V. Kumar Andrew Petersen Instructor s Presentation Slides
|
|
- Amy Green
- 8 years ago
- Views:
Transcription
1 V. Kumar Andrew Petersen Instructor s Presentation Slides
2 Chapter Nine The Future of CRM 2
3 Introduction As technology develops, organizations have to constantly update themselves with the latest changes and adapt their marketing strategies to remain competitive in the market. It is important for CRM managers to be aware of these changes and take those changes into account when formulating and implementing the marketing strategies (Kumar, 2008). Three marketing methods that are receiving increased attention from marketers social media, mobile marketing, and customized campaigns 3
4 Social Media (Web 2.0) Blogs Online journals/a virtual storehouse of information, A corporate blog: a powerful marketing tool for firms Micro-blogging (e.g. Twitter) Social networking platforms Facebook, Myspace, and Linkedin Used distinctly unique approaches, with the same common goal of raising and improving brand awareness (by Papa John s, RedBull, and Target) Content communities YouTube, and Google Videos/Flickr, and Picasa/ Digg.com, and Del.icio.us/Wikipedia), and public epinions.com Ex. Kohl s & H&M use YouTube Social coupons Offer online daily deals and discounts, e.g. Groupon and LivingSocial customers significant discounts (ranging from 50 90% off), the firm received a huge demand for its services 4
5 Social Media (Web 2.0) There will be an increasing interaction between customers and firms. There will be increased interaction among customers, which will lead to increased prominence of online communities, which in turn will gradually become a trusted source of information for consumers. Social networks will play a key role in becoming the intermediary medium between consumers and brands. (Research Issues) Are social coupons really helping small and medium business ensure long-term profitability? What type(s) of customer segments (new or existing, local or walk-in, etc.) should businesses target in order to achieve the maximized long-term profitability? (Kumar and Rajan, 2011) How can social networking be applied and evaluated in B2B and B2C settings, and to what extent will the user characteristics pertaining to CLV affect/influence online customer-to-customer (C2C) exchanges? (Kumar et al., forthcoming) 5
6 Mobile Marketing A new marketing channel for firms to reach out to customers on an individual basis Conducted and communicated through hand-held mobile devices, e.g., mobile phones, personal digital assistants (PDAs), smart phones, and portable tablet computers(e.g., ipads) The most important benefit of mobile marketing is that it works even when the intended recipients are on the move. A source of customer data, acquired through the opt-in feature, provides firms with a quantifiable measurement of reach and impact of a marketing program (Aaker et. al, 2010). Through interaction with customers, mobile marketing can be used to collect more contextual and location-based types of data. Ex. Standard Chartered and HSBC send out promotional offers to customers through SMS to mobile phones. 6
7 Customized Marketing Campaigns Campaigns containing marketing messages that are tailored to a selected individual customer based on their specific profile, preference, and needs. (oneto-one marketing campaigns) An effective way to ensure information is conveyed to the targeted customers by overcoming the media clutter. A perfect way for firms to build a long-term relationship with customers A great way for firms to differentiate themselves from their competitors Ex. Amazon.com uses information acquired from individual customer transactions and profile to filter and determine the type of products it will recommend to each customer. 7
8 Conclusion Social media opens a new source of information for marketers that can be used as inputs for developing CRM models. Mobile marketing offers a new, better, and more effective channel of communication to reach out to individual customers. Customized campaigns show promise of providing firms with the much-needed competitive advantage in engaging and managing customers. Adopting one or all of these methods, as the company situation demands, will ensure firms future success in ensuring a profitable customer relationship. 8
Management Summary 3. Role within the organization 4. For what purposes do you use social media? 5. What social channels does the company use?
1 Index Subject Page Management Summary 3 Role within the organization 4 For what purposes do you use social media? 5 What social channels does the company use? 5 Does your organization use a blog? 6 How
More informationProfessional Diploma in Digital Marketing
Professional Diploma in Digital Marketing Agenda Day 1: Day 2: Day 3: Day 4: Day 5: to Digital Marketing Search Engine Optimisation Search Engine Marketing Email Marketing Digital Display Advertising Mobile
More informationReport on Daily Deals April 2012
Report on Daily Deals April 2012 Methodology In January/February 2012, Edison Research and Arbitron conducted a national telephone survey offered in both English and Spanish language (landline and mobile
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationSocial networking allows you to reach out to potential customers without spending exorbitant amounts of money.
