marketing trends 2015

Size: px
Start display at page:

Download "Email marketing trends 2015"

Transcription

1 marketing trends 2015 Thursday 16 April DigitasLBi, London WIFI: DigitasLBiPublic pass: #dma Sponsored by

2 Welcome from the Chair Skip Fidura, Client Services #dma Sponsored by

3 trends 2014 Research results Oyindamola Asekun, Research Gerry Weatherley, Head of #dma Sponsored by

4 Client Research Results Oyindamola Research Manager, DMA UK Gerry Head of Operations, Clickwork7

5 Knowledge is the eye of desire and can become the pilot of the soul. - Will Durant

6 Say Ok Noodle Are you ready to benchmark? Listening

7 vare you ready to benchmark? Sit back for the sitrep on marketing trends A tri-force of the Benchmarking Hub Loads of addresses = An emphasis on data quality 67% B2C respondents 20% more than last years Almost half of the respondents were interested in showing up today Hello Anonymous! Survey conducted online between October December 2014 with DMA Members and Non-Members Circa 25 questions; reviewed to reflect current market

8 marketing is back to being ÜBER important for business strategies

9 v9 out of10 brands, say marketing is of great importance within their business strategically TOTES IMPORTANT MEH

10 va positive shift of 14% in perception following a dip in 2013, bringing importance back into the norm % 20% 40% 60% 80% 100% Unimportant Indifferent Important

11 vwhy the anomaly in last years results? Have newer marketing channels begun to erode s strategic importance? marketing is not dead but it s not the same? So, what is my strategy? Likes and tweets and selfies. Oh my!

12 Sending promotional s are a great way to make money

13 v We send s to make money! I mean to engage. More than a quarter of brands send s because they want to trigger a sale.

14 v However, marketers are aware of the need for Engagement with one in five (22%) naming it their primary objective Sales, 26% Other, 5% Brand awarenes s, 7% Retention, 11% Lead generation, 12% Engagement, 22% Acquisition, 16%

15 v Click-through and conversion rates remain the most popular metrics 100% 90% 80% 70% 60% 70% 60% 56% 50% 40% 30% 20% 10% 29% 19% 16% 8% 0% Click-through rates Conversion rates Open rates ROI Opt out rates Deliverability Other, please specify Key metrics used to evaluate effectiveness of marketing programmes

16 valmost 1in 5 companies are reporting an ROI of over % 10% 13% 10% 5% 2% 5% 5% 41 to to to 70 More than

17 Targeted campaigns Advanced tactics Increased expertise #effectiveness

18 vi ll have a Regular, with a side order of my purchase habits, please.

19 v 78% of marketers rate their company s competence in marketing as either intermediate or advanced, up from 70% last year. 49% 33% 38% 39% 32% 29% 22% 20% 2% 0% 3% 6% 8% 7% 12% None at all Only just started out Basic, still feeling our way Intermediate, comfortable with the essentials Advanced, would be able to take advantage of modern tools and tactics

20 ROI on the rise & budgets aren t holding back

21 v on roids! 2013 Avg. ROI for 1 spent Avg. ROI for 1 spent 38 Do you even ROI, bro?

22 vlooking forward, how would you expect your company's marketing budget to change over the next 12 months? Only 4% expect a decline in marketing budget. Over half think their budgets will increase in 2015

23 vwhat are the most significant challenges to your marketing programmes? Limited internal resource 34% 45% 11% Data degradation 8% 29% Lack of data 26% 36%

24 Trends reflect a positive outlook and a need for focus on data quality

25 vdelivery, conversion, open and click-through rates have all increased. Unsubscribe rates remain unchanged. Delivery rates Conversion rates Open rates Click through rates Delivery rates Conversion rates Open rates Click-through rates Previously Next time

26 v Data degradation is the fastest growing barrier to effective marketing while data availability is less of a concern. Limited internal resource 34% 45% Data degradation 8% 29% Lack of data 26% 36%

27 Trends to watch out for

28

29 UNSUBSCRIBE: The death of ? Jen Young, Business Director, Kitcatt Ben Golik, Executive Creative Director, https://www.slideshare.net/secret/1lqboktxwndrz3 #dma Sponsored by

30 Taking personalisation to a new level John Perkins, Managing https://www.slideshare.net/secret/f9r2j7af6ntx2i #dma Sponsored by

