WHY E-COMMERCE MARKETING IS BROKEN

Size: px
Start display at page:

Download "WHY E-COMMERCE MARKETING IS BROKEN"

Transcription

1 WHY E-COMMERCE MARKETING IS BROKEN Martin W. Smith The traditional sales funnel is dead online

2 ECOMMERCE MARKETING IS BROKEN May seem strange to say ecommerce marketing is broken. The hockey stick growth of ecommerce in America and across the globe over the last nine years masks core challenges such as: 67.91% of ecommerce shopping carts are abandoned 1. Average ecommerce conversion rate is stuck around 3% 2. Ecommerce is not aligned to emerging social/mobile web. Ecommerce is growing at a phenomenal rate. The problem with the graph above is that it offers no context. Ecommerce compared to total retail sales is still miniscule. Currently at 6% 3 means there is a huge opportunity still ahead for those who embrace the new realities of ecommerce Cart Abandonment Rate Statistics - 2 Ecommerce conversion rates - 3 May 15, 2014 US Census Data - Why Ecommerce Marketing is Broken 1

3 Ecommerce merchants drown in tactics even as Return on investment (ROI) is suspect. According to a Content Marketing Institute & Marketing Profs survey, B2C marketers use an average of 12 content marketing tactics. Why Ecommerce Marketing is Broken 2

4 ECOMMERCE IN TACTICAL RETREAT Ecommerce merchants have been pulled pillar to post. Tactics that worked yesterday such as organic SEO, marketing and paid advertising work less well today. Those tactics are easy to copy and immediately known to competitors. As competition heats up successful tactics such as marketing are piled on, reducing efficacy. Ecommerce tactics such as marketing start as a movement with true believers and advocates. Movements evolve to businesses and businesses, especially digital businesses, discover the point of diminishing return. A BRIEF HISTORY OF ECOMMERCE TACTICS Awareness was the most important need when ecommerce was new (late 1990 s to about 2003). Having a website capable of informing AND taking money was novel. The web was nascent and finding a consuming tribe of supporters easy. Search Engine Optimization (SEO) dominated content and ecommerce marketing from 2003 to Google s organic traffic influence was so dominant during this period online merchants spent millions to study and implement SEO. The mobile and social web is slowing Google s search dominance. As social networks such as Facebook and Twitter scale their influence can t be denied. Social Media Marketing influences consumption even if how and why isn t fully understood by Why Ecommerce Marketing is Broken 3

5 many ecommerce retailers. FRIENDS OF FRIENDS MARKETING = WHAT S NEXT IN ECOMMERCE There are only two ways to win tactical warfare online: 1. Be FIRST to use a tactic. 2. Use tactics asynchronously to disrupt. First mover advantages can be significant, but so are the risks. With marketing changing so fast, it exposes a multitude of tactics with little ROI data. It becomes easy to invest in a non-starter such as Foursquare-like mobile check-ins or the wrong social network such as MySpace. Tactical ecommerce is expensive and doesn t scale. Only a handful of websites can find tactical advantages consistently. Tactical ecommerce is Greek for most merchants since they don t have the advanced skills or budget needed to play roulette with their brand. People don t buy brands they join them. Never has marketing guru Faith Popcorn s brand statement been more accurate. The social/mobile web changes everything. Why Ecommerce Marketing is Broken 4

6 Smart marketing is moving from PUSH, where buying more media increases sales, to PULL where buying more media helps when brands have a conversational engine. Conversational Engines buy media in support of social, content, cause, video and other kinds of digital marketing. More for less Paid Media Search Ads Sponsored Tweets Facebook Ads Web content Landing pages White papers Blogs Owned Media Earned Media Re-Tweets Likes and Shares Blog comments Traditional media coverage As marketing becomes a conversation customer service changes along with customer expectations. Why Ecommerce Marketing is Broken 5

