1 NEURO THERAPY REHAB PROGRAM THE MOST ADVANCED PAIN ELIMINATION TECHNOLOGY IN EXISTENCE
2 ASTRA GROUP, LLC 01 Astra Group, LLC is a 3 year old company based in Dallas, TX, and is a strategic marketing partner and clinics owner of The ARP Wave System; a revolutionary, patented neurological sports rehab technology that is authorized by the FDA. ARP Wave, LLC is a 15 year old, $20 million a year, debt free company based out of Apple Valley, MN. The patented ARP Wave System speeds up healing in the body and eliminates pain and injury 60-80% faster than traditional therapy. On a corporate and licensee level more than 7,000 patients per year are treated with the ARP Wave technology, including an additional 2,000 of the world s most elite professional athletes who trust their multi-million dollar careers to our system of sports rehab. THE SCIENCE BEHIND THE ARP In today s medicine all injury and pain is treated where it ended up. If we have a knee, hip, back, neck or some other form of pain or injury we have always been treated where the problem ended up, not where it originated from. We have been prescribed drugs, rehab and surgery in most cases but this has been nothing more than a temporary fix to what was really a permanent problem. Thus with the ORIGIN of the problem left untreated, the physiological symptom would continue to reappear again and again and again. More drugs.more pain.more surgery more rehab a vicious cycle. ARP Wave client, UFC 13 Champion Guy Mezger With the ARP Wave System, we have the ability to go in and find out where the problem originated from, treat the issue non-invasively at its ORIGIN, without drugs, and once this is accomplished, eliminate the physiological symptom permanently. All injury is caused by the body s inability to absorb force. If your muscles are not neurologically firing properly and out of balance this causes an electrical disconnect in that muscle which leads to inflammation, the eventual build-up of scar tissue and ultimately transferring this force into areas of the body that were never meant to absorb this force; your knee, back, hips, joints, tendons and ligaments.
3 WHAT WE HAVE DONE HERE 02 What we have done here at ARP Wave is pioneer an entire new branch of medicine, which we call Neuro Therapy. A patient comes to us in pain, say the knee for example. Within 10 minutes of that first meeting we are able to locate the origin of where that pain is coming from and over the next 4 treatments (20 minutes each) literally eliminate that inflamed area with what we call Search and Destroy, using the patented ARP Wave System and proprietary protocols. This total 20 session therapy eliminates the knee pain permanently and eliminates any further need for drugs or the potential for surgery. This occurs with a 95% track record of success. Excerpt of an article in Boston.com, owned by the Boston Globe. Astra Group s Managing Director, Mark McClure, talks about the science of The ARP Wave System and their recent success in eliminating the need for Tommy John Surgery What people need to realize is where you feel pain or are injured is not where it is coming from, ever. Somewhere a muscle or muscles are not absorbing force and this arises from a neurological disconnect. What s that mean? It means that the signal being sent by the brain for that muscle to turn on fast enough to absorb force is not getting through, and this is due to sodium potassium leakage impeding that neurological signal. When this occurs that force is sent to areas of the body not meant to absorb force, hence causing damage to the ulnar collateral ligament. Until the muscles meant to absorb this force are treated, all the Tommy John surgeries in the world will not fix the problem because that force will STILL be sent to the ulnar collateral ligament. With the ARP Wave system and proprietary protocols, we are able to locate this neurological disconnect, turn the muscle back on so to speak, transfer the force away from the ligament to the muscle and in the process vastly accelerate healing, to the point our players are back in 2 weeks as opposed to 6+ months. Thus the reason for our success in eliminating the need for Tommy John Surgery, DPP Managing Partner Mark McClure stated. This statement is the cornerstone and foundation of The ARP Wave System. Find the neurological ORIGIN of what s causing the symptom, treat it, and the physiological symptom is eliminated. Permanently. Changing the landscape of baseball in North America the ELIMINATION of Tommy John Surgery! The revenue potential for this is astronomical with absolutely ZERO competition. Below is a link to a MIAMI HERALD piece on Mark McClure and his clinics use of The ARP Wave System in eliminating the need for Tommy John Surgery, DPP Managing Partner Mark McClure stated. Chicago Bears QB, Jay Cutler was expected to be out 4-6 weeks with a groin pull/tear, but after a week on the ARP Wave was back in under 2 weeks!!! Check out this newspaper link The Chicago Tribune s great article on the ARP Wave System and its positive effect on the Chicago Bears and the pro sports market bears-special-chicago _1_brandon-marshall-arp-stimulation
4 A VERY SMALL SAMPLE of Past and Current ARP Wave Clients 03 Jonathan Toews, Ray Lewis, Vernon Davis, Kevin Garnett, DeMarcus Ware, Eric Decker, Wes Welker, Jay Cutler Generate NEW REVENUE For Your Clinic With PATENTED Technology and NO Competition So what makes the ARP Wave System so remarkably more effective than other physical rehab technology and protocols? Why do the world s top professional and amateur athletes seek out the ARP Wave therapy as their preferred tool in getting back on the field 60-80% faster than traditional rehab? What separates the ARP Wave from everyone else? This can be answered in THREE bullet points below.
