1 Canadian Insurance Industry Risks & Opportunities Survey May 2014 kpmg.ca
2 2 Canadian Insurance Industry Risks & Opportunities Survey May 2014 We are pleased to release the results of our first annual Canadian Insurance Industry Risks and Opportunities Survey. This survey was launched at our 22nd Annual Insurance Issues Conference on December 2, 2013, and included further responses from industry participants in the weeks following the conference. Our purpose for this survey is to portray a Canadian perspective on both the risks and the opportunities insurers face in the current environment. The results reflect the views of 172 industry participants, of which 58 percent are within the Property and Casualty (P&C) insurance industry and 42 percent in the Life insurance industry A Year of Catastrophes for General Insurers! 2013 proved to be a year of diverging fortunes for the Canadian insurance industry, depending on whether you were a Life or P&C insurer. Life insurers were basking in the tentative stirrings of economic recovery in North America, reflected in increasing interest rates and strong improvement in the stock markets in Canada, the USA and globally. On the other hand, as we gathered together in December, for many P&C insurers the sunnier financial markets were overwhelmed by the gloomy picture of Ontario automobile insurance pricing pressures and the most expensive year ever for natural disasters in Canada. Who knew that less than three weeks later yet another catastrophic event would be inflicted on the P&C insurance industry in the shape of the ice storm in Eastern Canada. The Top 10 Risks Life Insurance Companies % selected 86% 76% 74% 61% 43% 36% 36% 33% Regulatory and compliance burden Accounting and actuarial change Low interest rates Increased regulatory capital requirements Cost reduction pressures increasing operational risk exposures Demographic changes Cyber-security risks Cost and risks of IT investments P&C Insurance Companies % selected Regulatory and compliance burden 01 67% Catastrophic loss events 02 63% Low interest rates 03 60% Accounting and actuarial changes 04 52% Climate changes affecting 05 claims costs 47% Cost and risks of IT investments 06 45% Consumer preferences that shift to 07 newer distribution channels 42% Regulation of insurance pricing 08 39% With this backdrop we asked people to identify the risks and opportunities that they saw for the Canadian Life and P&C insurance industries. 33% 31% Consumer preferences that shift to newer distribution channels Competition with better customer technology Competitors with better data 09 analytic capability 36% Consolidation resulting in dominant 10 competitors 34%
3 Canadian Insurance Industry Risks & Opportunities Survey May Risks Consistency Across the Board Surprisingly, or perhaps not so, within the top three risks there was remarkable consistency in the responses between the P&C and Life participants, particularly if you think of accounting and actuarial change as a catastrophic event, which it appears some in the life industry do. It s clear that the Life industry is facing the very significant changes associated with IFRS 4 with a high degree of trepidation and concern. The implementation of IFRS 4 will necessitate wholesale changes to financial systems, processes, financial statements and methods of communicating financial results. With IFRS 4 now in a three year countdown to implementation, it is already clearly top of mind. On top of this, Canadian insurers are about to take a world leadership role with Own Risk & Solvency Assessment (ORSA), taking centre stage with a 2014 implementation timeline. While interest rates may have ticked upward somewhat in the past months, historically low interest rates continue to linger as an issue for both Life and P&C insurers, albeit for differing reasons. The Bank of Canada s concerns regarding lower than expected inflation, leaving the door open for further interest rate cuts, do not do much to allay the concerns of insurers although certainly the Life insurers are currently enjoying the fruits of a bullish stock market. The P&C Insurance Industry More Risks, Where is the Reward? The P&C insurance industry clearly has some specific industry challenges that are severely impacting it s profitability. Ontario auto, a highly regulated product, has now become a political football and is facing a mandated 15 percent premium reduction with an understanding that reforms will drive similar cost savings. The mandated premium reduction is underway, but the cost savings have yet to be realized and therein lays the risk. With a review underway, the question is how to fix the auto insurance system in Ontario to the satisfaction of all stakeholders. The catastrophic loss events that occurred in 2013 represent an expensive education for Canadian insurers. On a positive note, 2013 provided the industry with significant learnings as to the impact of water that can be applied going forward, Within the top three risks there was remarkable consistency between P&C and Life participants. and numerous government, industry