ClickZ Academy presents a range of online certified courses developed exclusively for marketers at every level and business type.

Size: px
Start display at page:

Download "ClickZ Academy presents a range of online certified courses developed exclusively for marketers at every level and business type."

Transcription

1 ACADEMY

2 ClickZ Academy presents a range of online certified courses developed exclusively for marketers at every level and business type. ClickZ Academy (formerly SES Training) online courses afford you the freedom to get in-depth training from any location, any time. These practitioners have designed a comprehensive curriculum that will empower marketers to become the top performer in their field. Our courses have all the benefits of the existing SES and ClickZ events program with a number of additional advantages: Hands-on project and evaluation In-depth online assessment Downloadable, printable Certificate of Completion Customizable program Convenient access that eliminates the need to spend on travel The ClickZ Academy course selection includes: Online Marketing Foundation 12 modules providing an introduction to online marketing plus a detailed look at each discipline including SEO, , online PR, social media, and much more. SEO 6 modules covering all aspects of search engine optimization to ensure that marketers focus their efforts on what counts. Paid Search Strategies 8 modules covering the basics, such as building a keyword list and writing effective advertising copy and more advanced topics such as Google match types and AdWords extensions. Social Media 10 modules to help you engage with customers and prospects on social networks and use tools to better manage relationships and achieve business results. Strategy 7 modules to help you maximize your marketing efforts, with topics including restrictions in different countries, building your data list, ROI, and much more. W W W. C L I C K Z A C A D E M Y. C O M

3 Online Marketing Foundation These 12 modules provide an introduction to online marketing and cover each of the different disciplines. MODULES SEO Web Analytics Demand Generation Pay Per Click Usability Online PR Content Marketing Strategy Strategy Mobile Marketing Strategy Social Media Information Research All modules are accredited by CPD Certification Service W W W. C L I C K Z A C A D E M Y. C O M

4 These 12 modules provide an introduction to online marketing and full coverage of each discipline. SEO Authored by Mark Jackson This module will make sure that your customers can find you using organic search: Differences between SEO and SEM The features of today s search results The importance of the keyword The steps in the SEO process The importance of measurement and analytics Web Analytics Authored by Thom Craver This module shows you how to use the statistics that you have generated in relation to clicks, hits, and visits to determine your strategy: What web analytics means to you as a business owner How data is collected and which method will work for you How to decipher data and interpret it to meet your business objectives How to set and track your goals and increase your conversion rate and your ROI Tactics for tracking and interpreting online and offline visitors by: Tracking events Traffic sources campaigns Tracking links ONLINE MARKETING FOUNDATION I 3

5 Demand Generation Authored by Crispin Sheridan After this module, you will: Define demand generation and the key terms and acronyms used in this area Differentiate between B2C and B2B tactics Identify the 6 stages of the B2B sales cycle and the length of these cycles to conversion List the key tactics for generating leads and appreciate their relative success vs. cost Know several methods for optimizing conversion rates including: The use of A/B & MVT What to test and the quality of leads Measure KPIs leads, CPL, Sales, ROI Appreciate some of the consideration in converting leads to sales Pay Per Click Authored by Kevin Lee After this module, you will: Understand the benefits of balancing SEO and PPC resource allocation to obtain marketing objectives Understand the importance of relevant keywords and phrases to optimize the opportunity of each Know how to optimize your quality score through a knowledge of the factors which go into Google s Quality Score and Ad Rank Identify how to develop your AdGroups, and what you need to remember when structuring them Appreciate post-click behaviors and optimizing around balance rates and stickiness Identify the best strategies for optimizing retargeting opportunities as well as appreciate when you may not want to retarget ONLINE MARKETING FOUNDATION I 4

6 Authored by Jeanne Jennings By the end of this module, you will: Appreciate how useful can be as part of your marketing mix Know the importance of permission in marketing and the 2 primary types to consider Understand the importance of online calls to action when growing your list Understand the importance of the online registration page and know how this can be improved to best utilize your website s traffic Know the different types of and when it is best to use them Understand why it is important to recognize the issues with deliverability Recognize the laws regarding marketing and understand the general practices which make it easy to comply with the laws in almost every country Know the importance of tracking opens and clicks and how to do this Usability Authored by Shari Thurow By the end of this module, you will: Appreciate the fundamentals underlying website usability, including: How it is defined and measured in the context of tasks and goals The 6 steps to website usability Why usability is an important factor to make and save you money Be able to list the key usability activities including usability testing and heuristic (expert) reviews and describe: What usability testing includes Advantages and disadvantages of focus groups Appreciate what usability professionals are actually measuring Understand the myths and misconceptions regarding website usability, including: The best time to conduct usability tests on a website Whether you are testing the website of the users Whether a focus group is a usability test ONLINE MARKETING FOUNDATION I 5