7 Marketing, once a one-sided lecture, is now a conversation. CONVERSATIONS ARE DIFFERENT When we have conversations with friends and family there is an easy give and take. They know us and we love them. Conversations, thanks to social media marketing, are changing brand marketing. When every brand, company and service has high quality, a great website and cool social media we buy from who we KNOW and LOVE. The What s Next marketing question becomes how can your website become KNOWN and LOVED by new customers. Our Triangle Startup Factory funded startup helps ecommerce customers: Curate the right conversations at the right time. Collaborate to help customers realize dreams. At the beginning of our journey Phil Buckley, Curagami s Co-Founder, asked an interesting question, How could we help merchants get to know their customers as well as they know their friends and family, what would be the value of that tool? We rarely become instant friends. Conversations and trust require time. Online we look for clues. Clues tell us if people like us are using a social network. Social networks know friends and friends of friends are key to winning Metcalfe s Law (value of a network is square its members). Creating SCALE is why social networks such as LinkedIn use feedback loops like this one: By sharing my friends and friends of friends reach LinkedIn reinforces their 6 degrees of separation value proposition and WIN Why Ecommerce Marketing is Broken 6

8 Metcalfe s race in the race to be the most powerful social network for business. Leadership creates scale and scale makes it difficult for competitors. CONVERSATIONS, ECOMMERCE, BRANDS & BRANDING Curagami s founders, Marty Smith and Phil Buckley, have extensive B2C ecommerce and B2B content marketing experience. Content, as the Curagami team knows from selling over $35,000,000 online, is a tough nut to crack. Testing storytelling on the product page proved harmful to conversion. Longer content not easy to scan on their ecommerce site s product page hurt conversion. Content, such as reviews and videos, helped conversion when positioned well (usually behind tabs). Reviews in particular were vexing. Marty asked the team at the online reviews company Bazaar Voice why anyone would write the 251st review and the answer was magical. People don t write the 251st product review to add feature information. Features have been more than covered by the first reviews. People contribute the 251st review to signal their desire to JOIN the experience-club formed around that product, said Brett Hurt Bazaar Voice s Founder at the etail conference in Mr. Hurt s statement sounds like Faith Popcorn s, People don t BUY brands they JOIN them. Curagami s founders realized the importance of Hurt s statement for ecommerce marketing in a social / mobile time - merchants must create ways for customers to JOIN, ADVOCATE and SHARE. Since many tools provide ways to join, advocate and share Curagami s founders realized their tool would need a second phase - an ability to focus a tribe of supporters to collaborating with customers to help realize dreams. Why Ecommerce Marketing is Broken 7

9 CURAGAMI PHASE I - TRUST & COMMUNITY Many ecommerce websites have reviews. Reviews are invaluable User Generated Content (UGC). Reviews were so critical to Smith s and Buckley s ecommerce success in 2008 they created a Buzz Team. Teaching their Buzz Team how to use keywords, write reviews and share their reviews was prescient since the social / mobile web is one huge BUZZ factory. The 1%, 9%, 90% Problem. Visitors to any website come in three flavors : 1% - Contributors Willing To Share Valuable User Generated Content (UGC). 9% - Supporters Willing to Vote, Share and Add On To 1%er contributions. 90% - Readers are the vast silent majority helping a website s ranking by consuming its content. We realized Curagami needed to create community, a safe place where Contributors, Supporters and Readers would come to LOVE and advocate. Curagami, unlike social networks such as Facebook, needed to provide community and social network benefits ON an ecommerce website. The team thought about online community coming up with 5 tenets: Creation Story Who Are YOU (About page should map core values and tell a story referred to over and over). Share Authoritative Content Become the expert for your entire business segment. Ask For & Reward User Generated Content (UGC) Must be valued by actively curated and rewarded via gamification. Why Ecommerce Marketing is Broken 8

10 Gamification Defined system of rewards that may include jobs so community begins to scale and take over. Movements Not Campaigns Umbrella ideas that incorporate major calendar events but whose genesis you own. Ecommerce content marketing is different than B2B. As the Content Marketing Institute shared ecommerce content serves to create important Asks : Ask for a customer s RETURN VISIT. Ask for customers to JOIN. Ask customers to BUY. Ask customers to ADVOCATE & SHARE. Traditional multi-channel ecommerce marketing funnels STOP at conversion leaving no room for advocacy, shares or friends of friends marketing. In the new conversion journey purchase begins an important loyalty loop. David Edelman shared a different consumer journey 4. Edelman s new funnel aligned to the emerging social / mobile web. As social media and ubiquitous mobile connections continue to transform the web new marketing ideas become paramount: Forming community. Winning hearts and minds. Listening at least as much as talk. 4 Aligning with the Consumer Decision Journey - Why Ecommerce Marketing is Broken 9

