SPECIAL REPORT FOR IAN BRODIE SUBSCRIBERS: OUTBOUND COLD TEMPLATES

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "SPECIAL REPORT FOR IAN BRODIE SUBSCRIBERS: OUTBOUND COLD EMAIL TEMPLATES"

Transcription

1 SPECIAL REPORT FOR IAN BRODIE SUBSCRIBERS: OUTBOUND COLD TEMPLATES Welcome! By now you should have downloaded and hopefully read the White Paper that accompanies this document. If you haven t make sure you get it here: If you don t then some of what follows may not make that much sense to you. Within that document I detailed 3 levels of Outbound Cold ing: 1. Mass 2. Named Account 3. Trigger Events Each approach has a style of that is a natural fit. It is very important to understand the reasons for and pros and cons of your approach before you even start to look at templates. MASS S: Mass s are generally used to take a mass market approach to provide a very quick way of profiling a large market population. It generally uses a vague referral style that is seeking to find the person in charge. Rarely are these s tailored to the company and tend to be a generic template like the ones that follow. The 1

2 reality is, this approach is fishing for a response. These can be very, very effective and can get around a 10% response rate. This isn t bad for a very low level of manual input. Companies can use MASS s effectively to quickly and easily profile an Industry or Prospect sector that offers many, many thousands of opportunities. One person can comfortably handle 1,500 to 2,000 outbound s per month. NAMED ACCOUNT: These are much more focused s with a relatively high degree of manual tailoring to allow for much greater impact and response. The trade off, however, is the reduced number that can be sent out in a month. These are much more effective when your target prospect list is smaller and can be subdivided into smaller lists of around companies who are likely to be a great fit with your Ideal Client Profile (ICP). One of the key things that very often differentiates NAMED ACCOUNT S is the fact that up to 5 people in the same company can be sent the same to allow for maximum prospect penetration. TRIGGER EVENT: These are very highly tailored s that can t be accurately forecast in the quantity you can send in a month. They are reliant on things outside of your control such as people changing jobs, press releases and new product developments. When done well these can get success of up to 80% CONVERSATION with at least 1 person from the targeted company. 2

3 MASS 1 VARIANTS: These templates are reasonably generic boiler plate and require little to no tailoring. They can be dropped into your outbound solution and pretty much sent as is once you have filled in the blanks! Hi {{first_name}}, I'm trying to figure out who is in charge of [leading general statement] there at {{company}}. Would you mind pointing me towards the right person please, and the best way I might get in touch with them? Thank you, The leading general statement in 1 should be a very open ended description of your services highest level. For example if you provide digital content marketing you would be better off inserting who is in charge of marketing SUBJECT: 5 x {company name} [result] in ten minutes? BODY: [firstname], I have an idea that I can explain in 10 minutes that can get {company} it s next 100 best clients [or very short statement of results]. I recently used this idea to help our client { competitor} almost triple their monthly run rate. Let s schedule a 10 minute call so I can explain. When works best for you? 2 leverages the physiological triggers of specificity and curiosity. People are curious to find out what can be explained in 10 minutes that can bring about that specific result. Oh yes, if you can name drop one of their competitors then all the better! 3

4 Mass Follow Up: Personality Based Most s we send out get followed up with at least one and sometimes 3 follow ups. This one is performing well for us: Hi {{first_name}}, I ve reached out a few times regarding your sales prospecting strategies there at {{company}}. My guess is that we're out of touch for one of three reasons: You don't see a fit You have another solution to create predictable outbound prospecting numbers You are secretly a superhero and have been too busy fighting crime to reply If any of these are correct then they may be the exact reason why we should talk now... Regards You wouldn t think so to look at it! However, the tongue in cheek nature and personality injection very often cuts through the clutter of drudge and gets us replies even when used as the 4 th in a sequence. How could you adapt it for your Industry? 4

5 Named Account No Detail This is a hybrid that straddles MASS and NAMED ACCOUNT. It is a boiler plate template that has sections relevant to the general Industry you are sending the cold s out to. This can still be used in a mass approach if it wasn t for the specific date and time for a call suggestion. Named Account Detail This is a very specific that has to be written largely based on the unique value to the SPECIFIC company you are targeting. One killer physcological principle here is the inclusion of the names of everyone in the company you are ing within the first paragraph. This clearly shows you have done your research and have profiled their company. More importantly it creates a sense of confusion at the other company because they don t know who is supposed to reply to it so very often they all reply. 5

