ALIVE MAGAZINE / ALIVEMAG.COM / EXPERIENTIAL MARKETING / INTEGRATED SOLUTIONS 2015 MEDIA KIT ALIVE MEDIA GROUP

Transcription

1 ALIVE MAGAZINE / ALIVEMAG.COM / EXPERIENTIAL MARKETING / INTEGRATED SOLUTIONS 2015 MEDIA KIT ALIVE MEDIA GROUP

2 THIS IS THE PLACE BOLD BRANDS GO TO GET NOTICED JOIN OUR CIRCLE OF INFLUENCE. ALIVE is St. Louis leading fashion, lifestyle and entertainment resource, and the go-to authority for what to do, where to go, and who to know in St. Louis. We stand by our mission to share the best of St. Louis, from the top spots to dine and shop to the must-see shows and exhibitions at our many cultural institutions, to city development and the entrepreneurs and community leaders making a mark on our town. Our founding principle of helping our readers live happier, healthier, more fulfilled lives is evident in every page of our publication, at all of our events, and online at ALIVEMag.com.

3 WHO WE ARE ALIVE is more than a brand it s a movement. It s a place where passionate St. Louisans come to connect, to explore, to celebrate. St. Louis emerging, aspiring and affluent consumers consider ALIVE the ultimate lifestyle authority for one reason and one reason only we know St. Louis.

4 HOW WE CONNECT We engage with the passionate enthusiasts of St. Louis through innovative, relevant content in the magazine, online and at each of the events on our roster. ALIVE MAGAZINE ALIVE is the most influential media voice in town. As the must-read for the city s aspiring, influential and affluent set, our readers trust and turn to us for the top spots to dine and shop, the city s arts and cultural happenings and engaging stories about the people and organizations shaping our town. ALIVE ONLINE ALIVE knows how to capture the attention of today s online consumer, making ALIVEMag.com the ultimate online lifestyle destination for 25- to 49-year-old savvy St. Louisans. Our list of subscribers is unmatched in the region, and our social media and influencer strategy spurs intelligent conversation among the city s tastemakers. ALIVE EVENTS ALIVE is known for producing events St. Louisans want to attend. Our signature events engage passionate audiences and connect brands with influencers who can make a real impact, while our custom events provide invaluable brand exposure and interaction with ALIVE s coveted consumers. ALIVE INTEGRATED MARKETING SOLUTIONS ALIVE is a publishing house, online marketing firm and event producer, all in one. We understand that to achieve the best results for your business, you need to custom-fit your marketing approach. ALIVE offers integrated solutions, combining print, online and experiential marketing strategies, allowing you to create the best campaigns to reach your audience effectively and efficiently.

5 COVETED CONSUMERS ALIVE connects the right brands with the right people. Our audience is fashion-forward and culturally savvy with a discerning palate and significant purchasing power. 45% 73% 79% 76% 24% Ages Ages Ages COLLEGE/ADVANCED DEGREES 71% 69% SOME COLLEGE/COLLEGE GRAD 81% ALIVE readers say they frequently purchase products or services after seeing an ad in the magazine. 58% 56% 61% of readers pass along their copy of ALIVE to friends and family after they read it. of ALIVE readers say ALIVE is their #1 source for information on upcoming events happening in St. Louis. of reader households earn more than $140,000 per year. Source: ALIVE Reader Survey, Fall 2011 and CVC readership audit, 2012

6 COVETED CONSUMERS The ALIVE reader is comfortable wearing both vintage and designer duds, eating at the latest food truck one day and a James Beard Award-winning restaurant the next. They attend indie concerts and the St. Louis Symphony and furnish their homes with designer wares and hip handmade finds. ALIVE resonates with these tastemakers. For these savvy St. Louisans, ALIVE provides the best of the city. 80% Dine out 3+ times per week 95% Planning to Purchase Women's Apparel 78% Will Purchase a Health Club or Gym Membership 96% 70% Attend arts/cultural events regularly 75% Looking to Buy Furniture or Home Furnishings 56% Planning Advanced Degrees Planning Travel Source: ALIVE Reader Survey, Fall 2011 and CVC readership audit, 2012