11 Listening and being fully present on the social web may be one of the new marketing s hardest lessons. Type A builders, as most marketing pros tend to be, do many things well listening wouldn t be the first thing that jumps to mind. ORM & NEW LISTENING TOOLS Online Reputation Management (ORM) is the art and science of knowing the relevant and important conversations going on about your company, brands, services or your personal brand. Some tools such as Radian6, now part of SalesForce, read the fire hose from the social web. Drinking from a fire hose only sounds impossible. ORM tools that curate relevant conversations, Topsy is our favorite free ORM tool, are important but insufficient. Reputation needs to be managed proactively as well as reactively. Reputation and the trust it creates have never been more important or more at risk. We built Curagami as a proactive ORM tool. Curagami searches the web for relevant conversations, relevant for our customers who are currently in high end audio and fashion, place those buzzing conversations in an admin where customers curate the conversations most relevant to their offers, branding, content and positioning. This new listening helps form reputation and clout proactively. Reputation is protected because our client s websites know about and discuss relevant content. Not all content is created equal. Some content buzzes more than it converts. Curagami helps ecommerce websites find content that buzzes and converts. We help ecommerce websites convert in several ways: Better Merchandising - Merchandising with the User Generated Content supplied = relevant and socially rewarding (for those sharing content). More Return Customers - Customers visit frequently to see what crazy inventors in the basement are up too. Conversion Rates Improve - Most ecommerce websites convert better with returning customers than new so Curagami helps increase conversion rates. Why Ecommerce Marketing is Broken 10

12 SEO Improves The New Google s focus on a website s heuristic measures such as time on site, pages viewed and returning customers is perfect for a low cost content engine such as Curagami. Money To The Bank Curagami works on metrics such as site conversion, list growth and cart abandonment where even TINY improvements create a large impact on the bottom line. WORKING WITH CURAGAMI We have 2 great beta partner ecommerce customers. Our team is small and we want to help our first customers use Curagami to transform their Internet marketing. Curagami has 3 pricing options. Each option has a limited number of 2014 / 2015 partnerships until our team expands. We hope you are interested in leaving the diminishing returns and tactical warfare of the current ecommerce in favor of winning hearts, minds and loyalty with Curagami. If you are ready for a new kind of ecommerce... Contact Marty phone: (919) Why Ecommerce Marketing is Broken 11

DIGITAL MARKETING AN INTEGRATED APPROACH

DIGITAL MARKETING AN INTEGRATED APPROACH DIGITAL MARKETING AN INTEGRATED APPROACH OCTOBER 2015 Theme Group 2015 themegroup.co.uk WHAT IS DIGITAL MARKETING? The key objective of digital marketing is to promote brands, build preferences and increase

More information

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right!

B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By

More information

ONLINE REPUTATION MANAGEMENT

ONLINE REPUTATION MANAGEMENT ONLINE REPUTATION MANAGEMENT Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @ 5 STEPS to INCREASE WEBSITE LEADS An Introduction to Inbound Marketing a product of the minds @ Five Steps to Increase Website Leads Introduction Inbound Marketing isn t a fad - it s a proven strategy.

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.

INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. 214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE

More information

How to Use the Internet to Market Your Business

How to Use the Internet to Market Your Business How to Use the Internet to Market Your Business What are your marketing goals? If you don t think Social Media marketing is powerful, just ask someone from Egypt. 89% of US internet users search online

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

Marketing... are you up to speed?