6 Hi Vera, I am writing in hopes of finding the appropriate person who handles online advertising? I also wrote to XXXX, XXXX and XXXX in that pursuit. If it makes sense to talk, let me know how your calendar looks? [Company Name] helps increase the revenues and exposure of local companies by marketing directly to targeted and local traffic. Each month we reach over 240,000 [demographic audience ] thru our site by profiling events, activities and things to do. We profile companies thru our featured listings, Iphone App and targeted Google advertising. The benefit to users is they can search their area free. The benefit for our clients is they can increase revenue and exposure by utilising the featured listings and targeted traffic. You can measure results and statistics online. Your listing will target specific suburbs and postcodes. Some clients include The Herald Sun, Leader Community Newspapers, The State Theatre and The Art Gallery of NSW. If you are the appropriate person to speak with, what does your calendar look like? If not, who do you recommend I talk to?' 6

7 Trigger Event Interview? RE: Your Interview In [NAME] Magazine I saw your recent interview in [NAME] entitled Title. In that article I read where you spoke about you [Interest Point] and how it was important for [relevance] This prompted me to reach out to you to see if there is a fit with our expertise in this area. That is exactly the results we have produced for [Company A], [Company B,] AND [Company C]. Who would be the best person to speak with over there? Competitor Activity Steve I was just told that the competitor you mentioned, [COMPANY NAME] picked-up a large contract with the [PROSPECT]. We discussed their sales strategy in comparison to yours last time we talked. Does your team think their sales prospecting had any impact on the deal? Last quarter, several clients implemented a new process we call [process] which allowed them to increase their first conversations at VP and CXO Level.. It s straightforward and simple to implement. Does it still make sense to connect? If so, how does your calendar look to talk? 7

8 8

9 RESPONSE TEMPLATES To Not Interested/ Doesn t make sense to talk Hi Miles, Great to hear from you. You're very direct, I like your style. I'm curious, how are you currently [benefit]? I'm trying to understand a little more around why there isn't a fit. Regards, To Send Info Hi {{first_name}} Great to hear from you. There's a fair bit of information about us on our web site here: We help companies [benefit] using some very innovative, [approach] Our MD, would be very happy to invest 15 minutes of his time to see if our expertise might be a fit with your business goals there - now or some time in the future. If that's a fit for you do you want to let me know 2 times that work for you and I will schedule it. Thanks 9

10 To We have everything taken care off Hi {{first_name}}, That's truly fantastic news! We speak to hundreds of businesses and very few have cracked consistent, high quality, [benefit]. You should be very proud!! Our MD, is genuinely curious to speak to people who are doing great things in this area. You might help us learn a thing or two?!? He also, likes to interview people who are doing great things for blog posts, webinars and content pieces. That should help spread the word about the brilliant things you are doing over there. Would you like to reply back with 2 times that work for you for a short 12 minute call with out MD so he can get a handle on the great things you are doing. Oh, yes - he also, thinks he could demonstrate 1 thing that you are definitely not doing that could double your [benefit] - that he is positive you aren't doing. Hardly any B2B sales organisations are - except our clients, of course. It's ground breaking stuff.. I hope you make some traction with these templates. They have been tested over thousands of outbound s to give significant returns. Don t think that the lack of glitz and glamour of this document means that these templates aren t effective. Because they are! We have never sghared these templates with anyone outside of our clients before and are only doing so now as a favour to Ian Brodie so thank him! If you want to contact me direct then I m more than happy to speak. My number is UK and I d suggest sending at text first. Or me on Peter O Donoghue

COLD EMAIL TEMPLATE THE SECRET TO WRITING ONE EMAIL TO LAND A MEETING WITH ANYONE

COLD EMAIL TEMPLATE THE SECRET TO WRITING ONE EMAIL TO LAND A MEETING WITH ANYONE COLD EMAIL TEMPLATE THE SECRET TO WRITING ONE EMAIL TO LAND A MEETING WITH ANYONE You are about to learn how to write one short email that will land you a meeting with anyone. You will learn how to reach

More information

Ad Sales Scripts. Would you be willing to meet with me in person to discuss this great opportunity?