7 INFLUENTIAL NETWORK ALIVE is more than a media company it s an influencer hub engaging trendsetters, social influencers and celebrities in new and exciting ways. Our celebrity contacts span the coasts. St. Louis-born stars like Jon Hamm, Andy Cohen and Ellie Kemper return to ALIVE time and time again to share their stories of success with their hometown. And supermodels like Karlie Kloss and Devon Windsor support our fashion efforts, including Saint Louis Fashion Week. The city and its leaders support ALIVE. Mayor Slay declared April 13 the Official ALIVE in St. Louis Day, while dozens of high-ranking St. Louisans sit on the boards of ALIVE Editorial, Saint Louis Fashion Week and our non-profit initiative, the Saint Louis Fashion Fund. We re the first media company in town to have a network of influential bloggers. We tap these influencers to generate hundreds of thousands of impressions and invaluable brand awareness for our clients and partners.

8 EXTENSIVE REACH Our meaningful connections with the right people in St. Louis pay big dividends for our clients and partners. 115,000 MONTHLY PRINT READERS 900,000 MONTHLY DIGITAL IMPRESSIONS 50,000 SOCIAL MEDIA FOLLOWERS 79,000 RECIPIENTS 1.1 million Event Impressions Per Year 3,300 BLOGGERS in Our Network Nationally TOTAL REACH: 2,200,000 Impressions

9 INSPIRING CONTENT ALIVE is as dynamic as the city that inspires it. Our relevant, cutting-edge content engages readers who are passionate about the city and who want to be in-the-know about fashion, arts, dining and everything in between. ALIVE was named Magazine of the Year by the Great Plains Journalism Awards, which stated: "This is a national-quality magazine." FASHION & STYLE ARTS & CULTURE DINING & NIGHTLIFE From the latest fashion trends and shopping news to the top designers to watch and the retailers that carry it all, ALIVE is the style conscious consumer s bible for anything and everything related to fashion, beauty and personal style. ALIVE is passionate about the arts, and so are our readers. Our in-depth coverage of the city s top cultural institutions and their innovative exhibitions and programs has been recognized city-wide, and our well curated list of St. Louis cultural happenings is consistently ranked as one of our most popular reads. ALIVE s editors are out day and night to keep readers in-the-know on the dining and nightlife scene. From recent openings and the top dishes to try to mixology trends and who to know behind the bar, readers depend on ALIVE to find out where to eat and drink now.

10 INSPIRING CONTENT ALIVE is as dynamic as the city that inspires it. Our relevant, cutting-edge content engages readers who are passionate about the city and who want to be in-the-know about fashion, arts, dining and everything in between. ALIVE was named Magazine of the Year by the Great Plains Journalism Awards, which stated: "This is a national-quality magazine." HOME & REAL ESTATE Readers turn to ALIVE for advice on a well curated life, and this includes their home. Whether searching for the best realtor or interior designer or striving to stay informed on the top home decor trends and finds, stylish consumers choose ALIVE to help make their house a home. BUSINESS & ENTREPRENEURSHIP At ALIVE, we re all about promoting city progress, which is dependent upon a vibrant business landscape. From the burgeoning startups making waves in our community to the entrepreneurs of established small businesses and the corporations giving back to our town, readers know they can turn to ALIVE for the scoop.

11 EDITORIAL CALENDAR MONTH JANUARY FEBRUARY MARCH EDITORIAL ALIVE Wedding 25 Things to Do this Winter in STL Innovation Issue St. Louis Does Brunch Spring Fashion Issue Inside STL s Makers Movement SPECIAL SECTIONS ALIVE Wedding STL School Guide: Winter Open House Winter Arts Guide Dentist Profiles Nonprofit Spotlights Home Resource Guide Top Lawyers Valentine s Day Gift Guide Doctor Profiles Retail Spring Must-Haves Spring Arts Guide STL Shopping Guide DEADLINES Space Reservation: 11/6/2014 Camera-Ready: 11/28/2014 Issue Release: 12/16/2014 Space Reservation: 12/17/2014 Camera-Ready: 12/26/2014 Issue Release: 1/20/2015 Space Reservation: 1/15/2015 Camera-Ready: 1/30/2015 Issue Release: 2/17/2015

