CLASSIFICATION LEVEL: Bond 4 DATE LAST CLASSIFIED / UPDATED: June 2014

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1 Position Description POSITION TITLE: Excellence Program Coordinator SCHOOL/ OFFICE: Office of Marketing & Admissions PURPOSE OF THE POSITION: CLASSIFICATION LEVEL: Bond 4 DATE LAST CLASSIFIED / UPDATED: June 2014 Scope/Statement To provide a strategic focus to the recruitment of high quality students for Bond University courses. To support the General Managers Domestic and International, Managers of Schools and Community, International Regional Managers in the expansion and standardisation of a university wide scholarship program. To liaise with Bond University faculties, marketing staff, admissions staff, school careers advisors and other stakeholders on a national level to optimise recruitment performance from the designated market. To ensure maximum accountability and conversion for all scholarship activities across all regions. The role is principally one that involves working with the respective General Managers to develop and implement a strategic and cohesive marketing program focused on the recruitment of high quality students from around the world to Bond. In addition, the Excellence Program Coordinator will be required to coordinate the Bond University Scholarship Program, Student for a Semester Program, RSL Youth Development Program and Student Ambassador Program. In conjunction with the Office of Development the role is responsible for developing, maintaining and managing other new and emerging programs specifically designed to attract high quality students to Bond University. Role/Responsibilities The Excellence Program Coordinator will be required to provide a high level of strategic marketing input to the Domestic and International recruitment teams in conjunction with the General Manager Marketing and Communications in the promotion of Bond University scholarships, Student for a Semester and the RSL Youth Development Program. Furthermore, they will be required to manage procedures, organise events, marketing activities and where necessary assist the Marketing Manager. Supervision/Planning/Judgement The Excellence Program Coordinator will report to the General Manager Marketing and Communications and the role will require liaising with the Managers of Schools and Community and International Regional Managers, faculty representatives, the Office of Development, students and other marketing and admissions staff members.

2 REPORTING RELATIONSHIP: This position reports to the General Manager Marketing and Communications. General Manager Marketing and Communications Excellence Program Coordinator SELECTION CRITERIA: High level of organisational skills, the ability to work on projects with competing deadlines and highly developed skills in establishing goals and prioritising work. Excellent interpersonal and communication skills that facilitate effective and professional communication with other staff members as well as current and prospective students. The ability to also effectively convey information and, where necessary, gain acceptance of ideas. Excellent copy-writing, editing and proofreading skills and attention to detail. Demonstrated skills in analysing statistical data and the ability to produce reports in a concise manner. Ability to exercise independent judgement, to solve problems and make decisions based on knowledge of policies and procedures. Demonstrated skills in the use of a range of computing applications including Microsoft Word, Excel, Access, Outlook and other database software packages. Ability to display tact and discretion when handling sensitive or confidential information. Display a professional, courteous and helpful manner appropriate to a customer service industry. Proven team player with excellent networking skills Proven ability to meet and exceed management targets Strong commitment to client service ethos Ability to work independently and apply initiative in isolation while being responsive to the needs of the General Managers and other stakeholders Ability to develop and execute integrated marketing campaigns to a high standard Understanding of business principles Highly motivated DESIRABLE CRITERIA: Previous experience in a tertiary environment. Understanding of university programs, policies and procedures. History in establishing relationships with Corporate Business and networking to broaden relationships and contracts.

3 COMPETENCY RESPONSILBITIY PERFORMANCE INDICATIORS STRATEGIC PLANNING Research, Scope, Plan, Develop and Implement Bond University s Honours Program. Research, Scope, Plan, Develop and Implement Bond University s worldwide scholarship Program. Research, manage and develop the RSL Youth Development Program to the value of $1 million nationwide. Scout outstanding potential students and personally invite them to participate in excellence programs. Plan the future management of Bond University s Scholarship Program by developing business rules for online solutions. Develop regular recommendations which will be supplied to Senior Management, indicating areas for improvement, conversion rates, quality and cost per acquisition etc. Monitor the performance and seek opportunities in the Bond University Collegiate School Program including marketing programs and targeting individuals. Develop market research reports outlining opportunities; including competitor analysis, reports on past results and explanations and outlines on operations for individual marketing tactics. Develop and maintain relevant and up-to-date Collegiate School Program Induction Packs and other marketing material which outlines the agreement, benefits and responsibilities as a Bond Partner schools. Work in conjunction with the Office of Development to grow relationships, identify new opportunities and develop new scholarships and excellence programs with outstanding business. Work in conjunction with the Office of Development to identify new audiences to recruit outstanding potential students to personally invite to participate in one of the National Excellence Programs. Network and maintain the traditions and expectations of our student body. Adherence to Gant Chart (as jointly determined by GM Marketing & Communications and GM Domestic & International Recruitment

4 Liaise with all the winners of all programs and manage the further opportunities involved in their ongoing success including but not limited to - PR - Website Profiling - Social Media - Flash File Profiles etc... MANAGEMENT Manage the marketing tactics & generate record breaking application year on year for all excellence programs: - National Scholarships Program including 100%, 50%, Dean s, Sponsorships, Bursaries and discounts. - International Scholarships Program - RSL Youth Development grants - Student for a Semester Program - Student Ambassador Program - All application for pre-university excellence programs Manage the inclusion of International Scholarships into the current program, including the training of International Regional Managers and the changing and updating of policies and procedures to include this new market Developed business rules and internal processes that effectively introduce new scholarships in conjunction with the Office of Development. Monitor the performance of existing and new collegiate school partners and make regular recommendations to Management, Regional Managers and IRMs on their effectiveness and adherence to the program Interpret reports which track scholarship deferrals, make predictions and recommendations as to appropriate conversion strategies which enable internal stakeholders to more effectively budget Develop, implement and train all internal stakeholders on the business procedures, policies and regulations surrounding all scholarships. Manage the Student Ambassador Program effectively and efficiently through recruitment of both international and domestic volunteers and through the management of the following activities: - Student Ambassador Award Evenings Ensure the university-wide procedure for new scholarships is developed and abided by all departments involved. SMG, Office of Development, Office of Student Systems, Finance and Office of Admissions Each of Bond University s scholarships is attached with official rules which can be audited and passed by university and official committees.