Ad Sales Scripts. Would you be willing to meet with me in person to discuss this great opportunity? Successful Cold Call to Business Hi, this is Steve at Waterway Car Wash. Good afternoon, Steve. My name is (first and last name) and I am calling on behalf of (name of yearbook), the yearbook publication

More information

Leveraging. to Launch Sales

Leveraging. to Launch Sales Leveraging to Launch Sales Presented by: Bryan Whittington Peak Performance Management. Inc.. 1 What are the top 3, 4, 5 things, from a selling perspective, that if I could do just a little more efficiently,

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

Entrepreneur Systems: Business Systems Development Tool

Entrepreneur Systems: Business Systems Development Tool Creating Your Follow Up System Create an 8 series autoresponder sequence for a prospect Create a 6 series autoresponder sequence for one of your products or services Create a content template for a newsletter

More information

Business Success Blueprints Choosing and using a CRM

Business Success Blueprints Choosing and using a CRM Business Success Blueprints Choosing and using a CRM YOUR BLUEPRINT TO SUPER SUCCESS The definitive Entrepreneurs Circle Guide to managing your customer data. Choosing and Using a CRM Still trying to

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information

The Predictive Marketer Episode 1 Published: October 8, 2015

The Predictive Marketer Episode 1 Published: October 8, 2015 The Predictive Marketer Episode 1 Published: October 8, 2015 [In Episode One of The Predictive Marketer, we're joined by Maria Grineva. Maria is the co-founder and Data Scientist at Orb Intelligence, a

More information

Defining Social Media. 7 Golden Rules to Successful Social Media in Business

Defining Social Media. 7 Golden Rules to Successful Social Media in Business Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand

More information

MANAGING B2B MARKETING AUTOMATION IN 2015

MANAGING B2B MARKETING AUTOMATION IN 2015 MANAGING B2B MARKETING AUTOMATION IN 2015 Understanding the current state of Marketing Automation in business-to-business companies Author: Dr Dave Chaffey, SmartInsights.com Research in collaboration

More information

Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76

Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76 Enhancing Business Development with Marketing Automation A BUSINESS GROWTH GUIDE BY GORILLA 76 The future of marketing has arrived. Rather than big media budgets and guessing games, it s rooted in smart

More information

Top Marketing Tips to Grow Your Specialist Business. For use by professional intermediaries only

Top Marketing Tips to Grow Your Specialist Business. For use by professional intermediaries only Top Marketing Tips to Grow Your Specialist Business For use by professional intermediaries only 2 Top Marketing Tips to Grow Your Specialist Business Contents More effective communications for a new world

More information

A Blueprint for Success

A Blueprint for Success A Blueprint for Success How our clients are selling more to schools Sprint Education is part of Sprint Media Limited Sprint Media Limited, Duddage Manor Business Park, Tewkesbury, GL20 6BY 1 REMARKABLE

More information

AIA Michigan s Social Media Marketing Course

AIA Michigan s Social Media Marketing Course AIA Michigan s Social Media Marketing Course Welcome to the AIA Michigan s Social Media Marketing Course You are now officially on your way to getting a strong foundation of how you can market your business

More information

TURN YOUR WEBSITE INTO A PROFIT ENGINE

TURN YOUR WEBSITE INTO A PROFIT ENGINE TURN YOUR WEBSITE INTO A PROFIT ENGINE Turning your website into a profit engine: where to start In a competitive market, generating more leads from your website traffic has become crucial to maximising

More information

Return on Investment from Inbound Marketing through Implementing HubSpot Software

Return on Investment from Inbound Marketing through Implementing HubSpot Software Return on Investment from Inbound Marketing through Implementing HubSpot Software January 2010 Prepared By: Melissa DiBella MBA Class of 2010 MIT Sloan School of Management Massachusetts Institute of Technology

More information

Guide to Buyer Personas

Guide to Buyer Personas Guide to Buyer Personas A primer on creating and using buyer personas. http://breakoutroom.co Breakout Room Contents 3 7 11 What are buyer personas? How to create buyer personas Incorporating buyer personas

More information

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign

Page 1 of 12. A Brief Guide to Launch a Successful Newsletter Campaign Page 1 of 12 A Brief Guide to Launch a Successful Newsletter Campaign Page 2 of 12 Table of Content 1. Executive Summary... 3 2. Why Newsletter campaign?... 4 3. Getting started and Prerequisites... 6

More information

The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them

The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them The 7 Biggest Marketing Mistakes Small Business Owners Make and How to Avoid Them www.basicbananas.com BASICBANANAS Ph:+611300691883 ABN43239027805 POBox502,Narrabeen,NSW2101,Sydney,Australia The 7 Biggest