and company specific initiatives are underway. Certainly the lessons learned from these water related losses are causing stakeholders to revisit earthquake scenarios. That all said, the question that remains unanswered (and possibly unknowable) is whether 2013 is the new normal? Just to confuse the issue, the US National Hurricane Center only reported two Hurricanes for the 2013 season, neither of which reached the US, after they had initially predicted a busy season. Furthermore In the P&C insurance industry, the cost and risks of IT investments came in at #6 (45 percent) and in the Life industry it was #8 (33 percent). In an industry bedeviled with legacy systems it s not surprising that this is a significant issue. The cost, complexity and time for legacy replacement mean significant risk and the question that needs answering is whether the investment in technology delivers quantifiable
4 4 Canadian Insurance Industry Risks & Opportunities Survey May 2014 cost benefit. KPMG research and analysis shows that a sample of 12 of the larger P&C insurers, in aggregate for the period 2007 through 2012, spent approximately $5bn to $6bn on IT (using 3.5 percent to 4 percent of Net Written Premium (NWP) as a proxy). Over the same period their combined expense ratio for this same group (commissions and general expenses but excluding taxes) declined from 26.4 percent to 26.1 percent of NWP. Despite very significant IT expenditures we have yet to see a decline in industry operating costs. Life Insurance Companies % selected 68% 65% 49% The Top 10 Opportunities Improvement of operation processes and technology Improved understanding of risk and capital (better use of capital and management of risk) Customer data analytics to improve underwriting, pricing and marketing P&C Insurance Companies % selected Improved understanding of risk and capital (better use of capital and 01 64% management of risk) Customer data analytics to improve 02 underwriting, pricing and marketing 64% Improvement of operation processes 03 and technology 56% We were also surprised that cyber security did not seem to resonate as a risk as strongly as we thought it might. Insurance companies are built on the foundation of trust. In return for an upfront premium they sell a promise to provide financial compensation should something bad happen sometime in the future. In fulfilling their mandate of providing ongoing protection, insurance companies collect significant personal information on their policyholders (financial, health related, etc.). It is this data that is of interest to hackers. While it is entirely possible that a retail chain may recover from an instance of hacking, the bar is most certainly higher for an insurance company where the reputation of the seller of the future promise is so much more important. 40% 40% 39% 39% 36% 32% 31% Customer self service technology to improve customer service satisfaction and reduce costs Cost reduction initiatives Investment in organic growth (new products, pricing strategies, geographic expansion) Demographic changes Consumer preferences that shift to newer distribution channels Mergers/acquisitions to improve market position and economies of scale Changed consumer needs/expectations Technology to charge for risk better 04 (e.g. telematics) 49% Customer self service technology to improve customer service satisfaction 05 40% and reduce costs Technology to prevent and detect 06 claims fraud 39% Merger/acquisitions to improve market 07 position and economies of scale 38% Treating customers fairly initiatives to reduce market conduct risks and 08 36% strengthen customer loyalty Investment in organic growth (new products, pricing strategies, 09 36% geographic expansion) Consumer preferences that shift to 10 newer distribution channels 34%
5 Canadian Insurance Industry Risks & Opportunities Survey May Opportunities Moving on from the realists to the optimists, it was interesting to see some clear themes as to the opportunities that exist. But first ORSA: An Opportunity. Who Knew! 65 percent of Life participants identified improved understanding of risk and capital (better use of capital and management of risk) as their clear #2 opportunity and 64 percent of P&C insurance industry participants identified this as the industry s joint top opportunity. We have spoken to industry participants at length about ORSA over the past 12 months and have now completed over a dozen ORSA related projects in the past eight months alone. Based on our experience it would be fair to say that we have seen the mood and the attitude change quite significantly as companies have gained an increased understanding of ORSA and its constituent components as they set sail on the ORSA journey. From talking and working with you we can say quite confidently that insurers are now beginning to see that ORSA will provide them with: A better understanding of the capital they actually require to operate their business which will drive more informed decisions; and A deeper understanding of their risks through the discussions that have ensued from the