How To Market Your Government Procurement Business Online

Transcription

1 A Penton Publication Public-Sector PurchASing. Government Procurement, the official publication of nigp: The Institute for Public Procurement, targets senior-level, public-sector purchasing professionals and provides them with procurement methods, case histories, management techniques, and reports on influential legislation as well as association and industry news.

2 Total-MARket CIRCUlatION: GovERNMENt PROCUREMENt REACHES key DECISION-MAkERS Directors/Department Head/Manager/ Supervisor of GOVERNMENT AGENCY 11% Vice-President/Director or Manager of Engineering or Technology/Information Service 4% Elected Government Officials 1% Other 19% Directors/Department Head/Manager/ Supervisor of ADMINISTRATION OR OPERATIONS 9% Total Circulation: 23,009 1 Vice-President/Director or Manager of Purchasing, Finance or Logistics 56% key GOvERNMENt SECtORS County 15% Other 12% Municipal/Metro Government 29% School District/College 15% State 24% Federal 5% 1 Publisher s Own Data

3 : the INStitute for PublIC PROCUREMENt + GovERNMENt PROCUREMENt : The Institute for Public Procurement has selected Government Procurement to be its official publication. The alliance will enable Government Procurement to reach a wider audience, including all of the nearly 16,000 members. Total qualified circulation is 22,136 1.Together Government Procurement and can better serve and strengthen the public-sector procurement community with reporting on the latest strategies, research and best practices. Since 1944, the Institute has been developing, supporting and promoting the public procurement profession through premier educational and research programs, professional support, technical services and advocacy initiatives that benefit members and constituents. is composed of 73 affiliate chapters and more than 2,500 agency members representing federal, state, provincial and local government levels throughout the United States and Canada. These agencies represent more than 16,000 individuals serving the public procurement community. For more information, contact customercare@nigp.org or call Ext. 0. MORE buying POwER Government purchasing professionals are responsible for appropriate expenditure of more than $6.4 trillion in public funds or 43.8 percent of the U.S. gross domestic product. 2 98% of Government Procurement subscribers are involved in selecting or purchasing products and services for their government departments. 1 1 Publisher s Own Data 2 member data.

4 editorial CAlENDAR december 2013/ january 2014 EDITORIAL CLOSING: NOVEMbER 20 Ad CLOSE: DECEMbER 3 MATERIALS DUE: DECEMbER 10 Date Features Departments Marketing Bonus february/march EDITORIAL CLOSING: JANUARY 24 Ad CLOSE: FebRUARY 3 MATERIALS DUE: FebRUARY 10 April/may EDITORIAL CLOSING: MARCH 28 Ad CLOSE: APRIL 4 MATERIALS DUE: APRIL Economic Outlook Cooperative Purchasing Green Survey Strategic Sourcing Grounds Maintenance Fleet Market Trends Mobile it: How Far Do We Go? Sustainability Procurement Strategies Spend Management Procurement Strategies Procurement Strategies June/july EDITORIAL CLOSING: MAY 23 Ad CLOSE: JUNE 3 MATERIALS DUE: JUNE 6 august/september EDITORIAL CLOSING: JULY 25 Ad CLOSE: AUGUST 1 MATERIALS DUE: AUGUST 8 nigp Forum Preview Green Purchasing Principles & Practices Milestone Cooperative Purchasing Energy Procurement Procurement Education Trends: Are PE Supplies at Risk? Procurement Strategies Spend Management Bonus Distribution: NAco, APWA Congress & Exposition Bonus Distribution: Forum & Expo OCTOBer/noveMBer EDITORIAL CLOSING: SEPTEMbER 12 Ad CLOSE: SEPTEMbER 26 MATERIALS DUE: OCTObER 3 Term & Supply Contracts nigp Forum Wrapup Spend Management Bonus distribution: nlc december 2014/ january 2015 EDITORIAL CLOSING: NOVEMbER 14 Ad CLOSE: NOVEMbER 21 MATERIALS DUE: NOVEMbER Economic Outlook Cooperative Purchasing Procurement Strategies

5 govalyticstm Govalytics is a new product that provides local government budget and capital planning intelligence to help companies effectively engage with the government market. Help your sales team focus their efforts and streamline their marketing dollars by providing recent and relevant analytics on city and county governments across the nation. Information is broken down into three main areas: l budgetary data analytics l capital projects information l city official contact information Use Govalytics to find key statistics, population growth, procurement info, contract end dates, muni-bond ratings, revenue sources and recent news surrounding that local government. Visit for more information. Devoted readers and journalistic peers have recognized Government Procurement for its exceptional editorial quality. This creates a trusted editorial vehicle for your advertising message and a loyal reader base of government decision-makers with purchasing power.

