NEW YORK CITY COLLEGE OF TECHNOLOGY, CUNY DEPARTMENT of HOSPITALITY MANAGEMENT COURSE OUTLINE

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1 NEW YORK CITY COLLEGE OF TECHNOLOGY, CUNY DEPARTMENT of HOSPITALITY MANAGEMENT COURSE OUTLINE COURSE #: HMGT 4952 COURSE TITLE: HOSPITALITY & TOURISM ENTERPRISE DEVELOPMENT CLASS HOURS: 3 LAB HOURS: 0 CREDITS: 3 1. COURSE DESCRIPTION This course will explore entrepreneurial opportunities in hospitality and tourism. Financing, branding, business processes, distribution of hospitality and tourism products and services will be examined. Business ownership and legal issues will be analyzed. Students will create a business plan. 2. COURSE OBJECTIVES Upon completion of this course, students will be able to: a. Analyze the process of establishing, operating and ending a hospitality and tourism enterprise b. Describe the requirements and sources of financing needed in the entrepreneurial process c. Examine the scope, relevant laws and issues, of franchising d. Evaluate the role of regulatory agencies in regards to tourism and hospitality enterprises e. Formulate the necessary business, marketing, and financial plans for a hospitality or tourism enterprise according to the Association of Small Business Development Centers (ASBDC) 3. STUDENT LEARNING OUTCOMES AND ASSESSMENT Student Learning Outcomes a. Demonstrate an understanding of the process of hospitality and tourism entrepreneurship (HMGT: Knowledge) b. Appraise and analyze the requirements and sources of financing. (HMGT: Knowledge; Gen Ed: Integration) c. Demonstrate knowledge of franchising concepts ( HMGT: Knowledge) d. Apply the regulatory role of local, state, federal and international agencies to a business plan. (Gen Ed: Integration, HMGT: Knowledge) Method of Assessment Exams and quizzes, Class participation Case studies, term project, final presentation Exams and quizzes Case study critique and research tour, term project

2 e. Develop a business plan for a hospitality or tourism enterprise.( HMGT: Knowledge, Gen Ed: Integration) Final presentation, term project 4. PREREQUISITES HMGT 3501, HMGT 3502, HMGT 3602, co-requisite HMGT TEXT(S) Mariotti, S. (2007). Entrepreneurship: Starting and operating a small business. Upper Saddle River, NJ: Pearson Prentice Hall. Reference Text(s): ASBDC. (1998). Franchising 101. Chicago, IL: Dearborn Financial Publishing Inc. Khan, M.A.(1999). Restaurant franchising. New York, NY: John Wiley & Sons. 6. GRADING SYSTEM Term Project (midterm & final) 50 % Exams and Quizzes 15 % Class Participation 10 % Case Study Critique and Research tour(s) 15 % Final Presentation 10 % TOTAL 100%

3 WEEKLY COURSE OUTLINE COURSE: HMGT 4952 COURSE TITLE: HOSPITALITY & TOURISM ENTERPRISE DEVELOPMENT WEEK 1 Review of syllabus Introduction to hospitality & tourism enterprises: yesterday, today and tomorrow Hospitality and tourism business project guidelines distributed Film: Howard Johnson Article review and discussion Group project sign-in sheets to be distributed WEEK 2 What business do you want to start? Do you have what it takes to be a small business owner? How do you find the right hospitality and tourism business? Selecting the best entity to own and operate your hospitality and tourism business Introduction to the small business project Film on small businesses in America Group sign-in sheets to be collected WEEK 3 Operating hospitality businesses effectively What are the costs of being a hospitality and tourism business owner? Is there demand for your products? Discussion on project sections 1 and 2 Case study The Hospitality Small Business Owner WEEK 4 Choosing a location for your enterprise, what you need to know to grow Understanding the franchise documents Discussion on project sections 3 & 4, Quiz 1 review Film - Marriott Hotels WEEK 5 Study tour groups visit hospitality & tourism business locations.

4 WEEK 6 Benefits of a free enterprise Examples of successful hospitality & tourism business models Discussion on Project Sections 5 & 6 Film - Restaurant Makeover Article review & discussion Midterm workshop Quiz 1 WEEK 7 Midterm due (Sections 1-6 from the small business format) Where the money is and how to get it? Finding financing; working the hospitality business plan for you Film - Starbucks Coffee Company Article review & discussion / website review WEEK 8 Preparing cash flow projections for hospitality enterprise Discussion on Project Sections 7 & 8 Film - Branding in Tourism and Hospitality WEEK 9 Hospitality Small Business and Franchise Workshop (In partnership with SBA center) WEEK10 Discussion on Project Sections 9, 10, 11 & 12 Investing in a secure future Case Study Film - McDonald s Corporation (How a small enterprise grew into a corporation) WEEK 11 Finding and developing customers Handling taxes, banks, insurance, and recordkeeping Building a profitable relationship with your customers Quiz 2 review Presentation review WEEK 12 Quiz 2 (Chapters 9-18) Wrap-up & presentation reviews and final project review Effective customer service WEEK 13 Guest speakers: small business owners in partnership with Small Business Administration

