The LandlordZONE Guide to Solus e mail Campaigns

Size: px
Start display at page:

Download "The LandlordZONE Guide to Solus e mail Campaigns"

Transcription

1 The LandlordZONE Guide to Solus e mail Campaigns This 10 page Guide is provided to help our clients better understand, implement and execute marketing strategies to maximise return on their investment. The guide will provide you with the information you need to know about successfully setting up, running and reporting campaigns. A good campaign must be both effective and efficient: Effectiveness Efficiency Your aims and goal setting The quality of the List Segmentation and targeting Legal compliance copyright, standards Your communications strategy deliverability Creatives & good copywriting Templates and rendering ability Optimising, testing and evaluation Proprietary professional sending systems The Benefits of Solus e mail Broadcasts E mail marketing has become one of the most important tools now available to all businesses, but in particular, those with websites. It provides a cost effective means for brands to reach their prospects and customers with impressively designed, timely and relevant direct communications. An Investment in marketing invariably reflects the quality of the pre send planning and preparation applied and the results delivered many of our solus e mail broadcast clients rate as their best channel by far for return on investment. At LandlordZONE we believe that our e mail campaigns excel as a customer communication tool and this is confirmed by the positive feed back we are getting from our e mail broadcast clients. To get the most from our e mail campaigns you need to regularly review the strategic and practical communications benefits to your company by testing the results of your marketing. This exercise will help you build a business case for future investments in the medium. To help you do this we offer detailed send reports through our professional sending partners Pure360 to give you independent verification and feed back. E mail campaigns offer a relatively low cost of fulfilment, highly targeted delivery and a far wider reach than conventional mail the physical costs of are substantially less than direct mail. Being a direct response medium, these campaigns encourage immediate action, so feed back is almost instant and it s easy to measure effectiveness through our detailed reports. marketing encourages click throughs to any website, where brands can be strengthened, contact details can be collected, or the offer can be redeemed immediately, thereby increasing the likelihood of an immediate, impulsive response. The LandlordZONE Guide to Solus e mail Campaigns Page 1 of 10

2 marketing challenges As with all marketing efforts, it is far too simplistic to describe marketing as a cheap, quick, and an easy solution to all your problems. As with any successful marketing process there are many practical planning issues which need to be carefully managed for a campaign to be successful. Ten key issues are: 1. A quality design HTML message 2. An attention getting and appealing subject line 3. Well written, concise and hard hitting advertising copy which complies with advertising standards and does not breach international laws intellectual Property. 4. Attention to no no spam word content see below 5. Optimised for correct rendering in all e mail clients 6. Thorough pre send testing 7. Quality landing pages with matching style and theme 8. Attention to branding images throughout the process 9. Capacity to deal with responses quickly and efficiently 10. Analysis of the results for future improvements and to justify more investment. With a professional approach, a large targeted database list and professional senders that can get the messages through all the major Internet Service Providers, with their strict traffic protocols, then a LandlordZONE campaign in partnership with PURE360 will increase your chances of success many fold. Responses and Conversion Rate Measuring campaign effectiveness and setting sales goals for your direct mail campaigns should become routine. The cost of the mailing must be recouped by the value you get. Very often, since is cheaper to send, specific response goals aren't always set and measured, but for all your campaigns you should set specific goals. First, you can create a good estimate of campaign response by using a spreadsheet. Set this up to show best and worst case scenarios for each of the following mail stages: 1. The number of e mails sent from the list. 2. The number actually delivered. 3. The number of e mails opened. 4. The number of recipients CLICKING through to a landing page. 5. The number of required responses e.g. completing a form 6. The number of desired outcomes sales conversions Our example shows a list with 100,000 subscribers (about the size of the LandlordZONE list today). In this example the modelled response of sales varies between 149 and 26. That s a really massive overall attrition rate, but it shows the value of working hard to maximise quality: opens, clicks and landing page responses. Below is an example of a spreadsheet analysis: The LandlordZONE Guide to Solus e mail Campaigns Page 2 of 10

3 Figure 1 e mail campaign analysis source econsultancy.com Many companies do not prepare for and facilitate offline response capacity through a prominent phone number, e mail links, call me back, live chat option or even having enough staff present to deal with an influx at the right times. If you are retailing mass market, low value products, then you need to automate the sales process as much as possible, but for high value complex products you really need personal sales support. For a really good overall success, these offline facilities and a focus on higher response rates must be incorporated into your campaigns. To help you employ these strategies yourself, here are our Top Ten Tips for Creating a Successful E mail Marketing Campaign: 1. Choose Your Mailing List Very Carefully Any marketing campaign is only as good as the mailing list used. At LandlordZONE we have built a quality list over a period of 13 plus years. We have never sold or bought in e mail contacts. These are people we have dealt with over the years, landlords in the main, but also some letting agents and other property professionals, so we know our list is pure, targeted and relevant to the rental property industry. Every LandlordZONE mail campaign goes out in the LandlordZONE e mail template. This is a trusted brand name that people in the rental property industry are familiar with. They know we don t send spam and that we vet our advertisers carefully. It also tells our subscribers that we are sending ads out on your behalf, but that we have not sold our list we will never sell our list. The LandlordZONE Guide to Solus e mail Campaigns Page 3 of 10