Legal Marketing It came into existence not to confront the Code of Ethics, but to cooperate with it in building an enduring legal brand. Punishment would befall only those without in-depth knowledge of
More informationHOW TO USE SOCIAL MEDIA MONITORING TOOLS. Jamie Turner
HOW TO USE SOCIAL MEDIA MONITORING TOOLS Jamie Turner If you re like a lot of people, you re probably already using social media in some way, shape, or form. You might have a Facebook page, and you probably
More informationSOCIAL MEDIA STRATEGIC PLANNING FOR BUSINESS AN APPROVED COURSE OF THE NATIONAL INSTITUTE FOR SOCIAL MEDIA
SOCIAL MEDIA STRATEGIC PLANNING FOR BUSINESS Presented By Eric Mills, President National Institute for Social Media Join the Conversation facebook.com/socialinstitute twitter.com/nismpulse nismonline.org/blog
More informationWhy have a mobile website
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
More informationSocial Media Management
Social Media Management Stand out from the crowd from just 250.00 per month How can social media increase sales? Provide One-to-One Contact Social media can help create relationships between customers
More informationSocial Media Boot Camp
Social Media Boot Camp Eğitim Tipi ve Süresi: 3 Days VILT 3 Day VILT Social Media Boot Camp Discover the many ways social media can promote your business and increase sales. Even for seasoned marketing
More informationINTERNET MARKETING SERVICES (IMS)
Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify
More informationTake Online Lead Generation to the Next Level
Take Online Lead Generation to the Next Level 5 Ways to Capture New Market Niches By: Deven Pravin Shah WSI Internet Marketing Consultant Overview Many business owners ask the same questions about capturing
More informationCOMMUNICATING B2B SERIES. Bb 2 I N S I G H T ISSUE 3. What are the best lead generation techniques? www.kompass.co.uk
Bb 2 ISSUE 3 What are the best lead generation techniques? The number of lead generation techniques available in the B2B marketers toolbox is continually increasing, but which methods are still generating
More informationSelecting the Right Social Media Monitoring Tools!
Selecting the Right Social Media Monitoring Tools! Exposing the real weaknesses and strengths of web and enterprise technology products Jarrod Gingras Analyst / Director of Advisory Services Real Story
More informationTarget Marketing 102 What s Next?
Target Marketing 102 What s Next? What your customers say about you matters 14 % of people trust ads 78% of people trust consumer recommendations Source: Neilson Global Trust in advertising survey, 2007
More information[REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users
1 2 3 [REFERENCES] newsroom.fb.com/company-info http://www.searchenginejournal.com/facebook-reaches-1-39b-monthly-active-users 4 [REFERENCES] https://about.twitter.com/company 5 [REFERENCES] https://press.linkedin.com/about-linkedin
More informationGet up to Speed with Superfast Broadband Business Engagement Activity Ideas
Get up to Speed with Superfast Broadband Business Engagement Activity Ideas Get up to Speed programme can provide a range of activities for businesses A talk or seminar to your business or business group
More informationMarketing in the 21 st Century Syllabus
Marketing in the 21 st Century Syllabus Spring 2015 UCSB Extension Instructor: Amber Wallace Many factors affect marketing in the 21 st century, including changing technologies, globalization, deregulation,
More informationRushern L. Baker, III County Executive. Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division
Rushern L. Baker, III County Executive a Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division 1 2 3 4 5 Social media includes web- and mobile-based technologies
More informationTable of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved
Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness
More informationB2B Social Media Marketing LeadFormix Best Practices
Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually
More informationThe Many Types Of Marketing
The Many Types Of Marketing Lots of people are talking about all the new forms of marketing a company can pursue. It s true, certain traditional marketing has been around for a long time and is still used
More informationwww.hubspot.com The State of Inbound Marketing 2010
www. The State of Inbound Marketing 2010 February 2010 Contents Introduction...3 Summary...3 Overview of Inbound Marketing...3 The 2010 State of Inbound Marketing...4 Inbound Marketing Channels Continue
More informationValidus Investor Relations
Validus Investor Relations Service Summary Introduction: Validus Advisory Group Validus Investor Relations Engaging Investors Integrated Marketing Marketing Channels Content and Marketing Options Introduction
More informationUse social media to get more sales leads, increase your pipeline, close faster, improve customer relationships and meet your sales team's goals
HOW TO FIND, MANAGE AND CLOSE MORE BUSINESS USING THE SOCIAL MEDIA 2-Day Training Use social media to get more sales leads, increase your pipeline, close faster, improve customer relationships and meet
More information[SOCIAL MEDIA MANAGEMENT PACKAGE]
[SOCIAL MEDIA MANAGEMENT PACKAGE] We have designed this package for busy business owners who don t have the time or resources to stay on top of their online presence; we will manage your social profiles