31 Panel discussion Gerry Weatherley, Head of Ben Golik, Executive Creative Director, John Perkins, Managing Adam Williams, Managing Director, DBS Data #dma Sponsored by

32 Summary & closing comments Skip Fidura, Client Services #dma Sponsored by

DMA National Client Email Marketing Report 2010 REPORT

DMA National Client Email Marketing Report 2010 REPORT DMA National Client Email Marketing Report 2010 REPORT 1. Introduction Once again, the DMA Email Marketing Council s 2010 National Client Email report provides fascinating insight into the progress the

More information

Email Marketing Insight 2011

Email Marketing Insight 2011 Email Marketing Insight 2011 A research project into Irish marketers use of email Produced by in conjunction with Contents Introduction 1 Foreword by Tom Trainor 1 Introduction by Andrew O Shaughnessy

More information

National client email report 2015. Sponsored by

National client email report 2015. Sponsored by National client email report 2015 Sponsored by Contents Introduction... 2 Sponsor s perspective... 3 Executive summary... 4 1. Strategic importance of email marketing... 5 1.1 Strategic importance of email

More information

The State of Split Testing Survey Analysis

The State of Split Testing Survey Analysis The State of Split Testing Survey Analysis Analysed by Parry Malm President, Howling Mad parry@howlingmad.co.uk www.howlingmad.co.uk 1 Welcome to the State of Split Testing Email subject line split testing

More information

National client email report 2015. Sponsored by

National client email report 2015. Sponsored by National client email report 2015 Sponsored by Contents Introduction...2 Sponsor s perspective...3 Executive summary...4 1. Strategic importance of email marketing...5 1.1 Strategic importance of email

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

Email Marketing Insight 2012 A research project into Irish marketers use of email

Email Marketing Insight 2012 A research project into Irish marketers use of email Email Marketing Insight 2012 A research project into Irish marketers use of email Contents Introduction 1 Foreword by Tom Trainor 2 Introduction by Andrew O Shaughnessy 3 Executive summary 4 About the

More information

Marketing Automation Strategy SURVEY SUMMARY REPORT

Marketing Automation Strategy SURVEY SUMMARY REPORT MARKETING PRACTICES AND PERFORMANCE BENCHMARKS Marketing Automation Strategy SURVEY SUMMARY REPORT Monthly Research Series Conducted in Partnership with Leading Marketing Solution Providers Marketing Automation

More information

Social Media Marketing

Social Media Marketing Social Media Marketing Research Benchmarks The most challenging obstacles to social media marketing success in the year ahead and how marketers plan to overcome them. Client Connection Research conducted

More information

Sponsored by. National client email report

Sponsored by. National client email report Sponsored by National client email report February 2014 Contents Contents...1 Introduction...2 Sponsor s perspective...3 Executive summary...4 1. Perception of email marketing...6 1.1 Importance of email

More information

Introduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06

Introduction...03. The Evolution of Email...04. 4 Reasons to Target Email Subscribers in Social...05. Campaign Tactics...06 Table of Contents Introduction...03 The Evolution of Email...04 4 Reasons to Target Email Subscribers in Social...05 Campaign Tactics...06 Turning Email into Social...07 Creating Social Ads that Convert...

More information

BENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT

BENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT BENCHMARK REPORT Research and insights for engaging email subscribers EXCERPT 2012 Email Marketing Benchmark Report Research and insights for engaging email subscribers Author W. Jeffrey Rice, Senior Research

More information

Email Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton

Email Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton Email Relevance: Three effective tactics to engage subscribers W. Jeffrey Rice Adam T. Sutton Introductions W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Email: jeffrey.rice@meclabs.com Twitter:

More information

Utilizing Email Metrics to Build your Business Case and Enhance Performance

Utilizing Email Metrics to Build your Business Case and Enhance Performance Utilizing Email Metrics to Build your Business Case and Enhance Performance Simms Jenkins Founder & Principal BrightWave Marketing & EmailStatCenter.com sjenkins@brightwavemarketing.com 404.888.0133 www.brightwavemarketing.com

More information

SILVERPOP MOCIAL SURVEY:

SILVERPOP MOCIAL SURVEY: SILVERPOP MOCIAL SURVEY: How Companies Are Using Social, Mobile, Local and Email A Silverpop White Paper Email.Marketing.Automation WHITE PAPER Silverpop Mocial Survey: How Companies Are Using Social,