Marketing... are you up to speed? Marketing... are you up to speed? why market my business at all? Marketing lies at the heart of your business success - it connects you with the people who have a need for what you offer and provides a

More information

Digital Marketing Solutions

Digital Marketing Solutions Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with

More information

Multichannel Media Capabilities

Multichannel Media Capabilities Multichannel Media Capabilities Digital is no longer an option, it s a way of life! Customers embrace technology to make connections, decisions and purchases. At light speed, consumers share their knowledge

More information

32 Tips for. Social Media Domination

32 Tips for. Social Media Domination 32 Tips for Social Media Domination The Big Question: With the social media world changing so fast, are you keeping up? Social media has been around for a long time by internet standards. But marketers

More information

ONLINE REPUTATION MANAGEMENT

ONLINE REPUTATION MANAGEMENT What is Online Reputation Management? Your online reputation is your image on the Internet. Online reputation management (ORM) is about improving or restoring your name or your brand s good standing. This

More information

6 Steps to creating a Cross Channel Communications Roadmap

6 Steps to creating a Cross Channel Communications Roadmap 6 Steps to creating a Cross Channel Communications Roadmap Identifying the Road Ahead to Cross Channel Marketing Success Darcy Bevelacqua Darcy@Succcess-works.com 917 520-061 6 Steps to Creating a Successful

More information

Survey Says: Consumers Want Live Help

Survey Says: Consumers Want Live Help Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy

More information

Paul Mosenson, Founder of NuSpark Marketing

Paul Mosenson, Founder of NuSpark Marketing Paul Mosenson, Founder of NuSpark Marketing For sales and business development people to find and nurture prospects through social media For marketing people to support the sales efforts by providing content,

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

Using Social Media to Grow Your Brand. www.parkerwhite.com life@parkerwhite.com we give brands life

Using Social Media to Grow Your Brand. www.parkerwhite.com life@parkerwhite.com we give brands life Using Social Media to Grow Your Brand www.parkerwhite.com life@parkerwhite.com we give brands life INTRODUCTION: Why Social Media? Social media is powerful because of its authenticity people take messages

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness

Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness Online Marketing Strategy and Tactics to Drive Volunteer Recruitment and Awareness 2015 Texas CASA Conference San Marcos, Texas November 6, 2015 43 Applicants 26 Advocates October 2014 September 2015 1

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

White Paper. What is SMO? Optimize For Success: Social Media Optimization PAGE 1

White Paper. What is SMO? Optimize For Success: Social Media Optimization PAGE 1 White Paper Optimize For Success: Social Media Optimization Many marketers today know the importance and potential of social media yet don t feel or know if they are getting the full value from their efforts.

More information

Your Social Media Starter Kit For Content Marketing

Your Social Media Starter Kit For Content Marketing Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost

More information

MARKETING. What is Online Reputation Marketing? Why is ORM Important to your Business? Netforce Performance Marketing - Call Us Today!

MARKETING. What is Online Reputation Marketing? Why is ORM Important to your Business? Netforce Performance Marketing - Call Us Today! ONLINE REPUTATION MARKETING Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business, brand, products and services can be posted

More information

HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES

HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES HOW THE BEST RECRUITMENT AGENCIES SUCCEED ONLINE A STUDY OF HOW LEADING AGENCIES PROMOTE THEMSELVES ONLINE TO ATTRACT QUALITY CANDIDATES 1 MAKE MOBILE EASY With around 15% of visits now coming via mobile

More information

NITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger

NITB Social & Digital Marketing. Crom Estate by Finn Beales Instagram Blogger NITB Social & Digital Marketing Crom Estate by Finn Beales Instagram Blogger Digital marketing is at the centre of NITB s strategy to promote Northern Ireland as a tourist destination. NITB Marketing Strategy

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

WELCOME! LETS BEGIN. James Marchant Founder of Diligence Digital james@diligencedigital.co.uk 01424 447858

WELCOME! LETS BEGIN. James Marchant Founder of Diligence Digital james@diligencedigital.co.uk 01424 447858 James Marchant Founder of Diligence Digital james@diligencedigital.co.uk 01424 447858 Over 15 years of experience in the digital industry. Hello and congratulations on taking the time out to read our booklet.