7 Online PR Authored by Lisa Buyer By the end of this module, you will: Know the different topic areas that you can cover in an online press release Appreciate whom you are writing for and the different content Understand that keyword research is required, that your chosen topic will dictate the keyword, and how keyword tools work Know the format for writing a press release and the best ways to make newsworthy and engaging content Understand how multimedia such as images and videos can be used within a press release to optimize your online PR plan Recognize the tools available that can be used to analyze and measure the distribution of your press release Recognize how social media can be used to optimize SEO and understand how to build a special media content strategy to distribute content Content Marketing Strategy Authored by Heidi Cohen By the end of this module, you will: Understand how integrating your content marketing goals with your overall business goals will support your business development Recognize the potential content areas across your organization and the various ways this can be reproduced in social media Utilize user-generated content by working with online communities to generate feedback on your business Recognize the importance of an editorial calendar and understand the factors you should consider when deciding what content to use and when Identify how the metrics that already exist in your organization can be used to build up and support your content marketing strategy ONLINE MARKETING FOUNDATION I 6

8 Social Media Authored by Li Evans By the end of this module, you will: Understand that social media can be an efficient marketing channel and that using Twitter, Facebook, and other channels is a good way to disseminate your content Know the importance of planning your strategy when marketing in social media and that this must fit in with the business goals you hope to attain Know who your audience is and where the communities are that you should engage with Research how and why you should interact with your audience and how to get the most value from this relationship Learn what you can look for to measure your campaign s success Include details of your social media campaigns with your other marketing strategies to integrate your content, remembering that social media doesn t happen on its own Mobile Marketing Strategy Authored by Heidi Cohen By the end of this module, you will: Understand the meaning of mobile marketing and the benefits it will have for your overall marketing strategy Know the variety of options available within mobile marketing and the benefits these will have for your business, with a focus on SMS and Appreciate the value in the different mobile marketing media, including advertising, mobile phone apps, and mobile video Understand the important differences to consider when developing your website for a mobile market and how to facilitate a smaller screen with a slower connection Learn the 7 mobile website must-haves and the 10 mobile metrics for measuring your success ONLINE MARKETING FOUNDATION I 7

9 Strategy Authored by Krista Neher By the end of this module, you will: Understand how approaching internet marketing strategically, by defining your goals and objectives, will increase the chances of success for your business online Know the 8 stages of the social media plan and how these will benefit your business Appreciate the value in including a relevant call to action to your online content and how to link this to the overall goals for your online marketing strategy Understand how to measure your online success as a business value focused on a high return on the time, money, and resources that have been invested in your online strategy Understand what it means to use a balanced approach to measure your online success and the importance of tying this back to your overall business results MODULE COMING SOON Information Retrieval Authored by Mike Grehan This is an overview of information retrieval on the web from an SEO perspective, and how frequent changes affect the design and implementation of search engines. ONLINE MARKETING FOUNDATION I 8

10 6 modules cover all aspects of search engine optimization. MODULES Keyword Research & Mapping SEOThese Fundamentals & Best Practice Project Management Link Building Research Optimized Copywriting All modules are accredited by CPD Certification Service W W W. C L I C K Z A C A D E M Y. C O M

11 These 6 modules cover all aspects of search engine optimization. Keyword Research & Mapping Authored by Bill Hunt After completing this module, you will be able to: Understand the universe of keywords Ensure searchers can more effectively map your content This is achieved through: Consideration of several keyword tools Review of techniques for keyword mapping and prioritization Review of best practices Fundamentals & Best Practices Authored by Bill Hunt This module will help you ensure that your site is search friendly to encourage the maximum number of visits through: A review of how search engines works An appreciation of the 4 fundamentals of SEO: Indexability (ensuring that all of the pages on your site are seen by search engines) Relevance (making sure your pages are relevant to the query through the appropriate use of keywords) Authority (the usefulness of links and how to successfully build them) Clickability (encouraging more clicks by ensuring that your SERP snippets are relevant) The module concludes with a review of best practices of SEO. SEARCH ENGINE OPTIMIZATION I 10

12 Project Management Authored by Mike Moran From this module you will learn how to: Use direct marketing principles to integrate SEO into a marketing strategy and plan SEO programs through: Identification of projected revenue and costs Ability to prove usefulness Make SEO operational, in particular how to: Monitor activity Use scorecards to motivate teamwork Select the right metrics to monitor Establish early warning systems when things go wrong Set up central teams to assist the extended teams in larger organizations Differentiate between running SEO campaigns and using project management principles to: Align SEO into your strategy Plan out programs Use tactics to identify problem areas Link Building Authored by Bill Hunt Upon completing this module, you will be able to: Define links and appreciate their importance for SEO Differentiate between internal, external, and incoming links, as well as reciprocal, triangular, and one-way links Develop efficient link-building strategies through: Identification of why users should link to you Construction of an asset matrix of content to satisfy needs Construct an efficient content distribution strategy Identify key link acquisition concepts and how to choose quality links The steps in the SEO process SEARCH ENGINE OPTIMIZATION I 11

