Business Planning Guide. Inventing new ways to succeed by planning your way to success
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1 Business Planning Guide Inventing new ways to succeed by planning your way to success
2 Why should I create a Business Plan? Develops a rational, critical examination of the business project The finished plan can be used as an operating guide The BP can be used as a basis for financing the operation
3 How do I start the process? As with any document, you will need a cover, a table of contents, and several sections
4 Business Plan Sections Section I The Business Section II The Financial Data Section III Supporting Documents
5 Section I The Business A. Statement of Purpose B. Description of the Business C. Location of the Business D. Management E. Market F. Competition G. Personnel H. Application/Expected Effect of Loan I. Business Goals J. Summary
6 Section II Financial Data A. Sources and Applications of Funding B. Capital Equipment List C. Income Projections D. Cash Flow Projections E. Break-even even Analysis F. Historical Financial Reports (Existing) G. Current Debt Schedule (Existing)
7 Section III Supporting Documents Resumes Personal Financial Statements Tax returns Personal history information Price quotes/estimates Purchase offers/lease agreements List of suppliers Letters of intent Contracts Floor plans, drawings, photographs Legal documents relative to the business
8 Statement of Purpose Typically ½ of the page State the objectives of the plan/proposal Use business-like text What is the business structure? Who are the principals/proportion of ownership? How is the plan to be used? An operating guide? A financial proposal?
9 Financial Proposal Who is requesting the funds? How much is needed? For what will the $$ be used? Why does the loan/investment make sense? How will you REPAY the funds?
10 Description of the Business You will need to know your business inside and out; Lenders will know if you are bluffing You should research any permits, insurance, zoning and planning regulations, and your credit history Some topics to include:
11 Description (cont) What business are you in What is the business status To whom do you sell and why do they buy Why will your business succeed When will the business open What is the schedule of operation Is the business seasonal Additional concerns if a take-over or existing business
12 Location What is the address Why is this location a good one for you Will you lease or own What improvements will be needed at what cost What are the physical features of the bldg Describe the neighborhood What else is in the area Is this the RIGHT site for your business
13 Management What is the education, background, experience of the principals Why have you chosen this business type Do you have direct experience in this business Describe organizational structure How much time will management devote Discuss local resources to assist with management
14 Market Who is the market Where is the market located What is the current size/growth potential How will you attract and keep the market segment What price will you charge How can you serve the market better than the competition How will you promote your product/service What are the industry trends How can you expand the market
15 Marketing (cont) A word about advertising: Advertising is of special importance to small business because it can be one of their most effective weapons in the intensely competitive struggle which characterizes small business today SBDC Business Planning Guide
16 Competition Identify the competition and list features Is the competition surviving How will your operations be better What have you learned/observed from watching the competition
17 Personnel What are your current/future personnel needs What are the specific duties (job descriptions) What skills are you seeking Do you have a ready labor pool Is training needed How will you compensate the employees
18 Application/Expected Effect of Loan Describe the project to be financed and the total cost State the sources to repay the debt Provide a breakdown of how the loan will be spent How will the loan equate to profitability What is your capital contribution Do you have additional collateral
19 Business Goals What are your goals for the next year What are your goals for the second year and beyond What must you do to meet these goals How will you monitor your goals and make corrections to meet these goals
20 Summary The summary is simply a synopsis of the complete plan, briefly stated, and covering all of the key elements without extra detail
21 Section II Financial Data A. Sources and Applications of Funding B. Capital Equipment List C. Income Projections D. Cash Flow Projections E. Break-even even Analysis F. Historical Financial Reports (Existing) G. Current Debt Schedule (Existing)
22 Sources/Applications of Funding Include a detailed list of sources of investment for the project and a detailed list of how the funds will be spent
23 Capital Equipment List Include a current equipment list Prepare a list of proposed equipment purchases to include specifics about each piece of equipment with model/serial #, manufacturer, quantity and price
24 Income Projections Proforma profit/loss projections for three years. This is typically prepared by an accountant or the SBDC
25 Cash Flow Projections Proforma cash flow based on information form the income projections
26 Break-even even Analysis Compute break-even even sales point using income and expenses for one year
27 Historical Financial Reports (existing businesses) Include previous three years tax returns, income statements, and balance sheets Include interim financial statements for last ninety days if applicable
28 Current Debt Schedule (existing businesses) List all current liabilities with details according to loan amounts, current balances, interest rates, terms, collateral, last payment date, late payments, and explanations. Accounts payable and receivable aging may be appropriate.
29 Section III Supporting Documents Resumes Personal Financial Statements Tax returns Personal history information Price quotes/estimates Purchase offers/lease agreements List of suppliers Letters of intent Contracts Floor plans, drawings, photographs Legal documents relative to the business
30 Supporting Documents These documents will create an image of the business you are trying to create. These documents describe to the lender what you want to achieve. Concise detail, including photos, is most important. NEVER assume that you are including too much in this section!
31 Useful Web Links and s Web links s
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