Brand Strategist or Brand Consultant. Professional Information. Resume. Member Number: New York, NY 10011

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1 Career Portfolio provided by Beyond.com Brand Strategist or Brand Consultant Member Number: Portfolio: Professional Information Job Function: Marketing & Advertising, Media & Communication, Management & Business Education: Post Graduate Degree Experience: 5 10 Years Employment: Full-Time Salary: $80-120k Citizenship: U.S. Citizen Resume Education: NEW YORK UNIVERSITY Leonard N. Stern School of Business Master of Business Administration, May ***

2 Specializations in Marketing and Finance Vice President of Events, Stern Women in Business Board Committee, Graduate Marketing Association Member, Graduate Finance Association, Management Consulting Association, Strategy & Operations Club JOHNS HOPKINS UNIVERSITY Baltimore, MD Bachelor of Arts, International Relations (major), Economics (minor), May ***

3 President, Pi Sigma Alpha (Political Science/International Relations Honor Society) Vice President Development (***) & Vice President Administration (***), Kappa Alpha Theta Fraternity Order of Omega (Greek Leadership Honor Society), National Society of Collegiate Scholars, Dean s List Experience: LIZ FRIEDLAND CONSULTING Spring *** Brand Consulting Intern Collaborated with the founder to develop strategic growth plans for the business through extensive competitive analysis

4 Designed and implemented a comprehensive study of the luxury lifestyle category, including a full evaluation of competitor consultancies and agencies, customer needs, industry opportunities, and scalability of offerings Managed an overhaul of the branding and positioning strategy for a luxury e-commerce website, and developed tactical recommendations through extensive research on consumer targets, competitors, and overall category trends Summer *** NESTLÉ WATERS NORTH AMERICA INC. Stamford, CT Brand Management Intern, Perrier Analyzed raw consumption data to assess the viability of a new Perrier retail campaign, assessed competitive positioning and category trends, and developed strategies to increase consumption among target demographics Presented market opportunity, program recommendations, creative concepts, retail tactics, and activation plan for the new Perrier campaign to Premium- and International-Brand Directors and Vice Presidents

5 Managed an audit of all current and pending Perrier packaging, highlighted errors and resolved issues, and streamlined the international evaluation and approval process to greatly improve efficiency and accuracy *** *** MAGNITUDE CAPITAL, LLC Associate Collaborated daily with the Marketing, Investor Relations and Legal teams on all marketing efforts of a multi-billion-dollar fund-of-funds, resulting in multiple new investments and the successful launch of a new fund structure Performed detailed analyses of materials regarding potential investments, produced and presented investment summary reports, and coordinated the approval process for all outgoing investments Led the due diligence process, designed and implemented an overhaul of organizational procedures, and managed all cross-functional communication and interaction between the Investment and Operational Due Diligence teams

6 *** *** NIKKO ASSET MANAGEMENT AMERICAS, INC. Equities Group, Analyst Conducted research on a new fund strategy and performed detailed comparative analyses of peer funds performance, resulting in management s decision to launch a new fund Managed communication between four global offices to produce comprehensive quarterly performance reports Evaluated stock analytics and produced recommendation documents consisting of performance information and investment rationale, which were used by a major advisory client to support investment decisions Fairstream Group, Operations

7 Produced monthly communications documents for existing and potential investors, and collaborated with the Marketing department to integrate the Fairstream brand into the Nikko portfolio Trained and managed a team of five people on all Fairstream-related processes and trading systems *** *** FAIRSTREAM CAPITAL MANAGEMENT, LLC (acquired in *** by Nikko Asset Mgmt) Marketing/Investor Relations & Operations Collaborated with portfolio managers and performed extensive industry research to effectively translate the investment philosophy of a start-up hedge fund into a cohesive marketing strategy Managed all cross-functional communication with financial institutions, potential investors, and regulatory agencies

8 Additional: Interests include running, cooking, reading, making jewelry Extensive experience with Windows, Mac, MS Office Applications, Nielsen?PAGE?***??PAGE?2?