YOUR PROPERTY IS OUR BUSINESS FRANCHISE OPPORTUNITIES OUR BUSINESS CAN BE YOUR BUSINESS

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1 YOUR PROPERTY IS OUR BUSINESS FRANCHISE OPPORTUNITIES OUR BUSINESS CAN BE YOUR BUSINESS nicholashumphreys.com

2 2 3 CONTENTS Welcome to Nicholas Humphreys 4 The Nicholas Humphreys Brand 6 About Franchising 8 Better Together 11 Exclusive territory 13 Support and mentoring 14 Questions and answers 15 3 The Nicholas Humphreys Story The Lettings market has evolved be part of it Why choose a Letting Franchise? What our clients say Setting you up to win Training for success Marketing your business How do I become a Nicholas Humphreys franchise owner? WELCOME A warm welcome from Nicholas Humphreys. As you are considering investing in a Nicholas Humphreys franchise I take great pleasure in introducing this established product and exciting opportunity. In the Student and Professional lettings market, my firm, Nicholas Humphreys is a vibrant, instantly recognisable and reputable brand. A brand that I myself, my Directors and colleagues have worked tirelessly to establish. We have a clear vision, strong leadership and a passion for delivering outstanding customer service to landlords and tenants. Nicholas Humphreys success is built on the foundations of many years of refining and fine tuning processes, systems and products combining these learnings with recruiting the right people, in the right place, at the right time. We are the No1 specialist student letting agent across, Leicestershire, Derbyshire, Staffordshire and Nottinghamshire. The three key principles underpinning our success are: Being customer focussed landlords and tenants are at the centre of all we do! Specialising in lettings Always acting with professionalism and integrity. The lettings market has proven to be very resilient to the economic boom and bust, and continues to offer great growth potential. We have identified many areas for growth in the UK that are available on an exclusive basis. You are welcome to visit my team and I at our headquarters in Loughborough and find out much more about us and what it would mean to become a Nicholas Humphreys franchisee. I would welcome the opportunity to answer any of your questions and discuss this opportunity further, without obligation, to allow you to make an informed choice. Why not call Mark Fieldhouse, Head of Franchising now on or drop an to markf@nicholashumphreys.com or myself at nickh@nicholashumphreys.com

3 4 5 THE NICHOLAS HUMPHREYS STORY Started from his dining room table in Loughborough during 1998, Nick opened his first office on Ashby Road some five months later. The following year he opened the Market Street branch specialising in residential house sales. In 2000 Nick opened his first student office in Loughborough specialising in the student market, where he developed the expertise that has become the bedrock of his business successes saw Nick enter the professional lettings market and launch the Burton upon Trent office, which has grown to over 1,000 managed properties to date. A further six offices have been opened and the portfolio currently stands at over 3,000 managed houses. Having now refined and fine tuned the student operation into a proven business formula Nick opened a second student office on the campus of Leicester s De Montfort University in In 2004, due to the growth of the business we moved premises in Burton and introduced residential house sales to complement the flourishing lettings business. The Derby office opened a year later again specialising in the thriving student market. In 2009 Nick then purchased Barkers estate agents in Leicester bringing professional lettings and residential house sales to complement the student business. Nick has established a very successful property investment company that has assets in excess of 25m and in addition to his business interests he is an active philanthropist being a supporter of Rainbows, the childrens hospice, raising over 50,000 through a series of annual charity golf days, black tie summer and winter balls and through personally completing the London Marathon. Nick is a family man, married with three children. The vision for Nicholas Humphreys, the business, is to work with Franchise owners to expand the Nicholas Humphreys brand into a number of towns and cities across the UK, using his tried and tested business model. We are a people business, we have fun, we recognise the part we play in changing people s lives, sharing the emotion and excitement of matching a home to our customers needs. We view change as an opportunity to gain a competitive advantage and fully embrace THE NICHOLAS HUMPHREYS BRAND legislation to reinforce our professional reputation. Nicholas Humphreys name is now synonymous with the lettings market. The brand is distinctive, vibrant, and contemporary, designed to appeal to both the tenants and professional and student landlords. The brand sets us apart from our competitors and reinforces the message that Nicholas Humphreys is the most innovative, creative and professional letting agent. Nicholas Humphreys is a challenger brand that anticipates changes to the market place and consistently strives for improvements in methods of delivering outstanding marketing, service and value.

