8 Seconds to Capture Attention:

Size: px
Start display at page:

Download "8 Seconds to Capture Attention:"

Transcription

1 8 Seconds to Capture Attention: Silverpop s Landing Page Report Prepared by Silverpop

2 8 Seconds to Capture Attention: Silverpop s Landing Page Report It s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. 1 And while that amount of time can feel like an eternity to a bull rider in the rodeo, it s a mere blink of an eye to an marketer hoping for strong conversions and a positive return-on-investment. marketers spend countless hours and untold millions trying to make recipients click on a link leading to a landing page. But delivering only clicks is short-changing the company. Marketers need to convert prospects to customers; clicks need to result in purchases. And with online marketing, the bridge between the click and the credit card is generally a landing page. As online competition intensifies, greater efforts are being placed on maximizing revenues from each and every opportunity. And few opportunities are as rich with possibilities as when an recipient clicks a link within a message and comes knocking at your online door. A MarketingSherpa reader survey found that average landing page conversion rates for campaigns ranged from 5.67 percent to percent for free offers, and from 5.67 percent to 7.63 percent for e-commerce campaigns. 1 If your conversion rates are running near the bottom or below those ranges, consider making changes to your landing page program. A new evaluation by Silverpop of landing pages from 150 companies finds that placing a little more effort on nurturing recipients once they hit those landing pages would be time and money well spent. This report, evaluating landing pages from companies throughout North America and the United Kingdom, can serve as a valuable guide. Key Findings Landing pages that pass the eight-second test successfully feature a number of important attributes. Unfortunately, many of those reviewed in this study failed to grab the attention of customers and prospects, leading them down a clear path to conversion. Silverpop found that: Successful landing pages grab attention quickly by matching the promotional copy in the s call-to-action that yielded the click. Yet 45 percent of the landing pages evaluated failed to repeat the s promotional copy in the headline. Catapulting a clicker to a Web site s home page generally fails to deliver on the promise inherent in the s call-to-action. Yet 17 percent of campaigns dumped recipients there. Recipients can be taken aback when they click on a link and end up on a landing page without the same look and feel as the that captured their attention. But three out of 10 marketers risked confusing customers and prospects by sending them to landing pages not matching the . Asking too many questions can lead prospective customers to become wary and frustrated enough that they abandon the process. Nevertheless, 45 percent of landing pages that included forms required more than 10 fields to be completed. While the presence of a navigation bar on a landing page can be a distraction that pulls visitors away from the primary conversion goal, nearly seven out of 10 landing pages included them. Professional writers know it s a lot harder to write short copy than long. Apparently some marketers are taking the easy way out, since 25 percent of the landing pages reviewed by Silverpop required scrolling through more than two screens of text. Study Methodology In order to optimize landing pages, you must evaluate them from the perspective of the visitor. That s what Silverpop has done for this report. Members of Silverpop s Strategic Research Team first registered to receive s from 150 companies throughout North America and the United Kingdom 40 BtoB companies and 110 BtoC. The team then evaluated landing pages reached after clicking on the main call-to-action in received s. Landing pages were evaluated for their connection to the , the company s Web site, ease of navigation and much more. The study, 8 Seconds to Capture Attention: Silverpop s Landing Page Report, found that some landing pages quickly grabbed attention and kept readers interested, while others were easily dismissed and quickly discarded.

3 The following aspects of landing pages were evaluated: 1. Use of readable URLs 2. Repetition of promotional copy 3. Primary conversion goals 4. Location of the landing page 5. Whether the look matches the and/or Web site 6. Landing page design 7. Placement of the primary call-to-action 8. Inclusion of navigation bars 9. Use of forms 10. Copy length and need for scrolling 11. Use of subheads within the copy 12. Types and number of links 13. Inclusion of hero shots and animation 14. opt-in requests The value of strong landing pages is not inconsequential Success on the landing page is critical. Improving return-on-investment in today s highly competitive online marketing landscape requires a focus not just on generating more clicks but on maximizing the returns of those clicks. Optimized landing pages can go a long way toward improving marketing campaign results. Not taking the time to create landing pages with stickiness is akin to ignoring a customer standing in your place of business and asking for assistance. A click represents the raise of a hand. A customer or prospect is saying, I m interested. Tell me more. In some cases, they re ready to buy. In others, they re simply curious and willing to give you the benefit of the doubt by briefly taking a look to see if you ve got what they re seeking. Whatever their reasons for moving to your landing page, you must grab their attention in order to have any chance at success. Landing pages have to be clear and easy to understand and navigate. Highly successful landing pages are also amazingly clever, stylish and targeted to respond to the original call-to-action that led visitors to the page. When a prospect decides to take up your offer, the ease with which that process unfolds can lead to success or failure. Complex or malfunctioning forms, distractions with too many calls-to-action or competing product offerings can lead to site abandonment. By taking a look at what Silverpop discovered when reviewing 150 different landing pages, you can determine how your own attempts to lead customers and prospects to conversions compares with other marketers. And throughout this report, Silverpop s Strategic Research Team offers key insights into how you can improve your landing pages. 1. Use of readable URLs A readable URL reinforces branding. The absence of dashes, slashes and numbers when possible can help improve visitors recognition that the landing page is related to the product or company it represents, adding to the trustworthiness of the content it contains. And landing page URLs with easy-to-read and easy-to-type addresses are important to marketers interested in encouraging prospects to check out online offerings through offline channels like direct mail or print advertising. Silverpop found, however, that few companies create readable URLs for their landing pages. Just three out of 10 landing pages evaluated in the study had simple, easy-to-read and well-branded URLs. For example, the URL for a Georgia Tech landing page (www.matchinggifts.com/gatech) is pretty easy to understand and even remember. BtoC companies were more likely to use readable URLs than were BtoB companies. While less than one-fourth of the BtoB companies (23 percent) used easily recognized and well-branded URLs for landing pages, one-third (33 percent) of BtoC companies did. 2

