Amadeus - The Future of Airline Industry
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1 EU-Africa Technical & Industrial cooperation - priorities for the future - EU-Africa Aviation Conference Luis Maroto, Deputy CEO Amadeus IT Group Windhoek, Namibia - 3 April 2009
2 Index Amadeus: a global technology partner and essential industry provider Technology for the airline industry New Generation Customer Management Systems Continued effort to provide value to the industry Amadeus presence in Africa 2
3 Amadeus provides IT solutions to all participants in the travel industry Travel Point Travel providers of sale buyers AIRLINES HOTEL Properties TRAVEL AGENTS Corporations CAR Locations CRUISE Lines RAIL Lines TOUR Operators INSURANCE Providers Inventory Pricing Airline Sales Offices INTERNET AND ONLINE ACCESS Ticket Purchase Travellers 3 FERRY Providers
4 An essential industry provider 95% of world s scheduled network airline seats 100,000+ Travel agency locations 526+ million bookings processed 56 Low Cost Carriers 400,000+ terminals worlwide 80,000+ hotel properties 19% online bookings 144 hosted airlines 480+ million transactions per day 4
5 A global organisation with strong footprint and local expertise With 75 local commercial organisations Munich Bad Homburg Antwerp London Waltham Nice Madrid Miami Dubai Operating in 217 markets Buenos Aires Amadeus sites Bangkok Sydney Head commercial offices 5
6 Sustained R&D investment in technology Europe's #1 travel company in R&D investment in 2006 & 2007 Investment in R&D is at the core of Amadeus strategy Dedicated Corporate Innovation team Local solution centers in regions Sustained technology investment despite the economic slow down 48% growth in IT investment levels between 2005 and 2009 Investing in all areas of the travel distribution chain 6
7 Index Amadeus: a global technology partner and essential industry provider Technology for the airline industry New Generation Customer Management Systems Continued effort to provide value to the industry Amadeus presence in Africa 7
8 Altéa: a new generation of Passengers Services Applications Altéa Reservation Altéa Inventory Altéa Departure Control Tools for airlines to effectively process customers from booking to check-in 8
9 to reinvent critical processes of the airlines 5 core concepts Solve 4 issues in 1 go Single data source Replace legacy technology Customer centricity Implement superior technology Automation and flexibility Integrate easily and better with partners Common platform Keep up to date with industry mandates Designed for change 9
10 Altéa: The Proven Choice 80 airlines* Million passengers contracted on Altéa million passengers Airline in migration process * Includes sub-hosted airlines & LOIs signed % airlines* million passengers
11 Continued effort to provide value to the industry For Airports Management of airline operations for customers and flights Reliable and low cost communication services Self service solutions Mobile technology applications For Airlines Airline Retailing Platform optimises sales opportunities Productivity and revenue-enhancing tools For Travel Agencies For Travelers Airline Retailing Platform improves point of sale display and functionality Up-selling & cross-selling Leverage of mobile technology RIM / Blackberry partnership Convenience and flexibility 11
12 Index Amadeus: a global technology partner and essential industry provider Technology for the airline industry New Generation Customer Management Systems Continued effort to provide value to the industry Amadeus presence in Africa 12
13 Servicing all of Africa 13 Commercial organizations All Countries covered 13
14 Developing partnerships with local airlines 8 Commercial organizations in partnership with an African airline Access to better market information for the Airline Common approach to the market to increase airline s sales Increases local involvement to assist strategically Partnership between the market, the airline and Amadeus 14
15 Significant commercial activity in all of Africa Servicing 81% of all Travel Agencies 20 airlines use at least one component of Altéa 5 airlines already committed to the full Altéa platform AACO : 10-year exclusive distribution agreement with 13 member carriers 13 airlines representing 68% of reservations made by travel agents in the region Air Algérie, Afriqiyah Airways EgyptAir Etihad Airways Kuwait Airways Libyan Airlines Qatar Airways Royal Air Maroc Saudi Arabian Airlines Sudan Airways Syrian Arab Airlines Tunisair Yemen Airways 15
16 Amadeus position in the Travel Agencies adds value for the Airlines Advantages to airlines Captive audience Similar systems reduce errors Accurate airfare promotions Amadeus TAs market share >75% 50% - 75% 25% 50% <25% Easy to run promotions Proven & easy to implement technology 16
17 We host global sales and reservations for 20 airlines in Africa 17
18 Committed to the communities we operate in Amadeus is involved in several social programs in Africa Support to local authorities to develop further tourism strategies Provide industry data and expertise Development of a worldwide voluntary micro-contribution application for travel websites to fight childhood illnesses Cooperation with local and regional authorities on educational programs to promote career development opportunities in travel and tourism Cooperation with food bank initiative in Egypt Support to Aids orphans program in South Africa 10 year tourism investment program in South Africa worth 22 million to promote black empowerment in tourism 18
19 19 Thank you
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