5 DIANOSTIC: Unlike traditional stim, laser, Ultrasound and physical therapy protocols, the ARP Wave System is able to diagnose and pinpoint the exact location of what is CAUSING the symptom. All other therapy and modalities take an educated guess and go from there. How is ARP able to do this? Through its patented and proprietary high frequency, bio-electrical wave form it is able to penetrate healthy tissue without impedance while locating scar tissue and inflammation (neurological disconnect) near the injured area by utilizing what we call Search and Destroy. As we conduct this search the patient tells us which area is the most intense on a scale of Once we find that 10 we know with certainty that that is the ORIGIN of what is causing the pain and from there, we begin the treatment. 04 SPEED: While typical rehab for most sports related injuries is timed in months, recovery with the ARP Wave System can be timed in DAYS. At one of our clinics in Dallas, TX the typical recovery time for baseball players that were told they needed 4 months to recover was LESS than 2 weeks and in some cases 8 days. This is the standard not the exception. How is that possible? By treating the ORIGIN of what is causing the symptom while simultaneously contracting the muscle neurologically at 500 X per second and driving blood to the injured tissue, we are able to rehab athletes CONSISTENTLY 60-80% faster than traditional rehab. When our therapy is complete, the muscles that were NOT turning on fast enough to absorb force are now firing properly, force has been transferred away from the injured tissue to the appropriate muscle(s) and pain has been eliminated. At the end of traditional therapy (typically weeks and months depending on the type of injury), however, that patient is still symptomatic, the muscle(s) still not absorbing force effectively and a vicious cycle of pain, rehab and drugs begins. Until you treat the ORIGIN of what is causing the symptom, that circle of ineffective therapy will never change. NEUROLOGICAL ELIMINATION OF COMPENSATORY ACTIONS: The more we try to stay out of pain, the more harmful compensation patterns we create. And this is a NEUROLOGICAL issue NOT a physical one and needs to be treated that way. When we are in pain, we take on movement patterns that help us avoid pain and these movement patterns we create are NOT the patterns we were born with. The more these patterns become the norm, the more physiological problems we create and it only escalates from there. During the ARP Wave treatment, however, we are not only eliminating pain but simultaneously training you to move CORRECTLY again and subsequently eliminating the compensatory actions that caused this in the first place. No other therapy or modality is able to effectively eliminate compensation patterns, leaving their patients SYMPTOMATIC upon the completion of their treatment. With the ARP Wave therapy, we are able to DIGANOSE, neurologically rehab you 60-80% faster than traditional therapy and finally break the compensations that helped cause this in the first place. Upon completion we now have a PAIN FREE patient that is asymptomatic, and one that can return to work or the ball field in record time.
