Principles of Hospitality and Tourism Marketing Course Syllabus

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1 Principles of Hospitality and Tourism Marketing Course Syllabus Instructor: Casey Crow Ben Barber Career Tech Academy TUTORING DAYS AND TIMES MONDAY/ TUESDAYS 2:45-3:45 OR ANY DAY OF THE WEEK BY APPOINTMENT Course Description: This course will give you an overview of the industry; inform you about career opportunities and give you hands on experience using projects as they relate to the marketing of Hospitality and Tourism field. Recommended Program: This course is recommended for any student in grades 9-12, but is especially geared to students choosing to be a part of the Culinary Arts Academy or the Academy of Sports andentertainment Marketing. This academy is presently allowing students to continue their work under the standards established by the National Academy Foundation (NAF). Course Objectives: After successful completion of this course, students will be able to: Identify general hospitality and tourism terms with which to build a taxonomy. Evaluate how travel and tourism has changed in the last 100 years. Describe different types of people who travel and their reasons for traveling. Explain the environmental effects of tourism.

2 Explain the economic importance of tourism in different areas of the world. Evaluate the best lodging choice for specific travelers. Develop a plan for a special dinner for a high school vacation package. Identify the most common ground transportation options. Develop a web site that correlates with tourism. Evaluate the connection between customer service and good sales tactics. Design a brochure to promote vacation package. List the types of jobs that are available in the industry. Demonstrate the ability to give a professional presentation. Resources: Students will access the Internet to do independent projects as well as group activities. Curriculum is also provided online for students from the National Academy Foundation. Student Organizations and Membership: All students will be strongly encouraged to join DECA, a student run organization for students in high school and beyond who are studying the field of marketing. Membership will allow students the opportunity to attend out of school competitive events using their knowledge of hospitality and tourism. Several students in the in the past two years have excelled at Ben Barber and have advanced to the National level. Many Universities offer scholarships based on students participation in this organization. You will receive more information on this opportunity within the first few weeks of class. MISD High School Grading Philosophy: Given the premise that all students can learn, MISD administrators and teachers believe that grade reporting should focus on student growth and learning in a climate of high expectations. Instructional emphasis should be placed on the accomplishments of defined district goals. Grading and reporting should be both formative and summative in nature and should utilize both formal and informal processes. Schools are accountable for structuring learning experiences, teaching processes, planning, and evaluations, and utilization of materials, resources, and time to result in optimum student learning. The Mansfield Independent School District educational stakeholders envision a learning experience for each student based on the fundamentals premise of student success.

3 Exemption Policy: Students may qualify for exemptions under the guidelines of the MISD policies for exemptions. Two key facts: 1. Attendance in class is a key criterion for most exemptions, and 2. Maintaining a grade of 80 or above is the minimum standard for most exemptions. Test Retakes: Students will be given the opportunity to retest if they fail to exhibit proficiency on a major assessment of a test. Students must request in writing that they would like to retest. Students will receive a maximum of 70 on any retaken tests. Grading: Tests and Projects 40% Daily Assignments and Quizzes 60% The final exam will be 20% of the semester grade.

4 AOHT: Principles of Hospitality and Tourism Course Scope and Sequence August 2012 Principles of Hospitality and Tourism provides an overview of the current hospitality and tourism industry. This course serves as the foundation for the core courses offered by NAF s Academy of Hospitality & Tourism. Students take a brief look at the history of the industry to understand the forces that have shaped it and the degree to which it has changed in the past century. They learn about traveler motivation and consumer needs and how these factors affect current offerings in the lodging, transportation, food and beverage, and entertainment sectors. Students consider the economic and environmental impacts of the industry on the world today. They receive exposure to the wide array of domestic and international travel. Finally, students learn the basics of selling and marketing in tourism. Throughout the course, students apply their learning to their culminating projects: developing a vacation package for high school students. They create business plans, itineraries that include a special meal suggestion, a promotional plan, and a brochure about the destination. They present their plan to an invited audience. This course is expected to take a total of minutes class periods. Lesson 1: Course Introduction Estimated # of Class Periods: 2 UNIT 1: GETTING STARTED Deduce the skills and knowledge about hospitality and tourism needed to be successful in an authentic project Identify general hospitality and tourism terms with which to build a taxonomy Lesson 2: The Development of Hospitality and Tourism Estimated # of Class Periods: 3