More information

THE IMPORTANCE OF CONTENT MARKETING IN SOCIAL MEDIA. July 2013

THE IMPORTANCE OF CONTENT MARKETING IN SOCIAL MEDIA. July 2013 THE IMPORTANCE OF CONTENT MARKETING IN SOCIAL MEDIA July 2013 +MEET OUR TEAM Tansley Stearns @tansleys Patrick Rooney @patrick1rooney FILENE S APPROACH THINK. DO. CHANGE. TODAY S AGENDA +1 +2 +3 +4 +5

More information

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words.

1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 1) Medical Website Design ~ Medical Website Design would also be the main keyword phrase to target. 500 Words. 2) Medical Marketing ~ target "medical marketing", but this pages is about SEO services. 500

More information

STATE OF B2B SOCIAL MEDIA MARKETING 2015

STATE OF B2B SOCIAL MEDIA MARKETING 2015 STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

Sales 2.0 for the Real World

Sales 2.0 for the Real World Sales 2.0 for the Real World Sales Leader Series Sales Leader Series: Hosts and Sponsors Dan Hudson President, Co-Founder 3FORWARD Frank Casale CEO and Founder, The Outsourcing Institute Matt Smith EVP,

More information

Take Online Lead Generation to the Next Level

Take Online Lead Generation to the Next Level Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing

More information

8 Ways To Build Your Brand Using Social Media

8 Ways To Build Your Brand Using Social Media 8 Ways To Build Your Brand Using Social Media 1 introduction 8 Ways to Build Your Brand Using Social Media Social media has changed the way our entire world works. Everyone has an equal voice and immediate

More information

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA

8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.

More information

Creating a High Performance Website

Creating a High Performance Website Creating a High Performance Website Your website will be the core of your digital marketing program, so it s critical to take the time to do it right. By starting with your brand, designing strong information

More information

Inbound Marketing. The Big Idea

Inbound Marketing. The Big Idea About the Authors Inbound Marketing Get Found Using Google, Social Media, And Blog Brian Halligan is as co-founder and CEO of HubSpot, an inbound marketing company started in 2006. Most business market

More information

Social Media Analytics! & ORM! How Banks Can Leverage It Fully! Digital Performance on a Global Scale.

Social Media Analytics! & ORM! How Banks Can Leverage It Fully! Digital Performance on a Global Scale. Social Media Analytics! & ORM! How Banks Can Leverage It Fully! HOW CAN SOCIAL BE LEVERAGED? Consumer Insights / Market trends and product development Customer Acquisition Online reputation management

More information

Content Marketing Fundamentals

Content Marketing Fundamentals COURSE Content Marketing Fundamentals LEARNING HOOT 100 GUIDE Courseware Course Level: Intermediate This course is for those looking for guidance on using content (e.g., blog posts, e-books, white papers,

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

SOCIAL MEDIA MARKETING 101. By Debbie Laskey, MBA

SOCIAL MEDIA MARKETING 101. By Debbie Laskey, MBA SOCIAL MEDIA MARKETING 101 By Debbie Laskey, MBA Marketing, Strategic Branding, Communications & Website Consultant December 2009 What is social media? According to Wikipedia, the term social media has

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

CONTENT MARKETING AND SEO

CONTENT MARKETING AND SEO CONTENT MARKETING AND SEO How to Use Content Marketing and SEO to Reach Customers and Business Goals What do you consider the most essential ingredient for your business s marketing success? In today s

More information

Ready Set Grow. From Push to Pull: Creating Demand for your Offering. Season Three Webinar Two. Session Summary. May 11, 2010.

Ready Set Grow. From Push to Pull: Creating Demand for your Offering. Season Three Webinar Two. Session Summary. May 11, 2010. Ready Set Grow Season Three Webinar Two Session Summary From Push to Pull: Creating Demand for your Offering May 11, 2010 Presented by: In collaboration with: Sponsored by: Introduction The Ready Set Grow

More information

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your

More information

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here

Don t Leak Leads. Insert Copy Here. How To Identify Leaks & Get More Customers. Insert Copy Here Don t Leak Leads Insert Copy Here Insert Copy Here How To Identify Leaks & Get More Customers 1 Our Mantra: Don t Leak Leads In the perfect world, getting every prospect to become a customer would be a