More informationSOCIAL MEDIA 80 78 76 74 72 70 68 66 64 Access to free content Series 1 To learn Advanced news of products Series 1 A Social Roadmap Understand how and why people use social media Map the social
More informationHow To Teach Your Dealership To Be Successful Online
A fully interactive online university to train your entire team on the most cutting edge web strategies WE TEACH ROI & DELIVER PROFITABILITY. SOCIAL MEDIA SEO LEAD MANAGEMENT PPC INTERNET PHONE SCRIPTS
More informationMarketing for Managers Online Format
Marketing for Managers Online Format Professor Information Professor: Kathy Crosby, B.S., M.A. Course Description & Learning Objectives Marketing is a powerful force that can create tremendous wealth,
More informationBrandAlgorithms. Enable and Grow Brands, Online A cloud-based technology suite delivering Digital Brand Marketing solutions
BrandAlgorithms Enable and Grow Brands, Online A cloud-based technology suite delivering Digital Brand Marketing solutions Conversion Lead follow-up email Lead Nurturer Post download Thank You page Checking
More informationGreenClics.com 2012. All rights reserved. Monitoring & Engaging the Green Social Web March 2013
Monitoring & Engaging the Green Social Web March 2013 About GreenClics.com What we do GreenClics.com is a Corporate Social Responsibility (CSR) & Social Media services company. We leverage advanced web-based
More informationSILVERPOP MOCIAL SURVEY:
SILVERPOP MOCIAL SURVEY: How Companies Are Using Social, Mobile, Local and Email A Silverpop White Paper Email.Marketing.Automation WHITE PAPER Silverpop Mocial Survey: How Companies Are Using Social,
More informationMulti-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1
Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10
More informationSocial Media for Business or Social Network. Marketing TM. Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center
Social Media for Business or Social Network 2011 Three Dog Marketing Marketing TM Presented by Nancy Sanders, MBA, Business Analyst Small Business Development Center SOCIAL NETWORK MARKETING TM Facebook
More informationSocial media 101. Social Enterprise East of England: Boot Camp. 5 June 2014
Social media 101 Social Enterprise East of England: Boot Camp 5 June 2014 Programme How you can build a great personal social media presence Social media strategy essentials How to measure success Community
More informationHow an Innovative Email Marketing Strategy Can Pave the Way to New Customers
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
More informationWelcome to Whitehat. Proposal: Aston Rowe Created: 10 th July2013
Welcome to Whitehat Proposal: Aston Rowe Created: 10 th July2013 An Introduction To Whitehat Whitehat: Specialists in Analytics Based Marketing Over 30 years experience in technology and marketing in London
More informationEloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks.
Data Sheet Eloqua Social Suite Integrate Social directly into your campaigns with just a few mouse clicks. Product Description B2B organizations recognize that social channels represent an increasingly
More informationThe Power of Social Media in Marketing
The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/
More informationB2B Social Media Marketing
B2B Social Media Marketing 1 Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Social media spending as a percentage of the marketing
More informationTHE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed.
THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed. Morgan Stanley stated that 91% of people keep their phone within 3 feet, 24 hours a day. 1.08 of the world s
More informationTHE FUTURE OF SOCIAL CRM
THE FUTURE OF SOCIAL CRM 28/11/2013 GARETH EDWARDS Contents The Future of Social CRM... 3 Basic Features of Social Media Management Platforms... 3 Terms... 4 The Solution... 5 What a CRM System Should
More informationGrow Your Business! 2013 Summit. Digital Agency Best Practices
Grow Your Business! 2013 Summit Digital Agency Best Practices About Us Launched in 2011, Guarantee Digital provides turn key Digital Agency solutions to over 25 Media Partners across the U.S. You Sell
More informationSOCIAL MARKETING GOES MAINSTREAM
211 SOCIAL MARKETING SURVEY SOCIAL MARKETING GOES MAINSTREAM BY BRIAN QUINTON What s the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It s arbitrary, but 75% seems
More informationREAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL
REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails
More informationMarketing in the 21 st Century Syllabus
Marketing in the 21 st Century Syllabus Fall 2013 UCSB Extension Instructor: Amber Wallace Many factors affect marketing in the 21 st century, including changing technologies, globalization, deregulation,
More informationDriving Relevant Business Insights From Social Media
A FROST & SULLIVAN EXECUTIVE SUMMARY Driving Relevant Business Insights From Social Media In Collaboration With: View the ondemand version of the ebroadcast: www.frost.com/insights Even the most successful
More informationOnline Marketing. What Worked in 2009 And What to Expect in 2010
a Study Online Marketing Trends: What Worked in 2009 And What to Expect in 2010 Biggest Online Marketing Wins of 2009 2009 was an interesting year for marketers, to say the least. With the tumultuous economy
More informationGINeVRA. GINeVRA. Digital Research Hub. Research Report- CRM. 1 2014. All Rights Reserved.