development of Risk Appetite Statements and the underlying Enterprise Risk Management (ERM) frameworks. As a final observation, it is clear that ORSA is a journey will be the year for developing the foundational building blocks. Integrating and embedding these building blocks into ongoing management processes will be 2015 and beyond. Customers, Process & Technology Both the Life and P&C participants were very similar in their identification of the top 5 opportunities: On the Life side, cost reduction initiatives rounded out the top 5 and on the P&C side, telematics made it to #4 with 49 percent of people viewing it as an opportunity. Industry Alignment Consensus on top opportunities % Selected/Ranking Operation Processes & Technology As we noted previously, the insurance industry is the owner of many legacy systems. With legacy systems comes legacy processes. Combined, neither is particularly efficient, especially when compared to industries where 24/7 interaction with their customers has resulted in highly efficient solutions and processes. It is heartening to see that the survey participants feel the same way with the opportunity for improved processes and technology ranking #1 in Life and #3 in P&C. That said, the P&C insurance experience would suggest that despite very significant expenditures on IT the realization of benefits has yet to occur. Life 68% Improvement of operation processes and technology 01 49% Customer data analytics 03 40% Customer self service technology 04 P&C 56% 03 64% 02 40% 05
6 6 Canadian Insurance Industry Risks & Opportunities Survey May 2014 The Insurance Industry Amazonian We Are Not In a world where Amazon is one of the biggest consumer brands today, where information is available via the web 24/7, 365 days a year and people can do their banking in their pajamas at 3 am, insurers have their work cut out for them when it comes to customer expectations as to self-service technology (excepting medical and dental claims). Surprisingly, only 40 percent of our respondents believe that customer self-service technology represents a significant opportunity for both P&C and Life insurers to both improve service and reduce cost. In today s world, how are insurance companies going to embrace technology and develop business strategies that recognize the new reality to give customers the same experience that they have become accustomed to from their banks, travel providers and retailers? Indeed, the use of technology to enhance the customer experience is only limited by one s imagination (and the availability of integrated technology solutions). Customer Analytics & Big Data Customer analytics and big data were identified as a significant opportunity (#2 in P&C at 64 percent and #3 in Life at 49 percent). For Life insurers, after a couple of years of adopting defensive strategies and focusing internally on efficiency, we believe that the sector now appears poised for growth. A significant opportunity exists and insurers who can be first to market with innovative products and services will gain market advantage. The unprecedented shift in demographics is driving changing customer needs and expectations as to new ways of doing business. Business and technology programs focused on big data and digital services will be key to future success in the marketplace. Our research has found that 76 percent of companies surveyed in the Americas considered data and analytics to be crucial to their current growth plans. Data Dilemma 85% said that one of the biggest challenges is with implementing the right solutions to accurately analyze and interpret data that they already had. More than half of all respondents (54%) also said that one of their biggest barriers is an inability to identify what data to collect. The full results of KPMG International s recent Data and Analytics survey can be obtained from the link provided. IssuesAndInsights/ArticlesPublications/ Documents/going-beyond-data-andanalytics-v4.pdf KPMG member firms believe in the power of big data. In November 2013, KPMG in the USA launched KPMG Capital, a $100m investment fund to invest in big data and data analytics companies. We believe! Summary The 2013 financial year end is over, ORSA implementation plans have, by now, been provided to OSFI and the planning work for IFRS 4 is picking up. Regulatory and accounting pressures will continue (if not increase) for the foreseeable future and the effort and cost associated with the required remediation will have to be operationalized and assumed within operating budgets. So, that all said, many of the risks identified within the survey are to some degree within your control, maybe with the exception of interest rates and the weather. Let us hope for a year with little or no volatility in either. Let us also hope that there is some budget left over for all of you to focus on the opportunities that exist in the marketplace! Thank you for participating in our inaugural Canadian Insurance Industry Risks and Opportunities Survey. We trust that you found the results interesting and we look forward to the second edition.