12 EDITORIAL CALENDAR MONTH APRIL MAY JUNE EDITORIAL STL Home & Real Estate: Great Spaces St. Louis BBQ Guide Where to Drink Now Get Outdoors Best of 314 SPECIAL SECTIONS ALIVE Wedding Boutique Owners Top Picks Higher Education Home Professional Profiles Baby & Me I Go To Summer Arts Guide Mother s Day Gift Guide Destination Soulard Best of 314 Winner Package STL Outdoor Dining Summer in STL DEADLINES Space Reservation: 2/12/2015 Camera-Ready: 2/27/2015 Issue Release: 3/17/2015 Space Reservation: 3/12/2015 Camera-Ready: 3/27/2015 Issue Release: 4/14/2015 Space Reservation: 4/16/2015 Camera-Ready: 5/1/2015 Issue Release: 5/19/2015

13 EDITORIAL CALENDAR MONTH JULY AUGUST SEPTEMBER EDITORIAL Travel: Where to Go Now Health & Fitness: Live Well in STL Entrepreneur Issue: Small Business in STL What to Know About STL Schools Beer Guide Fall Fashion Issue Art in the City: St. Louis Arts & Culture Guide SPECIAL SECTIONS ALIVE Wedding Doctor Profiles Luxury Salons & Spas Shop STL Higher Education Nonprofit Spotlights STL Gives Back Top Lawyers STL Shopping Guide Fall Arts Guide STL School Guide: Private Schools Influential Women DEADLINES Space Reservation: 5/14/2015 Camera-Ready: 5/29/2015 Issue Release: 6/16/2015 Space Reservation: 6/11/2015 Camera-Ready: 6/26/2015 Issue Release: 7/14/2015 Space Reservation: 7/9/2015 Camera-Ready: 7/24/2015 Issue Release: 8/11/2015

14 EDITORIAL CALENDAR MONTH OCTOBER NOVEMBER DECEMBER EDITORIAL Top Restaurants & Chefs: Where to Eat Now Ones to Watch: Fashion Industry Awards Do Good: The Philanthropy Issue Holiday Entertaining Volunteer/Giving Guide Wish List Holiday Gift Guide SPECIAL SECTIONS ALIVE Wedding Fall Fashion Trends Higher Education STL School Guide: Fall Open House Boutique Owners Top Picks Men of Influence STL School Guide: What s New Top Lawyers Resale Resource Holidays in the City Holiday Gift Guide New Year s Eve Guide DEADLINES Space Reservation: 8/13/2015 Camera-Ready: 8/28/2015 Issue Release: 9/15/2015 Space Reservation: 9/10/2015 Camera-Ready: 9/25/2015 Issue Release: 10/13/2015 Space Reservation: 10/15/2015 Camera-Ready: 10/30/2015 Issue Release: 11/17/2015

15 We believe in producing high-quality content that creates engagement with the right audiences and connects them with brands in a meaningful way.

16 HIGH-IMPACT SOLUTIONS FOR YOUR BRAND CUSTOM CONTENT ALIVE s team of writers and editors will work with you to create custom-written and designed content. These editorial-based stories allow readers to engage with your brand in a genuine way while getting in-depth information about your products or services. COVER STICKER Placing a sticker on the most-viewed page of the magazine puts your message front and center, showcasing your brand in a direct and impactful way.

17 HIGH-IMPACT SOLUTIONS FOR YOUR BRAND November 2009 $3.95 BELLY BAND Wrap an issue of ALIVE with your message and guarantee that our readers take note of your brand. GATEFOLD Make your ad campaign really pop off our pages with a four-page package that allows readers to interact with your product.

18 HIGH-IMPACT SOLUTIONS FOR YOUR BRAND BUSINESS REPLY CARD Drive more customers into your business with these pull-out cards. Printed on thick, perferated card stock and placed beside our Subscription Card, the Business Reply Card is a great place to feature a coupon or mailin offer. REPRINTS & PLAQUES Showcase the editorial coverage your business receives by purchasing a reprint and plaque to display prominently in your space.