4 2. Decide your goals what do you want your e mail campaign to achieve? Do you want people to buy a product or service right now, or do you just want them to go to your Web site and complete a response form, or are you simply looking to strengthen your brand name for purchases at a later date? It's all about setting you goal up front, and then letting the design and the messages flow through the process. Bear in mind that every communication with your target audience is an opportunity to make a good impression and strengthen your brand, regardless of whether you make an immediate sale. Compared to other forms of advertising on the LandlordZONE website, e mail campaigns are high impact and immediate but at a higher initial cost they are not right for every product or client. If your product is a distress purchase for example, likely to be used very infrequently, not at the time of the mail broadcast, then a smaller less expensive website ad, which is always present, can be more effective long term. 3. Use a consistent message with your brand. This means making sure that your brand, your message and your marketing goals extend all the way through from the impact of your e mail, to the signup page, and to whatever landing page you've created. We cannot emphasis enough the power of a recognisable brand image. Make sure the design quality and the look and feel of your e mail reflects the design and tone of your website, so there is an instant connection and recognition, strengthening your brand awareness at every point. The quality of your HTML e mail and images is very important. Not only does this reflect on you and your brand image, it reflects on us as well. See an example by Knight Knox of a top quality e mail on page Engage readers right away with an intriguing subject line. Your subject line literally can make your campaign a roaring success, or simply produce a mediocre response: people are so busy and receive so many e mails these days; they simply will not open yours unless you make it intriguing and appealing. So, however, good your advertising copy, the subject line is the most important sentence of your whole e mail campaign. Just like a newspaper stand headline, the subject line needs to draw people in: Landlord Insurance can be spiced up by having it read "A New Concept in Landlord s Insurance: find out how you can save money and prevent losses At LandlordZONE we are able to send out mails with alternative subject lines: input 5 different subject lines and over the first few hundred sends they will be tested for opening, after which the rest of the list will be sent with the most successful subject line. Ask us about this facility when ordering. 5. Don't bury your message in a sea of words. Many ads are far too verbose too many words turn people off you need hard hitting, concise copy with a clear call to action. Practice Brevity. Remember that your recipients will quickly scan your s if they don t find interest, or the reading is difficult, they will move on... They will not read your carefully from start to finish. Writing good advertising copy is a skill you need to develop, or you should pay someone to do it for you. Most readers scan to preview their e mails: you need to continue to engage readers beyond the subject line. Include your key message or call to action and your logo or identifying design at or near the top of your e mail The LandlordZONE Guide to Solus e mail Campaigns Page 4 of 10

5 (above the fold), certainly within the first four inches. And make sure to include clear links to key landing pages. Jacob Nielsen, a web marketing expert says: (1) be succinct, write no more than 50% of the text you would use in a print publication, (2) write for scan ability, never ask readers to read long sentences or continuous blocks of text. Reading from a computer screen is around 50% slower than reading from paper, and don t forget, these days more and more people read from a phone or tablet here you have even less space to get your message across. 6. Make it targeted, friendly and personal. Reaching the right people, with the right interests, with a friendly personalised message, boosts response rates. Write in the first person (you will benefit) rather than anonymous third person speak. Tailor your subject to the audience and appeal to their wants and needs. At LandlordZONE we are able to geo target messages we can send out messages to recipients in specific geo locations, for example, London and the South East, (were approximately 25% of our subscribers reside), or Devon and Cornwall, which might include just a couple of thousand, etc. Ask about this service when you book. 7. Don't go overboard with images be careful with audio, video and Flash. How many times do you receive e mails that take forever to load or won't display, or won't display properly without your permission? Whilst images can definitely make an look more attractive, you need to keep them manageable, and make sure that they will display properly in all e mail clients Outlook, Yahoo, Hotmail, Windows Live, Gmail and AOL etc. Remember, Flash and most animations do not work in e mails. Flash does not work on Apple ipads and iphones full stop. 8. Follow up in a timely way without pestering your prospects. If or when someone signs up for information or purchase, follow up quickly and effienctly, without seeming too desperate to sell. A friendly follow up message acknowledging receipt, or a phone call to take an order is all that s needed. If you fail to close, don t relentlessly pursue prospects for ever more just limit your contacts to one or two they will come back and buy when the time is right if you treat them right. Remember, if you overdo the follow up you might find yourself black listed in their in boxes and also, we will get un subscribes from our list. At LandlordZONE we are able to do a follow up mail to all those recipients that responded to your ad. Ask us about this service when you book. 9. Test to find out what works. One of the great things about e mail campaigns is that you can accurately measure the results. Have you got different ideas or approaches? Then go ahead and try them out. We will provide you with all the results tracking and feed back on which one works best. Use our tracking to learn what your audience likes, and doesn't, and mix it up from time to time to see how small tweaks affect those response numbers. Generally, e mail is a challenging medium which means most subscribers will act immediately on their first viewing, if they are to act at all. However, there s always a proportion of busy visitors that will save it or flag it, and return to an at a later point. The LandlordZONE Guide to Solus e mail Campaigns Page 5 of 10