4 2. Repetition of promotional copy To reinforce the call-to-action that generated the recipient to click a link in the first place, best practice is to repeat the offer on the landing page. For example, Crisco sent recipients eager to try recipes for St. Patrick s Day to a special landing page with a matching headline, rather that to the company s home page. Example 1: Crisco Crisco Crisco landing page While it helps reinforce the conversion goal by repeating the call-to-action from the on the landing page, a surprising number of marketers fail to do so. In fact, 45 percent of landing pages didn t repeat the strong promotional copy found in the . BtoB companies were more likely to repeat the call-to-action on the landing page than were BtoC companies. KEY FINDING: Nearly half of the landing pages failed to repeat the s call-to-action. FIGURE 1: Promotional Copy Repeated on Landing Page All landing pages BtoC 52% 55% BtoB 63% 3. Primary conversion goals 0% 10% 20% 30% 40% 50% 60% 70% Landing pages and the campaigns that lead to them are best when crafted with the end in mind. There are a number of ways to measure success when it comes to marketing programs; not every one is designed to lead to a sale. Common conversion goals of online marketing programs supported by and landing pages include the following: E-commerce: in most cases, making the sale when recipients click on a link on the landing page that leads to a form requesting credit card information. Lead generation: used by many BtoB companies that gather prospect information by offering white papers or reports that visitors must register to receive. Branding: both BtoB and BtoC companies find value in promoting their brands online. Educational: not only do BtoB e-newsletter landing pages seek to educate target audiences, many BtoC companies use educational information to support product usage. 3

5 Example 2: K&L Wine Merchants e-commerce landing page Example 3: KnowledgeStorm lead generation landing page Example 4: Keppra branding landing page Example 5: Robert Wood Johnson Foundation educational landing page The importance of a strong landing page is underscored by the fact that six out of 10 companies use them to sell products or services, while 19 percent attempt to gather important customer or prospect data. FIGURE 2: Primary Conversion Goals 19% 8% 11% 61% E-commerce Lead generation Branding Educational 4

6 Not surprisingly, the goals for BtoB landing pages appeared to be far more focused on generating leads than were those of BtoC companies. The primary conversion goal of landing pages evaluated for 48 percent of BtoB companies was lead generation, compared to only 9 percent of BtoC companies. For BtoC companies, the name of the game is sales, with more than seven out of 10 (72 percent) sending s that lead to landing pages with an e-commerce conversion goal. Educational Branding Lead generation FIGURE 3: BtoB and BtoC Conversion Goals 15% 10% 5% 9% 48% 9% BtoB BtoC 4. Location of the landing page E-commerce No matter what the ultimate goal of an program might be, it s generally considered best practice to avoid dumping 0% 10% 20% 30% 40% 50% 60% 70% 80% clickers at the home page of a Web site. Home pages are most often created to appeal to the broadest spectrum of prospects possible, while truly successful campaigns should be focused to segmented groups based on their relationship to the company or product. Using the home page as a landing page, therefore, can be confusing. 33% 72% FIGURE 4: Location of Landing Pages 17% 33% 50% Within Web site but relevant Homepage Special to Most companies evaluated by Silverpop (83 percent) led recipients to landing pages that were specific to the content. Some appeared to be unique pages created specifically for the campaign, while others were pages found within the company s Web site with content relevant to the offer. In reviewing landing page locales, Silverpop found that BtoC companies were much more likely to send recipients to a home page. One in five s targeting consumers linked to home pages, compared to just 8 percent of BtoB s. Creating landing pages unique to the campaign is an important approach to improve results. Because you have established a relationship with your recipients one of trust exhibited by their willingness to click a link it s essential to keep the focus laser sharp by taking them directly to information that captured their interest. Don t make them wander your site in search of answers. FIGURE 5: BtoB and BtoC Landing Page Locales 8% BtoB 59% 33% Home page From Web site but relevant Special to 5. Whether the look matches the and/or Web site BtoC 20% 48% 32% 0% 10% 20% 30% 40% 50% 60% 70% 80% Strong brand messaging is carried across multiple communications channels. The same look and feel permeates each important customer touch point. Landing pages are an important branding opportunity. Not only should you repeat the main call-to-action or promotional headline from the that generated the click, the overall look should also match the . The confusion of arriving at a Web page that doesn t match the can lead visitors to abandon the site. Yet 35 percent of the landing pages reviewed by Silverpop didn t have the same look, feel or tone of the . Those companies that did create landing pages with a consistent image and message are better able to reinforce the brand and move recipients from clicking to converting. Creating strong messaging and imagery is a key part of developing a strong brand. A carefully crafted landing page serves as the bridge between marketing and conversions. Carrying consistent images and copy from to landing page is a concept that BtoC marketers appear to have taken to heart much more than BtoB marketers. More than seven out of 10 companies selling to consumers (71 percent) posted landing pages that matched the compared to 59 percent of BtoB companies. 5

7 Example 6: Charles Tyrwhitt Web site Landing page KEY FINDING: Thirty-five percent of landing pages failed to match the that generated the click. FIGURE 6: Landing Page Matches of BtoB and BtoC Companies BtoB BtoC 8% , not Web site 41% Web site, not 51% and Web site 9% 29% 62% 0% 10% 20% 30% 40% 50% 60% 70% 80% 6

8 6. Landing page design Strong landing pages control the flow of information and the path customers take to conversion. They represent the difference between a warehouse store, where customers wander around looking on their own, and a fine boutique in which customers are assisted by a highly trained sales associate from the minute they walk in the door. Finely crafted landing pages deliver recipients the kind of information that will resonate with them. They walk customers step-by-step through the buying decision. They expand upon the original call-to-action that the recipient clicked on. Unlike designs, where postcard formats are most popular with BtoC marketers and one-column designs are frequently used by BtoB marketers 2, landing pages represented a fairly even distribution of various layout styles. Example 7: Tulane University two-column format Example 8: AllAboardToys.com box format Example 9: American Health Lawyers Association one-column format Example 10: Fossil postcard format 7