13 Research Authored by Bill Hunt In this module we consider the items that should be periodically reviewed in a search program to ensure it is being optimized, covering the key SEO diagnostics that you need. By the end of the module you will be able to answer the questions: How are we doing and how to benchmark? How and what is my competition doing? What opportunities am I missing? This module provides you with the tools to be able to: Understand your business goals Baseline your current state and desired outcomes Monitor performance against baseline Develop cost of not ranking analysis Develop missed opportunity analysis Use multiple tools to monitor competition Diagnose site performance Optimized Copywriting Authored by Lisa Buyer After this module, you will: Understand the meaning of optimized copywriting and the benefits it will have for your online marketing strategy Learn the 3 fundamentals of search engine optimization Understand the value of good copywriting and how these set the law of attraction for websites, social media news, and blogs Know the importance of keywords and how these can be used in your copy to get the best results in a search Understand how to use links and calls to action in your copy to increase traffic to your site Have knowledge of the optimizing guidelines and how you can use these for effective copy Understand how optimized copy can also be used across the social networks, specifically Facebook, Twitter, and LinkedIn SEARCH ENGINE OPTIMIZATION I 12

14 Paid Search Strategies Optimize your paid search strategy with 8 modules covering everything from basics to landing page design. MODULES Introduction to PPC PPC Basics Adwords Editor Implementing Strategy Content Networks Landing Page Design Beyond the SERP PPC Optimization All modules are accredited by CPD Certification Service W W W. C L I C K Z A C A D E M Y. C O M

15 Optimize your paid search strategy with 8 modules that cover improving your quality score, writing effective ad copy, negative keyword management, and more. Introduction to PPC Authored by Kevin Lee This module concentrates on techniques to optimize your profit from search PPC and contextual-based inventory. By the end of this module, you will be able to: Prioritize within and across media types to ensure maximum return for your campaigns Identify particular areas of interest and techniques Compare and contrast paid search algorithms from Google Adwords and Microsoft adcenter Review the type of metrics that will help you manage and optimize your campaign Optimize your quality score through a knowledge of the factors which go into Google s Quality Score and Ad Rank Appreciate the usefulness of campaign enhancements Increase ROI with keyword targeted media Identify the best strategies for optimizing retargeting opportunities as well as appreciate when you may not want to retarget Highlight the other auction-based media opportunities available in addition to standard PPC via Google AdWords and Microsoft Advertising adcenter PPC Basics Authored by Kevin Lee Every day millions of people tell Google and other search engines exactly what they want. In this foundation module we review the methods that search engine advertisers can use to take full advantage of that behavior. By the end of this module, you will be able to: Develop an effective and optimized PPC strategy Undertake research to learn from competitors successes and avoid their mistakes utilizing either free or paid tools Build your own keyword list to optimize the success of your campaign goals and objectives PAID SEARCH STRATEGIES I 14

16 AdWords Editor Authored by Kevin Lee This module explores how to use Google AdWords Editor, and advanced strategies for improving your campaign. By the end of this module, you will be able to: Understand how the AdWords Editor interface works and how to adjust the settings and functions to customise the views of your campaigns Appreciate the usefulness of the AdWords Editor features and functions, including: Offline capacity Advanced search functionality Negative keyword management Geo-cloning Identify the benefits of geo-targeting from conversion rate differences to higher spenders and life-time value (LTV) Understand how to copy/clone portions of a campaign Learn how to back up your campaign using the AdWords Editor snapshots Implementing your PPC Strategy Authored by Kevin Lee This module will help you understand settings, structuring your account, writing effective copy, landing pages, keyword matching, and bidding strategies. By the end of this module you will be able to: Understand what you can do to structure your campaign and how to be successful by using the optional campaign settings, including the daily budget and geo-targeting Identify the different Google Match Types and work out the right mix to use within your campaign Know how to find the negative match keywords as you gain more coverage for your campaign Understand the opportunities available in the AdWords extensions in the search engine results page, such as PPC Sitelinks and Products Ads and Plus box ads Know that session-based ads are hard to control in Google if you are running a broad match search and how you might go about identifying these, and whether this is problem or opportunity this is for you PAID SEARCH STRATEGIES I 15

17 Content Networks Authored by Kevin Lee By the end of this module, you will be able to: Know when contextual-based advertising is appropriate for your campaign Understand how to set up Google Display Network Identify differences between searchers and surfers Know how to structure a contextual campaign and how to find placements Understand how to use the Google Ad Planner Identify negative placements and placement exclusions Understand retargeting and how to use cookies Identify how to use display ads and video Understand optimization within the display network, including dayparting, geo-targeting, frequency capping, and how to use the other networks MODULES COMING SOON Landing Page Design & Launch Analysis Authored by Kevin Lee This module looks at best practices of designing, building, testing, and optimizing PPC landing pages. Beyond the SERP Authored by Kevin Lee This module looks at PPC advertising opportunities that are available beyond the Search Engine Results Page through retargeting and effective use of social media. PPC Optimization Authored by Kevin Lee This module explains how to maximize the effectiveness of PPC, collect data, demonstrate results, and improve upon your current campaigns. PAID SEARCH STRATEGIES I 16