5 MARKETING - Scholars Dinners - Orientation Week Information Hub - Collateral requests - Campus Tour requests - Other Student Ambassador related activities Mentor and work closely with the Scholarship Coordinator to ensure all scholarship policies and procedures are maintained and adhered to. Offer support and training when necessary to build knowledge of the program. Planning Prepare the program marketing and scholarship annual plans and reports outlining opportunities, including a competitor analysis, reflecting on past results and explaining the operational plan for all tactics in conjunction with national and international marketing managers. Develop policies, procedures and marketing collateral for the introduction of new collegiate school partners, both Domestically and Internationally into the current scholarship suite in conjunction with national and international marketing managers. Website Identify opportunity to raise the awareness of the Bond University programs through the internet in conjunction with marketing manager. Manage the content on specific web-pages on the Bond University website and other sites related to the programs. Report on the effectiveness of the material published to this medium. Direct Marketing - Ensure all market segments are informed of the Bond University programs through mail and campaigns. Events Event management, from start to finish: selection weekends, information sessions, student events and internal meetings. - Investing in your Future - Vice-Chancellor s Scholarship Selection Weekend - Scholarship Selection Day - RSL Youth Development Leadership Weekend - Student for a Semester Orientation and Award Evenings Plans are well written, timely and communicated to the wider university. Ensure website maintains true and accurate at all times. Increased open rates on all e- campaigns and increased response rate on mail campaigns. Increase the number of attendance year on year. Ensure approximately a 90% satisfaction at all events.

6 - Student Ambassador Evenings - Scholars Dinner - And other events when required Brochures/ Flyers/ Application forms Create all collateral associated with the national and international Excellence Projects including but not limited to: - Scholarship Brochure, including coordinating photo shoots. - The suite of hard copy collateral for the RSL Youth Development Program - Flyers and posters for the Student for a Semester Program - New collateral as needed - New collateral for the Honours Program - Other material when required. Ensure timely delivery of all marketing collateral for all markets. Ensuring the correct quantity is ordered. Public Relations Identify opportunities within the current student community and the Excellence Programs to develop an annual media management plan targeting both mainstream media and in-school publications. Year-on-year increase of the number of media releases. PROGRAM MANAGEMENT AND ADMINISTRATION Develop opportunities to promote international scholarship winners to agents, international collegiate schools etc. Work in conjunction with the Office of Development to grow relationships, identify new opportunities and develop new scholarships and programs For both prospective international and domestic students. Manage the recording and accurate tracking of all scholarship, Student for a Semester and RSL Youth Development Program applications. Manage efficient selection of scholarship and RSL Youth Development Program winners by using and further developing selection criteria. Manage the RSL Youth Development Program assessment and administration process Develop and work to grow the RSL Youth Development Program. Network and maintain the traditions and expectations of our student body. Maintain internal relationships and external partnerships through frequent correspondence. Confident reporting and updates using databases. Adherence to timelines, procedures and policies. Ensure a 1 day turnaround for all enquires and concerns. Grow the RSL Youth Development Program to a 1 million dollar deal. Have a positive repour with Student Council.

7 PLANNING & REPORTING CLIENT RELATIONSHIP MANAGEMENT TEAM WORK ADMISSIONS & INTERVIEWING Understanding of Quality Assurance Prepare the Excellence Programs plan including the Bond University Scholarship Marketing plan. Provide annual plans, timelines, and reports on all programs year round. Make recommendations to the Marketing Manager on ways to improve and develop all Bond University scholarship programs. Produce ad-hoc reports for Senior Management Group (SMG) and the Office of Marketing & Admissions Team Leaders. In conjunction with the Development Office, isolate opportunities to broaden Bond s scholarship portfolio with current and new partners. Cross-training across all elements of the Marketing Teams. Where required, assist Regional Managers and Managers of International Programs in the admissions process and interviewing of scholarship applicants. Staff should demonstrate an understanding of the principles of quality assurance and continuous improvement as they apply at Bond University. Staff are expected to demonstrate an ongoing commitment to the Bond University Strategic Plan, university policy and to our quality assurance processes. Reports/ plans/ timelines are concise, well structured, correct, and delivered within the specified timelines. Ensure database is maintained at 100% accuracy Demonstrate growth in scholarship reach with Corporate clients Ensure all partners meet contractual agreement deadlines and we deliver on Bond University s promises. Able to cover each of the positions within the Marketing Teams Understanding of Cultural Sensitivity Staff will come into contact with staff and students from a variety of cultural backgrounds. It is expected that mutual respect, cultural awareness and cultural sensitivity will form the basis of the professional working relationship. Staff are encouraged to attend a cultural sensitivity workshop to further enhance and develop cultural awareness and cultural sensitivity skills. It is not the intent of this position description to limit the scope of this position in any way but to give an overview of this role at Bond University. You may at times be required to work at other tasks and areas as directed by the Management. Position Held by: Signed: Date:

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