GINeVRA Digital Research Hub Research Report- CRM 1 2014. All Rights Reserved. It is estimated that nearly one and a half billion people visited a social media site in 2013. They all had something to say;
More informationMobile App Proposal 1-404-468-6325. - ReXpuestas - DeMarus@PHreshApps.com. April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact.
Mobile App Proposal - ReXpuestas - April 16, 2014 http://phreshapps.com/rexpuestas-app/ Direct Contact 1-404-468-6325 Email DeMarus@PHreshApps.com TABLE OF CONTENTS 1. ReXpuestas 2. Introduction 3. Project
More informationCertified Partnership Pack 2015
actionable marketing advice Certified Partnership Pack 2015 Reach, engage and influence senior marketers globally through the Smart Insights digital marketing platform ABOUT SMART INSIGHTS Smart Insights
More informationThe B2B Marketers Perfect Pairing
The B2B Marketers Perfect Pairing Using prospect and customer data with Marketing Automation and Web Analytics to generate more leads and greater success. Marketing automation coupled with web analytics
More informationWhite Paper. Cross-channel Marketing: Go Mobile. Go Social.
Cross-channel Marketing: Go Mobile. Go Social. Cross-channel Marketing: Go Mobile. Go Social. Introduction: Mobile and Social Media and Buying Cross-channel marketing is evolving from the vast number of
More information2. The New Economy. Outline. Marketing Challenges. Connecting with Customers Directly
Connecting with Customers Directly 2. The New Economy The company s official site provides customers various information Shan-Yu Chou 1 Shan-Yu Chou 2 Outline Marketing Challenges; Major forces driving
More informationSmart and Innovative Web Solutions. Just One Click Away
Smart and Innovative Web Solutions Just One Click Away Company Profile Zara Web solutions is a Digital Marketing Service Provider which was started with an intention to offer quality based web based solutions
More informationSocial Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL. Visit www.simplymeasured.com or call 855-530-6040
Social Media Analytics, from Data to Deliverables. REQUEST A FREE TRIAL Visit or call 855-530-6040 Measure all your social media channels in one place Analyze the performance of your social profiles with
More informationGOALS FOR TODAY S WORKSHOP
GOALS FOR TODAY S WORKSHOP UNDERSTANDING WHAT SOCIAL MEDIA IS RIGHT FOR YOUR BUSINESS ONLINE ADVERTISING (SOCIAL, WEB SEO & SEM) COMPUTER NETWORK BASICS AND HOW TO LEVERAGE CLOUD COMPUTING SETTING UP YOUR
More informationThe 2011 State of Inbound Marketing
www. The 2011 State of Inbound Marketing February 2011 Tweet This! Contents Introduction... 3 The State of Marketing Costs & Budgets... 4 Inbound Channels Convert Leads into Customers... 10 What s Important
More informationGrow Your Business With Digital Marketing
Grow Your Business With Digital Marketing The Team Jeff Gordon Creative Director + Agency Principal Kim Gordon Account Director + Digital Strategist Jim Braunschweig Business Development + Social Strategist
More informationSOCIAL MEDIA: The Tailwind for SEO & Lead Generation
SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy
More informationHow using Google Analytics can improve your website performance and social campaigns
How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns Google Analytics is undoubtedly
More informationThe Social Media Plan
The Social Media Plan 1. Objectives 1. objective #1 2. objective #2 3. objective #3 2. Target Market 1. Location 2. Lifestyle 3. Key Message(s) 1. key message #1 2. key message #2 4. Goals 1. goal #1 2.