18 Social Media These 10 modules explore how to get the most out of social media tools and the best practices in social marketing. MODULES Why Use Social Media Blogging YouTube Social Media Strategy Facebook Twitter LinkedIn Social Media ROI Social News Networks Online Press Releases W W W. C L I C K Z A C A D E M Y. C O M

19 These 10 modules explore how to get the most out of social media tools and the best practices in social marketing. Why Use Social Media Authored by Li Evans After this module, you will: Understand that social media can be an efficient marketing channel and that using Twitter, Facebook, and other channels is a free way to disseminate your content Appreciate that marketing in social media requires a strategy that fits in with your business goals Understand your audience and how social media has changed how they communicate, how they use and engage with information, and how you can use this to make your business successful Know that social media communities can help you engage one-on-one with your customer base on a more personal level and how to get the most value out of this relationship Blogging Authored by Li Evans After this module, you will: Understand the different approaches you can take to blogging, either as a blogger or engaging with bloggers and which will work best for you Know the top 5 guidelines for successful blogging Understand how to build relationships with other bloggers and learn how this community can make your blog become successful Learn how blogs can be useful in alerting your audience to new content that can be found on your website or your other social network channels, and how new content will help with search engine optimization Know what data you can use to measure the impact of your blog such as shared content via Twitter and Facebook and web traffic to your site Appreciate how important it is to have a strategy when approaching your blog, understanding what your content will be about, and who will write and edit this content SOCIAL MEDIA I 18

20 YouTube Authored by Li Evans After this module, you will: Understand how YouTube can work with your marketing strategy Know the different ways that videos can be broadcast and identify the key demographics that they will appeal to and why Understand how YouTube can be used to optimize your business search engine results and increase your conversion rates Learn how you can use tools to increase your video s success Understand how to drive an audience to your video by utilizing your existing online presence, such as through your website and social media channels Social Media Strategy Authored by Li Evans After this module, you will: Understand your audience and how social media has changed how they use and engage with information, and how you can use this to develop a successful strategy Know how to build a strategy based on your research, and understand the factors you will need to consider to help you achieve your goals Know that social media communities can help you engage with you customer base, and how to get the most value out of this relationship Appreciate the value of measuring your progress with metrics and what tools to use to recognize whether your strategy is right for you and whether it is worth your investment Understand that social media can be an efficient marketing channel and that it is important to integrate your content with your other strategies to help you to engage with a wider audience SOCIAL MEDIA I 19

21 Facebook Authored by Li Evans After this module, you will: Understand the best ways to engage with consumers on Facebook through organic marketing, paid marketing, location-based marketing, gaming, and applications Learn about the opportunities open to you on Facebook, including Facebook Profiles and fan pages, events, and groups Know the tools available that make Facebook easier to use, from desktop apps that make it easier to post updates, to content delivery tools that will free up your time Understand how to use Facebook Insights along with your own website analytics to measure your impact on Facebook Think about the policies and contingency plans to put in place to ensure your content is compliant with your brand plan Twitter Authored by Li Evans After this module, you will: Understand the importance of building your community on Twitter and what you can do to establish yourself as an authority for your industry Use Twitter as a customer service channel and understand how you can use this as a tool to engage on a personal level with both loyal and new customers Plan a strategy to ensure that your company s profile is compliant with your brand plan, and put in place policies and contingency plans on how you will respond to any negative or abusive traffic you might face Understand the language used in the Twitter universe and how to use it to connect with your audience Know the tools available that will help you to disseminate your content simply, and what content delivery tools you can use to make the best use of your time Measure your success on Twitter by analyzing how your audience is engaging with you and your content SOCIAL MEDIA I 20

22 Social News Networks Authored by Lisa Buyer After this module, you will: Appreciate the importance of establishing a voice and style on your social news networks through a brand plan Understand the factors that you should consider when developing your brand plan and how this should be developed to help achieve your goals Use your brand plan and the knowledge of your audience to develop a strategy for each social media channel to benefit from the advantages of each Understand the current social media trends that will help you be the most up-to-date source within your industry Online Press Release Authored by Li Evans After this module, you will: Know the different topic areas that you can cover in an online press release Appreciate who you are writing for and different content Understand that keyword research is required, that your chosen topic will dictate the keyword, and how keyword tools work Know the format for writing a press release and the best ways to make newsworthy and engaging content Understand how multimedia such as images and videos can be used within a press release to optimize your online PR plan Recognize the tools available that can be used to analyze and measure the distribution of your press release Recognize how social media sites can be used to optimize SEO and understand how to build a special media content strategy to distribute content SOCIAL MEDIA I 21