More information

Online Lead Generation Game Prospecting via email through third party lists

Online Lead Generation Game Prospecting via email through third party lists Online Lead Generation Game Prospecting via email through third party lists Presented by: parin mody Parin Mody, Global Director, Business Development @mparin Can you start immediately? 90% believe email

More information

Social Influence Benchmark Report. December 2009

Social Influence Benchmark Report. December 2009 Social Influence Benchmark Report December 2009 PUBLISHED BY: StrongMail Systems, Inc. StrongMail Systems UK, Ltd 1300 Island Drive, Suite 200 Prospect House, Crendon Street Redwood City, CA 94065 High

More information

How to organise / structure an e-commerce team

How to organise / structure an e-commerce team How to organise / structure an e-commerce team This note has been written by Michael de Kare-Silver Michael has been involved in the digital technology, e-commerce and Mobile world for some 15 yrs. He

More information

Email reactivation. Best practices guide

Email reactivation. Best practices guide Email reactivation Best practices guide Win your customers back! According to a recent Marketing Sherpa report, up to 75 percent of email subscribers are inactive, with retail brands attaining the highest

More information

2015 Content Marketing Survey by Zeentree.com 2015 CONTENT MARKETING SURVEY

2015 Content Marketing Survey by Zeentree.com 2015 CONTENT MARKETING SURVEY 2015 CONTENT MARKETING SURVEY Page 1 The results are in and revealed for the Middle East Content Marketing Survey 2015. Content marketing has been responsible for much of the marketing buzz for at least

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

E-mail Direct Mail Digital Marketing Sales Tools Funding Data Creative Services. Using e-mail to drive multi-channel engagement.

E-mail Direct Mail Digital Marketing Sales Tools Funding Data Creative Services. Using e-mail to drive multi-channel engagement. E-mail Direct Mail Digital Marketing Sales Tools Funding Data Creative Services Using e-mail to drive multi-channel engagement November 6, 2013 Introduction of Presenter Jill Jones Subject Matter Expert,

More information

WITH PERSONALIZED EMAIL

WITH PERSONALIZED EMAIL A special survey report from the editors of Internet Retailer PUMP UP THE VOLUME WITH PERSONALIZED EMAIL Personalization is a proven strategy for boosting email click-throughs and conversions. In fact,

More information

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now?

Email Marketing Strategy Guide NewZapp.co.uk - 2007. Introduction. Where are you now? Email Marketing Strategy Guide NewZapp.co.uk - 2007 Introduction In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we ll look at the key areas of an Email Marketing

More information

Outbound Marketing in the Content Era Delineo June 2013

Outbound Marketing in the Content Era Delineo June 2013 Outbound Marketing in the Content Era Delineo June 2013 Outbound marketing in the content era! The findings in this report highlight that content marketing is now an important marketing strategy due to

More information

192.2 billion emails will be sent daily in 2016! STAND OUT. www.spanglobalservices.com. Email id: info@spanglobalservices.com. Call Us: 877-837-4884

192.2 billion emails will be sent daily in 2016! STAND OUT. www.spanglobalservices.com. Email id: info@spanglobalservices.com. Call Us: 877-837-4884 192.2 billion emails will be sent daily in 2016! STAND OUT Call Us: 877-837-4884 Email id: info@spanglobalservices.com www.spanglobalservices.com B2B - Bot To Business Index Email Marketing 3 Why Email

More information

2011 Email Marketing Benchmark Report

2011 Email Marketing Benchmark Report EXCERPT Special Rate Sponsor: 2011 Email Marketing Benchmark Report Practical instructions to generate, New Research and Insights for qualify and nurture new business Accelerating Email Performance leads

More information

Cass Knowledge www.cassknowledge.com

Cass Knowledge www.cassknowledge.com Cass Knowledge www.cassknowledge.com How does marketing add value in financial services? Kendal Mott; Professor Vince Mitchell, Cass Business School October 2013 How does marketing add value to financial

More information

Social Business with T-Systems.

Social Business with T-Systems. Social Business with T-Systems. Social Business. What, exactly, is that? The Formula. Social Business = Social Media + Business. First Use. The term social business was first used at IBM Lotusphere 2011.