6 ARP Wave Licensee Testimonials 05 "I have been a Chiropractor for 14 years and pride myself on being on top of all the new cutting edge technology. In using the ARP wave over the past year, I am flabbergasted at the results it produces. The results are immediate and work for any kind of condition. In 14 years of private practice I have never seen results like this. This technology is truly going to change healthcare in the most positive way imaginable both for the Doctors rendering care and the patients receiving the care. Patients are going to get quality of life back in a very short period of time, live a life without pain and doctors are going to successfully treat nearly any condition without drugs or surgery. Absolutely amazing." Dr.Brian Miller, University Village Chiropractic, Chicago IL. "I have worked in sports rehab my entire chiropractic career with the NHL and various other professional and amateur athletes and organizations. Never have I seen a system of rehab get patients back so fast than the ARP Wave System. Injuries that would typically take weeks or even months to rehab have been narrowed to days with the ARP Wave. Absolutely, without a doubt, the best form of pain and injury elimination therapy I have ever seen and is now a staple at my clinic. The ARP Wave has vastly increased my patient flow and revenue base. Dr. Jason M. Bongi, Atlanta Spine & Sport Revenue Breakdown How YOU Make Money A. Patient comes in for an initial treatment at NO COST to them. Your ARP Wave therapist has the patient do the movement that is causing them pain, then notates the pain level on scale of 1 to 10 as well as range of motion. We want the patient to see and FEEL the results in this very first session. B. Assuming it s a knee problem for example, the therapist will take the patient through the Search and Destroy protocol, scanning the area around the knee, thigh, etc., and pinpointing the exact location of the neurological origin of what is causing the pain. Once we find the first origin, we scan one more time to try to find its connection and when that is pinpointed, we place the second sticky pad there. One cable, 2 pad placements for that leg. We then mirror the pad placements on the other leg because chances are if it is happening in one knee is now happening in the other due to compensation patterns. So now we have BOTH cables on the legs; 2 cables, 4 pad placements of identical origins on each leg.
7 C. The therapist then takes the patient through the proprietary protocols for our neuro knee rehab treatment. D. At the end of the session we now have that patient do the exact same movement they did BEFORE the session so we can notate the change in pain and range of motion. In 95% of ALL cases the patient sees a dramatic improvement in reduction of pain and vast increase in range of motion and at that point closing the patient into the treatment is a foregone conclusion. Almost all of them at this juncture have been through PT, other modalities and their frustration is palpable. So you can imagine the joy and relief they feel when they have FINALLY found the solution to their injury or chronic problem. Not to mention the elimination of pain killers, harmful drugs and possible surgery. The benefits are vast. E. The therapist then presents the $2,500, twenty (20), 30 minute session package (30 minutes in total time, not just machine time) which is 10 sessions of Neuro-Rehab to get them out of pain and get range of motion back, then 10 sessions of Neuro Strength Training to neurologically strengthen those muscles that caused this in the first place. Most opt to go all in for this package and save $200. If they want to break it up, however, they can do the Neuro Rehab package for $1,700 and then the Neuro Strength package for $1,000. F. Prior to a patient coming into the clinic we let them know that we do not take insurance, its cash only, and we go over the process with them on the phone. We then ask them on the phone that if we are able to demonstrate the ARP Wave s efficacy in this very first session, will they be prepared to move forward thereafter. If it is a YES, great, we book the appointment. If it is a NO, we tell them we appreciate their honesty and to call us and book an appointment when they are ready. Under this model, we close 90+% of ALL patients that come in for this introductory session. 06 Assuming a 20 Session Package Gross Revenue $2, Less $.45 Per Minute Protocol Usage This is time on the machine paid to ARP for the continued use of the protocols and support. (Each session is 15 minutes machine time x 20 Sessions) $( ) $40 Per Hour- (20 x 30 Minute Sessions = 10 Total Hours) $( ) Contingency/Misc. costs of 10% $( ) NET PROFIT $1, On average a typical ARP Wave clinic closes about 4-6+ new patients a month (many doing much more) so assuming a slow month scenario of only 3 new patients, that s $4,395 IN NEW REVENUE PER MONTH treating the NEUROLOGICAL ORIGIN instead of the symptom and obtaining results unlike any of your competitors.