9 FIGURE 7: Landing Page Design Layout FIGURE 8: BtoB Landing Page Designs 14% 36% 1% 25% 2% 22% 1 Column 2 Columns 3 Columns Boxes Other Postcard 3% 14% 50% 25% 8% Boxes Other Postcard 1 Column 2 Columns FIGURE 9: BtoC Landing Page Designs 1% 16% 15% 40% 26% Example 11: K. Hovnanian Homes 2% 1 Column 2 Columns 3 Columns Boxes Other Postcard While half of BtoB marketers were likely to divide landing page content into a number of sections defined by boxes, four out of 10 BtoC landing pages present text and images in one column. The postcard design popular among BtoC ers was used by them in just one out of five landing pages. When grappling with design elements, it can be productive to first develop landing page templates that allow you to tailor the message while maintaining the kind of consistency that elicits customer trust. Many marketers don t have the time or expertise to struggle with complicated content management systems in order to develop special landing pages for each send. And those marketers who must line up outside the IT department s door seeking new landing pages will often determine it s just easier to send prospects to the home page. 7. Placement of the primary call-to-action Call-to-action Landing pages must grab attention quickly and keep it focused. The first impression a visitor must receive is a promise that his or her time won t be wasted by reviewing what you have to offer. To achieve that goal, short and punchy copy that is easy to read and immediately relevant to the original call-to-action is critical. There must be a logical progression of information leading from the to the landing page to avoid confusing the customer, who is likely to leave the site rather than work to find the relevance. Relevant content must be organized in such a way that it naturally leads the reader to quickly see the value presented and how to act on the offer. In this regard, clarity of message is essential. Verbose copy detracts from moving a reader cleanly and quickly along the path to conversion. Fold line In general, landing pages reviewed by Silverpop kept critical elements up top. And nearly all (nine out of 10) placed the primary call-to-action above the fold. While most marketers kept copy to a minimum on landing pages, many found the need to offer screen-upon-screen of reasons to buy. Yet only 11 percent of the landing pages that had content spread down more 8

10 Example 12: SuperFoodsRX than one screen repeated the call-to-action both above and below the fold. When the goal is to make the ability to buy as easy as possible, keeping the call-to-action visible at all times is an excellent approach. Call-to-action KEY FINDING: One out of 10 savvy landing page designers repeated the call-to-action both above and below the fold. Marketers often wonder how many links or calls-to-action they can place in front of customers and prospects. Most landing pages reviewed by Silverpop focused on one primary call to action, but a few typically retail landing pages offering a number of products to consider for purchase included more than five links. FIGURE 10: Number of Links Fold line Call-to-action 12% 13% 7% 3% 1 link 2 links 49% 16% 3 links 4 links 5 links More than 5 links 8. Inclusion of navigation bars Ideally, landing pages should focus readers attention on the offer-at-hand, and the primary call-to-action should be front and center to encourage response. Most marketers also allow those who expressed interest in their offer to view what else the company can provide by including links to the entire Web site from the landing page. Nearly seven out of 10 landing pages included navigation bars. Certainly retailers sending campaigns offering discounts for all purchases are wise to give readers the ability to see the entire site. But marketers sending a targeted campaign to a select audience should consider the use of a landing page with limited links to other pages. If a campaign requires more information to move a conversion forward than practicable to place on one landing page, the development of a microsite should be considered. Micro-sites are, in effect, mini Web sites that focus on a unique offer or product category. Example 13: IOS navigation bar 9

11 9. Use of forms It s a mistake to think that once you ve lured a customer or prospect to your landing page that you can treat them differently than you did while coaxing them to check out your offer. Just as is recommended when creating opt-in forms for registrations, if you must ask for information on the landing page, be clear about why you re asking. Don t ask for customer data unless you must have it in order to fulfill an order or provide highly relevant information and follow-up. Each answer a respondent must make gives them an option to desert the process. Assure respondents that the information they provide will be respected and protected by including a link to your privacy and anti-spam policies. Of the landing pages reviewed by Silverpop, 24 percent included some type of form. While you might assume that BtoB campaigns seeking to generate leads would be most likely to deliver click-throughs to landing pages with forms, e-commerce campaigns were nearly equally represented among landing pages with forms to complete. FIGURE 11: Landing Page Includes Form All landing pages 24% BtoB 27% BtoC 23% 0% 5% 10% 15% 20% 25% 30% FIGURE 12: Landing Pages with Forms / Primary Conversion Goal Lead generation E-commerce 42% 42% Branding 11% Educational 5% 0% 10% 20% 30% 40% 50% When companies used forms to gather information from recipients, they typically attempted to collect as much data as possible. More than four out of 10 forms (42 percent) included more than 10 fields to complete, while 32 percent had between six and 10 fields. Example 14: Five News form FIGURE 13: Number of Fields Within Forms 26% 32% 42% 1 to 5 fields 6 to 10 fields More than 10 fields 10

12 10. Copy length and need for scrolling Example 15: InfoPOEMS bulleted copy When thinking about writing copy for a landing page, think about what you can read in just eight seconds. While you may have a bit more time to snatch the attention of the prospect truly interested in your product or service, grabbing interest quickly never hurt and likely helped most marketing campaigns. What prospects and customers see at the top of the screen should clearly communicate your strongest reason for conversion. KEY FINDING: Eight out of 10 landing page designers placed copy over white or very light-colored backgrounds. Basic design principles should be followed with landing page design. For example, if you have a list of bulleted items or key product attributes that you want to draw attention to in the midst of a copy block, you can offset it with a colored background. The key is to keep the background color light enough to not interfere with readability. Also, don t make the mistake of underlining text that you want to stand out. People will think it s a link. Most companies evaluated in Silverpop s study of landing pages kept copy fairly short, with nearly three-quarters of the landing pages (74 percent) featuring fewer than 250 words. There was little difference in copy length between BtoB and BtoC companies. FIGURE 14: Amount of Text 38% 36% 15% 6% 5% < 100 words words words words > 1000 words KEY FINDING: Landing page creators keep text to a minimum, with three-quarters limiting copy to under 250 words. EXAMPLE 16: Simple Shoes FIGURE 15: Conversion Goal / Amount of Text < 250 Educational 22% 34% 44% > 500 Branding 10% 20% 70% Lead Generation 10% 20% 70% E-commerce 78% 13% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 11