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

Introduction. This email marketing guide explains how you can make the most of your email marketing campaigns.

Introduction. This email marketing guide explains how you can make the most of your email marketing campaigns. Introduction Manufacturing industry is spread across the world, from developed countries to developing nations, all boast of a rich manufacturing sector. It refers to a range of industries right from handicrafts

More information

THE BLUEPRINT FOR MARKETING AUTOMATION

THE BLUEPRINT FOR MARKETING AUTOMATION THE BLUEPRINT FOR MARKETING AUTOMATION Marketing automation adoption will grow by approximately 50% by 2015. -Sirius Decisions, How Marketing Automation Has Evolved in the Last 12 Months, 2012 Way More

More information

Email Marketing Industry Census 2008

Email Marketing Industry Census 2008 Email Marketing Industry Census 2008 In association with Adestra: March, 2008 not for distribution to nonsubscribers without written permission Other E-consultancy Reports: Email Marketing Platforms Buyer

More information

2013 CONSUMER VIEWS OF EMAIL MARKETING

2013 CONSUMER VIEWS OF EMAIL MARKETING BLUEHORNET REPORT: 213 CONSUMER VIEWS OF EMAIL MARKETING For two consecutive years, BlueHornet has surveyed over 1, consumers across the United States to better understand their behavior and sentiment

More information

Benchmark Summary Report

Benchmark Summary Report SEO Marketing Benchmark Summary Report The most challenging obstacles to Search Engine Optimization success in the year ahead and how marketers plan to overcome them. Ascend2 Research Conducted in Partnership

More information

State of Marketing Measurement Survey Report

State of Marketing Measurement Survey Report 2014 State of Marketing Measurement Survey Report 1 Foreword Welcome to the Ifbyphone 2014 State of Marketing Measurement Survey report. Since we last published our trends on the fast-evolving marketing

More information

Social Media Strategy

Social Media Strategy Marketing Strategy and Performance Benchmarks Social Media Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Social Media Strategy Research

More information

HOW THE GAME IS CHANGING: BIG DATA IN RETAIL

HOW THE GAME IS CHANGING: BIG DATA IN RETAIL BRICK MEETS CLICK BIG DATA UPDATE, 4Q 2013 HOW THE GAME IS CHANGING: BIG DATA IN RETAIL We ve been tracking retailing professionals experiences and attitudes toward big data regularly over the past two

More information

Sales Prospecting. Multiply Leads Choosing Right E-mail Marketing Solutions. prospecting like pros:

Sales Prospecting. Multiply Leads Choosing Right E-mail Marketing Solutions. prospecting like pros: Sales Prospecting Multiply Leads Choosing Right E-mail Marketing Solutions prospecting like pros: Sales are the lifeline of any company and prospecting helps to achieve that. While every marketing department

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

Plan Create Deliver OVERVIEW THIS IS HOW DST EMAIL WORKS

Plan Create Deliver OVERVIEW THIS IS HOW DST EMAIL WORKS DSTEMAIL OVERVIEW Get the most out of your email communications. Let our professional team design stunning, fully responsive emails for your brand, set up and manage your mailing lists, deliver and track

More information

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53.

Marketing Tactics Through Which Marketers and Ad Agencies Worldwide Create a Personalized Customer Experience 72.20% 58.40% 56.00% 53. E NEWSLETTERS: MORE RELEVANT THAN EVER Angela Schneeman, High Point Creative With all the newer forms of communication like Facebook, Twitter and RSS feeds, it s easy to overlook one of the most effective

More information

Data segmentation for email marketing

Data segmentation for email marketing Data segmentation for email Prepared by: Paul Herbert June 2012 email According to the Direct Marketing Association, seven out of ten companies are expecting more budget to flow into email over the next

More information

Mass customization: The next step in the evolution of email marketing. www.campaigner.com

Mass customization: The next step in the evolution of email marketing. www.campaigner.com Mass customization: The next step in the evolution of email marketing www.campaigner.com Introduction Studies and statistics continue to support the fact that email remains the top performer among all

More information

WHAT IS LEAD NURTURING?

