Lincoln life insurance portfolio at-a-glance

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1 Tax-efficiency Guarantees Protection life insurance portfolio at-a-glance Cash flow Growth potential Estate planning Business protection The National Life Insurance Company Not a deposit Not FDIC-insured May go down in value Not insured by any federal government agency Not guaranteed by any bank or savings association Product Menu LIFE SOLUTIONS For broker/dealer use only. Not for use with the public.

2 The life insurance product suite Your go-to solution Variable universal life Universal life Indexed universal life Term life When your clients need family or business protection, cash value growth potential, or a combination of these advantages, count on. Offering you: A broad portfolio of product choices and innovative solutions Industry-leading underwriting with dedicated teams to support your business Case design assistance for your estate, business, charitable planning, and executive compensation needs Protection Lifetime guaranteed death benefit Shorter guaranteed death benefit LifeGuarantee UL LifeGuarantee SUL VUL ONE * SVUL ONE LifeElements Level Term LifeElements One-Year Term LifeCurrent UL LifeReserve Indexed UL Protector Cash value potential Cash value potential * VUL ONE (2012). Term products have no policy cash values. 1 LIMRA Individual Life, 4Q2011 Sales Report. Ranking based on annualized premium among stock-held companies.

3 PROTECTION Lifetime guaranteed death benefit Accumulation and Distribution Did you know? The National Life Insurance Company is ranked #1 for total 2011 universal life insurance sales. 1 PROTECTION Shorter guaranteed death benefit LifeReserve UL Shorter guaranteed death benefit LifeReserve Indexed UL Accumulator AssetEdge VUL Preservation Edge SVUL Accumulation and Distribution Shorter guaranteed death benefit Cash value potential ADDED ADVANTAGES

4 Protection Lifetime guaranteed death benefit LifeGuarantee UL Lifetime guaranteed death benefit with competitive level-pay pricing. Guaranteed premiums Strong internal rates of return on death benefit 1035 exchange forgiveness Premium relief feature Rolling target premiums (standard nontobacco and tobacco) (Simplified Issue and Guaranteed Issue ) Minimum face amount $100,000 ($60,000 Guaranteed Issue) 19 years from date of issue or increase, decreasing over the 19-year period. Age 55 and older with potential estate taxation exposure Need permanent coverage and are not concerned with cash value accumulation Survivor income replacement Asset maximization Concentrated stock diversification Term alternative Idle asset maximization (IRAs, annuities, CDs, etc.) Group life replacement LifeGuarantee SUL Lifetime guaranteed survivorship coverage with competitive level-pay pricing. Guaranteed premiums Strong internal rates of return on death benefit 1035 exchange forgiveness Premium relief feature Rolling target premiums (preferred nontobacco) (standard nontobacco and tobacco) Minimum face amount $100, years from date of issue or increase, decreasing over the 19-year period. Age 55 and older requiring estate tax liquidity funding Prefer to pass legacy to next generation Need permanent coverage and are not concerned with cash value accumulation Estate tax funding Concentrated stock diversification Idle asset maximization (IRAs, annuities, CDs, etc.) Not all riders are available.

5 VUL ONE Lifetime guaranteed death benefit with market-driven growth potential. Especially competitive in single- and short-pay policy designs. Access to tax-advantaged cash value for future unexpected needs LifeEnhance SM Accelerated Benefits Rider (ABR) for added protection against permanent chronic or terminal illness* 70+ investment options with no restrictions Risk management with the LVIP Protected Profile funds Rewards for positive investment option performance Rolling target premiums (standard nontobacco and tobacco) Minimum face amount $100, years from date of issue or increase, decreasing over the 15-year period. SVUL ONE Lifetime guaranteed survivorship death benefit with market-driven growth potential. Access to tax-advantaged cash value for future unexpected needs 70+ investment options with no restrictions Risk management with the LVIP Protected Profile funds Rewards for positive investment option performance Rolling target premiums (preferred nontobacco) (standard nontobacco and tobacco) Minimum face amount $250, years from date of issue or increase, decreasing over the 15-year period. Ages who want cash value flexibility Need solutions for estate tax funding or wealth transfer Need alternative to existing under-performing life coverage PROTECTION Lifetime guaranteed death benefit Ages who want cash value flexibility Need alternative to existing under-performing life coverage Liquidity concerns in the event of an unexpected chronic or terminal illness DCA premiums first year/1035 Estate tax funding DCA premiums first year/1035 Spousal lifetime access trust (SLAT)/private value access Family (B) trust Idle asset maximization (IRAs, annuities, CDs, etc.) Charitable gifting *Available only at issue at an additional cost. Subject to certain requirements. Cash value growth potential