6 Always analyse the results of you e mal campaigns to verify their effectiveness and value for money. We can help you here by providing our detailed send reports. You can also track the results for yourself by having appropriate tracking links included in your e mail links. 10. Make your e mails easy to read We will always provide and on line copy of every e mail we send on your behalf. There is a prominent Can t view this e mail link at the top of every e mail, which means recipients can easily click to an on line version. A version is also automatically archived on the LandlordZONE website, so unless you request otherwise, your ad will be accessible on the website long term. With increasing numbers of recipients reading mails on mobile devices, we are cognisant of the need to display your e mail ads correctly on all these mobile media. Some Important Sales Principles to Bear in Mind when Advertising Influence: The Psychology of Persuasion by Robert Cialdini The 6 key principles of persuasion: 1 Reciprocity People tend to return a favour, thus the effectiveness of offers and helping others in marketing. Cialdini often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. Ethiopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethiopia in The good cop/bad cop strategy is also based on this principle. 2 Commitment and Consistency If people commit, orally or in writing, to an idea or goal, they are more likely to honour that commitment because of establishing that idea or goal as being congruent with their self image. Even if the original incentive or motivation is removed after they have already agreed, they will continue to honour the agreement. For example, in car sales, suddenly raising the price at the last moment works because the buyer has already decided to buy. 3 Social Proof People will do things that they see other people are doing. For example, in one experiment, one or more confederates would look up into the sky; bystanders would then look up into the sky to see what they were seeing. At one point this experiment had to be aborted, as so many people were looking up that they stopped the traffic. See conformity, and the Asch conformity experiments. 4 Authority People will tend to obey authority figures, even if they are asked to perform objectionable acts. Cialdini cites incidents such as the Milgram experiments in the early 1960s and the My Lai massacre. 5 Liking People are more easily persuaded by other people that they like. Cialdini cites the marketing of Tupperware in what might now be called viral marketing. People were more likely to buy if they liked the person selling it to them. 6 Scarcity Perceived scarcity will generate demand. For example, saying offers are available for a "limited time only" or setting deadlines encourages sales. Recommended Further Reading: 1 Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by authors Damian Ryan Calvin Jones. 2 Influence: The Psychology of Persuasion by Robert Cialdini The LandlordZONE Guide to Solus e mail Campaigns Page 6 of 10

7 Figure2 AnexampleofatopqualityHTMLe mailbroadcast noticelengthisnotanissue. TheImportanceofSubjectLinesandAvoidingSpamWords Thisreferstowhetherornotsubscribersactuallyopenyoure mailsoncethey vearrivedintheir inboxes.muchdependsonyoure mails subjectlines.eventhoughsubscribershaveopted intoour list,onreceivingyoure mails,theymightnotnecessarilyopenthem?ithelpsagreatdealthatthee mailiscomingfromarespectedsource LandlordZONE butpeoplearebusyandtendtoreceive alotofe mails. DirectisBest. Whatkindofe mailsubjectlinesresultinthehighestopenrates?whenitcomestosubjectlines, directisbest.subjectlinesthatgoforthehardselltendtohavethelowestopenrates.people dislikepushiness,opted inornot.sowhencraftingsubjectlinesforyoure mailcampaign,simply telltherecipientswhattheycanexpecttoreadwhentheyopenthem. Definitelyavoidcome ons,avoidambiguity,avoidfluff,andespeciallyavoidspamtriggerwords seebelow.beasspecificaspossible.thenmakesurethepromiseofyoursubjectlineisfulfilledby TheLandlordZONE GuidetoSoluse mailcampaignspage7of10

8 your e mail s content, which should grab the subscribers attention and, ideally, encourage them to click through to one of your business landing pages for further information. Subject Lines are not Ads. It s helpful to keep in mind that subject lines are not ads. The more your subject lines read like advertisements, the more likely your readers are to perceive your e mails as spam, even though they d initially opted in to our list. If your e mails hit people s radar like spam, because of subject lines that come across as annoying or intrusive, your subscribers will opt out as soon as their fingers can click their mouse buttons. You want your subscribers to know, with each e mail, that your promotions are relevant to them (Landlords, Property Investors etc) not junk mail. Your subject lines are the key to quickly communicating that your promotions are worth reading. For the sake of your e mail marketing campaign, don t forget the importance of subject lines they re nothing less than crucial. A subject line offers an extremely limited amount of space, which you must utilize wisely in order to get people to open and read your business e mails. Be creative, but not cheesy. If you work hard to craft subject lines that intrigue, but also tell them straightforwardly what they can expect from opening your e mails, you ll enjoy high open rates and a more successful e mail marketing campaign. We will do our best to advise you and to help you avoid sending out obviously bad subject lines, but it s up to you to be creative and to put some serious thought into getting a really effective subject line. Spam trigger words to avoid Spam is a huge issue on the internet these days and unfortunately it has impacted on businesses that send legitimate bulk e mails. It means that we have to work a lot harder to get our e mails to our reader's inboxes. At LandlordZONE we use a top professional UK e mail sending service (Pure 360 ). They have the expertise and a reputation with ISPs which enable us to get most e mails through. We also run a Deliverability Check on every e mail campaign before we send it out this picks up 99.9% of deliverability problems. Obviously, we will inform you right away if changes are needed to your mail shot. However, all e mail programs (from Gmail and Hotmail to Outlook) have in built spam filters that scan incoming e mails to determine if they are spam. One of the main things checked out is words in the content body of the e mail and in the subject line if 'spammy' words are found, programs will mark your e mail as spam and the recipient will probably never see it. Obviously, some of the words below are common business phrases, so it is difficult to avoid some or all of them. Definitely avoid obvious Spam words like Free, Guaranteed, Offer etc. We suggest that if you must use one of the phrases, just use it once per e mail or create an image for the words, otherwise you are risking getting your e mail blocked. If you can, try to use synonyms like 'complimentary' instead of 'free' or changing the wording slightly so you don't get picked up by the spam filters. The LandlordZONE Guide to Solus e mail Campaigns Page 8 of 10