WHAT IS LEAD NURTURING? WHAT IS LEAD NURTURING? DEFINING LEAD NURTURING Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. The Difference Between Drip Marketing

More information

RFP 487: Questions & Answers

RFP 487: Questions & Answers RFP 487: Questions & Answers for the establishment of Frame Agreement(s) for the provision of GLOBAL EMAIL MARKETING SERVICES Questions 1) I d be grateful if you could please confirm where your Headquarters

More information

Skip Fidura Client Services Director dotmailer Chairman, Email Council, UK DMA @skipfidura @dotmailer

Skip Fidura Client Services Director dotmailer Chairman, Email Council, UK DMA @skipfidura @dotmailer Skip Fidura Client Services Director dotmailer Chairman, Email Council, UK DMA @skipfidura @dotmailer 2013 2014 16% 91b 17% 107b Growth Consumer Sales Growth Online Sales 21% Total Retail Source: Capgemeni

More information

Right Message, Right Person, Right Time

Right Message, Right Person, Right Time Right Message, Right Person, Right Time We can rely on Emailcenter for help whenever we need it. Their support is first-class. Gocompare.com ABOUT US Emailcenter was founded in 1999 by current Managing

More information

CONTENT MARKETING IN THE UK 2016 BENCHMARKS, BUDGETS, AND TRENDS SPONSORED BY

CONTENT MARKETING IN THE UK 2016 BENCHMARKS, BUDGETS, AND TRENDS SPONSORED BY CONTENT MARKETING IN THE UK 2016 BENCHMARKS, BUDGETS, AND TRENDS TABLE OF CONTENTS Welcome...3 Key Takeaways...4 Section 1: Usage & Effectiveness...6 Section 2: Strategy & Organization... 10 Section 3:

More information

EMARSYS SMS BOLT DATA-DRIVEN SMS ONTO YOUR MULTICHANNEL STRATEGY. WITH ZERO INTEGRATION TIME.

EMARSYS SMS BOLT DATA-DRIVEN SMS ONTO YOUR MULTICHANNEL STRATEGY. WITH ZERO INTEGRATION TIME. EMARSYS SMS BOLT DATA-DRIVEN SMS ONTO YOUR MULTICHANNEL STRATEGY. WITH ZERO INTEGRATION TIME. EMARSYS SMS Add SMS Text Marketing to Your Multichannel Strategy Emarsys SMS: Add SMS Text Marketing To Your

More information

Trends & ideas for success CRM & Email marketing

Trends & ideas for success CRM & Email marketing Trends & ideas for success CRM & Email marketing Michael Leander michael@michaelleander.me @michaelleander < Twitter Facebook/Linkedin Michael Leander 1 Email not so dead after all... (tell your friends

More information

FLYING ABOVE INDUSTRY STANDARD?

FLYING ABOVE INDUSTRY STANDARD? FLYING ABOVE INDUSTRY STANDARD? BENCHMARK REPORT H1 2013 CONTENTS WELCOME TO THE H1 2013 BENCHMARK REPORT! This benchmark report (Half 1 2013) covers email activity from January - June 2013 and a wealth

More information

Twelve Email Marketing Blunders to Avoid

Twelve Email Marketing Blunders to Avoid Twelve Email Marketing Blunders to Avoid Your Guide to Planning an Effective Email Marketing Campaign Make the most of your e-mail budget by avoiding these costly mistakes. 2013 Mentor Tech Group, Inc.

More information

SENDING THE RIGHT EMAIL TO THE RIGHT PERSON. Inbound Certification Class #8

SENDING THE RIGHT EMAIL TO THE RIGHT PERSON. Inbound Certification Class #8 SENDING THE RIGHT EMAIL TO THE RIGHT PERSON. Inbound Certification Class #8 #INBOUND AGENDA 1 Why email marketing is (still) important 2 How to send the right email to the right person 3 What makes an

More information

dma White Paper Email lifecycle marketing Published by legal, data and best practice hub of the DMA Email Marketing Council we are the

dma White Paper Email lifecycle marketing Published by legal, data and best practice hub of the DMA Email Marketing Council we are the dma we are the White Paper Email lifecycle marketing Published by legal, data and best practice hub of the DMA Email Marketing Council Contents About this document...3 About the authors...4 Executive summary...5

More information

Fitness First. Customer Engagement: Overview. Case Study

Fitness First. Customer Engagement: Overview. Case Study Customer Engagement: Fitness First Overview Company Fitness First is a leading fitness brand Challenge To maximise the effectiveness of its marketing, Fitness First needed to turn raw customer data into