23 LinkedIn Authored by Li Evans After this module, you will: Establish whether LinkedIn is right for you and your audience Consider the marketing options available and what can be achieved through both paid advertising and building relationships organically Understand how participating in LinkedIn can build your brand awareness and industry authority in a very targeted way through the Q&A and Groups tools Plan a strategy to ensure your company s profile will comply with your brand plan, and what policies and contingencies you ll need to put in place considering that LinkedIn is a professional network Measure your success on LinkedIn by analyzing how your audience is engaging with you through the Q&A and Group Activity tools Social Media ROI Authored by Li Evans After this module, you will: Understand how to measure your social media success and what you should look at to consider if this is a good return on investment for your business Examine what you consider your goals to be, as social media requires a different view to traditional business goals of buying and selling, and are also different from the metrics that track your progress online Know the value of your community and recognize the evangelists and ambassadors for your business Know the value of good content and ensure your resources are being used wisely SOCIAL MEDIA I 22

24 Strategy These 7 modules will help you maximize your marketing campaign and ensure that you are aware of the restrictions in different countries. MODULES Compliant Getting to the Inbox Strategy Building your Data List Sending Strategy Format ROI All modules are accredited by CPD Certification Service W W W. C L I C K Z A C A D E M Y. C O M

25 These 7 modules will help you maximize your marketing efforts and ensure that you are aware of the restrictions in different countries. Compliant Authored by Jeanne Jennings By the end of this module, you will be able to: Understand the laws relating to marketing Understand the Canadian laws: FISA PIPEDA Understand the UK laws: EC Directive Data protection act Understand the US laws: CAN-SPAM COPPA Identify easy ways to comply with these laws Getting to the Inbox Authored by Jeanne Jennings By the end of this module, you will be able to: Understand why deliverability is an issue in general Understand the key elements of reputation, including policies on: Authentication List management Handling of spam complaints Promoting re-engagement Understand the other aspects that can affect deliverability, including: Content HTML code White listing Certification Identify the additional resources that can be of use STRATEGY I 24

26 Format Authored by Jeanne Jennings By the end of this module, you will be able to appreciate the standards and best practices in format to maximize the response rate through a review of how to: Ensure that creatives carry the correct messages Use of snippets and autopreview to increase success rates Design preview panes Develop effective newsletters Incorporate video in Increase reach through social media sharing You will be able to: Choose the most effective voice Incorporate calls to action Devise effective communication for mobile devices Choose the correct coding and rendering You will also be able to find additional resources available to assist you. Sending Strategy Authored by Jeanne Jennings After this module, you will: Understand the fundamentals of strategy and which elements of these should be part of your marketing plan Learn the benefits and drawbacks to consider when arranging the frequency of marketing messages, with regard to both internal resources and your external audience and competition Understand how to use existing data and knowledge of your audience to consider the best day and time to send your s Learn the value of an calendar that defines the schedule for your sends and includes seasonal priorities and initiatives from all groups of your organization Understand the value of a production schedule and the benefits this will have for producing creative and content for your s Know the 4 different formats available in which to program your s and the advantages of each STRATEGY I 25

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO)

Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Table of Contents Professional Diploma in Digital Marketing Module 1: Introduction to Digital Marketing Module 2: Search Engine Marketing (SEO) Module 3: Search Engine Marketing (PPC) Module 4: Email Marketing

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Certified Digital Marketing Professional VS-1217

Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing

More information

Findability Consulting Services

Findability Consulting Services Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing

SEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You

More information

Adwords & Online Marketing

Adwords & Online Marketing Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick

More information

Is your business reaching its digital marketing potential?

Is your business reaching its digital marketing potential? 10 WAYS YOU CAN HELP YOUR SMALL BUSINESS REACH ITS MARKETING POTENTIAL Some small business owners believe that their budgets limit their ability to play with the big guys. This is not always true. In fact,

More information

Apogee Results Background

Apogee Results Background Background is an online marketing services firm providing professional services across multiple online marketing disciplines. As a large independent marketing services agency we help our clients achieve

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Digital Marketing Capabilities

Digital Marketing Capabilities Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

KIA MARKETING DIGITAL ADVERTISING (PPC)

KIA MARKETING DIGITAL ADVERTISING (PPC) KIA MARKETING TM DIGITAL ADVERTISING (PPC) Having a great site is essential. But if you really want to get noticed by customers and search engines alike, you re going to want to pair your site with top-notch

More information

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING

DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,

More information

Internet marketing Corporate Training Program- Delhi School of Internet Marketing

Internet marketing Corporate Training Program- Delhi School of Internet Marketing Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G

netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G netsmartz Visibility on the Net I N T E R N E T M A R K E T I N G ISO 9001: 2000 CERTIFIED Our company is a certified Yahoo Search Marketing Ambassador and can help your ad get solid results on Yahoo s