8 Conservative Scenarios Based on REAL WORLD Clinic Results 07 Below Average Month: 3 Closed Deals Per $1, NET Per Patient = $4, PER ANNUM, NEW REVENUE = $52, Good Month: 6 Closed Deals Per NET Per Patient = $8, PER ANNUM, NEW REVENUE = $105, ARP WAVE In The News
9 ARP Wave Training 08 ARP Wave corporate will provide thorough, hands on training on the ARP Wave technology and the PATENTED and PROPRIETARY ARP Wave protocols either at its corporate headquarters once a month or via Skype within your facility. Immediately upon receipt of your ARP Wave device, ARP corporate will schedule a 3 hour introductory Skype session with you on the basics of the machine, how to use it, etc. Essentially get you and your staff acclimated to the technology. From there, you have 1 of 2 options for the hands on, protocol training; Option 1: You can send a staff member(s) to ARP Wave headquarters in Apple Valley, MN for their 10 day, hands on ARP Wave Certification training. This is the ideal method in that the therapist is trained in a hands on environment by the leading ARP Wave experts; from a classroom to practical application setting. This training is INCLUDED in the cost of the Commercial License (except travel and hotel) and you may send as many staff members as you like. This 10 day training is offered once a month. Option 2: If you are unable to send a staff member to the 10 day training, we can Skype in or Facetime with you as you treat the patient, walking you through every step of the way as you Earn and Learn. Since everything is protocol driven, you and your staff will pick up on the treatments very, very quickly and learn the system in an active environment. While we strongly encourage doctors to send their staff to the training, this is an ideal second option. The ARP Wave System is just that a system. Everything is protocol driven and the results are predictable. All you need to do is follow the system, follow the protocols and ensure proper movement during the sessions and you and your patients are going to experience quantifiable results unlike anything you have ever seem before! Below is a very, very small sampling of some chains and teams utilizing the ARP Wave System. OrthoNow Surgery centers will be placing the ARP Wave System in all 13 of their locations in Southern Florida in 2015 and beyond. OrthoNow is just one of the many surgeon, physician and chiropractic groups throughout North America bringing the ARP Wave System into their clinic as THE tool for rapid pain elimination and rapid physical rehab for their patients.
10 The Business Model Of Our Programs Success 09 So what is the secret to our success? Why do the world s most elite pro athletes trust their multi-million dollar careers to us? Very simple. In that very first RISK FREE SESSION the patient experiences quantifiable results unlike anything they have ever seen before, thus making this one of our most effective selling mechanisms. There is nothing more powerful and effective than the patient experiencing a reduction in pain and vast increase in range of motion in their very first treatment and once this occurs, closing the sale is a foregone conclusion. This is in stark contrast to other therapies, especially physical therapy, where the patient is expected to wait weeks or even months before they can see any noticeable difference in pain reduction or range of motion. These immediate, quantifiable results separate us from the competition and our Put Our Money Where Our Mouth Is first session is the difference maker that sets the stage. So how will we drive patient flow in the short and long term? How will we maximize these complimentary sessions? Below is a partial outline of how Astra s own clinics procure NEW patients as well as how we help several of our Licensees procure new patients; a marketing platform we have tweaked and perfected over the years and will continue to tweak and perfect moving forward. Patient Acquisition Marketing Platform Tap Doctor s Current Database for Immediate Patient Flow: Upon placement of the ARP Wave System and set up of the clinic, we immediately show the doctor how to target their current patient base through an internal marketing platform, allowing them to generate patient flow within the first 72 hours. Grand Opening: Two to three weeks after set-up we launch a Grand Opening, inviting all the area middle school, high school and college coaches, various league officials, gym owners, golf course and tennis facility GM s, running clubs, biking clubs, etc. They will be treated to light food and beverages and more importantly receive a brief, yet thorough break down on the science of what we do and even see a few live demo s on participants. This allows us to begin building the brand and educating the community on how we are dramatically much more effective than other modalities and treatments. We have 600+ NFL Players and 2,000 of the world s most elite professional athletes as ARP Wave clients; what parent, athlete, coach or every day person is not going to be comforted by that? Demo Day(s): We train our ARP Wave therapist on how to market and set up Demo Days at area gyms, businesses, etc. These will be PRIME opportunities to showcase the ARP Wave in action and for people to experience the power of what we do and what we can do for them. If the therapist can dedicate the first 3-4 months to conducting 3 Demo Day s per month coupled with our other marketing strategies, there is no reason we cannot double or even triple our estimates from the previous pages. Marketing Campaign: We have access to every of every high school and college coach in the United States, and will conduct blast announcements to that geographical region announcing the ARP Wave arrival to our clinic. We individually target EACH sport and prepare the to focus on the hot buttons for that specific sport.