More information

Magento Extension for Integrated Email Marketing

Magento Extension for Integrated Email Marketing Magento Extension for Integrated Email Marketing The Jarrang email marketing extension for Magento: Make your email marketing go further and deliver more Communicating effectively with your customers is

More information

Multichannel Marketing in a B2B ecommerce World. Skip Fidura @skipfidura @dotmailer

Multichannel Marketing in a B2B ecommerce World. Skip Fidura @skipfidura @dotmailer Multichannel Marketing in a B2B ecommerce World Skip Fidura @skipfidura @dotmailer Hype Big data driven hyper-personalized omni-channel contextual customer experiences delivered by cloud based marketing

More information

State of Pipeline Marketing

State of Pipeline Marketing State of Pipeline Marketing 2015 How B2B Marketers Drive Growth 4 Survey Respondents 5 Marketing Spend and Success Measurement What Pipeline Marketers Do Differently 7 Marketing Technology and ROI How

More information

Email List Growth from the Small and Medium-sized Business Perspective

Email List Growth from the Small and Medium-sized Business Perspective Email List Growth from the Small and Medium-sized Business Perspective Ascend2 Research conducted in partnership with Allegra This work is licensed under the Creative Commons Attribution-NonCommercial

More information

Media Planning in the Charity Sector: What do fundraisers 7need to know?

Media Planning in the Charity Sector: What do fundraisers 7need to know? First principles Media Planning in the Charity Sector: What do fundraisers 7need to know? Introduction The personal touch matters Thirty years ago, planning was pretty straightforward; a fixed budget to

More information

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends

Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends OVERVIEW: THE STATE OF CONTENT MARKETING IN THE UK Hello Marketers! Welcome to Content Marketing in the UK: 2013 Benchmarks, Budgets, and

More information

EMAIL The Digital Marketing Heavyweight

EMAIL The Digital Marketing Heavyweight To come EMAIL The Digital Marketing Heavyweight March 15, 2012 Today s Panel To come Gwen Tomasulo [Case Study: Email Aud Dev & Adv] Gwen Tomasulo is the Managing Director of Audience Development at The

More information

INSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO

INSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO INSIDE ENTERPRISE SEO: SEO SURVEY BENCHMARKS FOR LARGE COMPANIES How Enterprise Companies Manage, Scale, and Value SEO Ascend2 Research Conducted in Partnership with Conductor Inside Enterprise SEO: SEO

More information

Consulting Firms Retrench with Social Media: A 2013

Consulting Firms Retrench with Social Media: A 2013 Page 1 of 16 Published on The Bloom Group (http://bloomgroup.com) Home > Consulting Firms Retrench with Social Media: A 2013 Research Report Consulting Firms Retrench with Social Media: A 2013 Research

More information

Customer Experience Management

Customer Experience Management Customer Experience Management Best Practices for Voice of the Customer (VoC) Programmes Jörg Höhner Senior Vice President Global Head of Automotive SPA Future Thinking The Evolution of Customer Satisfaction

More information

STATE OF B2B MARKETING METRICS AND ANALYTICS 2015

STATE OF B2B MARKETING METRICS AND ANALYTICS 2015 STATE OF B2B MARKETING METRICS AND ANALYTICS 2015 Research Report - Feb 2015 WHO WE SPOKE TO To understand the state of metrics & analytics in B2B marketing today, we spoke to directors and senior executives

More information

HOW TO USE ONLINE VIDEO TO. grow your business. Tel:: 01905 672593. Email: helpdesk@planetstream.net. Visit: www.planetstream.net

HOW TO USE ONLINE VIDEO TO. grow your business. Tel:: 01905 672593. Email: helpdesk@planetstream.net. Visit: www.planetstream.net HOW TO USE ONLINE VIDEO TO grow your business Tel:: 01905 672593 Email: helpdesk@planetstream.net Visit: www.planetstream.net grow your business The Internet has forever changed our world from a culture

More information

Small & Medium-sized Business (SMB) Lead Generation Benchmark Report

Small & Medium-sized Business (SMB) Lead Generation Benchmark Report Small & Medium-sized Business (SMB) Lead Generation Benchmark Report Ascend2 Research Conducted in Partnership with Allegra. This work is licensed under the Creative Commons Attribution-NonCommercial 3.0

