How Sustainability Enhances Brand Value and Reputation
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1 Brochure Title Sponsor In collaboration with Under the Patronage of the Governor of Banque Du Liban H.E. Mr. Riad Salamé Knowledge Associate Gold Sponsor 26 & 27 October 2015 Phoenicia Hotel - Beirut Silver Sponsors Strategic Partner CSV Partner Airline Partner How Sustainability Enhances Brand Value and Reputation #CSRLebanonForum5 Supporters Tel info@csrlebanon.com
2 Testimonials "On the occasion of the 5 th CSR LEBANON FORUM, I wish to recognize the progress made in instilling the culture of CSR in the business community and the consequent growth in the number, diversity and value of initiatives sponsored by this community. This development is due to the efforts of CSR LEBANON. Much remains to be done, however, in order to deploy all the synergies that only a concerted, focused national strategy can help achieve. I wish the Forum great success." H.E. Mr. Tammam Salam, Prime Minister of Lebanon 10 July 2015 "CSR LEBANON, under the guidance of Mr. Khaled Kassar, is building momentum for sustainable business practices in Lebanon and the region, and its mission is to support companies seeking to develop their strategies in this area." Mr. Georg Kell, Executive Director of the UNGC 18 May 2009 H.E. Mrs. Angelina Eichhorst, Head of EU Delegation to Lebanon I was very pleased to see so many entrepreneurs present at the 4 th CSR LEBANON FORUM and ready to work in the true spirit of Corporate Social Responsibility (CSR). The European Union has been advancing in Lebanon on the practise of a social contract and we are fully supporting CSR LEBANON, led by Mr. Khaled Kassar. Mr. Dwayne Baraka, CEO, Value CSR London, UK Such a privilege to be part of the Conference again this year. Each year there is more passion, more knowledge and more examples of a Lebanese version of CSR. Long may it continue! Thank you all for making the Forum one of the highlights of the year, and I look forward to seeing you next year!" 20 December 2014 Professor David Grayson, Director of the Doughty Centre for Corporate Responsibility, Cranfield University London, UK Congratulations on the very considerable success of the conference. Having organized various events myself, I know just how much hard work has to go into such conferences. You did exceptionally well to get so many speakers from outside Lebanon. CSR LEBANON achieved an international level event in Beirut, one which we only see in annual conferences organized by global sustainability leaders like the UNGC, GRI, and the BITC. 20 March 2013 Dr. Joel Carboni, President and Founder, GPM Global, New York, USA Thank you for the opportunity to be part of such a great event. It is always great to hear from like-minded individuals who are passionate about sustainability. I attended the UN Global Compact s 10 th anniversary of the 10 th Principle on Anti-Corruption in New York and the main theme was directly in line with the message that I took away from the CSR LEBANON Forum that "Values and principles should be a fundamental part of business transactions. 2 #CSRLebanonForum5
3 The Best & Largest Annual CSR Summit in MENA Region There is no doubt that socially and environmentally responsible corporations will earn greater competitiveness, better relationships with their stakeholders, and more efficient risk management. On the banking level, CSR is essential to leverage customer confidence. We applaud CSR LEBANON s efforts throughout the past Six years in building the foundations for proper CSR adoption in Lebanon. It has been a pleasure to be a strategic supporter of the CSR LEBANON FORUM since its establishment in This is an excellent regional business and social platform for sharing international knowledge and experience about Sustainability and Corporate Social Responsibility. H.E. Mr. Riad Salamé, Governor of Banque Du Liban 25 June 2015 On behalf of my colleagues, thank you for the opportunity to participate in this important conference. I was pleasantly surprised by the level of the Forum and the high caliber of speakers and audience from the corporate and academic sectors. Dr. Ahmad Dallal, Former Provost, American University of Beirut, AUB 18 December 2014 Thank you for all your efforts to promote CSR concepts and profound aims in Lebanon professional community through Dr. Nesreen Ghaddar, this forum. It has been a privilege Former Associate Provost, and honor to participate. Qatar Chair in Energy Studies & Professor of Mechanical Engineering, American University of Beirut, AUB Mr. Samer Bissat, Senior Project Director - Communities, Majid Al Futtaim Properties, Lebanon Great effort dear Khaled. We as MAFP and Waterfront City are happy to be part of this yearly event and look forward for the years to come. Dr. Imad Baalbaki, Associate Vice President for Development, American University of Beirut, AUB We congratulate you again for such a well-organized and run conference. It was clear that a lot of preparation went through it to make it the success that it was. I only heard good feedback about it from many participants and presenters. Mrs. Jocelyne Chahwan, Assistant General Manager, Head of Retail Banking, BLOM BANK I would like to extend my warmest appreciations for organizing this forum. It was truly an enriching and inspiring event and we are very glad we took part in it. On behalf of BLOM BANK I would like to thank you and the team for the remarkable work and we look forward to many more collaborations in the future. 15 December 2014 #CSRLebanonForum5 3
4 The Best and Largest Annual CSR Summit in MENA Region From Marketing to Mattering Businesses struggle to fulfill their customers needs and develop their loyalty and satisfaction. They continuously seek to differentiate themselves and build on their competitive advantages to attract new clients and increase their profits as a result. However, with increased public scrutiny and accountability, customer value is no longer merely associated with the product or service itself, but also with the aims and impacts provider companies are creating on the community and the environment. Several research studies show that marketing as usual has lost most of its power to "Social Marketing", and even more to Corporate Social Responsibility where products and services offered by responsible corporations gain better perception by customers. This leads to outcomes such as increased customer loyalty to the brand, willingness to pay premium prices, and lower reputational risks in times of crisis. The 5th CSR LEBANON FORUM TM will discuss innovative strategies in the various sectors for driving sustainability throughout the supply chains with major focus on establishing winning partnerships with customers and suppliers as key stakeholders, and how these strategies would reflect on