4 6 7 THE LETTINGS MARKET HAS EVOLVED BE PART OF IT The internet has changed the letting process removing the need for expensive high street premises. More than 90% of tenants start their search online. Nicholas Humphreys has invested over 50,000 in a market leading award winning website which regularly attracts over 11,000 visitors a month. Your office will be an integral part of this leading website. The website offers landlords at a glance the services offered. Tenants can search by postcode or town. News updates are a regular feature and a personalised My Humphreys page allows you to save your searches and receive s when a new to marketing property is added. We have multiple links to social networking sites including Facebook and Twitter. With this in mind, we know that Nicholas Humphreys works without the need for a high street branch. We offer everything that the high street letting agent would provide, such as EPC s, photos, floor-plans, brochures and promoting the property on rightmove and the Nicholas Humphreys website and iphone App. Nicholas Humphreys is a value led proposition, providing unrivalled expert service that is challenging both the market place and traditional methods of letting properties. ABOUT FRANCHISING THE BUSINESS MODEL Franchising is an extremely successful and resilient business model. The principle is simple the franchisor, Nicholas Humphreys grants a license to the franchise owner, yourself in this example, allowing you to trade under the Nicholas Humphreys name, following the Nicholas Humphreys proven business model. THE BENEFITS As a Nicholas Humphreys franchise owner you will be self employed, running your own business whilst enjoying the support of a large company with a powerful brand. ENJOYING THE SUPPORT OF A LARGE FAMILY COMPANY YOU ALSO RECEIVE A defined territory, training, mentoring support, marketing support, website access, iphone App, IT support, business planning guidance, the Nicholas Humphreys legal helpline, promotion launch event and improved purchasing power as a result of being part of the Nicholas Humphreys network. GROWING THE BUSINESS The high yields combined with a low cost/hi tech provision is a real hit with the landlords Nicholas Humphreys offers introduction only deals and a landlords managed service, delivering immediate income from month one combined with a regular managed income across the whole year. visit nicholashumphreys.com There is strength in numbers which allows the group to grow and the brand to develop. The business has grown organically over the last 15 years and is ripe for further growth with franchisees.

5 WHY CHOOSE A FRANCHISE? Landlords and tenants choose to do business with familiar, trusted names and reputable organisations. Franchised businesses provide all of this. INDUSTRY FACTS AND FIGURES Since 2000 the number of properties which are privately rented has risen by 1.8 million to 3.9 million with no sign of it slowing down! The estimated annual turnover of the business franchise sector is 12.4billion 2011 Natwest/bfa Franchise survey. Average first time buyers age is 38. The proportion of under 30 s households renting has grown to 43% up from 33% in According to the latest government figures, over 17% of property stock, or one in every six homes, is now within the Private Rented Sector (PRS). Current industry forecasts show that this figure is likely to rise to over 20% or one in every five homes by HOW DOES NICHOLAS HUMPHREYS COMPARE WITH OTHER PROPERTY FRANCHISORS? SET UP FEE BUSINESS PLANNING AND FINANCIAL SUPPORT TWO WEEKS DIRECTOR IN FIELD SUPPORT OPENING LAUNCH EVENT ATTENDED BY DIRECTORS FRANCHISEES PAID WEEKLY MARKETING MATERIALS FOR SIX MONTHS BRANDED iphone APP USE OF BRANDED CAR FOR FOUR WEEKS ONE YEARS REGISTRATION TO BRAND WEBSITE LAPTOP/iPAD PHONE CAMERA MEASURING DEVICE 8 9 LOW RISK INVESTMENT Franchising is viewed as a low risk investment by many leading banks and in the majority of cases they are happy to support franchise owners. Up to 70% borrowing is usually available with arrangements being tailored to individuals needs. 90% of franchises succeed, whereas 80% of new start businesses fail within the first five years. FACTS AND FIGURES Nicholas Humphreys is totally committed to the success of its franchise owners, which is why we support, guide and mentor you through the research, assessment and business planning process. If both parties are happy with the outcome then a formal offer of a territory will be made and a deposit requested. BELVOIR MARTIN & CO SURELET NICHOLAS HUMPHREYS 22,500 16,500 19,500 22,500 WHAT DO YOU GET FOR YOUR 22,500 FRANCHISE FEE? By joining Nicholas Humphreys you will have the choice of a defined territory built around both household numbers and specific student numbers. The Nicholas Humphreys starter pack includes ipad, phone, printer, measuring device and camera. After the initial induction at head office you will be offered the very best training, mentoring and business generation support delivered by our vastly experienced team including a colleague working by your side for your initial 4 weeks, longer if required. A marketing support pack and launch event attended by Nick Humphreys himself, his Directors and key colleagues. You will receive IT support including access and use of the award winning Nicholas Humphreys website and iphone App which feeds the key property portals such as Rightmove. Immediate association with a powerful brand with a proven business model and processes. Our Funding Manager will assist you in producing your business plan and any finance application. Remember, we want our business to become your business and your success will lead to our further success. The information shown was believed to be correct at the time of printing. We accept no responsibility for errors in this table.

