A Review of the Mr Rental Business Opportunity

Transcription

1 Franchise Offer The Winning Franchise

2 Welcome There has never been a more exciting time to become part of the Mr Rental group. With franchise stores servicing all of Australia and New Zealand, the company founded in Queensland in 1991 by Glen and Kerrianne Hickman is now a leading force in the furniture and appliance rental industry. The strength of the Mr Rental franchise system is demonstrated by steady growth, passionate franchisees, happy customers and regular high listings on websites such as topfranchise.com.au. For more than 12 years our franchisees have contributed their talent, commitment and passion to building the Mr Rental brand, strengthening the network and enjoying the rewards that come from being part of a winning business model. To continue this success, Mr Rental is looking for business-minded people who are passionate about driving their own success through a proven model. And we re with you every step of the way, through the ongoing support of personal business coaches and a National Support Offi ce (NSO). This brochure offers a brief overview on what makes Mr Rental the number one choice in today s competitive franchise market. If you like what you read, give us a call and fi nd out how we can impress you in person. James Nixon-Smith, Mr Rental, CEO I HAVE BEEN in business for just over two years and in that time have gone from being the smallest franchise in New Zealand to the largest. I was made redundant from my job in software development and did a lot of investigation before I bought into Mr Rental. It s a very busy business to run, there is a lot to it, and you have to pay close attention to the detail, but the system works, as long as you follow it. When you sign someone up to a rental agreement, they are paying you every week. You have constant cash fl ow. That s the strength of the system. The recurring revenue means that you can go on a twoweek holiday to Europe, and as long as you have someone taking care of the direct debits, you are still making money. A strong, well-trained team is essential. Given that it s such a busy job, it s not possible to do everything yourself, therefore you have to rely on your team and the better the team is, the better the store will perform. I have also had huge input from my Mr Rental business coach, which has no doubt been a factor in my success. Joseph Cooper, Mr Rental South Auckland, New Zealand TEN YEARS AGO we took on a challenge that has proved to be a success. A business and fi nancial model that looked exciting back then, now provides us with a strong and dependable lifestyle. Mr Rental has allowed us to achieve in the business world, in our community, and in the Mr Rental network, where we have received the Mr Rental Top Franchise award for the last two years. The business brings us into contact with a wide variety of society, from other commercial enterprises, to families, students, young professionals and community groups. We provide solutions, opportunities and an unmatched level of customer service based on respect and understanding. Mr Rental delivers a network of peers and a management structure that can turn your efforts into real success. Mike Duncraft, Mr Rental Northshore, New Zealand NZ Franchisee of the Year 2013

3 Our story The Mr Rental tale began in 1983 when founders Glen and Kerrianne Hickman moved to Bribie Island, just north of Brisbane, in Queensland, Australia. Together they opened a video library and rented TVs and VCRs as a complementary service. In no time, the home entertainment rentals were outstripping videos and by 1991 they had opened their fi rst Mr Rental store. For 10 years, this enterprising husband and wife team built their business in their local community, developing and optimising operations and systems. In 2001 they took the bold move to start franchising, with a vision for Mr Rental to become the world s fi rst choice in home appliance renting. Within two years they had over 30 stores in Australia and New Zealand, renting home appliances, furniture and offi ce equipment to thousands of happy customers. Today the Mr Rental group services thousands of customers in Australia and New Zealand, with a product offering that encompasses the latest in climate control, computers, fi tness, furniture, gaming consoles, home entertainment systems, and kitchen and laundry appliances. Glen and Kerrianne remain Mr Rental Board members and their original vision holds true: the customer comes fi rst. The aim is always to make life simpler for customers, with products offered at affordable prices and exceptional customer service. Franchisees benefi t from a great business system based on recurring revenue that paves the way for a work / life balance. Glen and Kerrianne Hickman Mr Rental is a dynamic and innovative franchise network that has enticed potential business owners to start their careers within the network, with many going on to become long term multi-site franchisees. On average Mr Rental franchisees remain within the network for seven years. The company has adapted over the years to fulfi l customers needs and what its franchisees require to become successful operators in their own right. I WAS NOT really looking to be part of a franchise when I discovered Mr Rental, but I liked the business model. The recurring revenue was the key bit: you make one sale and it keeps on paying you. The other benefi t is being part of a network. I have made some awesome friends in the group, which means when you have a problem, there are around 70 [fellow franchisees] you can ring for advice, who have experienced the same problem, and you deal with it together. I have enjoyed that side of it, and also the support of a head offi ce you can ring anytime that is something you don t get in small business. Mr Rental also offers a good work/life balance. My family is a major priority for me, spending time with them, and I have achieved this because I have managers in each store. I trained them to the level required, and I myself have now moved up to a more strategic, guiding role in the business. The day-to-day operations happen without me, allowing me to take time off with the kids during school holidays. Rory McDowall, Mr Rental Lismore and Tweed, Australia