More informationMETRO C&C from international C&C to international Omnichannel B2B service company. Ales Drabek Director Global E-Marketing and E- Commerce METRO C&C
METRO C&C from international C&C to international Omnichannel B2B service company Ales Drabek Director Global E-Marketing and E- Commerce METRO C&C METRO C&C: Ca. 726 stores in 27 countries More then 120.000
More information2014 CONSUMER VIEWS OF EMAIL MARKETING
BLUEHORNET REPORT 2014 CONSUMER VIEWS OF EMAIL MARKETING Executive Summary For the third consecutive year, BlueHornet surveyed over 1,000 consumers across the United States to better understand their behavior
More informationPOV: HOW EMAIL AND SOCIAL MARKETING ARE LIKE CHOCOLATE AND PEANUT BUTTER
POV: HOW EMAIL AND SOCIAL MARKETING ARE LIKE CHOCOLATE AND PEANUT BUTTER JANUARY 2015 GOOD ALL ON THEIR OWN, BUT BETTER TOGETHER EXECUTIVE SUMMARY Marketers have long understood the utility of email marketing
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationDigital Marketing Center
Digital Marketing Center One Product, Many Ways to Engage with Your Customers Solution Insight 01.15 DIGITAL MARKETING Automate complex omni-channel digital marketing campaigns Plan, design and send campaigns
More informationstrategy execution results build your brand grow your sales
strategy execution results build your brand grow your sales Social Media Connect Facebook has a market cap of $220bn 1.15 billion Facebook Users Socialnomics Erik Qualman http://www.youtube.com/watch?v=zxpa4dnvd3c&list=uulc9cx5
More informationCapability Statement
Capability Statement The Lead Generation Company (LGCo) was established over eleven years ago and is s premier organisation in the provision of lead and marketing solutions. We have over a decade of experience
More informationSocial Influence Marketing The Opportunity for the Road Industry
Social Influence Marketing The Opportunity for the Road Industry Siobhan McKelvey Marketing Manager Nynas Bitumen IRF Lisbon Congress 26 th May 2010 Social Influence Marketing (SIM) What is SIM?
More informationElevate Customer Experience and Engagement in the New Digital World
Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,
More informationInternet Marketing Course Syllabus
1. Course No. BU406 Internet Marketing Course Syllabus I. Course Information: 2. Course Name: 互 联 网 营 销 /Internet Marketing 3. Course Hours/Credits: 17/1 4. Lecturing Department: Management of Information
More informationThe ROI of Energizing Brand Advocates
The ROI of Energizing Brand Advocates Zuberance Report, October 2010 The ROI of Energizing Brand Advocates By Rob Fuggetta, Founder & CEO, Zuberance This whitepaper from Zuberance shows why getting your
More informationSee how social media listening and engagement can help your business
See how social media listening and engagement can help your business In a socially connected world, engagement with your customers can happen anywhere or anytime. Microsoft Social Engagement puts powerful
More informationCreate, attract, retain and delight customers, profitably. HubSpot Connector
CRM for Marketing Create, attract, retain and delight customers, profitably Maximizer s built-in marketing tools mean you can simply and effectively plan, budget, execute, analyse and optimise all aspects
More informationPART 1: WORKSHEET: Rank Your Objectives: Complete the following worksheet to rank these common social media objectives.
SOCIAL MEDIA Success in social media doesn t come by chance and it certainly doesn t come over night. It all starts with a plan; and the Eise Social Media Tool will help you formulate the perfect one.
More informationE-mail Marketing & SEO
Carrier Direct Marketing presents: E-mail Marketing & SEO 16 th June 2009 James Briggs Internet & E-marketing Manager 1 E-mail Marketing With E-mail Marketing, you can learn today and start developing
More informationFour simple steps for a successful website redesign. Make the process efficient + effective
Four simple steps for a successful website redesign Make the process efficient + effective The list of what can go wrong in a web design project is long budget overages, project delays, projects that never
More informationBUSINESS ADMINISTRATION
BUSINESS ADMINISTRATION PDF Conversion, Splitting + Merging Database building / Updating contacts CRM Data inputting + Document creation Data entry + Google docs Creating / Managing Spreadsheets Preparing
More informationYour simple guide to inlife Technology & pricing
Your simple guide to Technology & pricing What we do - Ethical SEO solutions - Website SEO Audit & Repair - Monthly tracking & reports - Track your progress real time - PR Combined with SEO - Affiliate
More informationSocial Media Marketing: ENGAGE rather than SELL involvement leads to purchase!
