Enrollment & Degree Management

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1 Virginia Tech May

2 Learning Objectives Enhanced Understanding of Strategic Enrollment Management Roadmaps for Enrollment Planning Challenges for Success

3 Strategic Enrollment Management (SEM) What is it?

4 Integration of an institution s planning, strategies, and structures to optimize Recruitment Retention Graduation Source: Educational Policy Institute 2007

5 CORE VALUES OF SEM Establish clear enrollment goals Promote student success Achieve and maintain optimum enrollment Generate tuition Enable financial planning Increase organizational efficiency Improve Service Levels

6

7 Ultimate Goals: Support Mission Support Financial Stability

8 Overview Strategic Planning Managing Resources Access & Affordability Recruitment & Retention Targeted Enrollment

9 Increase Organizational Efficiency

10

11 Initiatives Enrollment Target Collaboration Strategic Intentional Scholarship and Financial Aid Special Session Innovations Extended Learning (Online) Graduate Degree Marketing Campaign

12 Establish Clear Enrollment Goals

13 Enrollment Target Collaboration

14 2013 College Targets Overall: 5,350 (3,638 IS/1,712 OOS)

15 Achieve and Maintain Optimum Enrollment

16

17

18 Enrollment Management and Diversity

19 Land Grant University Mission reaffirms the university s institutional commitment to growing and sustaining a diverse and inclusive learning, living, and working environment.

20 Narrow Tailoring Grutter v. Bollinger (2003) Fisher v. University of Texas (2013) Schuette v. Coalition to Defend Affirmative Action (2014)

21 K-12 Educational Outreach... structured outreach initiatives designed to identify and assist under-represented students plan and prepare for post-secondary education. Virginia Tech Diversity Strategic Plan Glossary, 2010

22

23 Affordability Access to Scholarships Transparency (Shopping Sheet) Financial Literacy

24 Student Award Overview 75% of undergraduates receive some form of financial aid Average Award $11,649 In-State $16,905 Out-of-State $243.3M Undergraduate Financial Aid Out-of-State In-State

25 Student Award Overview Distribution of Financial Aid by Funding Source (Millions of Dollars)

26 Total Financial Aid Distributed (Millions of Dollars)

27 Average Debt of Undergraduate Graduating Class by Residency at Virginia Tech

28 Generate Tuition New Initiatives

29 Special Session Innovations

30 Summer Academy Profile: 2013 Cohort All Seven Undergraduate Colleges Participated

31 Extended Learning (Online) Graduate Degree Marketing Campaign

32 32

33 CHALLENGES to Sustainable Resources State Legislative Impacts

34 Sec Online Delivery of Instruction, Special Sessions, and Tuition Sec Limitation on Instate and Out of State Sec :10E Top Jobs 21

35 CHALLENGES to Sustainable Resources State Legislative Impacts Demographic Shifts

36

37

38 CHALLENGES to Sustainable Resources State Legislative Impacts Demographic Shifts Declining State Resources

39

40 CHALLENGES to Sustainable Resources State Legislative Impacts Demographic Shifts Declining State Resources Tipping Point in Tuition Increases

41 CHALLENGES to Sustainable Resources State Legislative Impacts Demographic Shifts Declining State Resources Tipping Point in Tuition Increases Recalibration of Interests STEM H Liberal Arts

42

43 Thank You! Wanda Hankins Dean Vice Provost for Enrollment and Degree Management Virginia Tech

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