5 Describe the four primary sectors of the hospitality and tourism industry Display understanding of the history of the hospitality and tourism industry Evaluate how travel and tourism has changed in the last 100 years Compare and contrast travel and tourism today with travel and tourism at the turn of the 20th century Lesson 3: The Psychology of the Traveler and Customer Service Estimated # of Class Periods: 4 Describe different types of people who travel and their reasons for traveling Compare and contrast several theories about consumer motivation Explain how consumers make travel choices to fulfill their needs and wants Summarize key characteristics of great customer service Explain how understanding consumer motivation can improve customer service UNIT 2: THE EFFECTS OF TRAVEL AND TOURISM Lesson 4: Environmental Impact Estimated # of Class Periods: 6 Explain the environmental effects of tourism Summarize the Tourism Area Life Cycle Define sustainability Identify ways in which tourist destinations can be environmentally sustainable Describe ecotourism Evaluate the environmental impact of tourism on a specific destination Lesson 5: Economic Impact of Tourism Estimated # of Class Periods: 3 Explain the economic importance of tourism in different areas of the world Display understanding of the types of information used to track tourism s impact on the economy Identify and summarize news stories that demonstrate tourism s effect on local, national, or international economies UNIT 3: FUNDAMENTALS OF THE HOSPITALITY INDUSTRY

6 Lesson 6: Lodging Estimated # of Class Periods: 7 Display understanding of the types of accommodations that make up the lodging sector Evaluate the best lodging choice for specific travelers Explain how travelers needs, wants, and motivations guide their lodging selection List appropriate green travel tips for a specific destination Develop a business proposal on lodging for a high school vacation package Lesson 7: Food and Beverage Estimated # of Class Periods: 6 List the many kinds of businesses that fall in the food and beverage sector Summarize the ways hospitality and tourism professionals categorize restaurants Display understanding of current trends in the food and beverage business Develop a plan for a special dinner for a high school vacation package Lesson 8: Entertainment Estimated # of Class Periods: 4 Describe the types of establishments that make up the entertainment sector Make inferences about potential entertainment choices based on demographic information Summarize the important information a traveler needs to know about a specific entertainment activity Develop a sample itinerary for a high school vacation package UNIT 4: TRANSPORTATION IN THE TOURISM INDUSTRY Lesson 9: The Cruise Industry Estimated # of Class Periods: 4 Identify the types of activities and amenities tourists need and want on a cruise ship

7 Evaluate how a specific cruise may appeal to different demographic segments Describe the differences between a range of cruises that are popular today Lesson 10: Air Transportation Estimated # of Class Periods: 4 Evaluate how the costs, options, and regulations involved in air travel affect flight arrangements Explain the roles of pilots, flight attendants, and ticketing agents Display understanding of safety measures implemented after 9/11 List the requirements for carry-on luggage and forms of identification accepted for air travel Demonstrate the ability to compare flight options and book a flight Lesson 11: Ground Transportation Estimated # of Class Periods: 4 Identify the most common ground transportation options Evaluate the benefits and limitations of ground transportation options Develop a comprehensive itinerary for a vacation package for high school students UNIT 5: OVERVIEW OF SELLING TOURISM Lesson 12: Marketing in the Hospitality Industry Estimated # of Class Periods: 7 Display understanding of the different marketing channels used to promote destinations and products Develop a plan to promote a vacation package Compare and contrast materials designed to inform with materials designed to advertise tourism products Design a brochure to promote a vacation package Lesson 13: Internet Marketing in the Hospitality Industry Estimated # of Class Periods: 3 Display understanding of several common Web 2.0 marketing tools Describe how different categories of Web 2.0 tools serve different functions