More information

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM

8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM 8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing

More information

5 STEPS TO SALESFORCE SUCCESS

5 STEPS TO SALESFORCE SUCCESS 5 STEPS TO SALESFORCE SUCCESS Introduction So you ve implemented Salesforce and have begun your Salesforce journey! Congratulations Salesforce is the number one CRM system and you can now manage your current

More information

Lead Scoring, Prioritization, Routing & Nurturing

Lead Scoring, Prioritization, Routing & Nurturing Take your business to the next level Lead Scoring, Prioritization, Routing & Nurturing Free Sales and Marketing Audit Call 410-977-7355 Lead Scoring, Prioritization, Routing & Nurturing About the Author

More information

report in association with: The State of B2B

report in association with: The State of B2B 2012 report in association with: The State of B2B Lead Generation: 2012 Results WHAT S INSIDE Introduction & Methodology pg 03 Lead Sources & Volumes pg 11 Who s Using CRM pg 04 Lead Response Times, Volumes

More information

A Near Secret SEO Strategy Turbo-Charged Using SEO Zen

A Near Secret SEO Strategy Turbo-Charged Using SEO Zen 1 A Near Secret SEO Strategy Turbo-Charged Using SEO Zen by John Pearce and Chris Cantell Hi everyone, John Pearce here and I m really excited about SEO. The reason is the success we ve been having with

More information

I use several different introductions when it comes to calling purchased leads or leads that I have generated on my own through different ads.

I use several different introductions when it comes to calling purchased leads or leads that I have generated on my own through different ads. COLD MARKET LEAD SCRIPTS COLD LEAD BUSINESS SCRIPT I use several different introductions when it comes to calling purchased leads or leads that I have generated on my own through different ads. You will

More information

Ensure Your Marketing Gets Noticed

Ensure Your Marketing Gets Noticed DAY 13 TUTORIAL #7: Ensure Your Marketing Gets Noticed Copyright Academy For Growth Limited Suites 1 10, Springfield House, Water Lane, Wilmslow, Cheshire, SK9 5BG, United Kingdom www.bgsvault.co.uk Tel:

More information

Accountant Guide Includes everything you need to know to get started as a Clear Books Accounting Partner

Accountant Guide Includes everything you need to know to get started as a Clear Books Accounting Partner Accountant Guide Includes everything you need to know to get started as a Clear Books Accounting Partner Digital Edition Get ready to experience fast, reliable and secure accounting software that is easy

More information

COMPELLING EMAIL SUBJECT LINE SWIPES

COMPELLING EMAIL SUBJECT LINE SWIPES 49 SEXY AND COMPELLING EMAIL SUBJECT LINE SWIPES... PLUS TIPS TO GIVE YOUR SUBJECT LINES MORE PUNCH LIKE... - THE 5 ELEMENTS OF A SEXY AND COMPELLING SUBJECT LINE - HOW TO USE CURIOSITY IN A MEGA POWERFUL

More information

Click to Lead:: The Website Challenge

Click to Lead:: The Website Challenge Click to Lead:: The Website Challenge How to Reach Business Software Buyers and Convert Them to Sales-Ready Leads Michael Ortner ortner@capterra.com www.capterra.com Please feel free to post a link to

More information

1. Target Keyword: Digital publishing Page Title: Extend your Mobile Reach with ASO for Apps

1. Target Keyword: Digital publishing Page Title: Extend your Mobile Reach with ASO for Apps 1. Target Keyword: Digital publishing Page Title: Extend your Mobile Reach with ASO for Apps There are hundreds of millions of active mobile app users currently. Together they've downloaded over 50 billion

More information

Quarterly Mobile Apps, Business Intelligence, & Database. BILT Meeting June 17, 2014. Meeting Minutes

Quarterly Mobile Apps, Business Intelligence, & Database. BILT Meeting June 17, 2014. Meeting Minutes Quarterly Mobile Apps, Business Intelligence, & Database BILT Meeting June 17, 2014 Meeting Minutes :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

More information

Internet Marketing for Local Businesses Online

Internet Marketing for Local Businesses Online Dear Business Owner, I know you get calls from all sorts of media outlets and organizations looking to get a piece of your advertising budget. Today I am not pitching you anything. I would just like to

More information

Email Marketing Now let s get started on probably the most important part probably it is the most important part of this system and that s building your e-mail list. The money is in the list, the money

More information

The Many Types Of Marketing

The Many Types Of Marketing The Many Types Of Marketing Lots of people are talking about all the new forms of marketing a company can pursue. It s true, certain traditional marketing has been around for a long time and is still used

More information

Some important marketing tactics you should be implementing in 2016.