6 Protection Shorter guaranteed death benefit LifeElements Level Term* Affordable death benefit with a guaranteed premium for 10, 15, 20 or 30 years. Convertible to a qualifying permanent life insurance product with no new medical exams. Especially competitive for age 45 and older at face amounts of $500,000 and above 10-year in WA 15-year year (nontobacco) 30-year (tobacco) Minimum face amount $250,000 None LifeElements One-Year Term* Death benefit for short-term needs. Coverage is not renewable, convertible or commissionable (standard and substandard/smoker) Minimum face amount $1,000 None Need temporary insurance while making longer-term financial decisions Survivor income replacement Currently have limited premium payment capability but want to convert later Business owners who need balance sheet-sensitive business solutions Survivor income replacement Mortgage protection Survivorship paid-up funding * Term products have no policy cash values. Not all riders are available.

7 LifeCurrent UL Short term guaranteed protection with interest rate driven growth potential. Coverage Protection Guarantee for the shorter of 20 years or to the insured s age 90 Flexibility to adjust premium payments and coverage over time Premium relief feature Zero loan spread on a nonguaranteed basis (standard nontobacco and tobacco) (Simplified Issue) Minimum face amount $100, years or to age 100, if sooner, from date of issue or increase, decreasing over the 19-year period. Ages seeking short-term guaranteed death benefit protection Those with potential estate taxation exposure Want cash value flexibility to adapt to future needs Term alternative Idle asset maximization (IRAs, annuities, CDs, etc.) Survivor income replacement Survivorship paid-up funding for older ages LifeReserve Indexed UL Protector Cost-efficient death benefit protection with flexibility and growth potential linked to the performance of the S&P 500 Index. 1-Year Point-To-Point Indexed Account, plus two additional indexed account options and a fixed account 1% guaranteed minimum interest rate, with no exposure to market losses** Additional flexibility with participating loans and the Overloan Protection Endorsement Convertible term riders to solve temporary needs 0 85 (standard nontobacco) (standard tobacco) (Simplified Issue and Guaranteed Issue) Minimum face amounts $100,000 ($25,000 Guaranteed Issue) 9 years from date of issue or increase, decreasing over the 9-year period. Loss avoiders ages seeking a cost-efficient death benefit and reduced market volatility Want cash value flexibility to adapt to future needs May have a temporary and permanent death benefit need that can be satisfied in one policy Those with potential estate taxation exposure PROTECTION Shorter guaranteed death benefit Survivor income replacement Idle asset maximization (IRAs, annuities, CDs, etc.) Term alternative Survivorship paid-up funding ** In PA, the guaranteed minimum rate is 2%. Policy charges remain in effect and could reduce your policy value. Cash value growth potential

8 Accumulation & Distribution Shorter guaranteed death benefit LifeReserve UL Long-term interest rate-driven growth potential with the opportunity for guaranteed distributions. Assured Distribution Endorsement guarantees a specified distribution schedule if all requirements are met Preferred loans after 10 years Supplemental coverage rider Exec Rider for business protection strategies 0 85 (standard nontobacco) (standard tobacco) (Simplified Issue and Guaranteed Issue ) Minimum face amounts $25,000 ($100,000 for full underwriting ages 71 and above) 9 years from date of issue or increase, decreasing over the 9-year period. Ages who have maxed out retirement plan contribution limits and want to heavily fund an alternative to supplement existing retirement plans Who need flexibility for estate tax funding or wealth transfer Business owners who need balance sheet-sensitive business solutions College funding Supplemental retirement income Estate tax funding Deferred compensation/ 162 bonus/serp LifeComp suite/non-409a personal retirement Premium finance LifeReserve Indexed UL Accumulator Strong cash value accumulation and tax-advantaged distribution potential linked to the performance of the S&P 500 Index.* 1-Year Point-To-Point Indexed Account with a higher cap rate, plus two additional indexed account options and a Fixed Account 1% guaranteed minimum interest rate, with no exposure to market losses** Greater distribution potential with participating loans and the Overloan Protection Endorsement Exec Rider for business protection strategies with 10-year 100% return of premium 0 85 (standard nontobacco) (standard tobacco) (Simplified Issue and Guaranteed Issue) Minimum face amounts $100,000 ($25,000 Guaranteed Issue) 9 years from the date of issue or increase, decreasing over the 9-year period. Loss avoiders ages seeking greater opportunity for tax-advantaged accumulation for future cash flow needs Have maxed out retirement plan contribution limits and want to heavily fund an alternative to supplement existing retirement plans Business owners who need balance sheet-sensitive business solutions College funding LifeComp suite/non-409a personal retirement Not all riders are available. * Loans and withdrawals will reduce the policy s cash value and death benefit, may cause the policy to lapse, and may have tax implications. ** Policy charges remain in effect and could reduce your policy value. Cash value growth potential Premium finance Split dollar Deferred compensation/ 162 bonus/serp