More information

Title/Description/Keywords & Various Other Meta Tags Development

Title/Description/Keywords & Various Other Meta Tags Development Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,

More information

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0

Online Marketing Module COMP. Certified Online Marketing Professional. v2.0 = Online Marketing Module COMP Certified Online Marketing Professional v2.0 Part 1 - Introduction to Online Marketing - Basic Description of SEO, SMM, PPC & Email Marketing - Search Engine Basics o Major

More information

Best Practices for Improving Search and Social Marketing Integration. Sponsored by:

Best Practices for Improving Search and Social Marketing Integration. Sponsored by: Best Practices for Improving Search and Social Marketing Integration Introductions Jen Doyle Senior Research Manager MarketingSherpa @JenLDoyle Jen.Doyle@MECLABS.com Grant Simmons Group Account Director

More information

ELITE SEM OVERVIEW SEM & SEO

ELITE SEM OVERVIEW SEM & SEO ELITE SEM OVERVIEW SEM & SEO Zach Morrison Vice President 212.863.9699 zach@elitesem.com AGENDA Introductions Agency Background Search Engine Marketing SEM Strategic Approach Sample Reporting and Analytics

More information

Professional Diploma. in Digital Marketing. www.digitalmarketinginstitute.ie

Professional Diploma. in Digital Marketing. www.digitalmarketinginstitute.ie 2013 Professional Diploma in Digital Marketing www.digitalmarketinginstitute.ie Contents 2013 Professional Diploma in Digital Marketing 1. Introduction 2. Who is This Course For? 3. What Will You Learn?

More information

Professional Diploma. in Digital Marketing

Professional Diploma. in Digital Marketing Professional Diploma in Digital Marketing RelevantLearning.ca www.digitalmarketinginstitute.com Contents Professional Diploma in Digital Marketing 1. Welcome 2. Programme overview 3. Programme content

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Social Media Boot Camp

Social Media Boot Camp Social Media Boot Camp Eğitim Tipi ve Süresi: 3 Days VILT 3 Day VILT Social Media Boot Camp Discover the many ways social media can promote your business and increase sales. Even for seasoned marketing

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

Google AdWords Remarketing

Google AdWords Remarketing Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

Advance Diploma in Digital. Marketing. Full Time Part Time Online.

Advance Diploma in Digital. Marketing. Full Time Part Time Online. Advance Diploma in Digital Marketing Full Time Part Time Online www.zodrox.com Become a Digital Marketing Expert and Reach New Highs INDIA S MOST PROMINENT DIGITAL MARKETING & SKILL DEVELOPMENT INSTITUTE

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

Online Donor Acquisition and Retention Course

Online Donor Acquisition and Retention Course Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What

More information

Internet Marketing Proposal

Internet Marketing Proposal Internet Marketing Proposal Prepared For: [COMPANY NAME] Prepared By: Mike Hence CEO Zklld Zklld zklld.com info@zklld.com Our Expertise Our expertise involves the three interrelated disciplines including

More information

PAID SEARCH + INSIGHTS = 276% ROI

PAID SEARCH + INSIGHTS = 276% ROI PAID SEARCH + INSIGHTS = 276% ROI SEARCH ENGINE MARKETING GOLD KEY 2012 ENTRY Context. Level 3 is implementing a corporate strategy to gain traction in the mid-market telecommunications arena. By restructuring

More information

So what is this session all about?

So what is this session all about? 1 So what is this session all about? In this session we will be looking to understand the key aspects of the digital marketing mix with specific emphasis on digital communications techniques. This session

More information

DIGITAL MARKETING BASICS: PPC

DIGITAL MARKETING BASICS: PPC DIGITAL MARKETING BASICS: PPC Search Engine Marketing (SEM) is an umbrella term referring to all activities that generate visibility in search engine result pages (SERPs) through the use of paid placement,

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message.

Introduction. The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Introduction The online world has various customer touch points integrate offline campaigns with online advertising to reinforce brand message. Overarching Strategy Generating interest with relevant content

More information

Search Engine Optimisation A B2B Marketing Best Practice Guide

Search Engine Optimisation A B2B Marketing Best Practice Guide Search Engine Optimisation A B2B Marketing Best Practice Guide Expert advice and guidance on business-to-business search engine optimisation Published June 2010 In association with: CONTENTS Section 1

More information

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing

The ABCs of AdWords. The 49 PPC Terms You Need to Know to Be Successful. A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful A publication of WordStream & Hanapin Marketing The ABCs of AdWords The 49 PPC Terms You Need to Know to Be Successful Many individuals

More information

Managed Service Marketing

Managed Service Marketing Managed Service Marketing Produce Deliver Design Measure Enterprise Marketing on an SMB Budget. The Problem: Your Prospects are Shopping Without You They self educate and do whatever it takes to thin the