More information

CONTENT MARKETING FOR ASSOCIATIONS. Roslyn Atkinson Head of Client Services, Mahlab Media

CONTENT MARKETING FOR ASSOCIATIONS. Roslyn Atkinson Head of Client Services, Mahlab Media CONTENT MARKETING FOR ASSOCIATIONS Roslyn Atkinson Head of Client Services, Mahlab Media 12 MONTHS FROM NOW Imagine it s a year from now. Your annual report has just come out. What does it say? At the

More information

Using re-engagement to keep your users coming back for more...and more and more

Using re-engagement to keep your users coming back for more...and more and more Using re-engagement to keep your users coming back for more...and more and more Using re-engagement to keep your users coming back for more...and more and more As a mobile app developer, you know how important

More information

CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT

CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List CONSUMER EMAIL LIST MANAGEMENT CONSUMER EMAIL LIST MANAGEMENT Overcoming Challenges To Growing & Maintaining Your List 1 Consumer Email List Management Ascend2 Research Conducted in Partnership with BlueHornet. This work is licensed

More information

Email Marketing Evaluation

Email Marketing Evaluation Knowledge Guide: Email Marketing Evaluation How well is your email marketing performing? virtualroi May 2009 by: Sally Lowery Online Marketing Manager Email Marketing Evaluation Think back on your email

More information

Current State of Marketing Measurement. Ifbyphone Survey Finds 4 Out of 5 Marketing Executives Expect Measurable Campaigns, Yet Only 29% Can Deliver

Current State of Marketing Measurement. Ifbyphone Survey Finds 4 Out of 5 Marketing Executives Expect Measurable Campaigns, Yet Only 29% Can Deliver Current State of Marketing Measurement Ifbyphone Survey Finds 4 Out of 5 Marketing Executives Expect Measurable Campaigns, Yet Only 29% Can Deliver Current State of Marketing Measurement Ifbyphone Survey

More information

2011 B2B Marketing BenchMark Report

2011 B2B Marketing BenchMark Report EXCERPT Special Rate Sponsor: 2011 B2B Marketing BenchMark Report Practical instructions to generate, Research and Insights on Elevating qualify and nurture new business Marketing Effectiveness from Lead

More information

STATE OF B2B MARKETING AUTOMATION 2015

STATE OF B2B MARKETING AUTOMATION 2015 STATE OF B2B MARKETING AUTOMATION 2015 Research Report - April 2015 WHO WE SPOKE TO Given the increasing pressure that B2B marketers are facing in meeting sales revenue objectives, it is not surprising

More information

The Scientific Guide To: Email Marketing 30% OFF

The Scientific Guide To: Email Marketing 30% OFF The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments

More information

Why Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search

Why Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search Welcome to Google Masterclass 16 March, 2016 Why Google? Scale 144,000,000 searches in the UK per hour Dominant Over 90% of UK Search market Customers Most shopping journey starts with search Agenda Creative

More information

Email Marketing Ambition Digital Carly Rodgers

Email Marketing Ambition Digital Carly Rodgers Email Marketing Ambition Digital Carly Rodgers Open Rates The number of email opens divided by the total number of emails sent Open Rates Q. 1 What open rates do you experience? Click Through Rates The

More information

EMAIL MARKETING. How to make the most of Email Marketing for your business

EMAIL MARKETING. How to make the most of Email Marketing for your business EMAIL MARKETING How to make the most of Email Marketing for your business A How-To Guide to Email Marketing About Email Marketing Email is an important marketing platform for any ecommerce business. It

More information

Six steps to email marketing success

Six steps to email marketing success Six steps to email marketing success 01 Executive Summary Email is proven to be one of the most cost effective ways to reach out to customers and prospects. A well thought out and executed email campaign

More information

MEASUREMENT. Blogging ROI. 100 stats for Content Marketers

MEASUREMENT. Blogging ROI. 100 stats for Content Marketers Blogging ROI 100 stats for Content Marketers Blogging ROI: 100 stats for Content Marketers CONTENTS: Blogging and SEO Blogging frequency Length of blog posts Lead generation from blogging B2B blogging

More information

Idaho Marketing Tactic Survey

Idaho Marketing Tactic Survey 2015 Idaho Marketing Tactic Survey March 2015 / 2015 Rizen Creative Co. All rights reserved. Which marketing tactics are working for Idaho companies? Which aren t? Those two simple questions led us to