9 AssetEdge VUL AssetEdge Exec VUL Significant market-driven growth potential and cash value liquidity for retirement needs. Access to tax-advantaged distributions* 70+ investment options with no restrictions Risk management with the LVIP Protected Profile funds 10- and 20-year no-lapse protection Exec ESV Rider waives all surrender charges, and optionally, a portion of administrative charges are returned Rolling target premiums 0 85 (standard nontobacco) (standard tobacco) (Simplified issue and Guaranteed issue) Minimum face amount $100,000 ($50,000 for Simplified Issue and Guaranteed Issue) From the date of issue or increase, decreasing over the applicable period, graded by: Issue age 55 and below: 15 yrs : 11 yrs. Issue age 60 and above: 10 yrs. Ages 35 65, comfortable with market risk, who have maxed out retirement plan contribution limits and want to heavily fund an alternative to supplement existing retirement plans Those with potential estate taxation exposure Business owners who need balance sheet-sensitive business solutions Supplemental retirement income DCA premiums first year/1035 Deferred compensation/ 162 bonus/serp Alternative to premium financing LifeComp suite/non-409a personal retirement Idle asset maximization (IRAs, annuities, CDs, etc.) PreservationEdge VUL Survivorship death benefit coverage with significant market-driven growth potential and cash value liquidity for retirement needs. Access to tax-advantaged distributions* 70+ investment options with no restrictions Risk management with the LVIP Protected Profile funds 10-, 20-year, and to age 100 no-lapse protection Rolling target premiums (preferred nontobacco) (standard tobacco and nontobacco) Minimum face amount $250, years from the date of issue or increase, decreasing over the 10-year period. Ages 35 and greater, comfortable with market risk, seeking to accumulate tax-advantaged assets for retirement Those with potential estate taxation exposure Need maximum liquidity and flexible premium designs Need alternative to existing underperforming life coverage Supplemental retirement income DCA premiums first year/1035 Estate equalization Estate tax funding Charitable gifting strategies AssetEdge Exec VUL only. Primarily sold through SI/GI underwriting programs on multiple lives; fully underwritten for individual cases in very limited circumstances. Accumulation & Distribution Shorter guaranteed death benefit Greater cash value growth potential

10 Added advantages Riders LifeGuarantee UL LifeGuarantee SUL VUL ONE SVUL ONE LifeElements Level Term LifeElements One-Year Term LifeCurrent UL LifeReserve Indexed UL Protector LifeReserve UL LifeReserve Indexed UL Accumulator AssetEdge VUL AssetEdge Exec UL PreservationEdge SVUL LifeEnhance SM Accelerated Benefits Rider (ABR) 4 Accelerated Benefits 3 Accelerated Benefits (with Critical Illness) 3 Accelerated Benefits (1st Death) 3 Accelerated Benefits (without 1st Death) 3 Accidental Death 1 Assured Distribution Endorsement Benefit Selection Option 2 Change of Insured 2 Children s Term 1 Coverage Protection Guarantee Disability Waiver Monthly Deductions 1 Disability Waiver Specified Premium 1 Enhanced Surrender Value 1 Estate Protection 1 Exec Enhanced Surrender Value (ESV) Exec Rider 1 Guaranteed Insurability 1 Minimum Death Benefit Optimal No-Lapse Enhancement (ONE) Overloan Protection Endorsement /Rider 3 Policy Split Option 1 Premium Reserve 2 Spouse Term 1 Supplemental Coverage 1 Supplemental Term Insurance 1 Supplemental Term Insurance on Other Insured 1 Supplemental Term Insurance on Primary Insured 1 Waiver of Monthly Deduction 1 Waiver of Premium 1