More information

Social Media. Marketing Guide B2B

Social Media. Marketing Guide B2B Social Media Marketing Guide B2B Introduction Social media has revolutionised how people communicate and consume information online. By harnessing the power of the social media buzz and effectively incorporating

More information

Web Success For Your Business

Web Success For Your Business Graham Jones Internet Psychologist Web Success For Your Business How a completely new online strategy will boost your business Contents Introduction...3 Assessing the opportunity...4 It s different online...5

More information

Social Media as a Search Prism

Social Media as a Search Prism 04. Social Media as a Search Prism 13 Cisco Understanding the Next Wave of Social Media 1 About Performics Founded in 1998, and named the original Performance Marketing Firm by Forrester Research. +25%

More information

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial

More information

Elevate Customer Experience and Engagement in the New Digital World

Elevate Customer Experience and Engagement in the New Digital World Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,

More information

Social Media Strategy:

Social Media Strategy: Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy

More information

30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION

30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION VISITATION INTO CONVERSION 30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION A real-time customer-website interaction is similar to an in-store oneon-one interaction. The initial goal in-store and online

More information

225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo

225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo 5 225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo 5 B2B Lead Nurturing Mistakes & How to Fix Them In the business-to-business (B2B) marketing

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES WWW.NIFIT.COM 2015 WHO WE ARE NIFTIT is an international development and design agency with a global outreach that encompasses New York, Seattle, London, Paris, Jakarta and Ho

More information

BEST PRACTICE BRIEF. Five Key Ingredients of Social Media for Your Website. By Ted Prodromou

BEST PRACTICE BRIEF. Five Key Ingredients of Social Media for Your Website. By Ted Prodromou BEST PRACTICE BRIEF Five Key Ingredients of Social Media for Your Website By Ted Prodromou BEST PRACTICE BRIEF: Five Key Ingredients of Social Media for Your Website By Ted Prodromou Social media is the

More information

Social Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers.

Social Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. Social Media for Automotive Dealers A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. This whitepaper offers a closer look at how social media gives

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

cprax Internet Marketing

cprax Internet Marketing cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top

More information

The Power of Social Media in Marketing

The Power of Social Media in Marketing The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/

More information

Sell Your Company on Employee Advocacy

Sell Your Company on Employee Advocacy HOW TO Sell Your Company on Employee Advocacy Everything You Need to Get Internal Buy-in for Your Employee Advocacy Program 1 Table of Contents Introducing Advocate Marketing 3 The Power of Employee Advocacy

More information

The ROI of Energizing Brand Advocates

The ROI of Energizing Brand Advocates The ROI of Energizing Brand Advocates Zuberance Report, October 2010 The ROI of Energizing Brand Advocates By Rob Fuggetta, Founder & CEO, Zuberance This whitepaper from Zuberance shows why getting your

More information

GETTING FOUND. small business guide to online marketing

GETTING FOUND. small business guide to online marketing GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,

More information

CDK Digital Marketing Websites

CDK Digital Marketing Websites CDK Digital Marketing Websites VW Digital Base Digital Core Audience Management (AMP) $950/mo* $1,650/mo* $2,889/mo* Multi-Device Website Platform Drag and Drop Content Management System Expansive Widget

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

Your Toughest Questions. Answered

Your Toughest Questions. Answered Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing

More information

Social Media Week. Social Analytics & Dahboards. Your opportunity to be the company hero

Social Media Week. Social Analytics & Dahboards. Your opportunity to be the company hero Social Media Week Social Analytics & Dahboards Your opportunity to be the company hero Who am I? Morten Blumensaadt Digital Strategist Propeople/Bysted morten@propeople.dk +45 22718969 01 Why do Dashboards

More information

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish

GUIDE Social Media Strategy Guide. How to build your strategy from start to finish GUIDE Social Media Strategy Guide How to build your strategy from start to finish Social Media Strategy Guide How to build your strategy from start to finish Whether you re a social media coordinator for

More information

Your reputation is important. ONLINE REPUTATION

Your reputation is important. ONLINE REPUTATION Your reputation is important. ONLINE REPUTATION M A N A G E M E N T Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business,

