SAN DIEGO LAW FIRM S GUIDE TO TRADEMARK SERVICES

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1 SAN DIEGO LAW FIRM S GUIDE TO TRADEMARK SERVICES

2 Table of contents Why choose San Diego Law Firm? 1 SDLF service offerings 4 Working with SDLF 6 How to get started 8 Disclaimer: The material on this website or whitepaper is for informational purposes only. This information is not legal advice. The law changes constantly, and the information may not be correct on the date you read it, and it may not apply to your particular legal problem. Each legal problem depends on its own facts, and the law is different in each state and country. Because of this, you should not rely on any information on this website or whitepaper without first obtaining advice from a licensed, competent attorney about your particular problem. For more information, visit sandiegolawfirm.com/terms

3 Why choose San Diego Law Firm? San Diego Law Firm helps business owners and individuals with all trademark issues. Whether you need help with trademark registration, you want to protect against trademark infringement, or you ve been accused of infringement yourself, we can help you. But even more important than our desire to help you is the fact that we ve got the experience and skills to back it up. EXPERIENCE FROM BOTH SIDES OF A TRADEMARK DISPUTE San Diego Law Firm is more than just a law firm. We re also a business. We deal with many of the same issues all businesses go through, including trademark issues. Yes, we have had our own trademark disputes and have been successful resolving those issues. We understand the anxiety and the desire to protect your trademark rights. Consequently, we know trademark law inside and out: From the perspective of a law firm serving its clients, and from the perspective of a business working diligently to resolve its own trademark issues. TRADEMARK LAW EXPERTISE Trademark law is complex and the rules and procedures are very detailed and specific. We have the comprehensive knowledge to represent you effectively in this area of the law. We can analyze your trademark, evaluate your options, and help determine what specific type of registration you need. We also have the skills and meticulous attention to detail that is necessary to help you succeed in policing and protecting your trademark. BUSINESS KNOWLEDGE AND INNOVATION Having an attorney draft your legal documents isn t enough to make you successful. Your attorney must understand business, trademarks and trademark law, and how to set you up for success. We will get to know you, your trademark, your business, and your goals. Also, these days, monitoring your trademark requires an extensive knowledge of technology and the internet. San Diego Law Firm not only has a large web presence, Page 1

4 utilizing many forms of social media, we also stand at the forefront of modern legal technology. We will use all of our resources to make your success our priority. TAKING THE TIME TO GET TO KNOW YOU Attorneys at San Diego Law Firm are smart, efficient, and down-to-earth. We take time to get to know you, and we always make sure you understand your options. We want to work with you to protect the value of your trademark. Page 2

5 AWARD-WINNING SERVICE BBB Torch Award, Better Business Bureau (Winner 2006, Finalist 2012) The Torch Award recognizes businesses for their outstanding ethics in the marketplace. We hold this prestigious award close to our hearts, because being transparent and doing what s right is crucial to our business. Best Places To Work, San Diego Business Journal (2011 & 2012) The Best Places To Work award is dedicated to identifying and recognizing San Diego s best employers. Having a positive workplace inspires our team to work hard for our clients. Director s Recycling Award, City of San Diego (2011 & 2012) The Director s Recycling Award recognizes businesses for their successful and innovative waste reduction programs that significantly contribute to diverting waste from area landfills. San Diego s Healthiest Companies, San Diego Business Journal (2012) The Healthiest Companies award spotlights companies that have worked hard to create environments where employees enjoy going to work. Our passionate employees, in turn, are dedicated to working hard for our clients. Page 3

6 SDLF service offerings Help with preserving your trademark s value and goodwill Ultimately, trademark protection is about maintaining value and goodwill in your trademark. Customers see your trademark and know what they re getting and who is providing it to them. If customers get confused by another similar trademark, they might buy the same product or service from someone else, causing you to lose business. If the other product or service is inferior, people might start to associate those flaws with your trademark. To prevent this requires a comprehensive approach. San Diego Law Firm can help you with all the steps of the process. CUSTOM LEGAL ADVICE FOR YOUR TRADEMARK We will conduct a detailed analysis of your trademark, in light of the most relevant and up to date rules of trademark law. We will evaluate your goals and help develop a plan, based on what you would like to accomplish with your trademark. We will give you honest advice about what you can realistically hope to accomplish and lay out a plan to help you get there. REGISTERING YOUR TRADEMARK We handle all necessary paperwork with the USPTO. This includes not only filing your trademark application, but responding to any objections from the USPTO attorney that will examine your application. We will also respond if someone files an opposition to your registration during the process. POLICING YOUR TRADEMARK We help police your trademark from potential infringers. If we find possible infringement of your trademark, we can send a cease and desist letter to the other side. We will analyze the situation and make sure the letter is worded appropriately and persuasively. Page 4