Some important marketing tactics you should be implementing in 2016. Some important marketing tactics you should be implementing in 2016. The marketing tactics below have been around for a while. However, many companies still have not implemented them in their business.

More information

THE CMI CONTENT MARKETING FRAMEWORK. 7 Building Blocks to Success

THE CMI CONTENT MARKETING FRAMEWORK. 7 Building Blocks to Success THE CMI CONTENT MARKETING FRAMEWORK 7 Building Blocks to Success Your company is probably already exploring the role that compelling content can play in your own marketing programs just as many other companies

More information

A planned approach. to achieving your marketing goals.

A planned approach. to achieving your marketing goals. A planned approach to achieving your marketing goals. 1 2 3 Are you Our happy Goal: with the We quality want to build a and long-term quantity relationship. Dental Branding was designed to build synergy

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

A Social Media Primer for Lawyers

A Social Media Primer for Lawyers A Social Media Primer for Lawyers Introduction What Is Social Media and Should You Be Using It? Many lawyers have questions about the new social media phenomena. What is it? Should they use it? What is

More information

Social Media Marketing for Local Businesses

Social Media Marketing for Local Businesses Social Media Marketing for Local Businesses The average number of hours a U.S. consumer spends on social media per week. - PQ Media, 2013 Social is the Norm A lot has changed in the 10 years since Facebook

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

STATE & LOCAL GOVERNMENT DIGITAL ENGAGEMENT TRENDS REPORT: 2015

STATE & LOCAL GOVERNMENT DIGITAL ENGAGEMENT TRENDS REPORT: 2015 DIGITAL ENGAGEMENT TRENDS REPORT: 2015 INTRODUCTION TOPICS ENGAGEMENT TRENDS Each year brings with it new digital communication trends, technologies and strategies. That s why at the end of last year,

More information

Rawson Internet Marketing

Rawson Internet Marketing Introduction: Connect Connecting with the right prospects is the first step to sales and marketing automation success. Let s cover how to identify your ideal buyer and connect with leads that come to your

More information

Reputation Management: A Guidebook

Reputation Management: A Guidebook Reputation Management: A Guidebook 10 best practices for industry professionals You have two key goals when it comes to managing your company s reputation: First and foremost, building the credibility

More information

What Is Pay Per Click Advertising?

What Is Pay Per Click Advertising? PPC Management can be very confusing and daunting for newcomers to the field. Money is on the line and it s a very competitive arena where lots of people are trying to capitalize on the same keywords for

More information

16 Questions Sales Managers Must Ask

16 Questions Sales Managers Must Ask 16 Questions Sales Managers Must Ask Here are 16 critical questions sales managers should learn to ask their salespeople about any pending sale. If managers make a habit of asking these questions during

More information

FRAMEWORK. 7 Building Blocks to Success

FRAMEWORK. 7 Building Blocks to Success The CMI Content MarketING FRAMEWORK 7 Building Blocks to Success Your company is probably already exploring the role that compelling content can play in your own marketing programs just as many other companies

More information

31 TIPS FOR GENERATING B2B WEBSITE LEADS

31 TIPS FOR GENERATING B2B WEBSITE LEADS 31 TIPS FOR GENERATING B2B WEBSITE LEADS A GUIDE FOR SMALL AND MID-SIZED BUSINESSES Dianna Huff, 2013 My website s not getting any leads! As someone who works with small business owners, I hear this complaint

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

What is Prospect Analytics?

What is Prospect Analytics? What is Prospect Analytics? Everything you need to know about this new sphere of sales and marketing technology and how it can improve your business Table of Contents Executive Summary... 2 The Power of

More information

the ultimate guide to email marketing for insurance agents

the ultimate guide to email marketing for insurance agents the ultimate guide to email marketing for insurance agents what s in here? Email marketing & content marketing...3-4 Email marketing best practices...5 Email campaigns for insurance agents...6 AgencyBloc

More information

Contents. Homepage: PTC Profit Boost. Webhosting: Hostclipse webhosting

Contents. Homepage: PTC Profit Boost. Webhosting: Hostclipse webhosting 1 Contents 1. INTRODUCTION... 3 2. HOW TO GET DIRECT REFERRALS ON PTC SITES?... 4 2.1. HOW TO CHOOSE WHICH PTC SITE TO PROMOTE?... 4 2.2. HOW TO FIND NEW PTC SITES?... 6 2.3. OPENING A WEBSITE/BLOG TO

More information

Here s my number. Call me maybe?