More information

A REAL PASSION FOR MARKETING

A REAL PASSION FOR MARKETING A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX

More information

HEALTHCARE MARKETING ANALYTICS USING INBOUND AND OUTBOUND MARKETING METRICS TO BUILD A PLAN, TRACK RESULTS AND PROVE ROI

HEALTHCARE MARKETING ANALYTICS USING INBOUND AND OUTBOUND MARKETING METRICS TO BUILD A PLAN, TRACK RESULTS AND PROVE ROI Healthcare Marketing White Paper HEALTHCARE MARKETING ANALYTICS USING INBOUND AND OUTBOUND MARKETING METRICS TO BUILD A PLAN, TRACK RESULTS AND PROVE ROI SMITHANDJONES.COM 518.272.2400 HEALTHCARE MARKETING

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

Attention is a Currency. We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter.

Attention is a Currency. We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter. Attention is a Currency We earn it, we spend it, and sometimes we lose it. Why now is the time to invest in digital experiences that matter. Table of Contents 1 5 6 7 8 15 16 20 21 23 24 28 29 30-31 32

More information

Key Performance Indicators (KPIs): Taking the Mystery Out of Marketing

Key Performance Indicators (KPIs): Taking the Mystery Out of Marketing For the investment industry, which thrives on quantitative measurement to demonstrate its effectiveness for its investors, you would think advisors would prefer digital marketing over traditional methods

More information

MEASUREMENT. Blogging ROI. 100 stats for Content Marketers

MEASUREMENT. Blogging ROI. 100 stats for Content Marketers Blogging ROI 100 stats for Content Marketers Blogging ROI: 100 stats for Content Marketers CONTENTS: Blogging and SEO Blogging frequency Length of blog posts Lead generation from blogging B2B blogging

More information

Puncturing The Hype and Getting Practical

Puncturing The Hype and Getting Practical Puncturing The Hype and Getting Practical UDGET OURCE OITECY ATIO MMET COMMERCE EARCH EGIE OPTIMIATIO EA OBILE APP IECE METRIC CH REPORT MERCE UDGET OURCE OITECY ATIO MMET COMMERCE EARCH EGIE OPTIMIATIO

More information

Introduction to Inbound Marketing

Introduction to Inbound Marketing Introduction to Inbound Marketing by Kevin Carney of Inbound Marketing University Page 1 of 20 InboundMarketingUniversity.biz InboundMarketingUniversity Published by Inbound Marketing University No part

More information

LEAD NURTURING STRATEGY WHITE PAPER. November 2013

LEAD NURTURING STRATEGY WHITE PAPER. November 2013 LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA

More information

Inbound Marketing 101

Inbound Marketing 101 Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What

More information

WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas?

WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas? The online marketing landscape is changing, there s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue?

More information

How To be Found Online for your top Keyword Phrases.

How To be Found Online for your top Keyword Phrases. Buyers Provider Referrals Co- Marketing & Co-Selling Industry Expertise Alliances Strategies for Growth in 2012 ebook: Community Leaders Partners Influence Advocate How To be Found Online for your top

More information

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives

INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives NET NATIVES HISTORY & SERVICES Welcome to our report on using data to analyse the behaviour of people

More information

see, say, feel, do Social Media Metrics that Matter

see, say, feel, do Social Media Metrics that Matter see, say, feel, do Social Media Metrics that Matter the three stages of social media adoption When social media first burst on to the scene, it was the new new thing. But today, social media has reached

More information

Certified Partnership Pack 2015

Certified Partnership Pack 2015 actionable marketing advice Certified Partnership Pack 2015 Reach, engage and influence senior marketers globally through the Smart Insights digital marketing platform ABOUT SMART INSIGHTS Smart Insights

More information

WEB ANALYTICS Where to Begin

WEB ANALYTICS Where to Begin WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first

More information

4/28/2010. Prediction

4/28/2010. Prediction Impact of Social Media on Small Business Internet Marketing Mike Andrew Consulting Web Site SEO Social Media Strategies Internet Marketing The biggest threat to small business today is not Technology -It

More information