11 Add more value to your clients life insurance The LifeEnhance SM Accelerated Benefits Rider 4 gives your clients a supplemental source of funds in the event of an unexpected permanent chronic or terminal illness. It accelerates their life insurance policy s death benefit and converts it to a living benefit. When they need financial assistance, they ll get payments to use for whatever they want with no restrictions. Experience the Difference A consultative team that cares about your business Product solutions that deliver client value Industry-leading underwriting For more information, contact your representative. 1 Available at an additional cost. 2 Please see prospectus for additional information, including possible additional costs. 3 One-time charge applied when benefit is exercised. 4 Available only at issue at an additional cost. Subject to certain requirements. Accelerated death benefits may be taxable and may affect public assistance eligibility. Guarantees are backed by the claims paying ability of the issuing company. ADDED ADVANTAGES

12 Not a deposit Not FDIC-insured Not insured by any federal government agency Not guaranteed by any bank or savings association May go down in value 2012 National Corporation Visit Financial.com Financial Group is the marketing name for National Corporation and its affiliates. Affiliates are separately responsible for their own financial and contractual obligations. LCN ECG 8/12 Z05 Order code: LIF-MENU-BRC008 This material was prepared to support the promotion and marketing of insurance and investment products. Financial Group affiliates, their distributors, and their respective employees, representatives, and/ or insurance agents do not provide tax, accounting, or legal advice. Any tax statements contained herein were not intended or written to be used, and cannot be used, for the purpose of avoiding U.S. federal, state, or local tax penalties. Please consult your own independent advisor as to any tax, accounting, or legal statements made herein. Standard & Poor s, S&P, S&P 500, Standard & Poor s 500, and 500 are trademarks of Standard & Poor s Financial Services LLC, a subsidiary of The McGraw-Hill Companies, Inc. and have been licensed for use by Variable Insurance Products Trust and its affiliates. The Product is not sponsored, endorsed, sold or promoted by Standard & Poor s and Standard & Poor s makes no representation regarding the advisability of purchasing the Product. Issuer: The National Life Insurance Company, Fort Wayne, IN The National Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so. All guarantees and benefits of the insurance policy are backed by the claims-paying ability of the issuing insurance company. They are not backed by the broker/dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claimspaying ability of the issuer. In some states, contract terms are set out and coverage may be provided in the form of certificates issued under a group policy issued by The National Life Insurance Company to a group life insurance trust. Products and features are subject to state availability. Limitations and exclusions may apply. Variable products: Policy, policy values will fluctuate and are subject to market risk and to possible loss of principal. For broker/dealer use only. Not for use with the public. Distributor: Financial Distributors, Inc., a broker/dealer Policies: LifeElements Level Term, policy form TRM5065 and state variations. LifeElements One-Year Term, policy form LN485 and state variations. LifeCurrent UL, policy form UL5023 and state variations. LifeReserve UL, policy form UL5051 and state variations. LifeReserve Indexed UL Accumulator, also referred to as LifeReserve Indexed UL (2011), policy form UL5062/ ICC12UL5062 and state variations. LifeReserve Indexed UL Protector, also referred to as LifeReserve Indexed UL (2009), policy form UL5041 and state variations LifeGuarantee UL (2012) policy form UL5049 and state variations. LifeGuarantee SUL (2012) policy form SUL5030 and state variations. AssetEdge VUL (2009) and AssetEdge Exec VUL (2009) policy form LN698 and state variations. VUL ONE (2012) policy form LN696 and state variations. SVUL ONE policy form LN697 and state variations. PreservationEdge SVUL policy form LN699 and state variations. Rider: LifeEnhance SM Accelerated Benefits Rider on rider form LR630 Variable products are sold by prospectus, which contains the investment objectives, risks, and charges and expenses of the variable product and its underlying investment options. Read carefully. Products and features are subject to state availability. Limitations and exclusions may apply. Not for use in the state of New York.

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