9 So, if you want to make sure recipients read your e mails, do try to avoid or at the very least use only once the words or phrases below: #1 Number 1 $$$ 100% free 100% Satisfied 4U Accept Credit Cards Act Now! Ad Additional Income Affordable All natural All new Amazing Amazing stuff Apply now Apply Online Auto e mail removal Bargain Best price Billing address Billion Buy direct Call Call free Can't live without Card Accepted Cash bonus Cents on the dollar Pence on the Pound Cheap Check Cheque Claims Click / Click Here / Click below Click to remove Collect child support Compare rates Compete for your business Congratulations Cost / No cost Credit Credit bureaus Dear friend Dig up dirt on friends Do it today Double your income Earn Earn extra cash Eliminate debt E mail marketing Explode your business Extra income For free Form F r e e Free and FREE Fast cash Financial freedom Financially independent Free Free gift Free grant money Free info Free installation Free investment Free leads Free membership Free offer Free preview Free website Full refund Get it now Giving it away Guarantee Here Hidden 'Hidden' assets Home based Homebased business Income from home Increase sales Increase traffic Increase your sales Incredible deal Info you requested Information you requested Internet market Insurance Investment / No investment Investment decision Leave Legal Lose Limited time offer Make or $ Marketing Marketing solutions Message contains Money Month trial offer Mortgage Rates Multi level marketing Name brand Never No gimmicks No hidden Costs No investment No obligation Now Obligation Offer One time / one time Online marketing Opportunity Order / Order Now / Order Status Orders shipped by Performance Phone Please read Potential earnings Pre approved Prices Print out and fax Priority mail Profits Promise you Real thing Refinance Remove / Removal Reverses aging Risk free Sales Satisfaction guaranteed Save or $ Search engine listings / search engines See for yourself Serious cash Solution Special promotion Success Stock disclaimer statement Stop snoring The following form Thousands Unsolicited Unsubscribe Free Gift Give Away Urgent US dollars UK Pounds Web traffic Weight loss Wife Win Winner Work at home The LandlordZONE Guide to Solus e mail Campaigns Page 9 of 10

10 Afterword E mail marketing is one of the most powerful elements in our digital marketing toolbox. It allows us to communicate directly to our subscribers through this now universally accepted digital medium. People hate spam, but they will readily accept regular e mail communications from a recognised source, from a brand name like LandlordZONE, with a reputation for sending information of value. The key for advertisers is to make your message professional, relevant and interesting. People don t mind being sold to providing what s on offer is relevant, needed and at a competitive price. Ordering LandlordZONE Solus Mail Broadcasts: Image Design: Please supply to us in good time your designed HTML e mail / images (600px wide max depth is flexible) and any text to go with the images. It s a good idea to have some balancing text with an image or images as an all image HTML mail shot has a slightly higher spam rating. Subject Line: Please supply us with a suitable subject line. NB: your subject line is so very important in attracting readers and achieving high opening rates. Give very careful thought to your subject line see above. Landing Pages: Please supply the URL address for your landing page/s and any text links. Plain Text Version: Ideally, all mail shots should be accompanied with a Plain Text version, both for those e mail recipients that do not accept HTML e mails (fewer in number these days) but also for spam rating purposes. Mails without Plain Text get a higher spam rating. We can usually generate plain text content from your main HTML e mail code, but if you want specifics, please supply us with this plain text. Pre Send Testing For all solus e mails we will send out a test e mail for your approval before we send to our full or partial database list. We can supply you with comprehensive delivery reports following all mail shots. For full advertising details on LandlordZONE, rate card and order forms, see our media pack here: Order Forms are available here: Please fax, scan and e mail or mail your order signed to us. All images, html links and advertising text should be sent via e mail to: We hope all that helps. Regards, Joe Alexander and the LandlordZONE Team Contact The LandlordZONE Guide to Solus e mail Campaigns Page 10 of 10

Avoid these spam triggering words in your email newsletter

Avoid these spam triggering words in your email newsletter Avoid these spam triggering words in your email newsletter GREETINGS Dear [email/friend/somebody] Friend Hello NUMBERS #1 4U Billion Join millions Million Guaranteed 100% free 50% off Billion dollars Join

More information

#1 $$$ 100% free 100% Satisfied 4U 50% off Accept credit cards Acceptance Access Accordingly Act Now! Act now! Don t hesitate! Ad Additional income

#1 $$$ 100% free 100% Satisfied 4U 50% off Accept credit cards Acceptance Access Accordingly Act Now! Act now! Don t hesitate! Ad Additional income #1 $$$ 100% free 100% Satisfied 4U 50% off Accept credit cards Acceptance Access Accordingly Act Now! Act now! Don t hesitate! Ad Additional income Addresses on CD Affordable All natural All new Amazing

More information

Email Marketing 10Mistakes

Email Marketing 10Mistakes Most Common Email Marketing 10Mistakes At Upper Case, we see very smart customers make mistakes that cause their email response rates to suffer. Here are the most common mistakes we encounter... 01 Not

More information

Email Guidelines. The following guidelines are for companies who develop email HTML design/creative and copy.

Email Guidelines. The following guidelines are for companies who develop email HTML design/creative and copy. The following guidelines are for companies who develop email HTML design/creative and copy. In today s email environment it is imperative that mailers consider the limitations presented by email readers

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

Copyright 2011 Smart VA Ltd All Rights Reserved.