6 DIGItal ADvERtISING Our powerful government suite of brands, GPN, Government Procurement and American City & County have combined their strengths in americancityandcounty.com. As a result, our website has become the leading source for critical and timely news, trends, products and commentary on integral industry topics. Use Government Procurement as leverage to build your brand, drive traffic and accelerate sales. Choose from a variety of digital advertising options to create an integrated marketing program with immediate responses. WEBSITE ADVERTISING 86,000 monthly page views and 34,000 monthly unique visitors. 1) Leaderboard: 728w x 90h pixels. Rate: $65 net CPM 2) Rectangle Ad: 300w x 250h pixels. Rate: $65 net CPM 3) Button Ad:180w x 150h pixels. Rate: $35 net CPM Introstitial The Ultimate Exposure! The sponsor s introductory message appears as a welcome screen when a visitor enters the American City & County website. The flash, HTML or static image runs for approximately 7-10 seconds before redirecting to 640w x 480h pixels, Reserved on a weekly basis. Monday-Sunday; 100% Exclusive Rate: $2,000 net/week Category Sponsorships Category sponsorships allow you to target your message to an audience looking for specific industry topics including technology, public works, administration, public safety, water and sustainability. Sponsors own all advertising real estate on the page and get five exclusive banner ads: 1) Leaderboard: 728w x 90h pixels. 2) Rectangle: 300w x 250h pixels. 3) Button: 180w x 150h pixels. 4) Three Articles/Case Studies: Article Title, 30-word abstract. Article Format: PDF or link to website 5) Two Product Releases; Specs: Photo (125w x 125h pixels), up to 50 words of descriptive text and link to your product or homepage. Rate: $2,000 net per month CusTOM E-Blasts/E-pOsTCards An exclusive advertorial dedicated to your company s products or services and sent to our opt-in subscribers. E-blasts may include product releases and/or case studies. Rate: $5,000 net per Special ReporTs Special Report Newsletters are prepared by Government Procurement editorial staff and cover the gamut of subjects affecting the government market. Each special report includes custom editorial content on a subject chosen with the sponsor, giving you the opportunity to capture the market exclusively. Contact your sales representative for pricing. Government PrOCurement Monthly e-newsletter Circulation: Approximately 13,500. Officials at all levels of government can look forward to the latest procurement news, resources and best practices in this monthly newsletter. 1) Level 1: Product of the Week: One per issue. Up to 125 words with an image and unlimited links. Image dimension: 468w x 60h pixels, GIF or JPEG Rate: $550 net 2) Level 2: Problem Solver: One per issue. Up to 75 words with an image and two links. Image dimension: 468w x 60h pixels, GIF or JPEG Rate: $375 net 3) Hot Products: Three per issue. Up to 50 words with an image and one link. Image dimension: 180w x 150h pixels, GIF or JPEG Rate: $300 net 4) Skyscraper and Text Ad: 30 words, skyscraper image, and one link. Image dimension: 120w x 600h pixels, GIF or JPEG Rate: $350 net GovvOice American City & County, Government Product News, Government Procurement introduces GovVoice, an all new way to be in front of local and state government decision makers as they look for solutions to the issues they face. It s just the content and you. GovVOICE Home Page: Original Editorial Content Your Ads (two 728x90, two300x250, one 300x100) Your Featured Content Your Branding Promoted via Exclusive GovVoice Newsletter: Your Featured Content (contactsidebar for 3 featured products, case studies, whitepapers, etc.) Your Branding (company description and logo Added promotion in12 monthly e-newsletters and in (American City & County, Government Product News, Government Procurement) issues. Rate: $8,000 month Online products offer the following Metrics: Page Views, Click-throughs, Open Rates, Deliveries

7 Webinars Webinars are one-hour, sponsored educational events. A live Web broadcast with streaming audio allows the sponsor to interact with key public-sector decision-makers to discuss new solutions, best practices and actual case studies. Government Procurement will provide a robust marketing campaign that includes: n Complete production crew. n Leading industry expert to moderate the session. n Real-time polling and Q&A. n Custom registration form that allows you to ask three specific buying questions. n Registration reporting and leads delivered to your inbox. n A robust marketing campaign that includes: Specific Webinar e-blasts sent to Government Procurement s target audience. Promotional banner ads in Government Procurement s e-newsletters and run of site promotion on americancityandcounty.com. n We supply you with all the webinar promotional material, allowing you to promote to your own database. Rate: $15,000 net White Paper Share your knowledge and distribute educational white papers, industry research, articles or case studies. We will generate leads via our customizable registration forms. White Paper program includes: n A white paper landing page on the Government Procurement website that includes an executive summary; 200 words of text and linking URL. n A short registration form that captures contact information, as well as three custom questions of your choice to help you qualify prospects. n An active marketing campaign that includes: Run of site promotion for 1 month on One blast to Government Procurement s opt-in subscribers: 200 words of text, linking URL, company logo, applicable banner creative (ex: 468x60, 120x600) n All leads collected from the registration page Rate: $6,000 net Digital Edition Every print ad in Government Procurement will automatically appear in the digital edition. There are many opportunities to enhance your ad with multimedia. Blow-In Ad: Appears as an overlay on the front cover or on any page within the digital edition. 630 x 473 Rate: $1,500 net Belly Band Ad: A wide and narrow overlay appearing on the front cover. 900 x 350 Rate: $1,500 net Video (and multimedia replacement files): Can be placed on any page within the digital edition. Flash Format video plays immediately upon viewing with no option to play on demand. Rate: $1,000 net Banner Ad: Ad appears in Penton web viewer above the digital edition. 728 x 90 Rate: $1,500 net Navigation Bar Sponsorship: Advertiser logo with underlying URL link appears in navigation bar within the digital edition. 130 x 45 maximum. Rate: $900 net