19 ALIVE knows how to capture the attention of today s online consumer through engaging content that keeps savvy St. Louisans coming back again and again.

20 ENGAGED ONLINE AUDIENCE Fashion-forward, culturally savvy 25- to 49-year-old St. Louisans turn to ALIVE online to keep up with the city s happenings 24/7. 500,000 79k RECIPIENTS Monthly Page Views on ALIVEMag.com SOCIAL MEDIA FOLLOWERS 50, K 12, ,000 Digital Issue Impressions UNIQUE MONTHLY VISITORS 3,300 BLOGGERS IN OUR NETWORK NATIONALLY TOTAL ONLINE REACH

21 OUR INFLUENCER NETWORK At ALIVE, we ve always done things differently. That s why we re the first media company in town to partner with bloggers and other online influencers to create powerful, innovative campaigns that drive real results. Our dynamic network of online influencers in style, design, family, technology, culture and civic progress can produce hundreds of thousands of impressions for your brand. All you have to do is ask 3,300 Bloggers/Online Influencers in the ALIVE Network + Your Brand = Up to 2.5 Million Potential Impressions Per Collaboration Categories: Food, Fitness, Family and Fashion & Lifestyle

22 ONLINE SOLUTIONS No campaign is complete without a comprehensive online strategy. With the ability to tap into the expertise of our Digital Strategist, Community Manager and Editorial Team, ALIVE is able to provide results-driven online campaigns to engage audiences on a genuine level. 728px X 90px BRANDING ON ALIVEMAG.COM Make an impact with ALIVE s trendsetting, highly engaged online audience by displaying your brand on ALIVEMag.com s most visited pages. SPONSORED ONLINE CONTENT ALIVE s online team of writers and editors will work with you to create custom-written and designed content. These editorial-based posts allow readers to engage with your brand in a genuine way while getting in-depth information about your products or services. 300px X 250px CONTESTS & GIVEAWAYS Gain valuable brand exposure by running a contest or giveaway with ALIVE online. Our readers stay tuned for these online opportunities that provide you with direct leads to qualified customers.

23 MARKETING No media company in town can compete with our list of targeted, qualified subscribers. Contact up to 75,000 active consumers directly with ALIVE s high-impact services. ALIVE AGENDA 7 THINGS TO DO THIS WEEKEND 728 px X 90 px ALIVE s weekly newsletter covers the events you can't miss around town, including editor s picks, as well as sponsored events and promotions. Advertising opportunities exist in the form of event listings or display advertising around our content. See rate sheet for pricing. STYLE NOTES TARGETED NEWSLETTER ALIVE is the fashion and shopping resource for St. Louis styleconscious consumers. Sent monthly, this newsletter reaches 12,000 opt-in users with must-have fashion and shopping content. Market your shopping events, sales and launches in this targeted format. 160 px X 600 px CUSTOM CAMPAIGNS Want to reach ALIVE s influential audience directly? ALIVE can customize a unique blast and send to our entire list or a targeted segment on your behalf, so you can reach the audience you want to on demand. Blasts can be created and sent within 48 hours. See rate sheet for pricing.

24 SOCIAL MEDIA Whether on Twitter, Facebook, Instagram, Pinterest or the next big thing, let the social media experts in town help you create an engaging social media program that will create meaningful results for your brand. 21,700 23,300 3,600 1,400 FOLLOWERS LIKES FOLLOWERS FOLLOWERS Harness the power of our 50,000 total-and-growing social media reach. Statistics as of September 2014; Facebook numbers include both ALIVE Magazine and Saint Louis Fashion Week.