Copyright 2011 Smart VA Ltd All Rights Reserved. Copyright 2011 Smart VA Ltd All Rights Reserved. No part of this guide may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational

More information

INinbox Start-up Pack

INinbox Start-up Pack 2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the

More information

HTML Creative Design Guidelines

HTML Creative Design Guidelines HTML Creative Design Guidelines An effective design should do more than look nice. It should support the message and render correctly. When a design is properly executed, it really is worth a thousand

More information

This book does not contain affiliate links. Copyright 2009 Jodi Kaplan

This book does not contain affiliate links. Copyright 2009 Jodi Kaplan You may email, print, or post this report freely. Just leave it intact, don t change it, and keep it as a PDF file. You may republish excerpts as long as you attribute them to this e-book and link back

More information

! Email Hints & Tips

! Email Hints & Tips Email Hints & Tips Email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company) The single most important way you can improve your email performance

More information

10 Step Campaign Planner

10 Step Campaign Planner connect inform engage Email Marketing 10 Step Campaign Planner what is in this guide The Basics & Benefits 10 Step Campaign Planner 10 Step Summary Trends & Statistics About Heart New Media THE BASICS

More information

Making Co-Registration Convert A Guide to Getting Started

Making Co-Registration Convert A Guide to Getting Started Making Co-Registration Convert A Guide to Getting Started Making Co-Reg Convert: Page 1 Making Co-Registration Convert: A Guide to Getting Started Part 1: Is Co-Registration for You? Online media is back

More information

A quick guide to... Permission: Single or Double Opt-in?

A quick guide to... Permission: Single or Double Opt-in? A quick guide to... Permission: Single or Double Opt-in? In this guide... Learn how to improve campaign results by sending new contacts a confirmation email to verify their intention to join. Table of

More information

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now? Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing

More information

Email marketing, success by design. The advantages

Email marketing, success by design. The advantages Email marketing, success by design Email marketing is a cost-effective and powerful way to communicate with your contacts and increase potential leads and sales. To beat the competition, it is vital you

More information

30-Day Starter Guide to Email Marketing

30-Day Starter Guide to Email Marketing { 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will

More information

The Guide to: Email Marketing Analytics"

The Guide to: Email Marketing Analytics The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes

More information

5 Keys to Exceptional Email Marketing. Delivra 2012

5 Keys to Exceptional Email Marketing. Delivra 2012 5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization

More information

Email Marketing Ambition Digital Carly Rodgers

Email Marketing Ambition Digital Carly Rodgers Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The

More information

Best Practices for Email Marketing With imodules

Best Practices for Email Marketing With imodules Best Practices for Email Marketing With imodules Overview Communication is fundamental in building valuable relationships with your constituents. Emails can be up to 20 times more cost effective and generate

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

A Powerful Email Solution for Reaching the Inbox fast, while Protecting your Brand Reputation.

A Powerful Email Solution for Reaching the Inbox fast, while Protecting your Brand Reputation. 1 A Powerful Email Solution for Reaching the Inbox fast, while Protecting your Brand Reputation. With INinbox email marketing tools and expert services from you can make every email count, receive the

More information

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing.

Ai eshots A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. design. web. marketing. A bespoke email marketing system that helps you reach more customers, more effectively... Ai eshots. web. marketing. branding Contents Email marketing, made easy 3 What can Ai eshots do for you? 4 Tailored,

More information

Email Marketing. Topic E- Marketing Tutorial 25. This tutorial will provide you with guidelines, tips and tricks to succeed in email marketing.

Email Marketing. Topic E- Marketing Tutorial 25. This tutorial will provide you with guidelines, tips and tricks to succeed in email marketing. Topic E- Marketing Tutorial 25 Email Marketing This tutorial will provide you with guidelines, tips and tricks to succeed in email marketing. Reading time: 15 minutes Prerequisite: None 1. What is email

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

Interactive Investor Creating Email Campaigns That Get Better Results

Interactive Investor Creating Email Campaigns That Get Better Results Interactive Investor Creating Email Campaigns That Get Better Results 20/03/2006-1- Contents Section Page A Requirements for solus email campaigns..3 B Your creative optimise click through and open rate.....

More information

EMAIL MARKETING BEST PRACTICES. www.agillic.com contact@agillic.com

EMAIL MARKETING BEST PRACTICES. www.agillic.com contact@agillic.com EMAIL MARKETING BEST PRACTICES www.agillic.com contact@agillic.com SUBJECTS AND PREHEADERS Subject Preheader Tell it don t sell it Your subjects and preheaders can make all the difference to your email.

More information

A GUIDE TO MOBILE EMAIL

A GUIDE TO MOBILE EMAIL A GUIDE TO MOBILE EMAIL UNDERSTANDING THE WHAT, HOW & WHY TABLE OF CONTENTS EMAILS OPENED ON MOBILE? 1 Email open market share 2011-2013 WHAT DOES THIS MEAN? 2 FIRST THINGS FIRST 2 From and Subject Lines

More information

Six steps to email marketing success

Six steps to email marketing success Six steps to email marketing success 01 Executive Summary Email is proven to be one of the most cost effective ways to reach out to customers and prospects. A well thought out and executed email campaign

More information

50 Tips to Maximize Email Marketing Success

50 Tips to Maximize Email Marketing Success 50 Tips to Maximize Email Marketing Success INTRODUCTION Permission-based email marketing has a higher return on investment than unsolicited email, direct mail or traditional advertising and therefore,

