TECHNOLOGY TRANSFER PRESENTS JEN UNDERWOOD ADVANCED WORKSHOP MAY 6, 2015 RESIDENZA DI RIPETTA - VIA DI RIPETTA, 231 ROME (ITALY)

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1 TECHNOLOGY TRANSFER PRESENTS JEN UNDERWOOD ADVANCED ANALYTICS WORKSHOP MAY 6, 2015 RESIDENZA DI RIPETTA - VIA DI RIPETTA, 231 ROME (ITALY)

2 ADVANCED ANALYTICS WORKSHOP ABOUT THIS SEMINAR Quantifying business situations for forecasting and analytical modeling is an art and a science. This fast-paced course, with optional hands-on exercise participation, introduces and walks through a collection of descriptive, predictive and prescriptive techniques across the entire advanced analytics lifecycle. Participants will gain an understanding of when to choose specific analytic techniques, algorithms and popular tools used today to solve common business problems. We will also dive into the critical importance of data preparation and sampling. Topics include quantifying business situations for analytical modeling, what-if analysis, data mining, machine learning, optimization and simulation. After learning how to effectively develop models, we will cover evaluating models and embedding intelligent analytics into smart reports, dashboards and applications to deliver actionable insight. What you Will learn Advanced Analytics Techniques and Tools Descriptive Analytics Fundamentals Predictive Analytics and Data Mining Business Modeling for Prescriptive Analytics Embedding Analytics into the Business

3 OUTLINE 1. introduction to advanced analytics Areas of Advanced Analytics Current Industry Trends Types of Analytics Models Solving Common Business Problems with Models Who ShoulD attend This course is designed for Data Analysts, Business Analysts, Advanced Excel Users and Business Intelligence Developers that want to expand their knowledge and skill sets in the growing, high-demand field of Advanced Analytics. 2. Data Collection and Preparation Common Tools and Techniques Analytical Data Transformation Sampling Methods Principal Components Analysis 3. Descriptive analytics Foundation Importance of Basic Statistics Exploratory Data Analysis Applying Visualization 4. Predictive analytics Development Overview of Data Mining and Machine Learning CRISP-DM Lifecycle Building and Evaluating Predictive Models Integrating Predictive Models into Smart Reports 5. Beginning Prescriptive analytics Introducing Decision Science Models The Art and Science of Modeling Business Problems What-If, Scenarios and Solver Forecasting and Regression Optimization and Stochastic Optimization Simulation Delivering Actionable Analytics 6. Summary Getting Started with an Analytics Proof of Concept Additional Resources

4 INFORMATION PARTICIPATION FEE 700 The fee includes all seminar documentation, luncheon and coffee breaks. VENUE Residenza di Ripetta Via di Ripetta, 231 Rome (Italy) SEMINAR TIMETABLE 9.30 am pm 2.00 pm pm HOW TO REGISTER You must send the registration form with the receipt of the payment to: TECHNOLOGY TRANSFER S.r.l. Piazza Cavour, Rome (Italy) Fax within april 21, 2015 PAYMENT Wire transfer to: Technology Transfer S.r.l. Banca: Cariparma Agenzia 1 di Roma IBAN Code: IT 03 W BIC/SWIFT: CRPPIT2P546 GENERAL CONDITIONS DISCOUNT The participants who will register 30 days before the seminar are entitled to a 5% discount. If a company registers 5 participants to the same seminar, it will pay only for 4. Those who benefit of this discount are not entitled to other discounts for the same seminar. CANCELLATION POLICY A full refund is given for any cancellation received more than 15 days before the seminar starts. Cancellations less than 15 days prior the event are liable for 50% of the fee. Cancellations less than one week prior to the event date will be liable for the full fee. CANCELLATION LIABILITY In the case of cancellation of an event for any reason, Technology Transfer s liability is limited to the return of the registration fee only. JEN UNDERWOOD advanced analytics WorKShoP May 6, 2015 Residenza di Ripetta Via di Ripetta, 231 Rome (Italy) Registration fee: 700 first name... surname... job title... organisation... address... Stamp and signature postcode... city... country... If registered participants are unable to attend, or in case of cancellation of the seminar, the general conditions mentioned before are applicable. telephone... fax Send your registration form with the receipt of the payment to: Technology Transfer S.r.l. Piazza Cavour, Rome (Italy) Tel Fax

5 SPEAKER Jen underwood is the founder of Impact Analytix, an online analytics industry resource. She is also a Sr. Program Manager of Business Intelligence & Analytics at Microsoft. She currently works with external groups, customers, channel partners, MVPs, BI professionals and application developers to better connect the outside world to engineering. Previously Ms. Underwood held roles as an independent industry analyst, Enterprise Data Platform specialist and a Business Intelligence consultant. Throughout most of her 20 year career she has been researching, designing and implementing Data Warehousing, Business Intelligence and Predictive Analytics solutions across a variety of open source, niche and enterprise vendor landscapes including Microsoft, Oracle, IBM, and SAP. Ms. Underwood holds a Bachelor of Business Administration degree from the University of Wisconsin, Milwaukee and a post graduate certificate in Computer Science - Data Mining from the University of California, San Diego.

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