corporations brand value and reputation on the long term. > Get Inspired by the Opportunities CSR Creates > Explore Winning Brand Strategies > Build a Responsible Culture > Maintain your Corporate Reputation Customer Protection The 5 th CSR LEBANON FORUM will explore how Customer Protection influences customer satisfaction and loyalty, and encourages customers to perceive the company s brand more favorably. From compliance to conviction, discussions will reveal corporations responsibility to continuously improve product quality and customer service. Customer Education Customers are in constant search for quality products and services, but they also seek companies that care about addressing problems that could be a result of using their product but not tied to the product or service itself. Such companies have awareness raising and customer education as a key sustainability strategy. Customer Engagement Customer engagement in CSR is critical for improving customer relations, fostering goodwill, & being attuned to customers needs and expectations. This is a key route to enhancing a company s value proposition and establishing customer confidence and loyalty to the brand. 4 #CSRLebanonForum5
5 How Sustainability Enhances Brand Value and Reputation MAIN PANELS The European CSR & Brand CSR Reporting CSR Experience Reputation & Communication A World Model in Sustainability From Marketing to Mattering From Disclosure to Social Media Shedding light on European CSR Experience acknowledged as a leading sustainability model to follow or learn from. Local and regional corporations will be able to benchmark their performance against international peers Expert contributions and viewpoints on why and how corporations should mainstream their CSR strategies and build meaningful brand policies to leverage brand value, influence, identification, loyalty, and differentiation, and mitigate reputational risks Significance of CSR Reporting in maintaining accountability, Impact Assessment in enhancing stakeholders experiences from CSR, Social Media, and Community Engagement in strengthening stakeholders connection to the brand and their perception of its mission and values The Lebanese CSR Experience With increased efforts to make CSR mainstream in Lebanon, what are Lebanese corporations doing to advance the cause, how are they embracing CSR, and how is this affecting their brand and bottom line while building stronger societies? This session will showcase case studies from Lebanon and success stories of corporations who made this shift from a mere philanthropic and casual support for social and environmental activities to a more integrated approach to CSR. of consumers worldwide are willing to pay more for a product from a company they feel is socially responsible. (Nielsen Global Survey) of CEO s believe that the greatest benefit of addressing sustainability is improved brand reputation. (MIT Sloan Management Review and BCG) of consumers worldwide expect companies to report on their CSR efforts. (Cone Communications) of the world s big automotive companies say that CSR is a significant priority for their businesses. (Automotive Industry Action Group) #CSRLebanonForum5 5
6 The Best and Largest Annual CSR Summit in MENA Region SECTOR CASE-STUDIES Food Safety Banks Customer Protection Retail Telecom for Good Preventive Healthcare Managing sustainable supply chains from sourcing to disposal Good practices for Financial Consumer Protection and inclusion; BDL Circular 134 and its implications What is the role of the retail sector in driving consumer protection and loyalty? The pursuit of network service optimization while supporting social causes A value-driven approach towards improving the quality of life Road Safety Power of Technology Green Construction Waste Management Responsible Education How can the automotive industry minimize life threatening practices and contribute to a safer ecosystem? What is the role of information technology in providing strategic solutions for the society and environment? Experiencing long term advantages and healthy lifestyles beyond sustainability Enabling the public to participate in decision making and improve efficiency The value of a good university brand and how CSR in education and in practice can foster this perception > Tell your CSR Story in a More Meaningful Way > Enhance your Brand Awareness and Trust > Make Sustainability Come to Life > Tailor and Target your Stakeholders' Messaging Forum Outcomes 1- Perceive the significance of good CSR in risk and brand reputation management. 2- Be able to benchmark your CSR involvement and how far it is mirrored through your brand. 3- Define and interpret the roles and responsibilities of top influential stakeholders. 4- Develop a proper understanding of and the required skills to deal with CSR dilemmas. 5- Learn how to practically integrate a sound CSR strategy in your organization. 6- Gain insight from success stories and best practices. 7- Identify partnership opportunities with participants to move forward in your CSR journey. 8- Benefit from a unique networking opportunity with key corporate representatives, NGO's and top-notch experts. 6 #CSRLebanonForum5
7 How Sustainability Enhances Brand Value and Reputation CSR IN LEBANON: WHERE DO WE STAND? of corporate social practices remain philanthropic with little consideration beyond PR. Only 1% of corporations are committing to a long term CSR strategy and vision. of big Lebanese companies have short-term CSR initiatives, yet only 2% of banks published official CSR reports. are advocates of CSR. have been informed by banks about their CSR initiatives. like to be involved in choosing a bank's CSR initiative. are interested in reading and receiving training on CSR. are aware of the presence of CSR reporting in the banking sector. consider a product s socially innovative features as a source of differentiation. * Results are based on a local study conducted by CSR LEBANON on a Lebanese sample of multi-stakeholders. WHO SHOULD PARTICIPATE Chairmen Chief Executive Officers Corporate Governance Directors Chief Financial Officers CSR and Sustainability Managers Human Resources Managers Corporate Communications Directors Marketing and Branding Directors Public Relations Managers Business Development Professionals Academic Professors BS and MBA Students Professional NGOs Ad Agencies Communications and PR Agencies Brand Companies Brand Auditors Quality Assurance Professionals #CSRLebanonForum5 7
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How Sustainability Enhances Brand Value and Reputation
Agenda Title Sponsor In collaboration with Under the Patronage of the Governor of Banque Du Liban H.E. Mr. Riad Salamé Knowledge Associate Gold Sponsor 26 & 27 October 2015 Phoenicia Hotel - Beirut Silver
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