13 Naturally, when the purpose of the landing page was primarily educational, the page tended to be more text-heavy, with 33 percent of educational landing pages containing more than 500 words. E-commerce landing pages most often offered the least amount of copy. Seventy-eight percent of e-commerce landing pages featured less than 250 words of text. Not only did companies keep text to a minimum, most kept the need for scrolling to a minimum as well. In fact, nearly four out of 10 landing pages (38 percent) required no scrolling at all. BtoC companies were less likely to require scrolling than BtoB landing pages. All landing pages When spreading content down multiple screens, certain design elements should be taken into consideration to avoid confusion. For example, avoid graphics or text that would imply the reader has reached the end of the landing page, despite the fact that they re only mid-way through. A gaping expanse of white space or lines running across the bottom of the first screen can make people think they ve seen it all. BtoB BtoC FIGURE 16: Number of Screens to Scroll 25% 24% 33% 38% 37% 43% Short (no scroll) Medium (< 2 screens) Long (> 2 screens) 43% 35% 22% 0% 10% 20% 30% 40% 50% 60% FIGURE 17: Text Amounts That Included Subheads < % % % % > % 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 11. Use of subheads within copy Although only four out of 10 landing pages included subheads to divide up body copy and improve readability, those with more text were more likely to include them. Nearly nine out of 10 landing pages with text from 500 to 1,000 words incorporated subheads to break up copy and improve readability. Unfortunately, marketers with a lot to say apparently didn t consider the strain on eyes when readers are presented with a large block of gray type. One-third of text-heavy landing pages with more than 1,000 words didn t use subheads to break up copy blocks. As with other forms of written communications, concise and easy-to-understand text includes bullet points, highlighted copy, call-outs and more. It s not only what you say but how you say it that can lead to a sale. 12. Types and number of links FIGURE 18: Link Types Links contained in landing pages were most often text. BtoC marketers were more likely to include both text and image links on landing pages than were BtoB marketers. Whether using images or text, consider making it visually clear that a reader has clicked on a link. Text should change color; a button should change shape or appear indented. All landing pages BtoB 28% 33% 28% 25% 39% Text Image Both 47% 13. Inclusion of hero shots and animation As Silverpop has found in previous studies 2, the presence of photography can have an impact on click rates within s. The images that accompany a call-to-action on landing pages can grab attention and keep it, or when inconsistent with the overall message of the and landing page, cause confusion and ultimately site abandonment. BtoC 36% 28% 36% 0% 10% 20% 30% 40% 50% 60% 12

14 EXAMPLE 17: U.S. Marines hero shot EXAMPLE 18: Volvo hero shot Hero shots are photos that clearly promote the product or service being offered. If there are other photographs on the page, the hero shot is in a prominent position and generally larger than the others. Hero shots set the tone of the page just as strongly as do persuasive headlines. Photographs that stand out grab attention. But a strong photo in an should be repeated on the landing page and right at the top so clickers are quickly assured they arrived at the right spot. Use photography as more than just eye-candy. Photography should entice viewers to read the surrounding copy. All landing pages BtoB BtoC FIGURE 19: Presence of a Hero Shot 39% 20% 45% 0% 10% 20% 30% 40% 50% Only 39 percent of landing pages included a hero shot. Not surprisingly, product-oriented BtoC companies were more than twice as likely to include hero shots in their landing page designs than were BtoB marketers. No matter where above the fold you place a hero shot, it will grab the eye s attention. Use it wisely and place it near important copy and your callto-action. When the photo is of the product you re selling, make the image clickable as well. When hero shots were included in the landing pages evaluated by Silverpop, only 38 percent were clickable. KEY FINDING: Less than four out of 10 hero shots on landing pages were clickable. The use of animation can also grab attention and keep landing page visitors on the site long enough to capture their interest. Additionally, marketers who are cautious about including animation in their messages have no reason to avoid this attention-grabbing technique on landing pages. Yet only 23 percent of the landing pages reviewed included any sort of animation opt-in requests Customers and prospects can end up at a landing page via a variety of routes. In fact, many marketers work hard to generate viral campaigns, recognizing the value of having customers pass along product and brand information to others. But to capture the addresses of those who have arrived at your landing page without being in your database, its essential to ask them to register. Yet 35 percent of the landing pages failed to include a request for the visitor to opt-in to receive s. 13

15 EXAMPLE 19: AccuCut with opt-in request KEY FINDING: While half of BtoB landing pages included opt-in requests, only 30 percent of BtoC pages did. Conclusions Online marketing must be smooth. It can t require a great deal of effort on the part of prospects. You can t expect Web surfers to dig down into the depths of your site to locate the products, services or information they re seeking. You have to deliver exactly what they want in a streamlined, targeted manner. That s the power of landing pages. When properly developed, they deliver a user experience devoid of snags that generates higher conversions and better returns. Just as you test subject lines and calls-to-action, testing the power of your landing page copy and design should not be ignored. In fact, MarketingSherpa found that marketers rate landing page testing as highly productive and beneficial. 3 One-quarter of marketers who test landing page results say they achieve significant improvement in conversion rates. 4 Evaluate various elements of the landing page in A/B tests. Which headline copy works best? Which call-to-action generates better results? Does longer or shorter copy lead to higher conversions? Use Web analytics to see where on the page people click and if visitors are clicking in areas you didn t expect. It could mean that while you ve piqued their interest, they want more information. Landing page optimization can have a tremendous impact on your success rate. But it takes attention to detail and commitment. The time and effort taken to optimize landing pages will be returned many times in customer loyalty, improved conversion rates and higher return-on-investment. By developing the right look and feel of your landing pages, you can dramatically impact conversion results. Begin by looking at landing pages from your recipients perspectives. Footnotes 1. Landing Page Handbook: How To Raise Conversions Data and Design Guidelines, MarketingSherpa, Creative That Works, Silverpop, Marketing Benchmark Guide, MarketingSherpa, MarketingSherpa Survey,