7 SET SUPPORT SUSTAIN BUSINESS STRATEGIES ENHANCE BUSINESS SUCCESS GAIN MARKET SHARE INCREASE EFFICIENCY RISK & REGULATORY TRANSFORMATION COST MANAGEMENT REDUCE RISK TRANSFORMATION PRESSURE OPERATIONS EFFECTIVENESS & EFFICIENCY REDUCE RISK CHANGE BALANCE CHANGE PRESSURE INSURANCE INCREASE EFFICIENCY CUSTOMER & CHANNEL OPTIMIZATION COST MANAGEMENT BANKING BANKING FINANCE ASSET MANAGEMENT FINANCIAL SERVICES CUSTOMER & CHANNEL OPTIMIZATION FINANCE FINANCIAL SERVICES ENHANCE BUSINESS SUCCESS CHANGE REDUCE RISK BANKING RISK & REGULATORY TRANSFORMATION OPERATIONS EFFECTIVENESS & FINANCE ASSET MANAGEMENT BALANCE Pressure REDUCE RISK INCREASE EFFICIENCY GAIN MARKET SHARE TRANSFORMATION COST MANAGEMENT You are struggling with restrictive legacy systems and need to consider new FINANCIAL SERVICES FINANCE technology. OPERATIONS EFFECTIVENESS & EFFICIENCY CUSTOMER & CHANNEL OPTIMIZATION You must improve product profitability and launch something new and better. FINANCIAL SERVICES INSURANCE BANKING FINANCE INCREASE EFFICIENCY OPERATIONS EFFECTIVENESS & EFFICIENCY CHANGE TRANSFORMATION COST MANAGEMENT SET SUPPORT SUSTAIN BUSINESS STRATEGIES BANKING You don t need to handle the pressure alone. BANKING FINANCE PRESSURE At KPMG we can help you set, support and sustain REDUCE RISK INCREASE EFFICIENCY GAIN MARKET SHARE your business strategies. We can help relieve your Pressure. ASSET MANAGEMENT ENHANCE BUSINESS SUCCESS INCREASE EFFICIENCY GAIN MARKET SHARE INSURANCE CUSTOMER & CHANNEL OPTIMIZATION FINANCE BANKING FINANCE TRANSFORMATION COST MANAGEMENT RISK & REGULATORY TRANSFORMATION BANKING FINANCE ASSET MANAGEMENT CHANGE BALANCE ASSET MANAGEMENT GAIN MARKET SHARE REDUCE RISK TRANSFORMATION ENHANCE BUSINESS SUCCESS INSURANCE INSURANCE CHANGE CUSTOMER & CHANNEL OPTIMIZATION ASSET MANAGEMENT SET SUPPORT SUSTAIN BUSINESS STRATEGIES ASSET MANAGEMENT FINANCIAL SERVICES BALANCE INSURANCE FINANCIAL SERVICES CUSTOMER & CHANNEL OPTIMIZATION And you needed to do it yesterday without increasing costs or headcount. Let s start the conversation. kpmg.ca/insurance kpmg.ca/financialservices
8 Contact us Paul Cleveland Vice President, Insurance Advisory Services T: E: Louis Régimbal Partner, Advisory Services T: E: Neil Parkinson Partner, National Insurance Sector Leader T: E: kpmg.ca/insurance The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation. firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights reserved The KPMG name, logo and cutting through complexity are registered trademarks or trademarks of KPMG International.
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