Here s my number. Call me maybe? BEST PRACTICES FOR ENGAGING TECH CANDIDATES By John Vlastelica, Recruiting Toolbox Here s my number. Call me maybe? 5 keys to getting passive tech candidates engaged via email and phone Part 2 of 3 In

More information

Example Emails for collecting testimonials

Example Emails for collecting testimonials Example Emails for collecting testimonials In this document I have included example emails that have worked well for Learning Everyday and as a result we have many testimonials to use for our specific

More information

10 Digital Marketing Tips for Travel Agencies and Suppliers. 10 tips to grow your real estate agency with digital marketing.

10 Digital Marketing Tips for Travel Agencies and Suppliers. 10 tips to grow your real estate agency with digital marketing. 10 Digital Marketing Tips for Travel Agencies and Suppliers 10 tips to grow your real estate agency with digital marketing page 1 INTROduction Quentin, onq & the ebook About Quentin Quentin is the Chief

More information

Fill Your Sales Pipeline With Business That You Don t Have to Work For

Fill Your Sales Pipeline With Business That You Don t Have to Work For Sparta Success Systems Presents: Turn Your Website Into A Lead Generation Machine! Fill Your Sales Pipeline With Business That You Don t Have to Work For 508-243-6257 www.spartasuccess.com http://activerain.com/blogs/spartasuccess

More information

VIDEO 1: WHY IS IDENTYFING LEADS IMPORTANT?

VIDEO 1: WHY IS IDENTYFING LEADS IMPORTANT? VIDEO 1: WHY IS IDENTYFING LEADS IMPORTANT? Welcome to Identifying Quality Leads for Your Agency, part of the Sell section in the Agency Partner methodology. I m Elizabeth from the Agency Partner sales

More information

Why Your Job Search Isn t Working

Why Your Job Search Isn t Working Why Your Job Search Isn t Working 6 mistakes you re probably making and how to fix them I t s easy to think that your lack of success in finding a new job has nothing to do with you. After all, this is

More information

Marketing Made Simple Three Simplified Online Systems

Marketing Made Simple Three Simplified Online Systems Marketing Made Simple Three Simplified Online Systems Sheila Hibbard, your guide to marketing made simple The Marketing Bit Content is the exclusive property of The Marketing Bit, div. of H&V LLC and is

More information

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation

The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation The Spark Small Business Guide: Graduating from Email Marketing to Marketing Automation MARKETING AUTOMATION is technology that allows you to nurture leads through automated campaigns. Because marketing

More information

ZCorum s Ask a Broadband Expert Series:

ZCorum s Ask a Broadband Expert Series: s Ask a Broadband Expert Series: The Advantages of Network Virtualization An Interview with Peter Olivia, Director of Systems Engineering ZCorum 1.800.909.9441 4501 North Point Parkway, Suite 125 Alpharetta,

More information

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel.

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel. Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business

More information

5 Proven Components of a B2B Online Lead Generation Campaign

5 Proven Components of a B2B Online Lead Generation Campaign www.rickwhittington.com 5 Proven Components of a B2B Online Lead Generation Campaign 117 South 14th Street Suite 310 Richmond, VA 23219 804.335.1477 Table of Contents Introduction! 2 5 Ways Websites Can

More information

CREATE A PERFORMING MARKETING AUTOMATION PLATFORM

CREATE A PERFORMING MARKETING AUTOMATION PLATFORM CREATE A PERFORMING MARKETING AUTOMATION PLATFORM Marketing Automation: Why the technology is growing Marketing automation software is, by definition, a suite of technologies that allows you to streamline,

More information

CREATE A MARKETING PLAN

CREATE A MARKETING PLAN CREATE A MARKETING PLAN IN 10 EASY STEPS WORKING OUT A PLAN Building a marketing plan is a lot like the first time you go to a gym. There s some apprehension, some indecision, and as a whole you may not