6 10 11 BETTER TOGETHER AT LEAST DAN THINKS SO As soon as I discovered that Nicholas Humphreys were offering franchise opportunities I was immediately excited by the prospect. Having already had dealings with the business as both a tenant and a landlord I knew that this was an organisation I could trust and that I wanted to be associated with. Throughout the whole process of purchasing the franchise I have been mightily impressed with the support, attention to detail and personal approach right from the initial discussion, the help with researching the market place, the assistance in funding and the overall launch of my business. If you are wanting to set up your own business I would thoroughly recommend taking a Nicholas Humphreys franchise. Dan Strain Nottingham City franchisee WHAT OUR CLIENTS SAY Landlord testimonials Annette sorted everything out with the company as well as with the tenant and ourselves ( this was a HUGE task). She was absolutely fantastic and went way above the call of duty. We have a very large portfolio and sadly only one in your area but if it were possible we would have Annette look after them all. She is a huge asset to your firm. If only there were more people like her in the real estate business!! Cheryl is like a breath of fresh air, she is constantly in communication with me, she resolves every problem that arises and most importantly I know I can rely on her judgement. She has my best interests at heart. Sourcing the best deals for any repairs required and definitely never making me feel that we may have been short changed or overcharged. There are numerous management companies out there and it is all credit to the quality of staff you employ that we have not resorted to a slightly cheaper one. Cheryl deserves the biggest pat on the back from you, she works hard, often after hours (like tonight), she is totally trustworthy and has fully taken on the responsibility of my property. I cannot tell you how grateful I am for what she does, which really takes the pressure off me. Tenants testimonials Thoroughly overwhelmed by the service and co-operation when we were searching for our first house. Furthermore upon moving into the house, Nicholas Humphreys have been more than helpful. Thank you Nicholas Humphreys. Many thanks to everyone at Nicholas Humphreys for sorting out a great house, perfect location and co-operation in making all alterations that we requested. Everyone has been extremely helpful highly recommended. The house is just what we wanted and excellent value for money. Your staff were really helpful with any problems and I would definitely use you again and recommend you to other students. Nicholas Humphreys really know how to look after their tenants, great friendly service, always with a smile, along with a top quality flat. I have never known anyone to get a building ready before the deadline except you. I wanted to let you know about the fantastic service that my wife and I received at your Loughborough office. We had placed our property on the market with one of your competitors some 4 months ago and were very concerned that we had not had one viewing during that period. This lack of activity led us to hold two meetings with the letting agent which only served to heighten our concerns. As a result, we visited Naomi and Dani who demonstrated a real passion to let our property and were able to articulate a clear marketing plan. In fact, within two hours of us walking into the office, a number of viewings had been arranged that resulted in tenants signing up that very same day.

