Enterprise services across a five product portfolio. Torbjörn Dimblad, VP Ocean Systems 28th April 2009

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1 Enterprise services across a five product portfolio Torbjörn Dimblad, VP Ocean Systems 28th April 2009

2 WWL quick facts: A complete logistics offering across five products Supply Chain Management Ocean Transportation Terminal Services Technical Services Inland Distribution Privately held (WO & WW) 10 year history Headquartered in Oslo US$3bn in revenue 2500 employees worldwide A global organisation

3 WWL is highly committed to the environment: E/S Orcelle, a vision for an emissions free vessel

4

5 Drivers towards a services architecture

6 Practical example in terminal processes: Supporting new product offerings Ocean Transportation Technical Services Technical Services

7 The initial drive towards SOA: Greater flexibility for inter-operation between our core systems Messaging Services Stack BPM & BAM Rules Engine

8 February 20, 2008

9 The Global Economic Cycle: All time low for the global economy

10 Evolution of the global economic outlook: Have we reached the bottom? Ocean Transportation Technical Services February 20, 2008 Source: IHS Global Insight

11 Industry at a crossroads: Questions your CEO is asking How do we cut cost? Where can we find operational efficiencies? Are there opportunities for new revenue streams? Ocean Transportation Technical Services February 20, 2008

12 Looking ahead

13 Looking ahead: Our approach Assess the business and technology drivers Define and communicate the vision Develop plans and identify measures: Business Technology People and Organisation Attach services initiatives to business projects Construct a roadmap Ocean Transportation Technical Services

14 Looking ahead: Business and technology drivers Business Agility to establish services and customers Time to market Transparency Out of pocket cost Customer and employee selfservice Data quality Technology Aging technologies Multiple standards Scalability Technology mix Ocean Transportation Operations New services (Cloud, SaaS) No single version of the truth

15 Looking ahead: Vision Services centric architecture leveraging best of breed solutions in support of the business Current state Desperate functionality and data silos designed to support each product Point to point integration Transactional execution control Multiple systems Measurement after the fact Ocean Transportation Technical Services Shared functionality and data across the enterprise Data and events available to the every application Alert and workflow driven Portal Future state Measurement built in to the process

16 Looking ahead: Approach must take in to account all three levers Ocean Transportation

17 Looking ahead: There is no shortage of candidates for enterprise services Customer Management Sales & Lead Management Business generation Sustainable scrapping Contract Management Cargo Quality Control Procurement Supplier Management Ship design Allocations Financial reporting Accounts Receivable Capacity Planning Schedules Environment Management Environmental accounting Order Management Invoicing KPI Reporting Alternative energy sources Vessels Schedule optimisation Planning Fuel quality Claims Waste management February 20, 2008 Network Equipment Management Cargo

18 Looking ahead: Approach - Roadmap Ocean Transportation

19 Reflections

20 Looking ahead: Reflections The business have a long way to go to understand what is needed Communication throughout the organisation It takes a long time to build a highperformance global team than it does a local one Do not underestimate the effort or duration required to re-tool your staff Heavy focus on prototyping & iterative development What constitutes a service? Ocean Transportation Technical Services How do you keep track of business rules?

21 Our future: Making the complex simple

22 Questions?

IBM 2010 校 园 蓝 色 加 油 站 之. 商 业 流 程 分 析 与 优 化 - Business Process Management and Optimization. Please input BU name. Hua Cheng chenghua@cn.ibm.

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