16 Figures: 1. Promotional Copy Repeated on Landing Page 2. Primary Conversion Goals 3. BtoB and BtoC Conversion Goals 4. Location of Landing Pages 5. BtoB and BtoC Landing Page Locales 6. Landing Page Matches of BtoB and BtoC Companies 7. Landing Page Design Layout 8. BtoB Landing Page Designs 9. BtoC Landing Page Designs 10. Number of Links 11. Landing Page Includes Form 12. Landing Pages with Forms / Primary Conversion Goal 13. Number of Fields Within Forms 14. Amount of Text 15. Primary Conversion Goal / Amount of Text 16. Number of Screens to Scroll 17. Text Amounts That Included Subheads 18. Link Types 19. Presence of a Hero Shot Landing Page Examples: 1. Crisco 2. K&L Wine Merchants 3. KnowledgeStorm 4. Keppra 5. Robert Wood Johnson Foundation 6. Charles Tyrwhitt 7. Tulane University 8. AllAboardToys.com 9. American Health Lawyers Association 10. Fossil 11. K. Hovnanian Homes 12. SuperFoodsRX 13. IOS 14. Five News 15. InfoPOEMS 16. Simple Shoes 17. U.S. Marines 18. Volvo 19. AccuCut For more information about Silverpop s marketing products and services, please contact us at: 866-SILVPOP ( ) or Visit us at Silverpop Your Partner for Marketing Success 15

Capture Leads With Effective Call To Action Buttons

Capture Leads With Effective Call To Action Buttons 1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who

More information

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED!

MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Helping Successful Medium Sized Businesses to Develop Online Lead Generation Strategies that will make MASSIVE Differences to Sales Revenues in their Specific Markets GUARANTEED! Created By Richard Ingram

More information

Guidelines for Effective Email Creative

Guidelines for Effective Email Creative Guidelines for Effective Email Creative While the need for quality and effective design has always existed from a marketing standpoint, challenges unique to the email space require a different look at

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY

HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY HOW TO OPTIMIZE your LEAD GENERATION STRATEGY TABLE OF CONTENTS Introduction 2 PART ONE: Creating Content to Generate Leads 3 Optimizing Landing Pages to Increase

More information

Revenue Generating Conversion Rate Optimization (CRO) Strategies

Revenue Generating Conversion Rate Optimization (CRO) Strategies Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure

More information

Email Creative That Works:

Email Creative That Works: From First Click to Lifetime Customer Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements EMAIL CREATIVE THAT WORKS: An evaluation of opens and click

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook!

Lead Generation. An Introduction to. How to Use the Internet to Drive Leads and Revenue. A publication of. Share This Ebook! 1 An Introduction to Lead Generation How to Use the Internet to Drive Leads and Revenue A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

8 Tips for Maximizing Survey Response Potential

8 Tips for Maximizing Survey Response Potential 8 Tips for Maximizing Survey Response Potential You ve built a survey and are ready to make it available to potential respondents. But how do you convert those potential respondents into completed responses?

More information

Creating a Landing Page to Achieve Maximum Results

Creating a Landing Page to Achieve Maximum Results Creating a Landing Page to Achieve Maximum Results Landing Page? By now most of us will know what a landing page is and what it aims to achieve, but for those of you who do not, we can simply define it

More information

GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2

GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 1 THE GREATEST LEAD GENERATION TIPS, TRICKS & IDEAS PART 2 A Publication of THE GREATEST LEAD GENERATION TIPS, TRICKS AND IDEAS 2 CALLS-TO-ACTION THAT

More information

Designing Your Landing Pages! Setting Up Your Email Marketing

Designing Your Landing Pages! Setting Up Your Email Marketing Review Identify and analyze a profitable niche market! Identify and analyze the competition! Develop a Unique Value Proposition! Create a pre-listing presentation! Build a database of homeowners! Types

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

The Guide to: Email Marketing Analytics"

The Guide to: Email Marketing Analytics The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

HOW TO USE LANDING PAGES FOR BUSINESS.

HOW TO USE LANDING PAGES FOR BUSINESS. INTRODUCTORY HOW TO USE LANDING PAGES FOR BUSINESS. Learn how you can create, design, and optimize effective landing pages to drive traffic to your website and bring in more leads for your business. A

More information

A Business Owner s Guide to: Landing Pages

A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages A Business Owner s Guide to: Landing Pages Are you looking to increase your online conversion rates? Are you tired of getting traffic but not having anything

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

TOP TIPS TO A TIP TOP EMAIL

TOP TIPS TO A TIP TOP EMAIL TOP TIPS TO A TIP TOP EMAIL EMAIL MOBILE SOCIAL WEB CONTENTS PAGE Introduction... 3 My Top 10 Tips... 4 Tip 1 - Super, Super Subject Lines... 4 Tip 2 - Make Your Call To Action Count... 5 Tip 3 - The Power

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

Website Strategy. Once filled out, this document should be faxed or e-mailed to us as a PDF document using one of the following contact methods:

Website Strategy. Once filled out, this document should be faxed or e-mailed to us as a PDF document using one of the following contact methods: Website Strategy This questionaire is helpful in planning for a new website design or for a website redesign. The answers to the questions contained in this document will help us to understand not only

More information

Growing Your Business Through Email Marketing

Growing Your Business Through Email Marketing Growing Your Business Through Email Marketing Email marketing can be a cost-effective way to acquire new customers, and to enhance relationships with your current customers. Done correctly, email marketing