4 Why us? Mr Rental is a team of positive minded and dedicated business professionals committed to becoming the fi rst choice for people requiring rental items for the home or offi ce. Mr Rental continually strives to provide the best possible marketing, product offer, administration, training and operational systems through the synergy of its team, to ensure the profi table operation of the franchises. The Mr Rental brand is one that Australians and New Zealanders have come to trust and rely upon for all their rental needs. Famous for its cheeky Mr Rental cartoon character and eye-catching blue signage and delivery trucks, the company prides itself on making the customer experience easy and enjoyable. Strong training models and established systems ensure Mr Rental franchisees are equipped with the necessary skills to achieve. Mr Rental empowers people to grow personally and professionally, ensuring Mr Rental franchises are some of the most successful in the industry. No experience necessary Mr Rental can train passionate, enthusiastic people with the drive to become a successful franchisee. Franchisees come from a wide variety of backgrounds, from accounting, fi nance, sales and marketing to farming, software development and more. The common thread among them all is a drive to succeed, a positive attitude and a strong work ethic. All the support you need Mr Rental franchisees are supported by a committed and passionate team at the National Support Offi ce (NSO) in Brisbane, Queensland. This team covers the areas of operations, IT, marketing and PR, training, products, purchasing and administration. Mr Rental offers a comprehensive four-week training program and continual assistance from local business coaches, to help sharpen your competitive edge, as well as regional meetings and national conferences. Franchisees are guided through every aspect of what it takes for their stores to achieve the best possible return on investment. Training covers customer service excellence, marketing, systems and processes and Mr Rental s propriety software that includes direct debit payment systems, KPI reports and customer management. Family affair Mr Rental businesses are family friendly, with many successful husband and wife teams in the network. Partner involvement can range from a part-time to full-time commitment, depending on your individual circumstances. Time for work and play For franchisees looking to prosper and secure that elusive work/life balance, Mr Rental s culture is focused on maintaining a band of hardworking, enthusiastic and happy franchisees.

5 Our industry A positive outlook for Mr Rental stores Mr Rental is poised to increase its already sizable market share in an industry worth more than $1.5 billion in annual revenue, according to fi gures released in the latest IbisWorld Industry Report. In the face of global fi nancial crises and falling retail fi gures, the rental industry continues to perform, growing by a compound annual rate of 1.1% over the fi ve years to to be worth $1.52 billion in Australia alone. Tough economic times have minimal effect on Mr Rental s fi nancial outlook and the business is expected to continue to grow, for the simple reason that it makes the cost of living more affordable. Customers like the fl exibility of renting as it allows them to have the latest and greatest appliances, furniture and technology at affordable prices. This means the business is always well positioned to ride out times of economic uncertainty as more families look to renting as a cost effective alternative to buying when budgets are tight. Rapid Growth Predicted Mr Rental has rapidly improved its position in the market over the past fi ve years and has experienced strong growth in the industry due to meeting the most popular client needs and targeting markets that are most likely to use rental equipment. Mr Rental is expected to improve market share over the next fi ve years as it continues to grow at a rapid pace and gain additional brand awareness through its television advertising. IbisWorld Industry Report, October 2012 Our locations Mr Rental franchise service territories are mapped out using state-of-theart software programs that pinpoint exact locations of potential customers. Low rent locations keep overheads down. With the Mr Rental business model, stores do not have to be located in shopping precincts where commercial rents tend to be higher, meaning the money you save in rent can be spent on building your business. Mr Rental franchisees can opt for a display area operation, ideal since the majority of enquiries come via phone, online or a showroom-warehouse that allows customers to browse in person.

