Life With Big Data and the Internet of Things

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1 Life With Big Data and the Internet of Things Jim Fister Lead Strategist, Director of Business Development Preston Walters Director, Business Development IBM Internet of Things

2 Legal Disclaimer INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. INTEL PRODUCTS ARE NOT INTENDED FOR USE IN MEDICAL, LIFE SAVING, OR LIFE SUSTAINING APPLICATIONS. Intel may make changes to specifications and product descriptions at any time, without notice. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations Intel does not control or audit the design or implementation of third party benchmarks or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmarks are reported and confirm whether the referenced benchmarks are accurate and reflect performance of systems available for purchase. Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families. See for details. Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request. Intel Virtualization Technology requires a computer system with a processor, chipset, BIOS, virtual machine monitor (VMM) and applications enabled for virtualization technology. Functionality, performance or other virtualization technology benefits will vary depending on hardware and software configurations. Virtualization technology-enabled BIOS and VMM applications are currently in development. 64-bit computing on Intel architecture requires a computer system with a processor, chipset, BIOS, operating system, device drivers and applications enabled for Intel 64 architecture. Performance will vary depending on your hardware and software configurations. Consult with your system vendor for more information. Intel, Intel Xeon, Intel Core microarchitecture, and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. 2

3 Things Change: Evolution of Music How does business adapt to changes in their environment? 1. Source: Wall Street Journal, Other names and brands may be claimed as the property of others. 3

4 IT: Another Period of Transformation Computer-Centric Network-Centric Human-Centric Focused on Productivity through automation Focused on Cost Reduction through connectivity Focused on Rapid Service Delivery through cloud & devices 4

5 Catalyzed by a Virtuous Business/Computing Cycle Devices and so on Services Datacenter Devices Other brands and names are the property of their respective owners. 5

6 Business Imperatives to Innovate Innovate or fall behind The migration from CapEx to OpEx in IT spending Am I building for an Intelligent Economy? What if our business questions could be answered in 1 second? 6

7 Macro factors affecting Big Data business value Data Exploding volume, variety, velocity and variability of data Economics business models/conditions that are creating, leveraging, and/or monetizing data Technology Advances in open source software and commodity hardware for storing, managing and analyzing data Technology vendors/products extending related capabilities (and/or marketing) Culture Spread of traditional business intelligence and analytic applications and skills ( competing on analytics ) Emerging roles, practices and organizations devoted to data science 7

8 Why does Intel Care about Big Data? Data is Growing Faster than Moore s Law Series1 Series2 Series Source: https://amplab.cs.berkeley.edu/2013/02/07/for-big-data-moores-law-means-better-decisions/ 8

9 Virtuous Cycle of Data Inside and Outside the Box Transform / Analyze Compute Move Networking Persist Storage

10 Business Human Machine Compute Bound Storage Bound Network Bound 10

11 Data-Driven discoveries and decisions depend on analytics Operational Efficiency Consumer Behavior Security & Risk Management Traffic Optimization Smart Energy Grid Location Aware Ad Placement Buyer Protection Program Personalized Preventive Care Claim Fraud Reduction

12 Different approaches for fast diverse big data Business Human Machine Scale Up Compute Bound Business Intelligence (BI) Intel Xeon E7 v2 Processor Family Storage Bound Social, Mobile, Cloud-Scalable Scale Out Intel Xeon E5 Processor Family Scale to Edge Network Bound Internet of Things (IoT) Intel Quark 12

13 The Internet of Things is Intelligence Everywhere 50B 44 DEVICES * ZETABYTES ** COST OF SENSORS PAST 10 YEARS 2x COST OF BANDWIDTH PAST 10 YEARS 40x COST OF PROCESSING PAST 10 YEARS 60x *** * IDC ** IMC/EDC: The Digital Universe of Opportunities *** Goldman Sachs 13

14 Challenges That Could Slow IoT Growth Security, Privacy, and Compliance Fragmentation of Vertical Markets IT/OT and Legacy Infrastructure Integration Connectivity Underutilized Data Interoperability and Standards 14

15 Intel building blocks delivering Trust and Intelligence MOBILE Connect, Secure, Manage, and Analyze Data from Billions of Devices HOME Services/API s Network Infrastructure INDUSTRIAL With Intelligent Solutions based on Trusted Platforms Things Gateways Network Data Center Gateways may: Reduce the cost of the backend cloud Reduce latency to react Increase trust 15