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

LANDING PAGE OPTIMIZATION

LANDING PAGE OPTIMIZATION LANDING PAGE OPTIMIZATION LANDING PAGES FOR LEAD GENERATION Landing pages are customized pages that your leads are directed to from a social media page, an email send, an event invitation, a paid ad, or

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

Building Effective Landing Pages. Get more conversions with lower bids in your online marketing campaigns

Building Effective Landing Pages. Get more conversions with lower bids in your online marketing campaigns Building Effective Landing Pages Get more conversions with lower bids in your online marketing campaigns The Fish are Biting Early Research shows that just as in the consumer market, B2B buyers now use

More information

5 Keys to Exceptional Email Marketing. Delivra 2012

5 Keys to Exceptional Email Marketing. Delivra 2012 5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization

More information

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder

Words By Wendy. Small Business Marketing Tips How to make your promotional dollars work harder Small Business Marketing Tips How to make your promotional dollars work harder As a long-time marketing consultant, and a small business owner myself, I know that marketing can seem like a necessary evil

More information

B2C Marketing Automation Action Plan. 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation

B2C Marketing Automation Action Plan. 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation B2C Marketing Automation Action Plan 10 Steps to Help You Make the Move from Outdated Email Marketing to Advanced Marketing Automation Introduction B2C marketing executives are increasingly becoming more

More information

Five Steps to Successful Prospecting With Permission Email Marketing. By Karen Talavera President, Synchronicity Marketing

Five Steps to Successful Prospecting With Permission Email Marketing. By Karen Talavera President, Synchronicity Marketing Five Steps to Successful Prospecting With Permission Email Marketing By Karen Talavera President, Synchronicity Marketing Five Steps To Successful Prospecting with Permission Email Marketing Email marketing

More information

Search Engine Marketing and SEO

Search Engine Marketing and SEO Search Engine Marketing and SEO Presented By Connie Ragen Green Search Engine Marketing is a term you ve probably heard many times. But what exactly does it mean? The term refers to the different ways

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a

More information

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online

WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online WEBSITE & DIGITAL MARKETING MUST HAVES NOVEMBER 9 TH, 2015 What They Are, Why You Need Them & How They Will Make Your Business Succeed Online The Internet is in a constant state of change and websites

More information

20 tried and tested tips to help you generate more leads

20 tried and tested tips to help you generate more leads e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention

More information

The Ultimate Guide to Online Lead Generation for Home Care, Assisted Living and Senior Service Businesses

The Ultimate Guide to Online Lead Generation for Home Care, Assisted Living and Senior Service Businesses The Ultimate Guide to Online Lead Generation for Home Care, Assisted Living and Senior Service Businesses Defining a Home Care Lead, Assisted Living Lead or Senior Service Business Lead A name and an email

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

Landing Pages 101. Specifically, a landing page allows for greater testing, enabling you to:

Landing Pages 101. Specifically, a landing page allows for greater testing, enabling you to: Landing Pages 101 By Erik Bower During the last five years, online marketing has experienced explosive growth, moving beyond simple email blasts to pay-per-click, banner ads, online promotions, webinars

More information

8 Ways to Generate More Leads From Online Marketing

8 Ways to Generate More Leads From Online Marketing 8 Ways to Generate More Leads From Online Marketing Contents Introduction 3 1. Optimise your SEO 4 2. Increase your IP targeting 4 3. Increase your social media presence 5 4. Web Presence 6 Landing pages:

More information

Email Marketing Content Creation

Email Marketing Content Creation Email Marketing Content Creation Writing your way into the inbox. Email marketing is primarily a textual medium focusing on phrases, stories and sentences that are used to gain attention and hold it until

More information

2014 MedData Group, LLC www.meddatagroup.com. WHITE PAPER: Ten Tips for More Effective Physician Email Marketing

2014 MedData Group, LLC www.meddatagroup.com. WHITE PAPER: Ten Tips for More Effective Physician Email Marketing WHITE PAPER: Ten Tips for More Effective Physician Email Marketing Marketing to physicians is no easy task not only are they hard to reach, but they have limited attention spans for content that doesn

More information

The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels

The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels The Lukens Company Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels Turning Clicks into Conversions: How to Evaluate & Optimize Online Marketing Channels We ve all

More information

CONTENT + CONTEXT = INBOUND EMAIL MARKETING

CONTENT + CONTEXT = INBOUND EMAIL MARKETING CONTENT + CONTEXT = INBOUND EMAIL MARKETING We will be starting at 2:00 pm ET. Use the Question Pane in GoToWebinar to Ask Questions! 1 Use the hashtag #InboundLearning on Twitter 2 Question of the day

More information

BEST PRACTICES EMAIL DESIGN

BEST PRACTICES EMAIL DESIGN BEST PRACTICES for EFFECTIVE EMAIL DESIGN July 2008 BEST PRACTICES for EFFECTIVE EMAIL DESIGN The number of professionals and businesses using email as part of their marketing campaign is growing. According

More information

LEAD NURTURING STRATEGY WHITE PAPER. November 2013

LEAD NURTURING STRATEGY WHITE PAPER. November 2013 LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA

More information

Optimizing Landing Pages

Optimizing Landing Pages 1 Optimizing Landing Pages for Lead Generation and Conversion How to Drive More Leads with Better Landing Pages A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you?