More information

gatormail.co.uk Delivering even an opt-in email to a recipient's inbox, can be a daunting task due to the number of potential points of failure.

gatormail.co.uk Delivering even an opt-in email to a recipient's inbox, can be a daunting task due to the number of potential points of failure. Email Delivery gatormail.co.uk digital marketing with teeth Email Delivery Are my emails reaching the intended audience? If you send regular emails to your customers and/or prospects the bad news is that

More information

The A Z of. Email Design

The A Z of. Email Design The A Z of Email Design Table of Contents A Z of Email Design Introduction 3 1. Planning 4 A. Email length 4 B. Audience 4 C. Scheduling 4 2. Content 4 D. Content considerations 4 Why Consumers Open Emails

More information

LEAD GENERATION MARKETING

LEAD GENERATION MARKETING LEAD GENERATION MARKETING BEST PRACTICE GUIDE FOR B2B SAAS BUSINESSES A Xander Marketing White Paper The SaaS Marketing Agency INTRODUCTION Whilst email marketing has the potential to be highly efficient,

More information

uniting brand & personality, by design. email campaigns made easy...

uniting brand & personality, by design. email campaigns made easy... uniting brand & personality, by design. email campaigns made easy... why? It delivers results - Email marketing returns more than double the average return for other forms of online marketing and more

More information

Online Press Releases For The Offline Business

Online Press Releases For The Offline Business Online Press Releases For The Offline Business How To Get Page #1 Google Rankings In 24-72 Hours And Charge $250 To $1,000+ Submitting Online Press Releases For Brick And Mortar Businesses 2014 Andrew

More information

A Rough Guide to E-newsletter Marketing

A Rough Guide to E-newsletter Marketing A Rough Guide to E-newsletter Marketing Content 1 2 3 4 5 6 7 8 Why use email marketing What email marketing can deliver It all starts with data How to design effective email Writing great email Wait!

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

Tips For A Profitable Real Estate Email Marketing Campaign

Tips For A Profitable Real Estate Email Marketing Campaign Tips For A Profitable Real Estate Email Marketing Campaign What is Email Marketing? As usual, we like to define the main term that we will be referencing throughout the article to ensure that we re all

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

Data is at the heart of deliverability

Data is at the heart of deliverability FOR ADESTRA CLIENTS ONLY! Page 1 of 5 Data is at the heart of deliverability Introduction Following an in-depth project by Adestra into deliverability in the UK a common theme has emerged. Your data management

More information

Lead generation email marketing best practice guide for B2B businesses

Lead generation email marketing best practice guide for B2B businesses Lead generation email marketing best practice guide for B2B businesses A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Introduction Whilst email marketing

More information

A quick guide to... Effective HTML Messages

A quick guide to... Effective HTML Messages A quick guide to... Effective HTML Messages In this guide... Learn easy and effective ways to engage your subscribers, increase your click-through ratio (CTR), and get better results from your email marketing.

More information

Guide to B2B Email Marketing Strategy

Guide to B2B Email Marketing Strategy Guide to B2B Email 1 Welcome to our latest guide this one focuses on email marketing strategies and advice for B2B Marketers. In this guide email marketing expert and trainer Maria Khoury will take you

More information

Ten Strategies for Business To Business Email Marketing

Ten Strategies for Business To Business Email Marketing Ten Strategies for Business To Business Email Marketing Done right, email can be the most highly effective medium for communicating with your customers, clients, or prospects. Measurable and inexpensive,

More information

CommuniGator. Email List Building

CommuniGator. Email List Building CommuniGator Email List Building Building and growing your email list You could have the best creative, a compelling subject line and the most irresistible call to action, but if you haven t thought about

More information

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com

A free guide for readers of Double Your Business. By Lee Duncan www.double Your Business.com 7 Factors to increase the leads you generate from Pay Per Click advertising with Google Adwords. Exclusively for readers of Double Your Business. A free guide for readers of Double Your Business By Lee

More information

Secret 1: Never Buy or Use Mass Email Lists I was just reading a post on a well known marketing forum yesterday and someone said he

Secret 1: Never Buy or Use Mass Email Lists I was just reading a post on a well known marketing forum yesterday and someone said he Legal Notice/Disclaimer There is no guarantee of success, traffic and/or that you will make money, either written or implied. The author /publisher specifically disclaims any personal liability, loss,

More information

33 TIPS TO MAXIMIZE EMAIL MARKETING SUCCESS

33 TIPS TO MAXIMIZE EMAIL MARKETING SUCCESS 33 TIPS TO MAXIMIZE EMAIL MARKETING SUCCESS Permission-based email marketing has a higher return on investment than unsolicited email, direct mail or traditional advertising and has revolutionized the

More information

The Basics of Email Marketing

The Basics of Email Marketing The Basics of Email Marketing YOU RE SMART TO EXPLORE EMAIL MARKETING You realize the value in staying in touch with your customers through email, but you may not be sure where to start. Let s face it

More information

The Email Marketing Performance Booster

The Email Marketing Performance Booster The Email Marketing Performance Booster Table of Contents An Introduction to Email Marketing...2 - Design & Delivery Common Mistakes to Avoid A Design That s Just Too Big...4 Ignorance of the Law...4 Faiure

More information

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL

An Email Delivery Report for 2012: Yahoo, Gmail, Hotmail & AOL EmailDirect is an email marketing solution provider (ESP) which serves hundreds of today s top online marketers by providing all the functionality and expertise required to send and track effective email