16 Tenets of Edge to Cloud IoT Solutions Services to Monetize HW, SW, and Data Management Customer Value Visualized by Actionable Analytics from Edge to Cloud Data Ingestion, Compute Processing, and Device Management from Edge to Cloud Edge Devices and Gateways Securely Provisioned by Cloud in Seconds Edge Devices and Gateways Discovery from Box to Cloud in Minutes Security as the Foundation with Embedded HW and SW-Level Protection Intel Confidential 16

17 API Library & API Mgmt Logical Definition of Intel IoT Platform Intel Confidential Do Not Forward Sensor Sensor Sensor Actuator Sensor Actuator I/O I/O I/O MCU MCU U P A L Gateway WiFi + LP WiFi Bluetooth + BTLE 2G/3G/4G/LTE (GPRS) ZigBee Zwave 6LoWPAN WiHART RFID Satellite Ethernet U P A L Gateway Device Attestation MQTT, HTTPS, CoAP, REST, XMPP, DDS, etc. Data Transport Broker Load Balancer Device Attestation Data Ingestion & Processing Security & Edge Management Systems Persistence & Concurrency TCP/IP TCP/IP TCP/IP Metadata Catalogue Query Storage Compute Analytics Data as a Service (DaaS) Services Orchestration MCU & Gateway: Identity Protection + Secure Boot U P A L Rev 2.1 = Protocol Abstraction Layer Cloud Management System (Monitoring, Auto-scaling, Logging, Eventing) 17

18 Example Reference Architecture: Wind River Intelligent Device Platform CONNECTIVITY ZigBee Bluetooth WWAN VPN MQTT Secure Updates Device Authentication API OpenJDK Lua VM SQLite OSGi TCG Standards Integrity Monitoring MANAGEMENT SECURITY WIND RIVER OPERATING ENVIRONMENTS Trusted Secure Boot OMA DM, TR-069 Web Interface Role Based Access Control Signed Software Cloud Connector TOOLS Wind River Integrated Development Environment Tools Application Signing Tool Intelligent Device Platform Feature Wind River Operating Environment Base 18

19 McAfee Embedded Control (MEC) Included in Wind River Intelligent Device Platform (IDP) distribution White listing protection Only files in the whitelist can execute Denied operations are logged Key Features: Application Control: Deny Execution of programs not on the whitelist Change Control (Tamper Proofing): Protects data files. Monitor and deny read and/or write, delete, rename, change attributes, etc. Dynamic listing: Provides control mechanism to securely update files and manage the whitelist 19

20 Features / Capabilities Server Security Technologies Intel Technologies: Server Security Establishing the Foundation for More Visibility and Control Isolate Intel VT Enforce Intel TXT Encrypt Intel AES-NI Concern addressed: Separation in multi-tenant environments Concern addressed: Visibility and control points into virtual and cloud infrastructures Concern addressed: Efficiently meet growing data protection mandates Foundation capabilities enable critical new business values, examples: Trusted pools of resources Visibility, Control and Compliance in cloud Protect data in motion, data at rest and data in process Continuing ecosystem enabling investments to allow automated, policydriven, auditable scale for cloud and virtual datacenter orchestration

21 Example of Intel and IBM IoT E2E Opportunity IoT Foundations On Bluemix Intel Gateway Solutions for IoT Intel Trusted Execution Technology Respond faster and make better decisions Increase governance and reduce operational risk Commercial Buildings, Hospitals, Offices, Factories, Hotels, Residential Asset Management IBM Maximo Improve asset utilization with proactive asset management Customer Portal IBM PMQ 21

22 Internet of Things Conclusions The Internet of Things provides opportunities to deliver real value today Many of the challenges and considerations in IoT solution deployment can be addressed today A vibrant ecosystem working in concert is needed to be successful Technology enables, focus on real business value IBM and Intel have the capabilities needed to deliver IoT solutions in your business

23 Summary: Your Opportunities Big Data is real, it s today, and it s transformative Data analytics can make fundamental changes in how businesses operate You have an opportunity to deliver more value to your customers by understanding what data analytics can do for them Deliver a robust end-to-end solution that benefits the business 23

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