More information

LEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION

LEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION ENTERPRISE MARKETING PLAYBOOK SERIES REVENUE SUCCESS: LEAD GENERATION CAMPAIGN TESTING AND OPTIMIZATION Introduction With larger sends and bigger budgets, it is imperative for enterprise marketers to run

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

EMAIL MARKETING REFRESHES

EMAIL MARKETING REFRESHES WHITE PAPER 7 EMAIL MARKETING REFRESHES 7 EMAIL MARKETING REFRESHES The success of an email campaign can be determined by a variety of key performance indicators (KPIs): open ratio, click through ratio,

More information

Overcoming the Challenges of B-to-B Marketing: Using Testing and Optimization to Increase Lead Generation and Conversion

Overcoming the Challenges of B-to-B Marketing: Using Testing and Optimization to Increase Lead Generation and Conversion Overcoming the Challenges of B-to-B Marketing: Using Testing and Optimization to Increase Lead Generation and Conversion EXECUTIVE SUMMARY B-to-B lead generation is a balancing act that requires marketers

More information

STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner

STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner STRATEGIES FOR SUCCESSFUL LEAD GENERATION By Steve Stepinoff President/Partner What is Lead Generation anyway? Why do I need it? Is it important? Of course it is important! Lead Generation strengthens

More information

Lead Generation Blueprint for Effective Inbound Marketing

Lead Generation Blueprint for Effective Inbound Marketing Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

Optimizing Landing Pages for Lead Generation and Conversion

Optimizing Landing Pages for Lead Generation and Conversion Optimizing Landing Pages for Lead Generation and Conversion Web Marketing Services Optimizing Landing Pages for Lead Generation and Conversion CONTENTS Review of Landing Page Basics.................................

More information

starting your website project

starting your website project starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.

More information

Make your website work. Ten ways to convert visitors into buyers

Make your website work. Ten ways to convert visitors into buyers Make your website work Ten ways to convert visitors into buyers 4 million online shoppers in the UK * 7% growth in e-retail sales in the last two years 50.% of online shoppers who place items in their

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

How to Get Started with Email Marketing

How to Get Started with Email Marketing How to Get Started with Email Marketing What is email marketing? It s a form of direct communication with contacts and an essential component of any online marketing strategy. What is email marketing not?

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

3 KEYS To Successful Online LEAD GENERATION For Local Businesses

3 KEYS To Successful Online LEAD GENERATION For Local Businesses 3 KEYS To Successful Online LEAD GENERATION For Local Businesses Increasing your business visibility, attracting new customer and increasing growth through the targeted use of online display ads. Advertising

More information

A/B SPLIT TESTING GUIDE How to Best Test for Conversion Success

A/B SPLIT TESTING GUIDE How to Best Test for Conversion Success A/B SPLIT TESTING GUIDE How to Best Test for Conversion Success CONVERSION OPTIMIZATION WHITE PAPER BY STEELHOUSE Q2 2012 TABLE OF CONTENTS Executive Summary...3 Importance of Conversion...4 What is A/B

More information

Checkout Conversion Optimization Best Practices

Checkout Conversion Optimization Best Practices Checkout Conversion Optimization Best Practices How to win online customer trust and convert more sales at the final hurdle P2 Why your checkout experience can make a difference P4 PayPal integration tips

More information

A Whitepaper of Questions and Answers from our Webinar: Generating Leads with Whitepapers (w/bob Bly)

A Whitepaper of Questions and Answers from our Webinar: Generating Leads with Whitepapers (w/bob Bly) A Whitepaper of Questions and Answers from our Webinar: Generating Leads with Whitepapers (w/bob Bly) Page 0 of 7 Generate Leads with Whitepapers Webinar Questions & Answers This document summarizes the

More information

12 Questions to ask before beginning your website redesign

12 Questions to ask before beginning your website redesign 12 Questions to ask before beginning your website redesign About the Author Dallas McMillan is the founder and CEO of Influential. He has spent over 10 years mastering marketing, branding and website design

More information

30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION

30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION VISITATION INTO CONVERSION 30 WAYS TO DO REAL-TIME WEBSITE PERSONALIZATION A real-time customer-website interaction is similar to an in-store oneon-one interaction. The initial goal in-store and online

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

How Airlines Can Use Email To Promote New Routes and Services Case studies and notes for airlines

How Airlines Can Use Email To Promote New Routes and Services Case studies and notes for airlines How Airlines Can Use Email To Promote New Routes and Services Case studies and notes for airlines Helping travel companies generate quality leads online. How Airlines Can Use Email To Promote New Routes

More information

The A-Star Event Guide will provide you with some top tips for creating outstanding events.

The A-Star Event Guide will provide you with some top tips for creating outstanding events. The A-Star Event Guide will provide you with some top tips for creating outstanding events. From planning your event to promoting it, managing registrations and measuring your event success, this guide

More information

AN INTRODUCTION TO LEAD GENERATION.

AN INTRODUCTION TO LEAD GENERATION. AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 CONTENTS. 04 05 Introduction Defining a Lead 09 Qualifying

More information

17 of the Internet s Best Banner Ads. Love em or Hate em They Do Work!

17 of the Internet s Best Banner Ads. Love em or Hate em They Do Work! Love em or Hate em They Do Work! Banner Ads What are they? Ever since the Internet started to take off in the mid 90 s, banner ads have been an acceptable way of advertising on the Web. Banner ads come

More information

Five Ways to Turn Your Website into a Powerhouse Lead Generation Machine

Five Ways to Turn Your Website into a Powerhouse Lead Generation Machine Five Ways to Turn Your Website into a Powerhouse Lead Generation Machine And the Most Common Mistakes Marketers Make When They Try By Kristina Stiffler 614-870-0988 kstiffler@commercialwritingsolutions.com

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

branding guide for tax pros

branding guide for tax pros by Your Business Matters the branding guide for tax pros how to grow your tax business by building a powerful brand What s in this guide? What branding means Why branding matters in your tax practice How

More information

Creating Effective Landing Page LeadFormix Best Practices

Creating Effective Landing Page LeadFormix Best Practices The rapid growth of the Internet has made today s buyers more informed than ever. In order to attract such informed buyers, and meet marketing goals, you need to strategically plan your marketing strategy.