11 Post Card Distribution: We have developed marketing post cards that can be edited to conform to any geographical location, and then distributed at high school and college games and other sporting events that fit our demographics. We have also developed and designed post cards for NON SPORTS CLIENTS which are great for targeted mail campaigns or to simply drop off in local stores, etc. The above platform has been instrumental in driving NEW PATIENT FLOW for our own clinics and our licensee s right out of the gate, a platform that has helped lay a foundation of not only new patients, but referrals as well. The ARP Wave technology and results SELLS ITSELF, and by utilizing the above platform you will have the patient flow with which to work with! 10 Below Are A Few Links To ARP Wave Clinics Visit a few of the links below to get an understanding on how some of the many ARP Wave clinics market this patented and proprietary neurological therapy. Neuro Performance Therapy LA Dallas Peak Performance and Rehab Atlanta Spine and Sport The ARP Wave Investment: THREE OPTIONS Option 1: You pay a ONE TIME LICENSING FEE of $23, and then only.45 cents a minute there after. This includes ALL of your training, 5 years of support, 5 year warranty and unlimited use of the protocols. Option 2: You pay only $ Per Month for 60 Months (you can do less months, but with higher payment) and the.45 cents per minute which covers all the training, warranty for 5 years, continued use of the protocols and support. At the end of the 5 years you own it outright. Or you can pay the $23, purchase price. Using a conservative estimate of only 3 patients per month, that s $4, $495.00= $3, per month NET PROFIT. Only ONE NEW PATIENT PER MONTH and you re profitable. More importantly, however, is that the patient results are far, far superior to physical therapy, E-Stim, Laser, UltraSound, massage, etc. and they are PERMANENT! Option 3: You pay only $ Per Month for 60 Months and Astra Group provides the marketing launch and 2 FULL YEARS OF ASSISTANCE with bringing in NEW PATIENT FLOW!
12 Astra Group will use its proven business model to help launch your new ARP Wave business by providing the following: 11 The Grand Opening; Astra Group will plan, coordinate and market a grand opening/demo day within your facility (or at a larger location if needed). We will fly in on our dime and conduct a 4 hour event covering the science of the ARP Wave technology with a Q&A followed by live demonstrations on attendees. This will be a great way to not only educate and brand the ARP Wave therapy within your community but more importantly a great tool to capture names, s and sign up patients on the spot for their in clinic trial session! We can conduct an AM and a PM event to ensure maximum attendance. Marketing Campaign: We will launch a staggered marketing campaign using our detailed coaches list, announcing your arrival, explaining the science and of course offering a free introductory session to all of their players. Design 1,000 marketing postcards specifically for your clinic complete with address and logo. We will provide 500 geared towards sports and 500 geared towards non-athletic market. Immediate SEO reach: Astra Group s clinics come up on the first two pages of Google when patients search for ARP Wave and you will be listed on our clinics website as one of our sister clinics. This will allow you to gain immediate SEO traction and patient inquiries. TWO FULL YEARS OF MARKETING SUPPORT: As we develop marketing collateral we will share them with you for your own marketing efforts. This includes postcards, s and videos. In addition, we are here for you to offer marketing advice and feedback and conduct additional events and seminars (for a nominal fee) Assist you in hiring and training a new therapist if need be. Essentially Astra Group will work with you hand in hand for the first 60 days, providing a turnkey marketing platform and a foundation to drive NEW PATIENT flow to your practice. It is our goal to ensure that Day 1 forward, the ARP Wave System pays for itself and then some. Summation If you re ready to take the next step in growing your business, growing your patient base and more importantly growing your revenue, the patented and proprietary ARP Wave System will open those doors. You can now offer your patients a therapy that will not only diagnose the ORIGIN of what is causing their pain, but eliminate it PERMANENTLY without drugs and without surgery. Most importantly, however, is this will become a NEW cash pay revenue stream for you that has zero competition with guidance from us every step of the way. To get started or for more information call Mark McClure at or
