We ve got a better way to deal with the coming changes in the healthcare industry.

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1 We ve got a better way to deal with the coming changes in the healthcare industry. What a relief! A fast, effective way to get the knowledge and tools you need. Earn your degree in just over a year without interrupting your career. Program begins January 2011 Apply online today!

2 MASTER OF MEDICAL MANAGEMENT 2011 PROGRAM A masters program designed exclusively for doctors. As a physician, it can be hard enough to handle the day-to-day operations of your practice or organization. Throw in administrators, insurance executives, lawyers, and politicians, and you could find yourself with quite a headache. But just as the business of medicine has become more difficult, the cure for many doctors has become clear: a Master of Medical Management degree from USC. Fast, flexible and focused. A typical executive MBA covers a vast range of business models and topics, while health administration degrees often stray too far from business. However, the USC MMM degree is focused entirely on the business of medicine. You don t waste time on material that isn t relevant or applicable, and you don t miss out on essential learning. The program covers everything from marketing to management, finance to operations, strategy to organizational effectiveness, all taught from a healthcare perspective. Designed to help you meet virtually any business goal. The program s focus on leadership and entrepreneurial thinking will prepare you for any role you want to take on in the healthcare industry. Whether you want to assume greater management responsibility in your current organization, launch a new program or entrepreneurial venture, improve your practice s performance, or simply gain added business competence and confidence, an MMM degree is the answer. Integrated curriculum from three prestigious USC schools. USC is the only university to offer this degree from a nationally ranked business school. In fact, the degree was designed by three nationally ranked USC schools: the Marshall School of Business; the School of Policy, Planning and Development; and the Keck School of Medicine. Most coursework is done off campus, on your own time. Unlike other masters programs, you don t have to devote two or more years to earning your degree, interrupting your career in the process. Our program requires just four one-week sessions on campus; most of the work is done at your home, at your own pace. Pre-work These assignments include an assortment of readings that will prepare students for each on-campus session. Pre-work is sent approximately six weeks prior to each on-campus session. sessions Students attend four one-week residential sessions on the USC campus, from 8:00 am to 5:00 pm daily, with occasional evening sessions. Books, materials and most meals are covered by the cost of tuition. Rooms at a local hotel will be made available for attendees. However, air travel and hotel accommodations are not covered by the tuition. projects projects will focus on individual assignments designed to extend and enrich learning from the on-campus sessions. Additional interim assignments will facilitate the development of a business concept and feasibility plan, culminating in a fully implementable business plan. Jan 2011 Feb 2011 Mar 2011 Apr 2011 May 2011 Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011 Jan 2012 Feb 2012 Mar 2012 Evaluating Pre-work Market Performance Session I March Managing Operations Session II July 8-15 Strategic Planning Session III Nov Executive of the Future Session IV March 9-16

3 Session I March 11-18, 2011 Evaluating Market Performance Financial Management Financial Accounting Fundamentals of Marketing Leveraging the Human Resource Managerial Statistics Organizational Culture, Conflict and Change Physician Executive as Entrepreneurial Thinker Role of the CEO Applied Managerial Statistics Entrepreneurial Finance Feasibility Plan Development Inflection Mapping: Developing a Strategic Perspective Managerial Accounting: Budgeting, Planning & Control Individual Project Plan Development Economics in the Healthcare Industry Information Systems Strategy Leading and Managing High Performance Healthcare Teams Marketing Strategy Session II July 8-15, 2011 Managing Operations Medical Informatics Management and Organizational Design Marketing Management and Communications Service Operations: Design, Delivery and Quality Session III November 4-11, 2011 Strategic Planning for Growth and Profitability The CEO as Strategist Strategic Alliances and Networks Strategic Analysis in Healthcare and Competing in a Changing Environment Organizational Strategies for Developing Competitive Advantage Session IV March 9-16, 2012 The Executive of the Future Board Governance Executive Leadership Financial Strategy Making the Project Plan Operational Executive Negotiation Skills Role of the CEO in Transforming Cultures The Future of the Physician Executive Application Deadline December 15, 2010 Please visit us at for more information or to complete an application online. USC Marshall School of Business Office of Executive Education 444 S. Flower Street, Suite 1000 Citigroup Center Los Angeles, CA

4 A USC Master of Medical Management degree can help you be ready for whatever lies ahead. The healthcare industry has always been incredibly complex. Now, with reform a reality, it s critical that physicians master the business of medicine. Whether you re running a small practice or are part of a large organization, we can give you the knowledge and credentials you need to not only survive, but thrive. Our MMM program offers a highly focused, condensed curriculum, so you ll spend less time earning your degree and learn more of what you need to know. MMM cleared the fog from business terms, statistics, and financial statements. I wish I had taken the MMM 20 years ago. James Tustin, MD, MMM I view the world in a different light with an eye for entrepreneur opportunities. I understand the language of business and can apply my business knowledge to both medical and non-medical entities. Yolanda Flores, MD, MS Internal Medicine Team Lead, United Healthcare of Nevada I think one of the greatest gifts was opening our eyes to leadership possibilities we had never considered before. At least five people sought new positions, organizations or involvements as a result of this increased awareness and confidence. Claire Spain-Remy, MD, MMM Adult Specialty Medical Director, MultiCare Health System I feel I have gained the necessary skills to be more effective in leading my organization. Joseph Hopkins, MD, MMM Division Chief, Family Medicine, Stanford School of Medicine The USC MMM is transformational. I am a different person today than I was when I started, because of the program content, staff, faculty and my colleagues at USC. The staff and faculty not only teach concepts but model them. Suzana Makowski, MD, MMM, FACP Director of Palliative Care, UMass Memorial Healthcare

5 ch Insurance exchanges Loan forgiveness p a Pre-existing conditions High-risk pools Su lent Incentive payments Tax credits Insura Lifetime maximums Doughnut holes Pre-e me Accountable care Comparative effecti nges Geographic payment differentials Act pools Payment bundling Pre-existing cond tions Sustainable growth rate formula Ince Independent Payment Advisory Board Lif ls Patient-centered medical home Doughn mula Loan forgiveness provisions Paymen g Comparative effectiveness research Insu e care Actuarial Equivalent High-risk pools nges Tax credits Lifetime maximums Indep yment bundling Pre-existing conditions Ac nt Payment Advisory Board Patient-cente 444 S. Flower Street, Suite 1000 Citigroup Center Los Angeles, CA Non-Profit Org. U.S. Postage PAID University of Southern California The business of medicine is about to get a lot more complicated.

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