More information

20 tried and tested tips to help you generate more leads

20 tried and tested tips to help you generate more leads e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention

More information

E-mail Marketing Tactics

E-mail Marketing Tactics 1 Disclaimer This e-book has been written to provide information about its topic. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography

More information

10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST

10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 1. Having your opt-in form in only one place Your sign up form is on your website for the purpose of

More information

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS 6 MUST-KNOW EMAIL DELIVERABILITY TIPS Here, in plain language, are the most essential elements of an email marketing campaign that will get your message

More information

Smart E-Marketer s Guide

Smart E-Marketer s Guide 30 insider tips to maximise your email deliverability rate 30 insider tips Step 1. Ensure the domain you use for sending emails is configured to enable authentication (SPF / Sender ID/ DomainKeys). Step

More information

successful email marketing design

successful email marketing design successful email marketing design At Bigfork we are saddened to see so many marketing emails with poor content and design. These things ruin click-through rates and bore most folk into unsubscribing. This

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

HOW TO GET HIGHER OPEN RATES FROM YOUR EMAIL MARKETING CAMPAIGNS

HOW TO GET HIGHER OPEN RATES FROM YOUR EMAIL MARKETING CAMPAIGNS HOW TO GET HIGHER OPEN RATES FROM YOUR EMAIL MARKETING CAMPAIGNS Deliverability Deliverability is arguably the holy grail of email marketing. In order to maintain a high rate of deliverability we need

More information

Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I

Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I Fundamental Tips for Leveraging Email to Drive Restaurant Sales: Part I Getting your email message to the recipient s inbox is the first step in driving restaurant sales with email messages. This article

More information

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact

Top 25 Email Marketing Terms You Should Know. Email Marketing from Constant Contact Email Marketing from Constant Contact Top 25 Email Marketing Terms You Should Know Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com If you have ever felt out

More information

Email Marketing Content Creation

Email Marketing Content Creation Email Marketing Content Creation Writing your way into the inbox. Email marketing is primarily a textual medium focusing on phrases, stories and sentences that are used to gain attention and hold it until

More information

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts

EMAIL MARKETING TIPS. From Our InfoUSA Email Experts EMAIL MARKETING TIPS From Our InfoUSA Email Experts In order to assist you every step of the way while creating an Email Marketing Campaign, our InfoUSA Email Experts have compiled lists of their best

More information

Understanding & Improving. Email Deliverability

Understanding & Improving. Email Deliverability Understanding & Improving Email Deliverability Table of Contents What is Email Deliverability? 3 The Importance of Email Deliverability 4 The 4 Stages of Email Deliverability 4 1. Network Level 5 2. Server

More information

Top 40 Email Marketing Terms You Should Know

Top 40 Email Marketing Terms You Should Know 1601 Trapelo Road Phone 781-472-8100 Suite 246 Fax 781-472-8101 Waltham, MA 02451 www.constantcontact.com Top 40 Email Marketing Terms You Should Know If you have ever felt out of your depth in a discussion

More information

Email Marketing Do s and Don ts A Sprint Mail Whitepaper

Email Marketing Do s and Don ts A Sprint Mail Whitepaper Email Marketing Do s and Don ts A Sprint Mail Whitepaper Table of Contents: Part One Email Marketing Dos and Don ts The Right Way of Email Marketing The Wrong Way of Email Marketing Outlook s limitations

More information

NC STATE EMAIL MARKETING BEST PRACTICES

NC STATE EMAIL MARKETING BEST PRACTICES NC STATE EMAIL MARKETING BEST PRACTICES Email Marketing Terminology SENT EMAILS This is the number of emails you sent. It is necessary to know this number in order to calculate other subsequent performance

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

Email Marketing Methods

Email Marketing Methods Email Marketing Methods Brought to You By PLR-MRR-Products.com Buy PLR, MRR or Resale Products through Membership or Direct Purchase Shopping Cart. You are also welcome to visit and download from our free

More information

10 STEPS TO EMAIL MARKETING SUCCESS. Expert Tips to Share with Your Clients that Utilize Email Marketing

10 STEPS TO EMAIL MARKETING SUCCESS. Expert Tips to Share with Your Clients that Utilize Email Marketing 10 STEPS TO EMAIL MARKETING SUCCESS Expert Tips to Share with Your Clients that Utilize Email Marketing Email marketing provides a cost effective, quick-todeploy marketing solution that can have an immediate

More information

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2

Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2 Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation

More information

It is clear the postal mail is still very relevant in today's marketing environment.

It is clear the postal mail is still very relevant in today's marketing environment. Email and Mobile Digital channels have many strengths, but they also have weaknesses. For example, many companies routinely send out emails as a part of their marketing campaigns. But people receive hundreds

More information

50 Simple Ways to Grow Your Email List

50 Simple Ways to Grow Your Email List 50 Simple Ways to Grow Your Email List 50 SIMPLE WAYS TO GROW YOUR EMAIL LIST EMAIL WORKS Often abused and overused, email has gotten a bad reputation. But if done well, email can still deliver extraordinary

More information

Grow. How to Authentically Grow Your Email List

Grow. How to Authentically Grow Your Email List Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating

More information

Email Marketing Best Practices - Top 10 tips

Email Marketing Best Practices - Top 10 tips Email Marketing Best Practices - Top 10 tips Contents 1. Make a good first impression... 2 2. Above the fold... 3 3. Keep it short and to the point.... 3 4. Send what your customer wants not what you want