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Why Eccentrics? What is it? Eccentric adj., departing from the norm, not concentric, utilizing negative resistance for better client outcomes Eccentrics is a type of muscle contraction that occurs as the
BSM Connection elearning Course Developing a Marketing Plan 2008, BSM Consulting All Rights Reserved. Table of Contents OVERVIEW...1 DEVELOPING YOUR MARKETING PLAN...1 Step 1: Conduct Market Research...1
Herniated Lumbar Disc North American Spine Society Public Education Series What Is a Herniated Disc? The spine is made up of a series of connected bones called vertebrae. The disc is a combination of strong
Project Practice Success In a Box Organizing and Executing Successful Trunk Shows What is a Practice Success In a Box? A Vision Source Practice Success In a Box Project is an accelerated approach to increasing
Sports Injury Treatment Participating in a variety of sports is fun and healthy for children and adults. However, it's critical that before you participate in any sport, you are aware of the precautions
Seven Myths About Back Pain As reported in Safety Bulletin BCL004, Lifting and Your Back Some Fresh Ideas, up to 80 per cent of adults will experience back pain at some time during their lives. Let s take
PHYSICAL THERAPY VS OCCUPATIONAL THERAPY Taylor H. Berlinger FEBRUARY 22, 2014 UNIVERSITY OF CINCINNATI BLUE ASH Berlinger 1 The demand for Physical Therapy and Occupational Therapy continues to rise each
SPINAL STENOSIS Information for Patients WHAT IS SPINAL STENOSIS? The spinal canal is best imagined as a bony tube through which nerve fibres pass. The tube is interrupted between each pair of adjacent
Prospecting in the Business Planning Market LIFE-5663-Prospecting 02/16 For agent use only. This material may not be used with the public. WHAT IS PROSPECTING? In simplest terms, prospecting is all about
---BRINGING THE POWER OF TOUCH TO A NEW LEVEL--- PHYSIOASIA THERAPY CENTER was established in 2006 as a subsidiary of V2U Healthcare Pte. Ltd., a leading Singapore rehabilitation company that has a diversified
Tanning and spa Industry HydroMassage Marketing Plan and Resources 1 About The HydroMassage Marketing Plan and Resources are designed to help you successfully launch HydroMassage in your facility. It includes
Information for Worker s Compensation Clients Overview of the Worker s Compensation Act Indiana Worker s Compensation cases are governed by a State law known as the Worker s Compensation Act. The legislature
. A Franchise Opportunity In a world where what you see is not always what you get there s one business opportunity that delivers on its promise. Retro Fitness. It comes down to quality. Quality in the
Self- Diagnostic Instructions: A. To give you a solid foundation and overview of the subject- matter covered by this small law firm self- diagnostic, it would probably be helpful to watch the six- part
CHIROPRACTIC WELLNESS AWARENESS Do you want to have a healthy body? Do you like to maintain your high energy level? Do you want to be stress-less? Do you like to be pain free? Please call Conrad Nieh D.C.
You play at the level you practic Role-play your scripts daily! B patient! I'm fearless, I'm powe unstoppable! Follow the numbers RECRUITING SCRIPTS ou play at the level you practice. play your scripts
Is Your Neck Or Back Pain Caused By A Herniated Disc? The bones in your spine are called the vertebrae. The vertebrae are held together and in place by ligaments and small discs that act as shock absorbers.
By Janet D. Collins Physical therapy (PT) for animals: A new and exploding field of treatment for injured pets, principally dogs. Just as in humans, PT can have amazing results, giving the animals a new
DRIP MARKETING CAMPAIGNS 2012 THE DRIP MARKETING CONSOLE EXPLAINED From ACT! select the Sage Emarketing for ACT! icon and choose the Drip Marketing Tab. 1. Drip Marketing Campaigns This window lists all
Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your
7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there
Introduction To Functional Dumbbell Core Exercises Today we live in a technology driven market. This is especially true in the fitness industry. If you take a look inside just about any gym you ll notice
It s s just a flesh wound Why do sports people recover so quickly from injury? Paul Coburn Sports Physiotherapist Clinical Leader HSG Clinical Consultant Comcare WorkSafe Victoria 28 000 workers injured