Crossmedia cases within the portfolio of SPIEGEL QC. Hamburg, December 2013
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1 Crossmedia cases within the portfolio of SPIEGEL QC Hamburg, December 2013
2 Crossmedia solutions Use the SPIEGEL QC media-portfolio for your communication aims Cross-media advertising concepts benefit from the strength of each individual media and offer you an improved communication and response performance, catching the consumer at the right moment in his media consumption behaviour. 2
3 Initial campaign for the Kfw student loan Print Online Further measures at university campuses 1/3 co-branded advertising in UniSPIEGEL Sponsoring of SPIEGEL ONLINE special Financing of studies KfW Website 1/1 advertising in UniSPIEGEL Posters and campus TV ads as well as distribution of mouse pads 3
4 PayPal: 10-year-anniversary campaign Print Anniversary advertorial in DER SPIEGEL 1/3 co-branded advertising in DER SPIEGEL Online Anniversary advertising in DER SPIEGEL Sponsoring of SPIEGEL ONLINE special Shopping online 4
5 Audi: Exclusive campaign during the World Cup in Germany Print 1/3 co-branded ad in DER SPIEGEL Online Sponsoring of SPIEGEL ONLINE World Cup reporting Exclusive advertising in the World Cup issues of SPIEGEL special (German + international issue) 5
6 Ford: Campaign targeting German Mittelstand Ford Gewerbewochen Print Online 1/1 ad + 1/3 co-branded ad in manager magazin Sponsoring of manager-magazin.de special Mittelstand 6
7 Casio: Interactive campaign EX-word Freaky Phrases for electronic dictionaries Print Online Online-Subchannel 1/1 ad in KulturSPIEGEL with reference to subchannel PromotionAd leading to EX word - subchannel on SPIEGEL ONLINE 7
8 Glenlivet: Event campaign The Glenlivet Whisky Talk & Dinner in cooperation with manager magazin Print Microsite for registration Online-Newsletter Online Events Readers of manager magazin could register exclusively for the charged whisky-tastings in the premium-hotels of five cities. 8
9 Braun: Initial campaign for the Braun Pulsonic with testimonials from the readership of manager magazin Print Online TV 9
10 Philips: Initial campaign of the Sonicare Flexcare with a free trial offer for readers of manager magazin Print Online-Subchannel Online PromotionAd leading to a subchannel on managermagazin.de 1/1 Advertorial in manager magazin with reference to a subchannel for registration 10
11 HaWesKo: Exclusive manager magazin Wine Collection containing four wine packages from four countries Print HaWesKo Ordersite Online 11
12 Emirates: manager magazin series Business Knigge with additional campaigns from Emirates Print Online Special circulation Business Event Emirates connects the world 12
13 SIEMENS: Cross-advertorial Expedition Zukunft in DER SPIEGEL and on SPIEGEL ONLINE Supplement in DER SPIEGEL Subchannel on SPIEGEL ONLINE 13
14 BMW: 6er Tour 2011 to generate adresses Print Online BMW Microsite Newsletter ipad Web TV 14
15 Allianz: Multichannel employer-branding campaign 1/1 ad UniSPIEGEL Editorial integration in the special ad publication of UniSPIEGEL Multichannel campaign Allianz Special ad big wallpaper Exclusive HPplacements Individual landingpage Ad specials and exclusive HP-Placements on KarriereSPIEGEL are only possible within a premium cooperation. 15
16 Deutsche Bank: Crossmedia employer-branding campaign Mobile Content Ads KarriereSPIEGEL mobil Multichannel campaign Dt. Bank Ad special interstitial Exclusive HPplacements Individual landingpage Ad specials and exclusive HP-Placements on KarriereSPIEGEL are only possible within a premium cooperation. 16
17 Positioning the topic Trainee in print und online for example: Ferrero KarriereSPIEGEL Week s topic: Trainees Exclusive wallpaper UniSPIEGEL Issue 05/2011 Topic: Trainees 1/1 coverpage 17
18 Metaxa - event campaign in cooperation with manager-lounge Werbemittel auf manager-lounge.de Advertorials & Newsletter Event xxx. 18
19 manager magazin anniversary lottery in cooperation with Hapag Lloyd cruises Print Online Lotterysite ipad Newsletter 19
20 live event Auf den Dächern Festival in Berlin powered by Beetle Fender SPIEGEL ONLINE Promotion on location Live Events Social Media SPIEGEL.TV / tape.tv Print 20
21 Contact Any further questions? Your SPIEGEL QC team will be glad to assist you. SPIEGEL QC Der Premium-Vermarkter. Ericusspitze Hamburg Phone: Fax: All the contact information and contacts can be found on our website in the contact section:
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