More information

CommuniGator. Segmenting your email lists

CommuniGator. Segmenting your email lists CommuniGator Segmenting your email lists 7 wonders of email segmentation Customise your emails through segmentation All kinds of emails land in our inbox every day, whether it s newsletters, offers, vouchers,

More information

Business Introduction Script Introduction

Business Introduction Script Introduction Business Introduction Script Introduction Hi NAME, this is YOUR NAME from Online Business Systems. We had an appointment set up to discuss the details of our work from home business. Are you still available

More information

Myths of Digital Marketing

Myths of Digital Marketing Myths of Digital Marketing All I need is a good looking website. You may have your own ideas about website design. Have you paid thousands of dollars to a web designer only to leave it sitting on the web,

More information

Louis Gudema: Founder and President of Revenue + Associates

Louis Gudema: Founder and President of Revenue + Associates The Interview Series - Presented by SmartFunnel Interviews of Sales + Marketing Industry Leaders Louis Gudema: Founder and President of Revenue + Associates PETER: Hello folks this is Peter Fillmore speaking.

More information

Understanding Dental Insurance

Understanding Dental Insurance Understanding Dental Insurance Your Dental Insurance Questions Answered Like any insurance, dental insurance can provide valuable peace of mind and can help cover basic needs. However, it can be a complicated

More information

SALES EMAIL TEMPLATES. for prospecting, scheduling meetings, following up, networking, and asking for referrals.

SALES EMAIL TEMPLATES. for prospecting, scheduling meetings, following up, networking, and asking for referrals. 36 SALES EMAIL TEMPLATES for prospecting, scheduling meetings, following up, networking, and asking for referrals. INTRODUCTION: A LOST OPPORTUNITY Here was the scenario: We make a valuable connection

More information

20 tried and tested tips to help you generate more leads

20 tried and tested tips to help you generate more leads e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention

More information

"Why Don't Recruitment Agencies Get Back to Me?"

Why Don't Recruitment Agencies Get Back to Me? Special In-Depth Articles Title: "Why Don't Recruitment Agencies Get Back to Me?" Dealing with a recruitment agency can be frustrating. Here's the brutal truth from an insider on how they work and why

More information

Outbound Prospecting Toolkit Everything You Need to Prospect for Leads in Your Database

Outbound Prospecting Toolkit Everything You Need to Prospect for Leads in Your Database Outbound Prospecting Toolkit Everything You Need to Prospect for Leads in Your Database Table of Contents Outbound Prospecting Fundamentals... 3 Three Things You Need to Know... 3 What s Inside... 3 Outbound

More information

What Every Contractor Needs to Know to Generate Profitable Leads NOW. A Big Thank You to Michael and Devon Stone of Construction Programs & Results

What Every Contractor Needs to Know to Generate Profitable Leads NOW. A Big Thank You to Michael and Devon Stone of Construction Programs & Results Welcome Welcome to this Business-Building Event What Every Contractor Needs to Know to Generate Profitable Leads NOW Mike Jeffries Rivers of Revenue LLC Closing Success System Marketing s New Rules 1 Welcome

More information

Travel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support

Travel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support Travel agents guide to SMS messaging How to use SMS messaging for marketing, booking, and customer support Why should you use SMS messaging? When was the last time you didn t have your mobile? Chances

More information

List-Building Secrets

List-Building Secrets The Step-by-Step System to Grow Your Coaching Business By Michelle Schubnel Helping coaches around the world attract great clients and build thriving, rewarding and profitable coaching businesses. Table

More information

3 KEYS. To Successful Online LEAD GENERATION For Local Businesses

3 KEYS. To Successful Online LEAD GENERATION For Local Businesses 3 KEYS To Successful Online LEAD GENERATION For Local Businesses Attracting new customer and increasing growth through the targeted use of online display ads. Advertising is and always will be one of the

More information

WHAT IS LEAD GENERATION?