6 Our structure Marketing Mr Rental continually undertakes market research to accurately identify primary and secondary target markets. Franchisees benefi t from contributing to a co-operative marketing fund, managed by the National Support Offi ce (NSO), which allocates funds to TV advertising, Yellow Pages, website development, catalogues, fl yers and vouchers. By contributing to this fund, franchisees utilise high value marketing initiatives not available to the average small business owner. Mr Rental also focuses on its online marketing strategy to connect with customers. The marketing team, based at the NSO, also assists franchisees with tools to drive local area marketing to boost trade. Operations Decades of experience have resulted in Mr Rental systems and processes that ensure the smooth running of everything from product purchasing to customer payments and deliveries. Mr Rental is constantly reviewing and streamlining operations in an effort to increase effi ciency and bottom line profi t. As such, the company is better managed and more prepared for growth than many franchises twice its size. The Mr Rental business model is a very profi table one with a recurring revenue that does not involve me working seven days a week, just fi ve. That said, you need to be active in the business, in order to be successful, but I get paid every day whether we are open or not, including weekends and public holidays. I also require only low staff numbers, which cuts down on overheads. I bought my Townsville store in 2010 and my Wide Bay store, in Hervey Bay, in 2011 and am looking forward to buying another territory in the not too distant future. Originally from Sydney, I was looking to get out of the corporate rat race when I discovered Mr Rental. It was the right decision. My wife and I have doubled our net worth in three years and, lifestyle-wise, it s good. We have young children, aged three and six, and the business allows me to spend time with them, and do the school run. Jonathon Parker, Mr Rental Townsville and Wide Bay We have enjoyed being involved with Mr Rental for nearly nine years. The support, guidance and help that we ve received from the network has helped us achieve some real personal and professional goals in that time. We look forward with confi dence to the next chapter moving forward in the Mr Rental network. Kier Forsyth, Mr Rental Rockingham We recently celebrated our Toowoomba store s 10th anniversary, and will soon mark a decade at our Ipswich store. Both stores are performing well, the result of hard work, having the right teams in place, and the recurring revenue generated by the business. Our stores are part of their communities, and we help people by supplying all sorts of solutions. Corporate clients are a growing part of the business, such as short-term executive rentals we furnish mining houses for contractors in Dalby, Chinchilla and Roma, and supply fridges and freezers for the grain harvest in western Queensland. I was a fourth-generation farmer with no retail background when I came to Mr Rental, but they offer training and ongoing support to help you achieve your business goals. They are a company who listens. Being part of a network is also a plus, as there are always other franchisees I can call for advice or ideas. Being a fi ve-days-a-week operation, the business has also allowed us to spend time with our children, and watch them grow up. For us, Mr Rental has been a good family business. Mark and Liz Norman, Mr Rental Toowoomba and Ipswich

7 Timeline 12 steps to Mr Rental franchising success Interested in becoming a Mr Rental franchisee? We realise that investing in a franchise is a big commitment. As such, we have developed a simple program to ensure the process is clearly defined. STEP 1 Let s talk We ll arrange an initial discussion with the Mr Rental Network Development Manager to brief you on the business. STEP 2 Put it in writing Visit the Mr Rental website and download our Franchise Offer pack, or request it via . Complete and submit your application. STEP 3 Let s meet Meet with the Network Development Manger to discuss the Mr Rental opportunity. STEP 4 Review disclosure Review of your Draft Disclosure package. STEP 5 Secure your territory Place a fully refundable deposit on your territory of interest, which secures your chosen territory while you do your due diligence. STEP 6 Plans in motion Demographic information, benchmarking data and business planning template is issued for your review and completion. STEP 7 Business planning Contact appropriate franchisees and department heads for assistance with preparing your business plan. STEP 8 Site search Start preliminary investigations for an appropriate site in your chosen territory. STEP 9 Countdown begins Arrange a meeting with your Business Coach to review the countdown to opening checklist. Submit your draft business plan for approval by the board. STEP 10 Sign off procedures You will attend a face-to-face meeting with the Mr Rental Board for fi nal approval. Following that, you will be issued with the fi nal copy of your franchise agreement for your sign-off. STEP 11 Training Day Prior to opening your store, you will complete the Mr Rental Training Program, which involves two weeks in Brisbane and two weeks in-store. STEP 12 Open for business Time to welcome your Mr Rental customers.

8 Our awards Take a look in our trophy cabinet 2012 BRW Fast Franchises Award 2010 MYOB Franchise Council of Australia Marketing Excellence Award 2010 Westpac New Zealand Franchise Awards Media Campaign of the Year Finalist 2010 Top 10 Finalist in the 10,000 Feet National Franchise Survey for Franchisee Satisfaction 2008/2009 Top 10 Finalist in the 10,000 Feet National Franchise Survey for Franchisee Satisfaction For more information about Mr Rental franchising opportunities, contact us now on or fill in our online expression of interest form at mrrental.com.au, or mrrental.com.nz