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9 PRINt RAte CARD/ 4-Color Rates 1x 3x 6x 12x 18x 24x Full Page $5,180 $4,670 $4,500 $3,940 $3,830 $3,700 2/3 Page 3,940 3,600 3,390 3,100 2,970 2,860 1/2 Island 3,260 3,100 2,930 2,550 2,410 2,470 1/2 Page Horizontal 3,020 2,840 2,680 2,410 2,290 2,210 1/2 Page Vertical 3,020 2,840 2,680 2,410 2,290 2,210 1/3 Page, Square 2,090 1,920 1,780 1,690 1,590 1,540 1/3 Page, Vertical 2,090 1,920 1,780 1,690 1,590 1,540 1/4 Page 1,690 1,550 1,440 1,360 1,290 1,210 Specified Position Premium: 20% Trim size x10.50 Pull page...7x9.75 Full page w/bleed x /3 page x9.75 2/3 page w/bleed x /2 island...4.5x /2 horizontal x /2 vertical x9.75 1/3 vertical x9.75 1/3 square...4.5x /3 square w/bleed x5.25 1/ x4.625 Spread x9.75 Spread w/bleed x10.75 DIGItal advertising specifications: Advertisers are strongly encouraged to submit advertising materials in a digital format prepared according to the following guidelines: PDF Format: Advertisers are encouraged to submit PDF and PDF/ X1-A files provided that theyare prepared for press-optimized printing in CMYK with fonts embedded. For an Acrobat Distiller job-options file and more information on creating acceptable PD F files, visit com. Please note: PD F files lack the ability to be edited or altered (i.e. phone number, address, etc.) Preferred Applications: Adobe InDesign or QuarkXpress. If submitting application files, provide all supporting graphics and fonts. Photos: 300 dpi, actual size, CMYK color model,.tif or.eps format; no JPEG compression. Line Art/Text: 600 dpi minimum; CMYK color model;.eps or.tif format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems. Fonts: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline, however outline text cannot be altered. Lettering: Reproduce all reverse lettering with a minimum of colors. Type smaller than 8 point with fine serifs should be avoided. Color Tone Value: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid. Color Mode: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK. Proofs: We minimally require a text and element proof to assist in preflighting digital ad files. For critical color match we require a digital halftone proof (i.e. Kodak Approval, Dupont Digital Waterproof, Fuji FirstProof, etc.). Accurate color reproduction cannot be guaranteed without an accompanying SWO Pcertified proof. Media: Please upload ad material to our FTP site: www. pentondigitalads.com. Click on Submit digital ad, fill out the necessary information, and attach your file. You will receive a confirmation report, if the ad successfully uploads, or if an error occurs. Space Unit Size in Inches: Space can be used only in the above sizes. Space exceeding size indicated in any direction is considered bleed except for gutter bleeds in spread. Inserts: Contact advertising representative for rates, production specs and shipping instructions. Two copies must be sent to Government Product News Advertising Coordinator. Inserts for more than one issue should be pre-packed in cartons with each issue labeled.

10 CONtACt EDITOrial CONTACTS Bill Wolpin Editorial Director & Associate Publisher (770) Erin Greer Managing Editor (770) ad production Kim Blaski Ad Production Coordinator (913) Advertising ContaCTs Dave Gibson Eastern Region Sales Manager AK, CO, CT, DE, DC, GA, HI, MA, MD, ME, MT, OH, NC, NH, NJ, NV, NY, RI, SC, UT, VA, VT, E. Canada (216) Ron Corey Midwest Region Sales Manager AR, AZ, IA, ID, IN, KS, KY, LA, MI, MO, NE, NM, OK, ND, SD, TX, WY, Alberta, Manitoba, British Columbia, Saskatchewan (248) Andy Van Sciver Midwest Region Sales Manager AL, AK, CA, FL, IL, MS, MN, OR, PA, TN, WI, WV (312) Visit pentonads.com for the Digital Ad Resource Center

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