5 WEEK14 Hospitality enterprise concept presentations WEEK 15 Hospitality enterprise concept presentations Final project due (complete and bound with all the sections)

6 WEEKLY COURSE OBJECTIVES COURSE: HMGT 4952 COURSE TITLE: HOSPITALITY & TOURISM ENTERPRISE DEVELOPMENT The student will be able to... WEEK 1 Examine hospitality enterprise with respect to small business operations, their inception, growth and future; history of small businesses in America WEEK 2 Categorize the requirements for a hospitality small business operation Describe the process of finding the right model and type of hospitality business Discuss the process for electing the best entity to own and operate a hospitality business. WEEK 3 Define and discuss how to operate a hospitality small business effectively and the costs of being a small business owner/ franchisee Ascertain the demand for product through surveys and research WEEK 4 Evaluate and choose a location for the hospitality operations Assess on how to grow the business Examine the legal framework and documentation for small and medium hospitality enterprises WEEK 5 Evaluate small businesses that operate in the local areas Analyze real-time feedback from hospitality business owners WEEK 6 Illustrate the benefits of a free enterprise Analyze examples of successful hospitality small business model WEEK 7 Examine methods of financing a hospitality business; Evaluate the sources of finance for small businesses. WEEK 8 Prepare cash flow projections for a hospitality business Analyze the importance of branding in tourism & hospitality WEEK 9 Analyze the role of Small Business Administration (SBA) and other agencies toward promoting small businesses

7 WEEK 10 Evaluate opportunities and risks in the investment process of a hospitality enterprise WEEK 11 Assess ways of finding & developing customers Comprehend methodologies for handling taxes, insurance, and recordkeeping for small businesses Describe the tools used in building a profitable relationship with customers WEEK 12 Analyze effective customer service in small and medium hospitality business operations WEEK 13 Analyze and critique successful case studies of small business entrepreneurs WEEK 14 Formulate, create and present a hospitality business concept WEEK15 Critique a hospitality business concept

8 SELECTED BIBLIOGRAPHY Alonso, A., & O Neill, M. (2009). Staffing issues among small hospitality businesses: A college town case. International Journal of Hospitality Management, 28(4), doi: /j.ijhm Alonso, A., & Ogle, A. (2008, November). Exploring design among small hospitality and tourism operations. Journal of Retail & Leisure Property, 7(4), Becton, S., & Graetz, B. (2001, March). Small business small minded? Training attitudes and needs of the tourism and hospitality industry. International Journal of Tourism Research, 3(2), Brizek, M., & Poorani, A. (2006, November). Making the Case for Entrepreneurship: A Survey of small business management courses within hospitality and tourism programmes. Journal of Hospitality, Leisure, Sport & Tourism Education, 5(2), Brunner-Sperdin, A., & Peters, M. (2004, January). Importance and measurement of entrepreneurial quality and processes in tourism. Journal of Quality Assurance in Hospitality & Tourism, 5(1), Dewhurst, H., Dewhurst, P., & Livesey, R. (2007). Tourism and hospitality SME training needs and provision: A sub-regional analysis. Tourism & Hospitality Research, 7(2), doi: /palgrave.thr (2009). Facing the Credit Crisis. Travel Agent, 335(5), 2. (2009). Free advice for small businesses. Food Manufacture, 84(8), Hudson, S., & Gilbert, D. (2006, January). The Internet and small hospitality businesses: B&B marketing in Canada. Journal of Hospitality & Leisure Marketing, 14(1), Lituchy, T., & Rail, A. (2000, June).Bed and breakfasts, small Inns, and the internet: The impact of technology on globalization of small businesses. Journal of International Marketing, 8(2), Nelson, B., & Scofidio, B. (2005, September). Small company, big rewards. Corporate Meetings & Incentives, 24(9), Pikkemaat, B., & Peters, M. (2005). Towards the measurement of innovation A pilot study in the small and medium sized hotel industry. Journal of Quality Assurance in Hospitality & Tourism, 6(3/4), Roberts, S., & Tribe, J. (2008). Sustainability indicators for small tourism enterprises -- An exploratory perspective. Journal of Sustainable Tourism, 16(5),

9 (2009). Tax break for small business. Hospitality ( X), (647), 4. Wurgaft, B. (2003, Fall 2003). Starbucks and rootless cosmopolitanism. Gastronomica, 3(4),