7 12 13 EXCLUSIVE TERRITORY TRAINING FOR SUCCESS Nicholas Humphreys offers the very best training, mentoring and development support programme in the industry. Training support is workshop, branch and field based, being designed to appeal to all learning styles and delivered by both branch colleagues and our in house trainer. The training package includes an induction to franchising workshop, working in a branch office, specialist sales and procedural training, which will give you all you need to successfully run your business. In addition Nicholas Humphreys will provide you with a fully trained member of staff for the first four weeks and longer if required. The lettings Market is a dynamic and growing industry. Nicholas Humphreys has clearly defined postcode territories for both the professional and student markets. The territories will have a minimum of 50,000 households and in many cases significantly more. SUPPORT AND MENTORING You will work with a Director who will become your personal mentor. Your Director is a seasoned lettings professional who will assist you in getting to grips with the lettings and property management business. You will have the opportunity to work along side branch colleagues as you join them to work The franchise licence will give you exclusivity with their landlord and client base. with the right to renew free of charge, after five Ongoing support will be available through our established operations team and with access to a free years. The franchisee will be responsible for 24 hour helpline should you have any lettings technical query, then you will never be far from the legal costs. answer. With over 25 years in the business we have yet to face a problem we cannot overcome.

8 MARKETING YOUR BUSINESS ADVERTISING Advertising and marketing is vital to establish your business and with a Nicholas Humphreys franchise you will have access to promotional material that has been successfully used across the network and that is consistently being refreshed and expanded. BRANDING Nicholas Humphreys works with PR consultants to promote the brand across the Midlands. The existing branch network has already created a strong brand recognition QUESTIONS AND ANSWERS How big is a territory? Each territory is comprised of a minimum of 50,000 homes. Is it a dedicated territory? Yes, it is agreed mutually between our two parties, and no-one can operate within your territory whilst you own it. Can I buy more than one territory? Yes, each territory cost 22,500 with a 15% discount for each subsequent territory. How do I trade? You need to seek advice from your accountant, but you can either operate as a Sole Trader, Partnership, Limited Liability Partnership or a Limited Company. HOW DO I BECOME A NICHOLAS HUMPHREYS FRANCHISE OWNER? The Nicholas Humphreys guide to becoming a Franchise owner. STEP ONE Make a call to our Franchise team or logon to the Nicholas Humphreys website and request a copy of our franchise prospectus. Where do I operate from? There is the option of a field-based franchise to keep costs down or a business based from a shop premise. STEP TWO Meet with us at our Central Office for an We will advise you on all aspects of marketing and branding, including eye catching vehicle branding which has proved an invaluable marketing aid. Google awards and SEO campaigns are regularly used to enhance the business and will form part of the three month launch. LAUNCH PARTY The launch party is a key milestone for you and Nicholas Humphreys. We will guide you through the planning stage with Nick and the directors in attendance on the big day to make sure we gain maximum publicity for the big event. Who pays for local advertising? You will be responsible for your own advertising costs but we don t see the need to advertise every week. What funding support is available? If you wish to buy a shop banks could lend up to 70% of the costs of getting the business started. For an online field based franchise, up to 50% is available. How do I obtain business? From daily canvassing, networking and customer research using your ipad and equipment we provide to you. Also, leads will be generated from the Rightmove portal and the Nicholas Humphreys website. In addition we will share the proven Nicholas Humphreys business generation techniques which we will commence as soon as you become a franchisee. informal discussion where we will be pleased to answer all of your questions. STEP THREE Begin Local Market Research of your chosen area, develop your business plan and explore funding options with the support of our Franchise Manager. STEP FOUR Arrange a research visit to your chosen area and seek independent legal advice to review your franchise agreement. IN THE MEDIA Franchise owners gain additional publicity for their business by being part of a recognised brand that gives clients confidence and reassurance. The Nicholas Humphreys brand has a strong market profile supported by a number of active charitable events and Nicholas Humphreys regularly provides commentaries, views and opinions on the housing market to National, Regional, local and trade press. When do I pay my Franchise Fee? Upon signing of the franchise agreement. What support does the Franchise team offer? Training initial and on-going Business Development support Market analysis Industry updates Study and Awards programmes Telephone support Marketing updates and initiatives. What training and support do I receive? One weeks workshop based training followed by four weeks in the field training and ongoing support. STEP FIVE Receive your formal offer of a Nicholas Humphreys franchise and commence your training programme. STEP SIX We deliver your Nicholas Humphreys marketing support and equipment. You are now ready to launch.

9 19 Market Street LOUGHBOROUGH Leicestershire LE11 3EP Tel: Fax: nicholashumphreys.com

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