass through a rigorous green evaluation process before approval Seeks to improve ENERGY STAR scores for all data centers Employs effective big data strategies to analyze sustainability data and metrics 5
6 SUPPLY CHAIN Transportation / Logistics Aware of impact of transportation decisions on the environment No precision or baseline emission measurements Does not implement sustainable transportation initiatives or they are in early planning stages Employs improved blend of rail, road, and air transportation modes Includes capacity management as a criteria in managing distribution Uses or tests some alternative fuels in transportation vehicles Participates in EPA SmartWay Packaging and transportation system designs concurrently occur to optimize flow of goods and minimize space and energy usage Develops innovative shipping mechanisms to maximize load capacity Uses reusable containerization for nearly all products Recognized EPA SmartWay Carrier & Shipper with a highly ranking score Demonstrates reduction of environmental impact by optimizing transportation & warehouse network Replaces vehicle fleet with green vehicles Considers emissions when selecting transportation vendors Forms transportation alliances to maximize load capacity and minimize waste Recognized excellence in reducing environmental impact from transportation strategies G4-EN30 Supplier Engagement Does not explicitly consider sustainability dimensions in sourcing process Supplier code of conduct addresses various environmental aspects, but may be missing certain key attributes from recognized industry standards (e.g., SA8000) Audits suppliers according to a risk profile or in response to problems No formal internal management system for tracking audits and remediation steps Incorporates key sustainability considerations into initial supplier onboarding and ongoing sourcing decisions Supplier code of conduct incorporates all dimensions of recognized industry standards Delivers some training or guidance to suppliers on sustainability opportunities Performs mix of internal and external audits on a regular basis according to supplier risk profile Works closely with suppliers to remediate sustainability issues Assesses all suppliers according to sustainability criteria Supplier code of conduct includes measurable sustainability metrics that auditors can objectively check against Tracks supplier sustainability performance quantitatively over time Actively collaborates with suppliers to capture shared savings through improvements in sustainability performance Sourcing/merchandise teams use sustainability scorecards as integral part of sourcing decisions Hosts annual Sustainability Summit with key suppliers/vendors Encourages vendors to improve and report on sustainability metrics (e.g. energy, waste, water) of their products, possibly leveraging services like CDP Supply Chain Works closely with suppliers to monitor subcontracting arrangements Encourages sustainable manufacturing practices for all products and suppliers Employs in-house team of expert auditors to check suppliers according to supplier risk profile Develops remediation plans in collaboration with supplier and closely monitors quantitative progress against them Relevant departments test and actively partner with research groups or vendors to design next generation equipment for sustainable performance Defines and executes on appropriate actions with suppliers failing to meet performance criteria G4-EN33 Supply Chain Transparency & Traceability Does not publish any information on suppliers or country of origin beyond what is mandated by law Publishes some summary audit statistics (e.g., % of factories non-compliant) Publicly discloses where products are made (without factory-specific details) May disclose some anecdotal factoryspecific information Makes audit results available publicly (e.g., through FLA) Supply chain information is available through a number of channels/media Publishes supplier code of conduct and summary of monitoring and enforcement mechanisms Efforts to trace supply chain from suppliers to subcontractors/vendors back to raw materials suppliers Active member of supply chain transparency organizations (e.g., CDP Supply Chain, TSC, SAC) Publishes summary audit statistics (e.g., % of non-compliant factories) Explains challenges in the supply chain through a number of channels (e.g., website, reports) Works with credible third parties to introduce sustainable best practices (e.g., FSC, MSC) Actively markets supply chain stories to consumers Publishes list of factories and locations, with stories, photographs, or other information on all key suppliers G4-EN33 6
7 PRODUCTS Product & Packaging Design and Development Products are not measured for environmental impact and not designed to minimize use of materials, energy, water, and toxics Minimal attention given to packaging optimization Ad hoc measures employed to reduce product impacts such as the purposeful merchandizing of products using credible certifications (e.g., FSC, fair trade), and general pronouncements or guidelines to suppliers to minimize product and packaging impacts Employs credible criteria to evaluate sustainability performance of products representing > 30% of retail sales Collaborates with suppliers to identify, develop, and market product/service innovations that further reduce environmental impact Employs credible criteria to evaluate sustainability performance of products representing > 60% of retail sales Sets meaningful business-relevant revenue targets for product sustainability performance (e.g., 30% of sales will come from products that meet design criteria) Designs all products with a cradle to cradle outlook, using tools based on life cycle and hazard assessments Publicly reports on product sustainability goals and the net benefits of product sustainability performance G4-EN27, EN28 Owned Manufacturing / Production* Basic understanding of sustainability principles and practices Sustainability principles have been incorporated to meet only regulatory requirements Develops plans and policies to make manufacturing processes more sustainable (including agricultural practices as applicable Sets targets for key sustainability KPIs (e.g., waste, GHG, water) inclusive of raw material, manufacturing, and other production activities Measures against those targets and communicates success and improvement opportunities to facilities Benchmarks key environmental and social sustainability KPIs against industry standards and exceeds industry average Sets plans to achieve highly aspirational goals (e.g., 100% renewable power, zero waste, zero accidents) Uses renewable energy sources in most manufacturing processes with limited exceptions Achieves world class sustainability manufacturing / production levels Publicly report success against aspirational goals Product & Packaging End-of- Life Stewardship Products are not designed with their end-oflife in mind No recycling or product take-back initiatives available to customers Some limited mechanisms in place to design products that consider reuse or recyclability at end of their useful life Offers select recycling and product takeback bins in some retail locations Designs >20% of all products to consider reuse or recyclability of product at end of useful life Offers select recycling and product take-back bins are located in all retail locations Designs >40% of all products to consider reuse or recyclability of product at end of useful life Collaborates with other stakeholders (e.g., trade associations, civil society, competitors, value chain) for system change to upcycle/ recycle product components Markets product take-back services to consumers and see as a competitive differentiator Begin designing and selling consumer services to mitigate the one-way consumption cycle Designs all products to consider reuse or recyclability of product at end of useful life Actively retrieves products at the end of their life for reuse and recycling Measures and reports the percentage of reclaimed products and their packaging materials for each product category G4-EN27, EN29 7
8 ENVIRONMENTAL ISSUES Energy & GHG Emissions No concerted strategies or policies to reduce energy consumption in retail portfolio Energy usage is not methodically measured or analyzed Traditional (non-renewable) energy sources are relied upon; no consideration of alternative energy sources Measures and analyzes current energy usage and future projections of retail portfolio in manual or fragmented way Outdated, inefficient equipment has been replaced Undertakes some investigation of alternative energy sources Currently draws less than 5% of energy use from alternative sources Develops coordinated energy efficiency policies across operations and value chain Designs and executes systematic energy management program (data tracking, training of relevant employees) Uses only energy efficient refrigeration equipment and tracks GHG emissions of equipment continually Capital expenditure decisions consider energy cost implications Relies on alternative energy for >25% of energy needs, through combination of RECs and onsite generation Relies on alternative energy for >40% of energy needs, through combination of RECs and onsite generation Joins external alliances to drive energy/climate policy G4-EN3 to EN7, G4-EN15 to EN21 Water & Wastewater No concerted strategy to reduce water consumption in retail operations, product manufacturing or supply chain Measures current water usage of stores, warehouses, distribution centers and offices across some portion of the portfolio Conducts comprehensive water footprint across retail portfolio including stores, warehouses, distribution centers and offices to understand where impacts lie Efforts and technologies in place to minimize company s direct water usage, such as low-flow faucets Conducts comprehensive water footprint exercise across value chain, including stores, warehouses, distribution centers and offices and develops reduction strategy Efforts and technologies in place to recycle water Identifies water withdrawal sources and communicates localized risks Pursues innovative water reduction techniques such as grey water recycling, xeriscaping, storm water management, etc. Identifies water withdrawal sources and remediates any localized risks G4-EN8 to EN10 Waste & Recycling Aware of main sources of waste generation in own company operations, product manufacturing and supply chain Little active efforts to reduce waste beyond required local regulations and limited recycling options Measures waste footprint of stores, warehouses, distribution centers and offices, across some portion of the portfolio Ad-hoc efforts to reduce and recycle waste at stores, warehouses, distribution centers and offices Measures waste footprint across retail portfolio including stores, warehouses, distribution centers and offices, comprehensively Implements waste minimization programs involving reduction, reuse, and recycling at stores, warehouses, distribution centers and offices Implements leading waste technologies and policies (e.g., balers for hard-to-recycle materials, customer recycling options) Waste reduction targets and continuous improvement method in place for products, supply chain and operations Commitment to zero waste goals at some retail locations Conducts comprehensive waste footprint exercise across value chain Efforts in place to completely remove hazardous waste from retail operations, product development and supply chain Commitment to zero waste goals across all locations G4-EN22 to EN26 Chemicals & Toxics Complies with minimum environmental regulations Maintains a list of regulated chemicals or a restricted substance list (RSL) Undertakes beyond-compliance measures to reduce the use of chemicals and toxics across the value chain Defines relevant metrics to monitor use of chemicals and toxins throughout value chain Defines goals around use of chemicals and toxics in products Understands sources of toxins throughout value chain and what s driving them Establishes green chemistry program with the goal of reducing toxics across the value chain Conducts comprehensive assessment of chemicals in products and processes, with an evaluation of hazard and exposure potential Establishes alliances with industry peers to further green chemistry innovation Communicates green chemistry policies to suppliers 8
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