More information

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Built on a scalable enterprise platform as part of Kentico CMS 7 Easy to use for creating online campaigns, forms,

More information

We are a DIGITAL EXPERIENCE AGENCY

We are a DIGITAL EXPERIENCE AGENCY We are a DIGITAL EXPERIENCE AGENCY WHO WE ARE DICE LONDON IS A DIGITAL EXPERIENCE AGENCY We work with businesses in all sectors but with a particular speciality in the real money gaming industry. We offer

More information

Digital Marketing Services Product Overview

Digital Marketing Services Product Overview Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,

More information

Digital Marketing Solutions

Digital Marketing Solutions Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with

More information

Grow Your Business With Digital Marketing

Grow Your Business With Digital Marketing Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist

More information

Paid, Earned and Owned Media

Paid, Earned and Owned Media Paid, Earned and Owned Media 3 Types of Branded Media in a Smart Marketing Mix: Paid, Owned And Earned Mixing Paid, Owned, and Earned Media to Grow Your Business Combining paid media, owned media, and

More information

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL

More information

Driving Online Traffic and Measuring Offline Phone Conversions

Driving Online Traffic and Measuring Offline Phone Conversions Driving Online Traffic and Measuring Offline Phone Conversions Executive Summary We are in the midst of an ever-evolving digital world and every aspect of your online efforts must complement and support

More information

Demystifying Digital Digital Marketing 101. Mal Chia Digital Account Director

Demystifying Digital Digital Marketing 101. Mal Chia Digital Account Director Demystifying Digital Digital Marketing 101 Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Current state (and where have we come from) 15.7 million

More information

web analytics ...and beyond Not just for beginners, We are interested in your thoughts:

web analytics ...and beyond Not just for beginners, We are interested in your thoughts: web analytics 201 Not just for beginners, This primer is designed to help clarify some of the major challenges faced by marketers today, such as:...and beyond -defining KPIs in a complex environment -organizing

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

6 Tips for Reaching Boomers & Seniors with Digital Marketing

6 Tips for Reaching Boomers & Seniors with Digital Marketing 6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are

More information

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty

oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty oneforty. Social Media KPIs and You: A Love Story Janet Aronica Directory, Marketing & Community oneforty Social Media KPIs and You: A Love Story Establishing a social media measurement plan is a crucial

More information

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs

Beginner s Guide to PPCs. Marketing Automation. Beginner s Guide to. PPCs Marketing Automation Beginner s Guide to PPCs 2014 2014 Callidus Callidus Software Software Inc. Inc. All Rights All Rights Reserved. Table of Contents Introduction Different Types of PPCs Plan out the

More information

BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY

BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY Presented By: Deanna Dobson Manager of Client Relations Marketing & Content Services Income Access June 19 th, 2013 THE CANADIAN GAMING

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Online Digital Marketing Specialist for a Car Dealership

Online Digital Marketing Specialist for a Car Dealership Job Description Online Digital Marketing Specialist for a Car Dealership Online Digital Marketing is an ever growing and changing component of the top GM's and Principal's agenda and in many regards considered

More information

Bigfork Present: Planning for Relevant Traffic

Bigfork Present: Planning for Relevant Traffic Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to

More information

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8

Services & Pricing (888)-963-9640. (SEO, Website Branding, Social Media Management) CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 (888)-963-9640 (SEO, Website Branding, Social Media Management) Services & Pricing CONTENTS SEO LOCAL PLAN 2 SEO NATIONAL PLAN 8 WHITE LABEL DASHBOARD 14 CLIENT DASHBOARD 15 MOBILE ANALYTICS 16 FORM ANALYTICS

More information

5 B2B SEO Myths That Are Hurting Your Bottom Line

5 B2B SEO Myths That Are Hurting Your Bottom Line That Are Hurting Your Bottom Line Separating fact from fiction in search engine optimization TheMxGroup.com 800-827-0170 Search engine optimization: A marketing imperative As the Internet has matured,

More information

Paid Search Services

Paid Search Services Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

The Geisheker Group Marketing Firm Overview

The Geisheker Group Marketing Firm Overview The Geisheker Group Marketing Firm Overview Thank you for considering The Geisheker Group, Inc. for your company's marketing needs. The Geisheker Group has earned a stellar reputation for helping businesses

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Multichannel Media Capabilities

Multichannel Media Capabilities Multichannel Media Capabilities Digital is no longer an option, it s a way of life! Customers embrace technology to make connections, decisions and purchases. At light speed, consumers share their knowledge

More information

Study Guide #2 for MKTG 469 Advertising Types of online advertising:

Study Guide #2 for MKTG 469 Advertising Types of online advertising: Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are

More information

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers

How an Innovative Email Marketing Strategy Can Pave the Way to New Customers How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing

More information

Full Website Analysis

Full Website Analysis Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet

More information

STATE OF B2B SEARCH MARKETING 2015

STATE OF B2B SEARCH MARKETING 2015 STATE OF B2B SEARCH MARKETING 2015 Research Report - July 2015 keyword WHO WE SPOKE TO Given the continuing importance of search in driving online traffic, we wanted to understand the state of Search Marketing

More information

Pay Per Click Marketing

Pay Per Click Marketing WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant

More information

Fully Qualified Marketing Company

Fully Qualified Marketing Company Fully Qualified Marketing Company Helping our clients succeed online Visit www.finnmedia.ie for free advice & details Digital Marketing Strategy What is it? Digital strategy is about adapting your organisation

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

Premier Internet Marketing Workshop

Premier Internet Marketing Workshop Premier Internet Marketing Workshop Module 1 Advanced Search Engine Optimization (SEO) & Link Building Search engine optimization (SEO) is the act of tweaking a site using both on-site as well as offsite

More information

Web Marketing and PR Online Marketing

Web Marketing and PR Online Marketing coursemonster.com/uk Web Marketing and PR Online Marketing View training dates» Overview This training course is the perfect starting place for online marketing novices or business owners wanting to know

More information

SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising

SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising YOUR ONLINE SUCCESS IS OUR BUSINESS Why is the right f it for your organization Within our F.A.I.R. marketing approach, we have developed proprietary formulas tailored to not only meet, but exceed, our

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now? Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES We take a custom approach to digital marketing. Unlike high-volume agencies we recognize that every client (and every project) is different. Rather than attempt to fit your project

More information

Digital Marketing: Strategies & Measurement

Digital Marketing: Strategies & Measurement 1 Digital Marketing: Strategies & Measurement 2 Overview of Terms Bounce = single page visit Click = an advertisement interaction Visit = a user to your website Impression = an advertisement is shown Click-through

More information

DIGITAL ADVERTISING (PPC)

DIGITAL ADVERTISING (PPC) DIGITAL ADVERTISING (PPC) Having a great website is essential. However, if you really want to get noticed by customers and search engines alike, you need to pair your website with top-notch marketing services.

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

THE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101 FOR HOTELS PART I OF A TWO- PART SERIES

THE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101 FOR HOTELS PART I OF A TWO- PART SERIES 273 Walt Whitman Road #321, Huntington Station, NY 11746 tel: 516.680.8529 Leora@LHLcommunications.com LHLcommunications.com FEBRUARY 2014 THE DIGITAL DIRECTION: HOTEL MARKETING BUDGETS AND A DIGITAL 101

More information

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel

Leveraging. Digital Marketing. And Connecting With Healthcare Consumers. Presented by: Brandi Unger and Kirstie Hamel Leveraging Digital Marketing And Connecting With Healthcare Consumers Presented by: Brandi Unger and Kirstie Hamel Who Amplified Digital is a digital marketing agency that helps local businesses connect

More information

Everything You Need to Know About Digital Marketing

Everything You Need to Know About Digital Marketing White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

Sales Performance Improvement

Sales Performance Improvement Sales Performance Improvement The CappcoPartners team manage and improve revenue generation processes by fine tuning the value proposition, implementing demand creation campaigns which drive quality leads

More information

Custom Online Marketing Program Proposal for: Hearthstone Homes

Custom Online Marketing Program Proposal for: Hearthstone Homes Custom Online Marketing Program Proposal for: Hearthstone Homes December 12, 2008 1 Introduction Tandem Interactive welcomes the opportunity to perform Custom Online Marketing services for Hearthstone

More information

CA Community College Public Relations Organization The Evolution of Digital Marketing

CA Community College Public Relations Organization The Evolution of Digital Marketing CA Community College Public Relations Organization The Evolution of Digital Marketing Brian Kroll / VP West & Strategic Accounts / bkroll@adtaxinetworks.com Agenda The Changing Digital Landscape The Importance

More information

Presented by Sam shetty Nov 2012. Online marketing

Presented by Sam shetty Nov 2012. Online marketing Presented by Sam shetty Nov 2012 Online marketing Agenda The Digital landscape Online marketing, Which one is right for me? Planning your SEO implementation SEO process PPC Social media Mobile websites

More information

Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER. Digital Marketing Program

Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER. Digital Marketing Program Anytime - Anywhere ARE YOU THE NEXT MARKETING ADVISER Digital Marketing Program Introduction Welcome to Scandlearn s Digital marketing program Start: 6 July 2015 End: 29 June 2016 Digital Marketing as

More information

Perils and Pitfalls of PPC Marketing

Perils and Pitfalls of PPC Marketing Copyright 2014 KeyRelevance LLC 1 Perils and Pitfalls of PPC Marketing State of Search Conference Christine Churchill President, KeyRelevance @KeyRelevance Speaker: Christine Churchill President of KeyRelevance,

More information