8 Describe how the hospitality and tourism industry uses Web 2.0 marketing tools UNIT 6: CAREERS IN HOSPITALITY AND TOURISM Lesson 14: Working in the Industry Estimated # of Class Periods: 3 List the types of jobs that are available in the industry Describe entry-level jobs in the hospitality and tourism industry and corresponding qualifications Evaluate which jobs are most suitable based on personal interests and skills Develop effective responses to common job interview questions Lesson 15: Learning from Industry Experts Estimated # of Class Periods: 5 Evaluate personal experience and qualifications for potential employment opportunities Display understanding of potential employment opportunities in the hospitality and tourism industry Develop a personal educational and career path for hospitality and tourism Create a resume Lesson 16: Project Presentation and Course Closure Estimated # of Class Periods: 6 Demonstrate the ability to give a professional presentation Evaluate personal experience and performance in the course Summarize key learning across the whole subject of hospitality and tourism

9 Classroom Procedures and Expectations: After reading 1-4 please initial 1. *See Tardy and Absence consequences below 2. Make- up work is your responsibility! 3. Going on a class field trip will be determined if you meet expectations. 4. Computers are to be turned off, chairs pushed in, and trash picked up when class ends. *Absence and Tardy Consequences: 1st tardy warning 2nd tardy student conference 3rd tardy parent contact 4th tardy office referral 5th tardy office referral and detention 6th tardy office referral and two detentions 7th tardy office referral and ISS 8th tardy office referral and two days of ISS 9th tardy and more office referral and multiple days of ISS Number of total absences Action 3 Teacher makes parental contact 4 AP calls in student and makes parental contact 6 Attendance clerk sends letter home 8 Student must go in front of the attendance committee Supplies for Principles of Hospitality and Tourism Set of colored markers glue sticks 1 Poster Board

10 Here s what will happen if you do not comply with the rules and understand the why s! Warning Discipline handled by the Teacher/D HALL MAY BE ASSIGNED Teacher/Parent Conference Removal from the classroom and sent to the Associate Principal Note: Any severe disruption will allow you the opportunity to see the Associate Principal immediately. TEST RE-TAKE GUIDELINES -A retake exam may be taken for any test one time. -The retake exam will be a modified version of the original exam. It will not be the same test but length, content, and difficulty will be comparable. -The grade earned on the retake will replace the original exam grade, for better or worse. -The retake must be arranged within one week of getting back the original exam and, and the retake must be completed by the end of the following unit (usually two weeks). The retake exam may not be taken during class time. It can be taken after school by appointment. MISSED EXAMS/WORK: Student not absent: Late work accepted up to 3 days after initial due date. Maximum of 70% can be earned. No late assignments accepted after 3 days. Student absent: It is the student s responsibility to request make up work no later than 3 days upon return. For planned absences, student should request work missed in advance. Many assignments will be posted in Google Classroom and icevonline.com. ACADEMIC DISHONESTY: Cheating or plagiarism of any kind is not acceptable. Work deemed copied/plagiarized will result in an automatic 0 for the assignment. Plagiarism is defined as to steal and pass off (the ideas or words of another) as one s own: Use (another s production) without crediting the source; present as new and original an idea or product derived from an existing source (Webster s Dictionary). ATTENDANCE/TARDIES: Regular school attendance is essential for a student to make the most of his or her education to benefit from teacher-led and school activities, to build each day s learning on the previous day s, and to grow as an individual. Absences from class may result in serious disruption of a student s mastery of the instructional materials; therefore, the student and parent should make every effort to avoid unnecessary absences. An absence is defined as missing 20 minutes or more of any class.

11 PLEASE RETURN THIS PARENT STUDENT SIGNATURE PAGE BY August 28, 2015 CONFERENCE PERIOD 9:45 am ADDRESS: 1120 West Debbie Lane, Mansfield, TX REFER TO GOOGLE CLASSROOM (ABOUT TAB) TO SEE SYLLABUS!!!! PLEASE SIGN AND RETURN THIS PAGE AND INITIAL PAGE!!! TUTORING DAYS AND TIMES MONDAY/ TUESDAYS 2:45-3:45 OR ANY DAY BY APPOINTMENT I HAVE READ AND UNDERSTOOD ALL PORTIONS OF THE SYLLABUS FOR SPORTS AND ENTERTAINMENT MARKETING. Student Name (Print) Student Name (Sign) Date Parent/Educational Guardian Parent Name (Sign) Date (Print)

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