MARKETING THAT DELIVERS

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1 MARKETING THAT DELIVERS WEB DESIGN MARKETING SEARCH MARKETING

2 Today s Objective Impart practical tips that you can implement to achieve immediate performance improvements in your marketing campaigns.

3 About Nick Built websites in pampers MSU grad Contributed to Entrepreneur Hobbies include golf and beer Fav TV show: Curb Your Enthusiasm

4 The Lingo ESP SPAM/ UCE CAN-SPAM SpamAssassin Permissionbased Double opt-in Above-the-fold Bounce hard/ soft Open-rate CTR

5 Why Insanely trackable Who opens, who clicks, who converts Cost-efficient Direct mail? Did I mention analytics?

6 Setting the Stage Design & Layout Considerations 12:53

7 What s Your Purpose? Craft your content first Two key types of messages: Newsletter/ soft sell Marketing/ hard sell Short attention spans

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11 Avoiding Alienation How much is too much (or too little)? Consistency is key Provide subscription options frequency and interest selection

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13 Breaking Down Barriers 10+ major clients Limited rendering capabilities Less is more - Seriously

14 Client Usage

15 `

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17 Hop on the Mobile Bandwagon Mobile is changing how we digest info ~20% s read on ios Mobile-friendly is increasingly important

18 What do you want!? Getting Prospects to Click & Convert 12:53

19 Keeping it Under 50 Front-load subject line Importance of credible from: Avoid spammy phrases

20 Your Subscribers Are Morons Clear, concise CTA What is your objective? Core component often overlooked

21 Relevancy is Key List segmentation Multiple copy packages, CTAs Dynamic/ variable content

22 Deliverability GUARANTEED Avoiding the Pitfalls of CAN SPAM 12:53

23 Don t Get Caught SPAM phrases SpamAssassin Work with a reputable ESP Be weary of lists

24 Anti-Spam Check

25 CAN SPAM Act Loose guidelines Most important: Permission-based Opt-out Contact info

26 Misguided Marketing What s Wrong With These s? 12:53

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30 WEB DESIGN MARKETING SEARCH MARKETING

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