Approximately 90% of the people you find on the internet in today s world know at least one social network and are registered as an active user on it. The imminence and influence of social media is what
More informationSponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE
More informationsocial media boot camps getting your business off on the right foot
social media boot camps getting your business off on the right foot introduction It doesn t cost the earth to do, but could cost you business and your reputation if you don t! Why Oak Consult - We thought
More informationSocial Media Marketing
Social Media Marketing Terry Retter Chef@yoursmartkitchen.com http://chefwannabee.com http://yoursmartkitchen.com Background Online retail 2006 Your Smart Kitchen Futurist/Thought Leader 1994 PwC Center
More informationBalancing your content distribution strategy across paid, earned and owned channels. Insight. a guide for the B2B technology marketer
Insight Balancing your content distribution strategy across paid, earned and owned channels a guide for the B2B technology marketer 1 Tel: +44 (0) 2074 286017 www.pulsecomms.com C ontent marketing has
More informationDigital Tactics for Community Engagement Marketing
A Little About Me: Patricia Wilson-Smith President and CEO, Online Media Interactive, LLC Author, Lecturer, Radio Show Host David s Mother Workaholic. Sleepy. Always. No, really. ALWAYS. About This Workshop:
More informationSocial Media Marketing (SMM) in marketing cost cutting. Dr. Sotiris Zygiaris URENIO- Aristotle University of Thessaloniki Email: sotzig@urenio.
Social Media Marketing (SMM) in marketing cost cutting Dr. Sotiris Zygiaris URENIO- Aristotle University of Thessaloniki Email: sotzig@urenio.org May 2013 Social media marketing (SMM) is a form of Internet
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationTABLE OF CONTENTS. SMS Marketing - Introduction 3 SMS Marketing - Best Practices 4 Example Uses & Benefits 16 About MobiWeb 17 Quality 18
TABLE OF CONTENTS SMS Marketing - Introduction 3 SMS Marketing - Best Practices 4 Example Uses & Benefits 16 About MobiWeb 17 Quality 18 SMS Marketing Introduction Most brands and enterprises choose SMS
More informationTCI Interactive Targeted Digital Advertising. Tidewater Communications Interactive: A Division of Saga Communications
TCI Interactive Targeted Digital Advertising Tidewater Communications Interactive: A Division of Saga Communications Targeted Online Advertising Without Limit Saga Communications can provide access to
More informationWhy Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com
Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand
More informationHow To Understand The Impact Of Social Business In Small And Medium Business
2012 Impact of Social Business in Small and Medium Business Study Sanjeev Aggarwal Laurie McCabe Brent Leary Arjun Aggarwal 1 Why Conduct an SMB Social Business Study? Social media is reshaping the way
More informationPowering Marketing. The Five Tenets of Modern Marketing in Financial Services and Insurance. Marketing Technology
Powering Marketing Transformation The Five Tenets of Modern Marketing in Financial Services and Insurance Targeting Engagement Conversion Analytics Marketing Technology THE FIVE TENETS OF MODERN MARKETING
More informationADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE. Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.
ADVANCE DIGITAL MARKETING VIDEO TRAINING COURSE Page 1 of 34 www.experttraining.in Youtube.com/ViralJadhav viral@experttraining.in +91 9558821174 Who Can Join? Business Owners who want to attract more
More informationDeveloping your Content Strategy for Social Media (and Beyond!)
Developing your Content Strategy for Social Media (and Beyond!) MSBDC November 19, 2015 Overview Introductions What Is Content Strategy? Developing Your Content Strategy What It Looks Like In The Wild
More informationINDIA S LEADING DIGITAL ADVERTISING AND ANALYTICS COMPANY USING DATA TO DRIVE YOUR DIGITAL SUCCESS
ET Medialabs - Four Phase Comprehensive Plan INDIA S LEADING DIGITAL ADVERTISING AND ANALYTICS COMPANY USING DATA TO DRIVE YOUR DIGITAL SUCCESS Digital Marketing Mobile Strategy Data & Analytics Phase
More informationConstant Contact Small Business Pulse The Health and Wellness of Small Businesses
Constant Contact Small Business Pulse The Health and Wellness of Small Businesses Based on Research Conducted in May 2012 Copyright 2012 Constant Contact Inc. 1 In This Report What s Keeping SMBs Up at
More informationGLOBAL MARKETING RESOURCES:
YOUR WEB AGENCY WHO IS GMR? Founded in 2003, featured in national media, blogs; Principals are published authors and known experts Hundreds of website design, development, maintenance and web marketing
More informationSEMINARS & WORKSHOPS 2015
SEMINARS & WORKSHOPS 2015 SEMINARS 3 HOURS Social Media Level 1 Must Haves, Should Haves & Wants Social Media Level 2 Bump It Up! Strategies for Success Cost Effective Marketing 82 No or Low Cost Ways
More information