WHAT IS LEAD GENERATION? wowanalytics WHAT IS LEAD GENERATION? Lead Generation: the beginning... In today s business market, generating new business is becoming increasingly difficult. With attention space scarce, companies need

More information

The Google Guide to Search Advertising. How to make search advertising work for your business

The Google Guide to Search Advertising. How to make search advertising work for your business The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining

More information

Request for Proposal (RFP) Toolkit

Request for Proposal (RFP) Toolkit Request for Proposal (RFP) Toolkit A Message from the CEO Hi, this is Ryan Flannagan, founder and CEO of Nuanced Media. Thanks for downloading the RFP Toolkit. My team and I are excited that you ve decided

More information

How to Create a Diverse Marketing Plan Valtimax Radio. PO Box 800509 Aventura, FL 33280 888.444.5150

How to Create a Diverse Marketing Plan Valtimax Radio. PO Box 800509 Aventura, FL 33280 888.444.5150 How to Create a Diverse Marketing Plan Valtimax Radio PO Box 800509 Aventura, FL 33280 888.444.5150 ALL RIGHTS ARE RESERVED. No part of this book may be reproduced or transmitted in any form or by any

More information

The six key marketing challenges facing recruitment firms today

The six key marketing challenges facing recruitment firms today The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

How To Choose A Search Engine Marketing (SEM) Agency

How To Choose A Search Engine Marketing (SEM) Agency How To Choose A Search Engine Marketing (SEM) Agency Introduction During the last four years, in both good and bad economies, Search Engine Marketing (SEM) has continued to grow. According to MarketingSherpa

More information

How to Plan Your Content with Purpose and Ease

How to Plan Your Content with Purpose and Ease A PRACTICAL GUIDE to BUILDING A KILLER CONTENT STRATEGY How to Plan Your Content with Purpose and Ease A publication of a practical guide to building a killer content strategy Sarah Goliger manages Paid

More information

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT

More information

7 Biggest Mistakes in Web Design 1

7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 2 Written by Senka Pupacic This is not a free e-book! Printing out more than one copy - or distributing it electronically is prohibited

More information

>> My name is Danielle Anguiano and I am a tutor of the Writing Center which is just outside these doors within the Student Learning Center.

>> My name is Danielle Anguiano and I am a tutor of the Writing Center which is just outside these doors within the Student Learning Center. >> My name is Danielle Anguiano and I am a tutor of the Writing Center which is just outside these doors within the Student Learning Center. Have any of you been to the Writing Center before? A couple

More information

How To Thrive & Succeed Selling Lots of Pre-Arranged Funerals Even in a Lousy Economy

How To Thrive & Succeed Selling Lots of Pre-Arranged Funerals Even in a Lousy Economy How To Thrive & Succeed Selling Lots of Pre-Arranged Funerals Even in a Lousy Economy By David W. Dassow 2009 People will always Pre-Plan in good times or bad First, I ll give you my opinion about the

More information

COMMUNITY IMPACT PROGRAM Communications tools for grantees

COMMUNITY IMPACT PROGRAM Communications tools for grantees COMMUNITY IMPACT PROGRAM Communications tools for grantees CREATING A SOCIAL MEDIA FRAMEWORK Your social media framework is the roadmap for social media activity related to the Community Impact project.

More information

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking.

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking. Email #1 Subject: The Most Effective Online Marketing Tool in the World Want to know the marketing technique that has made the biggest difference in my business over the last five years? It s not Facebook,

More information

20 Questions. to Ask an SEO Agency Before You Sign a Contract

20 Questions. to Ask an SEO Agency Before You Sign a Contract 20 Questions to Ask an SEO Agency Before You Sign a Contract 1 What s Inside Get To Know The Basics...4 How They Do What They Do...7 All About The Results...10 Making Improvements...12 2 What s Inside

More information

Common Emailing Phrases

Common Emailing Phrases Common Emailing Phrases Pick phrases from below and try to imagine an email to someone in your context using that phrase or those phrases, using your own ideas where there is. Use several phrases in the

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

This white paper is an introduction to SEO principles, with a focus on applying those principles using your SiteSuite website management tools

This white paper is an introduction to SEO principles, with a focus on applying those principles using your SiteSuite website management tools Level 3 / 1 Bay Street, Broadway Shopping Centre, NSW 2007, Australia How to Use Your SiteSuite Content Management System to Apply Search Engine Optimisation (SEO) Techniques & Principles (or how to get

More information

Thank you, David, great to be here and thanks so much for the introduction.

Thank you, David, great to be here and thanks so much for the introduction. All right, David Corbaley here with the Real Estate Commando and I m really excited about this session of the podcast because I have a special guest on today, and what I m going to talk about well, he

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

but it cost a fortune and was not even guaranteed to work. Nor was it duplicatable.

but it cost a fortune and was not even guaranteed to work. Nor was it duplicatable. Business Building Tips Contact Marketing After 9 years of involvement with Network Marketing, I came to a point in my recruiting where I needed another way to find more good quality people to join my Team;

More information