25 ALIVE is known for producing events St. Louisans want to attend.

26 EVENT SPECIALISTS 40 Events Annually 20k Attendees Our signature events engage passionate audiences and connect brands with influencers who can make a real impact, while our countless custom events from grand opening parties to anniversary celebrations provide invaluable brand exposure and interaction with ALIVE s coveted consumers. EXPERIENTIAL MARKETING 1.1 Million Total Impressions on Social Media, in ALIVE Magazine and on ALIVEmag.com Sponsorship of any of the signature events ALIVE produces annually means your brand will be strategically integrated into an established, buzzy, well-attended event experience. SIGNATURE EVENTS Cash & Carry Entrepreneur Event Best of 314 ULTRA White Party Summer in the City ALIVE Wedding Top Chef Burger Battle Saint Louis Fashion Week Men s Event: Well-Crafted Holiday Hop & Shop

27 THE POWER OF EVENT MARKETING We believe in driving results through highimpact events. ALIVE has a long track record of creating dynamic, interactive event experiences for our attendees that have driven results for our clients and partners again and again. RUNWAY SHOWS There s no one in town who knows runway shows better than ALIVE. As the producer of Saint Louis Fashion Week for 11 seasons and counting, our unparalleled expertise means you ll get a New York-quality runway show showcasing your brand right here in St. Louis. CUSTOM EVENTS Know that your grand opening party or other special event is in good hands with ALIVE. We specialize in experiential marketing that relies heavily on creative programming, strategic promotions, interactive integrations and logistics management to provide a meaningful and engaging experience you ll never forget. PROMOTIONAL PACKAGES Get the word out about your next event like never before by harnessing the power and reach of ALIVE Magzine, ALIVEMag.com and our 75,000 subscribers. Our promotional packages include print and online editorial coverage, an event photographer, dedicated blast promotion, social media mentions and more.

28 PRINT SPECS SPREAD Safety: 16.5 x Trim: x Bleed: x /3 SPREAD HORIZONTAL wide x tall No Bleed Ad can fill entire area 1/2 PAGE HORIZONTAL wide x 5 tall No Bleed Ad can fill entire area 1/6 PAGE HORIZONTAL 3.75 wide x 3.3 tall No Bleed Ad can fill entire area FULL PAGE Safety: 8 x Trim: x Bleed: 8.65 x /3 PAGE VERTICAL 4.5" wide x " tall No Bleed Ad can fill entire area 1/3 PAGE VERTICAL 2.45 wide x tall No Bleed Ad can fill entire area 1/8 PAGE HORIZONTAL 3.75 wide x 2.45 tall No Bleed Ad can fill entire area 1/2 SPREAD HORIZONTAL wide x tall No Bleed Ad can fill entire area 1/2 PAGE VERTICAL 3.75" wide x " tall No Bleed Ad can fill entire area 1/4 PAGE 3.75 wide x 5 tall No Bleed Ad can fill entire area PRINT TECHNICAL SPECS Digital photos must be 300 dpi minimum to be printed. For production and quality-control purposes we cannot accept Web or Internet images. Acceptable file formats for photography and electronic art are: -Adobe Acrobat.PDF files (high-resolution with all fonts embedded; CMYK color) -Adobe Photoshop files. (.PSD,.JPG,.EPS or.tif) Copies of fonts used within any ad or EPS file must be provided in Mac Postscript or Open Type format. All color ads must be converted to CMYK; Spot colors must be specified with a Pantone Solid Coated decription. Ads must be produced to specific page sizes per ad dimensions. Camera-ready artwork is press ready. ALIVE is not responsible for adjustments or alterations to size, color or copy error in the content of camera-ready artwork. Improperly prepared files may result in additional production charges. Camera-ready ads that meet ALIVE specifications will run as-is and will not require a match-print proof sent to the client for approval. All art, fonts, printer fonts, photos and graphics must be included on disk. All color, including photos, must be CMYK. All crop and registration marks should be removed from ad. - Adobe Illustrator.EPS files. (all fonts converted to outlines and all images embedded. - Adobe InDesign file, all fonts converted to outlines and all images embedded. ALIVE Magazine is produced on a Macintosh platform and is unable to support Windows-based documents. We cannot accept files in Page Maker, Corel Draw, Freehand, MicrosoftPulisher, PowerPoint or Microsoft Word.

29 CONNECT WITH US 2200 Gravois, Suite 201, St. Louis, MO T: F: E: Facebook: ALIVEMagazineStLouis Twitter and