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

Getting it Right with Email Marketing

Getting it Right with Email Marketing Getting it Right with Email Marketing 1 1 Getting it Right with Email Marketing Prepared by: Patrick Zuluaga PMZ Marketing M: 0403 436 889 F: 02 4388 9164 E: patrick@pmzmarketing.com.au W: www.pmzmarketing.com.au

More information

Guide to B2B Email Marketing Strategy

Guide to B2B Email Marketing Strategy Welcome to our latest guide this one focuses on email marketing strategies and advice for B2B Marketers. In this guide email marketing expert and trainer Maria Khoury will take you through three of the

More information

The top 10 reasons to use Constant Contact s Email Marketing Service

The top 10 reasons to use Constant Contact s Email Marketing Service The top 10 reasons to use Constant Contact s Email Marketing Service Email marketing is one of the most powerful marketing tools available for developing customer and client relationships. To do effective

More information

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate

Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Best Practices: How To Improve Your Survey Email Invitations and Deliverability Rate Below, you will find some helpful tips on improving your email invitations and the deliverability rate from a blog post

More information

So what is this session all about?

So what is this session all about? 1 So what is this session all about? In this session we will be looking to understand the key aspects of the digital marketing mix with specific emphasis on digital communications techniques. This session

More information

Being labeled as a spammer will drive your customers way, ruin your business, and can even get you a big fine or a jail sentence!

Being labeled as a spammer will drive your customers way, ruin your business, and can even get you a big fine or a jail sentence! Getting Your Email Delivered Beware: If you send out spam mail (unsolicited emails), whether it be knowingly or not, you will put your business and your reputation at risk. Consequences for spamming have

More information

ashburn-it guide to e-mail marketing

ashburn-it guide to e-mail marketing ashburn-it guide to e-mail marketing successfully targeting your new and existing customers guides to help you understand the power of the internet What is e-mail marketing The promoting of your products

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing

More information

MISTAKE: NOT HAVING PERMISSION

MISTAKE: NOT HAVING PERMISSION common rookie mistakes HELLO. If you're new to email marketing, you're probably excited about sending out lots of emails to your customers. But if you re in a rush, you might end up sending emails to people

More information

Email Marketing & Lead Generation Blueprint

Email Marketing & Lead Generation Blueprint Email Marketing & Lead Generation Blueprint Email marketing has been around for as long as email has been around. It has evolved into a powerful tool which can be utilized for various purposes. Since email

More information

The Sales Lead System

The Sales Lead System The Sales Lead System Contents Intro... 3 Network Marketing Ad Basics... 3 Blogging... 4 Article Marketing... 4 Video Marketing... 5 E-mail Marketing... 6 Pay Per Click... 7 Banner Ads... 8 Social Marketing...

More information

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact

Email Marketing for Website Owners: How to turn Clicks into Customers. Email Marketing from Constant Contact Email Marketing from Constant Contact Email Marketing for Website Owners: How to turn Clicks into Customers Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 Phone: 1-866-899-3704 How

More information

Email Marketing Campaign Guidelines

Email Marketing Campaign Guidelines Email Marketing Campaign Guidelines Marketing campaigns have a wide variety of objectives including brand awareness, database numbers, sales targets and of course timelines and budgets. With Email Marketing

More information

The Fundamentals of B2B Email Marketing

The Fundamentals of B2B Email Marketing The Fundamentals of B2B Email Marketing A Division of Lebhar-Friedman, Inc. Jodi Nizin Logan 3922 Coconut Palm Drive Marketing Coordinator Tampa, FL 33619 jlogan@csgis.com www.csgis.com 813-627-6759 The

More information

Email Marketing Success

Email Marketing Success Email Marketing Success Please Consider the following related offers. Thank you. Boost You Email List Sign-Up by 1000% FOR FREE!!! Watch this free video and find out how you can EASILY boost your email

More information

6 HUGE Website Mistakes that could Cost You Thousands

6 HUGE Website Mistakes that could Cost You Thousands Websites with Purpose 6 HUGE Website Mistakes that could Cost You Thousands Table of Contents Buying a Website...2 HUGE MISTAKE NUMBER 1...3 Buying on Price Alone...3 Spending Too Much...3 The Real Cost

More information

Email Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER

Email Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER Email Best Practices A WORD TO THE WISE WHITE PAPER BY LAURA ATKINS, CO- FOUNDER 2 Introduction Discussions of best practices for email marketing can be a confusing array of one- size- fits- all suggestions

More information

SimplyCast emarketing Email User Guide

SimplyCast emarketing Email User Guide SimplyCast emarketing Email User Guide Email User Guide Page 1 Contents 1. Email Overview... 3 2. Features Overview... 3 3. Email Editor Features... 8 4. How to Create an Email Campaign?... 5 5. Additional

More information

MCH Channel_e Email Best Practices for Marketers

MCH Channel_e Email Best Practices for Marketers MCH Channel_e Email Best Practices for Marketers Best Practices for Marketers Communicating with your prospects and customers through email is a popular channel that provides almost immediate response.

More information

GUIDE TO EMAIL MARKETING

GUIDE TO EMAIL MARKETING GUIDE TO EMAIL MARKETING Using e-mail marketing to communicate with your customers and promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video

More information

Email Deliverability:

Email Deliverability: Email Deliverability: A guide to reaching your audience Email deliverability is a key factor in email campaign performance. Understanding how email deliverability is calculated and how it affects your

More information