portfolio excerpt The list of deliverables included: » resource website relaunch (responsive)
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- Colleen Bradley
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1 portfolio excerpt In March of 2013, Church on the Move held its third annual Seeds Conference, to a sold to capacity crowd of senior pastors, worship leaders, and creative teams from churches around the world. And this year, COTM added a new venue of multiple online streams. My role in this was leading the creative across all fronts: print, environmental, product and interactive. In addition to the conference itself, we relaunched the creative resources website that serves as the foundation for Seeds, culminating in a 360-degree brand expression for the conference-goers. In this portfolio excerpt, you ll see how this visual language was extended from 3-inch screen to 80 LED walls to size medium t-shirts to worksession signage systems. The list of deliverables included: Interactive:» resource website relaunch (responsive)» mobile concierge site schedule, speakers, map, local restaurants, on-site food truck menus, etc.» StreamPass multiple live stream platform (responsive)» html blasts» campus-wide pre-service slides» worksession keynote templates Print/environmental:» campus-wide banner installations» apparel design» conference collateral materials» campus-wide wayfinding signage» private lounge invite & collateral» building window art installations» table top displays» store receipts» photo opp backdrops» lanyards (staff, photo, production)» speaker screen package (slides, reference screens, video)» itunes artwork for downloadable audio» lower-thirds for on-screen promotion p. 1
2 purpose CREATIVE Seeds Site A multi-discipline resource site that serves as the brand touchstone for Seeds. Built on a responsive framework. Main site: Mobile Concierge: Mobile Display All Seeds content was designed for mobile display. Shown: Seeds Home page, asset detail, StreamPass home & Conference Concierge. p. 2
3 Banner Installation We were looking for a way to bring lots of color and energy into the environment without negatively effecting traffic flow. The solution was right above our heads. By hanging several series of image/brand banners above two of the more highly travelled areas of the main buildings, we brought color into the environment without impeding foot traffic. p. 3
4 Signage Signage implmentation for retail and venue display. FRIDAY COTM AUDITORIUM RESOURCES SEEDS SWAG NEXT STOP: ONEIGHTY 1:00PM Building A Better Band WHITNEY GEORGE, ANDY CHRISMAN MARCOS CRUZ 2:15PM Killer Drums, Keyboards & Guitars ANDREW STONE, MARCOS CRUZ DANIEL CHRISMAN, WHITNEY GEORGE Matthew Luhn Black $30 Gray $20 Bus Stop 3:30PM Creating A Mix That Rocks Green $20 ANDREW STONE Sweatshirt $40 Apparel Various shirts were made available for conference attendees. p. 4
5 Pre-Service & Speaker Slides Seeds is about using today s technology and high caliber design to communicate with churches. This often results in screen-based display, necessitating template development for pre-service slides, as well as speaker and workshop content. p. 5
6 purpose CREATIVE Miscellaneous There were many items noted earlier in this excerpt, these are just a few of the smaller, but no less important, items needed to round out this conference package. Shown here: t-shirts staff badges itunes artwork coffee shop coupons VIP Lounge Invitation outdoor brand installation Photographer Cafe Coupon free coffee rules, just like you. enjoy a tall espresso drink of your choice at the cafe while you re with us enjoy a tall espresso drink of your choice at the cafe while you re with us free coffee rules, just like you. enjoy a tall espresso drink of your choice at the cafe while you re with us p. 6
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