Storage Incentives or Demand Side Management: is PV on the right track? 28 th EUPVSEC Paris, France Bryan Ekus Partner IBESA

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1 Storage Incentives or Demand Side Management: is PV on the right track? 28 th EUPVSEC Paris, France Bryan Ekus Partner IBESA

2 IBESA s common vision is: To promote a path of cooperation and mutual support in achieving proactive solutions between all sectors within Photovoltaic IBES (PV) Power Generation, Battery Storage and the Smart Grid Technology value chain.

3 Topics The PV industry is searching for new business models for the time after the FiTdriven boom. Which business models are possible? How is the structure of a PV self-consumption system? Why is storage for residential & commercial PV systems an interesting case? How profitable is a residential PV storage system? Which role play storage incentives for the establishment of PV-self-consumption systems? 3

4 New Business Models for PV Several new business models are in sight Direct marketing of PV current Power purchasing agreements (PPA) New business models for PV PV utility scale storage Efficiency increasing by monitoring, operation & maintenance Demand Site Management Residential & commercial PV storage systems 4

5 New Business Models for PV but in this presentation we are concentrating on PV storage solutions. Direct marketing of PV current Power purchasing agreements (PPA) New business models for PV PV utility scale storage Efficiency increasing by monitoring, operation & maintenance Demand Site Management Residential & commercial PV storage systems 5

6 Structure of a PV Storage System The integration of a battery system in a PV plant is complex. Rooftop PV storage systems Beginning today, storage solutions are added to existing and new systems. Local consumer unit Meter Control Unit Source: Electricity Storage, EuPD Research 2012 Interface Meter Meter Additional hardware and software is required for smooth interaction of the integrated energy system with the grid and appliances. Demand site management: Demand side management of different local consumer units (e.g. dish washer) can be enabled by control unit Time-of-use control units help to higher the share of PV self-consumption by organizing local demand according to PV production. 6

7 Possible Target Segments Market segmentation according to the PV business Market Potential for Storage Solutions Residential Market Private person investing in solar power Mostly on residential buildings Typical size: 0-10 kwp Small Commercial Market Private or commercial body investing into solar power. Mostly on the small private owned businesses Typical size: kwp Commercial Market Commercial body or company integrating a PV (supermarkets) Typically on large industrial facilities Typical size: 50-1,000 kwp 7

8 Potential: Residential vs. Commercial Load shifting with storage device is better applicable to private households. Decentralized Rooftop Market - Household, Weekdays - Decentralized Rooftop Market - Commercial 8-18 o'clock, Weekdays - Low correlation with electricity generation Storage is required to shift the load High correlation with electricity generation Storage not necessarily required (little potential to shift load) 8

9 Potential: Residential vs. Commercial Load shifting with storage device is better applicable to private households. Decentralized Rooftop Market - Household, Weekdays - Decentralized Rooftop Market - Commercial 8-18 o'clock, Weekdays - Low correlation with electricity generation Storage is required to shift the load High correlation with electricity generation Storage not necessarily required (little potential to shift load) 9

10 Household Electricity Prices Rising private electricity prices (e.g. Germany) make PV storage systems more profitable. 30 Ct/kWh Electricity prices - private households Germany Source: BDEW Ct/kWh 20 Ct/kWh 15 Ct/kWh 10 Ct/kWh 5 Ct/kWh 0 Ct/kWh Generation, Transmission, Distribution Concession levy (0.79 Ct/kWh) StrEG/EEG KWK-G 19-Allocation Electricity tax VAT Total 10

11 Possible Target Segments Thus, the first market for PV storage will be the residential market. Focus Market Potential for Storage Solutions Residential Market Private person investing in solar power Mostly on residential buildings Typical size: 0-10 kwp Small Commercial Market Private or commercial body investing into solar power. Mostly on the small private owned businesses Typical size: kwp Commercial Market Commercial body or company integrating a PV (supermarkets) Typically on large industrial facilities Typical size: 50-1,000 kwp 11

12 Profitability of PV Storage Systems The example of the German incentive scheme for battery systems 12

13 Profitability of PV Storage Systems NPV PV system and battery prices NPV PV System Depending on Battery System Prices Source: EuPD Research 2013 Net present value (NPV) NPV PV System incl. Storage 13

14 Profitability of PV Storage Systems NPV PV system and battery prices NPV PV System Depending on Battery System Prices Source: EuPD Research 2013 Today Break Even Point NPV PV System incl. Storage 14

15 Profitability of PV Storage Systems NPV PV system and battery prices NPV PV System Depending on Battery System Prices Storage is the better choice Source: EuPD Research 2013 Today Break Even Point NPV PV System incl. Storage NPV only PV 15

16 Profitability of PV Storage Systems NPV PV system and battery prices Impact of support scheme NPV PV System Depending on Battery System Prices Storage is the better choice Storage support scheme Source: EuPD Research 2013 Storage support scheme 660 / kwh battery capacity max. 3,000 / system Budget 25 Mio. Today Break Even Point NPV PV System incl. Storage NPV only PV 16

17 0 /kwh 100 /kwh 200 /kwh 300 /kwh 400 /kwh 500 /kwh 600 /kwh 700 /kwh 800 /kwh 900 /kwh 1000 /kwh 1100 /kwh 1200 /kwh 1300 /kwh 1400 /kwh 1500 /kwh 1600 /kwh 1700 /kwh 1800 /kwh 1900 /kwh 2000 /kwh 2100 /kwh 2200 /kwh 2300 /kwh 2400 /kwh 2500 /kwh 2600 /kwh 2700 /kwh 2800 /kwh 2900 /kwh 3000 /kwh Profitability of PV Storage Systems NPV PV system and battery prices Impact of FiT reduction NPV PV System Depending on Battery System Prices NPV lost because of FiT reduction Storage support scheme Source: EuPD Research Today Storage is the better choice Break Even Point NPV PV System incl. Storage (13.9 Cent) NPV PV System incl. Storage (15.6 Cent) NPV only PV (13.9 Cent) NPV only PV (15.6 Cent) 17

18 Conclusion Renewables are highly volatile: This is considered to be their Achilles heel. Storage solutions can solve this problem. First market for PV storage solutions will be in the small scale residential segment, since load shifting is easier and the rising electricity price pressure makes self-consumption systems with (or without) storage devices profitable. Incentives for battery systems can help to reduce the currently high investment costs of PV storage systems and therefore improve the market breakthrough by fostering customer acceptance. Battery systems and control units will ease demand side management and higher self-consumption rates. PV business models will change from profit driven to energy (and cost) saving. 18

19 Europe Adenauerallee 134 D Bonn Phone +49(0) Fax +49(0) USA East P.O. Box Orlando, Florida Tel: Fax: Hall 2 Booth F10 USA West 870 Market Street, Suite 1055 San Francisco, CA

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