More information

WHAT YOU D KNOW IF WE COULD TALK TO YOU

WHAT YOU D KNOW IF WE COULD TALK TO YOU PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations

More information

Guide To Successful Social Recruitment Through Refe r r a l s Page 1. White Paper. Guide To Successful Social Recruitment Through Referrals

Guide To Successful Social Recruitment Through Refe r r a l s Page 1. White Paper. Guide To Successful Social Recruitment Through Referrals Guide To Successful Social Recruitment Through Refe r r a l s Page 1 White Paper Guide To Successful Social Recruitment Through Referrals Guide To Successful Social Recruitment Through Referral s Page

More information

Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance

Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance WHITE PAPER Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance As marketers, we wear many

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

WHAT S THE STORY? THE RESULTS THE TRUTH ABOUT CONTENT MARKETING IN IRELAND

WHAT S THE STORY? THE RESULTS THE TRUTH ABOUT CONTENT MARKETING IN IRELAND WHAT S THE STORY? THE TRUTH ABOUT CONTENT MARKETING IN IRELAND THE RESULTS 2 What s the story? The State of Content Marketing in Ireland Ireland is a nation of storytellers so it s fitting that we ve moved

More information

Five Strategies to Build a Successful Email Marketing Campaign

Five Strategies to Build a Successful Email Marketing Campaign Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for

More information

Email Marketing Basics

Email Marketing Basics Email Marketing Basics Email Marketing Basics Background Since 1994, Visual Data Systems has been a leader in: Website Design Software Integration Search Engine Optimization & Marketing Technology Consultation

More information

{ { Email Marketing Metrics Explained. Copyright 2011 icontact Corp. www.icontact.com/greenpapers

{ { Email Marketing Metrics Explained. Copyright 2011 icontact Corp. www.icontact.com/greenpapers { { Email Marketing Metrics Explained How do you determine the strength of your email marketing program? Are you focusing on the most important email marketing metrics? What are you comparing your current

More information

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level 10 Tactics and Tips to Take Your Email Marketing Program to the Next Level Brought to you by em+c, a Target Marketing Group Publication www.emarketingandcommerce.com 10 Tactics and Tips to Take Your Email

More information

Paid Social Media Advertising. Industry update and best practices 2013

Paid Social Media Advertising. Industry update and best practices 2013 Paid Social Media Advertising Industry update and best practices 2013 Methodology A survey commissioned by Vizu, a Nielsen company, of more than 500 U.S. digital marketing and media professionals was conducted

More information

B2B Video Content Marketing Survey Results

B2B Video Content Marketing Survey Results 2015 B2B Video Content Marketing Survey Results Fourth-annual online video marketing and production trends report and industry statistics based on in-depth survey results from over 350 B2B marketing, agency

More information

Quarterly email benchmark report

Quarterly email benchmark report Quarterly email benchmark report Q2 2014 April, May, June An Experian Marketing Services benchmark report Q2 2014 email benchmark report Q2 2014 executive summary...1 Spotlight on: Email for mobile acquisition...2

More information

September 23, 2004 Direct Marketers: Put Your Money Where Your Mouth Is by Tim van Tongeren and Jaap Favier

September 23, 2004 Direct Marketers: Put Your Money Where Your Mouth Is by Tim van Tongeren and Jaap Favier TRENDS Direct Marketers: Put Your Money Where Your Mouth Is by Tim van Tongeren and Jaap Favier EXECUTIVE SUMMARY European direct marketers are increasing marketing budgets by 3% in 2005 compared with

More information

How Retailers Use Email to Do More with Less How Gordmans leverages email to drive foot traffic and increase sales at their 65 locations.

How Retailers Use Email to Do More with Less How Gordmans leverages email to drive foot traffic and increase sales at their 65 locations. How Retailers Use Email to Do More with Less How Gordmans leverages email to drive foot traffic and increase sales at their 65 locations. Cara Olson Manager of E-Marketing Digital Evolution Group Michael

More information

5 Keys to Exceptional Email Marketing. Delivra 2012

5 Keys to Exceptional Email Marketing. Delivra 2012 5 Keys to Exceptional Email Marketing Delivra 2012 2 Email marketing continues to be one of the most powerful and measurable marketing tools at your disposal. With the right tools and approach, your organization

More information

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies

More information