7 TRADEMARK LAWSUIT If necessary, we will pursue trademark litigation on your behalf. We can file in federal court or state court, depending on the circumstances of your case. If you are the one accused of trademark infringement, we can represent you. We will also make sure, at each step of the process, to work toward a negotiated settlement with the other side that is in your best interests. OTHER BENEFITS OF SAN DIEGO LAW FIRM S TRADEMARK SERVICES San Diego Law Firm utilizes the latest in legal technology to make your experience with us faster and more efficient. You won t find stacks of papers lying around, or shelves of outdated legal books. You ll experience a modern, innovative law office that is constantly looking for ways to make your experience better. Check out this table to see how we stack up against the competition: Online legal documents Traditional law firm San Diego Law Firm Customized legal documents Yes* Yes Yes Fixed fee options Yes No Yes Detailed analysis of your trademark by an experienced attorney No Yes Yes Specific legal advice about your trademark issue No Yes Yes Help policing your trademark No Yes Yes Trademark litigation, if necessary No Yes Yes Hands on, involved approach to helping you with your trademark issue No No Yes Close, personal relationships with clients No No Yes Modern and innovative office N/A No Yes Approachable yet professional staff N/A No Yes Paperless office (faster, more efficient, less chance of error) N/A No Yes Convenient office location N/A No Yes *While online forms have come a long way in customized document production, an attorney will be able to meet with you personally and analyze your particular situation. Page 5

8 Working with SDLF Here s what you can expect when getting trademark help from us. San Diego Law Firm doesn t just take your money and run. We genuinely want to see you succeed. We get to know you, help come up with a customized solution to your legal problem, and see it through. We re here for the long haul. HANDS-ON APPROACH With our trademark services, we take a hands-on approach when helping you with your trademark. You re involved in the process from the beginning, so we can make sure you get what you want. During the trademark registration process, we ll ask for a specimen (sample) of your trademark to include with your application, and make sure we present it well. Then you ll get to review the application before we submit it. COMMUNICATION As soon as your application is assigned an examining attorney, we will let you know. After that, you will get regular updates on the status of your registration, in whatever form is most convenient for you. UP TO DATE We know the legal industry can be a little outdated. It s not known for stepping outside its comfort zone. We knew we were different when we started looking at the ways other law firms do business and comparing them with what our clients wanted. Since 1988, we ve worked to constantly develop new concepts, new ways of providing legal services, and new ways of providing for our clients. We stay up to date with the law and everything else around us. Page 6

9 HONEST & ETHICAL Our clients trust us because we re honest, and we know what we re doing. We find that, when a client hires San Diego Law Firm, we develop a deep relationship with that client, and we become their lawyers for life. When working with San Diego Law Firm, you can expect precise, up to date legal advice that s tailored specifically to your needs and goals. We ll keep your future in mind, as well as your budget. We ll help you assess and prioritize your needs so you can complete the necessary legal work without disrupting your cash flow. LAWYERS YOU LIKE Our office is on the retail, street-level in the North Park neighborhood of San Diego. Our lawyers are passionate about their work, and they love getting to know their clients. It s important to us all to be accessible and approachable, and to build real relationships with everyone we meet. Page 7

10 How to get started The first step to working with us is to meet with a trademark attorney for a consultation. This consultation is designed for us to get to know each other and to explore the details of your trademark situation. If you have more than one legal issue to explore, the attorney can help you decide which are most critical and determine a timeline that s reasonable for you. Each trademark situation is different and requires a comprehensive analysis and a unique solution. Once the lawyer has gathered the necessary information, she can recommend a solution that will fit your needs and your budget. By the end of the consultation, you ll come away with a good understanding of the issues involved and the importance of intellectual property protection. If you feel we re the right law firm to help protect your trademark, we can get started working for you right away. San Diego Law Firm would love to get to know you and learn about your trademark, and to help you succeed. To make an appointment for a consultation, please click the button below, or call us at (619) Page 8

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