More information

enhanced landing page groups and meetings template guidelines

enhanced landing page groups and meetings template guidelines enhanced landing page groups and meetings template guidelines table of contents groups and meetings templates 03 groups and meetings template specifications 04 web best practices 05 writing for enhanced

More information

Five Ways to Turn Your Website into a Powerhouse Lead Generation Machine

Five Ways to Turn Your Website into a Powerhouse Lead Generation Machine Five Ways to Turn Your Website into a Powerhouse Lead Generation Machine And the Most Common Mistakes Marketers Make When They Try By Kristina Stiffler 614-870-0988 kstiffler@commercialwritingsolutions.com

More information

Is your business reaching its digital marketing potential?

Is your business reaching its digital marketing potential? 10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,

More information

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53. E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective

More information

It is clear the postal mail is still very relevant in today's marketing environment.

It is clear the postal mail is still very relevant in today's marketing environment. Email and Mobile Digital channels have many strengths, but they also have weaknesses. For example, many companies routinely send out emails as a part of their marketing campaigns. But people receive hundreds

More information

Better Email Marketing: Making Sure Your Messages Get Read & Acted On

Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to

More information

Designing an Effective Landing Page

Designing an Effective Landing Page Designing an Effective Landing Page The Good, The Bad & The Ugly A fundraising eguide from your friends at About Us was founded in 2001 by Cisco, Yahoo! and AOL in response to September 11 th. When tech

More information

A quick guide to... Effective HTML Messages

A quick guide to... Effective HTML Messages A quick guide to... Effective HTML Messages In this guide... Learn easy and effective ways to engage your subscribers, increase your click-through ratio (CTR), and get better results from your email marketing.

More information

Email Marketing Best Practices in a Mobile World. Ruth Presslaff President ruth@presslaff.com

Email Marketing Best Practices in a Mobile World. Ruth Presslaff President ruth@presslaff.com Email Marketing Best Practices in a Mobile World Ruth Presslaff President ruth@presslaff.com Presslaff Interactive Revenue Help publishers build and execute vibrant, engaged email marketing campaigns.

More information

Beyond the Click : The B2B Marketer s Guide to Display Advertising

Beyond the Click : The B2B Marketer s Guide to Display Advertising Beyond the Click : The challenge In B2B marketing, the ultimate objective of any campaign is to generate the most qualified leads possible, convert these leads into new opportunities that fill the sales

More information

10 Step Campaign Planner

10 Step Campaign Planner connect inform engage Email Marketing 10 Step Campaign Planner what is in this guide The Basics & Benefits 10 Step Campaign Planner 10 Step Summary Trends & Statistics About Heart New Media THE BASICS

More information

To Successful Online LEAD GENERATION For RV Dealerships

To Successful Online LEAD GENERATION For RV Dealerships To Successful Online LEAD GENERATION For RV Dealerships Increasing your RV Dealerships visibility, attracting new customers and increasing growth through the targeted use of online display ads. Advertising

More information

WEBSITE DESIGN CONSIDERATIONS

WEBSITE DESIGN CONSIDERATIONS WEBSITE DESIGN CONSIDERATIONS A bad design can cost a Web site 40 percent of repeat traffic. A good design can keep them coming back. (Kalin, 1999) If you captivate a viewer s attention with a compelling,

More information

List Building Pitfalls Revealed

List Building Pitfalls Revealed List Building Pitfalls Revealed Contents Intro... 3 Not using a professional autoresponder... 3 Poorly structured squeeze page... 5 Failing to split test... 6 Failing to build brand awareness... 7 Promoting

More information

How To: Engineer A Direct Mail Campaign, One That Really Works! Developing Your Mailing List

How To: Engineer A Direct Mail Campaign, One That Really Works! Developing Your Mailing List How To: Engineer A Direct Mail Campaign, One That Really Works! When it comes to generating new leads and sales for your business, direct mail remains one of the best and most successful options. According

More information

3 Keys to a Successful Lead Generation Campaign

3 Keys to a Successful Lead Generation Campaign 3 Keys to a Successful Lead Generation Campaign Ken Horst 612-251-8237 http://digitalmarketingwingman.com If you haven t noticed, more and more companies are starting to use marketing automation and nurture

More information

48% Cook An American Express Travel Representative. Lead Generation Conversion Rate Lift. Case Study. B2B and Consumer Service

48% Cook An American Express Travel Representative. Lead Generation Conversion Rate Lift. Case Study. B2B and Consumer Service Case Study 48% Lead Generation Conversion Rate Lift Business: Sector: Optimized Conversion: Test: Website: B2B and Consumer Service Travel Tourism Telephone and Online Lead Generation Inquiries A/B/n test

More information

How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates

How To Optimize LANDING PAGES GENERATE MORE LEADS. Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates How To Optimize LANDING PAGES to GENERATE MORE LEADS Tips and Examples From Industry Experts that Will Help Skyrocket Your Landing Page Conversion Rates A Publication of Table of Contents Written by: Introduction

More information

Presentation: Online Marketing Best Practices

Presentation: Online Marketing Best Practices Presentation: Online Marketing Best Practices Web Design & Development Best Practices: Design/Development Intro: Cohesive branding, user experience, responsive design, web standards Point 1 - Present a

More information

DIGITAL DEMAND GENERATION

DIGITAL DEMAND GENERATION THE MARKETER'S GUIDE TO DIGITAL DEMAND GENERATION A How-to Guide for Creating an Effective Inbound Marketing Campaign to Create Leads & Drive Sales TABLE OF CONTENTS INTRODUCTION...... 3 CHAPTER 1: Characteristics

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

Website Planning Questionnaire. Introduction. Thank you for your interest in the services of The Ultimate Answer!

Website Planning Questionnaire. Introduction. Thank you for your interest in the services of The Ultimate Answer! Website Planning Questionnaire Colleen Rice Nelson Introduction Thank you for your interest in the services of The Ultimate Answer! Every choice and decision you make concerning your website may or may

More information

Focused Outreach Lead Generation

Focused Outreach Lead Generation Focused Outreach Lead Generation to Produce High Quality Leads and Raise Your ROI By Elisa Ciarametaro of Exceed Sales www.exceedsales.com Elisa Ciarametaro and Exceed Sales, Inc. Table of Contents What

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information