cooperpress; Media Kit Q JAVASCRIPT WEEKLY RUBY WEEKLY HTML5 WEEKLY NODE WEEKLY and more This Revision: November 9, 2015

Transcription

1 Media Kit Q This Revision: November 9, 2015 JAVASCRIPT WEEKLY RUBY WEEKLY HTML5 WEEKLY NODE WEEKLY and more

2 cooperpress; Cooper Press publishes weekly newsletters to an audience of over 280,000 developers and software engineers. We help developers in several niches do their jobs and Our sponsors benefit not just from appearing within our keep their companies up to date by informing them of publications, but things we link to frequently get reposted the news and latest developments with the tools and or spread to social media (Twitter, mostly) and sites like technologies they use every day. If you want to reach Hacker News and Reddit. software developers keeping an eye out for new tools and technologies, we are here for you. A variety of opportunities are available for companies interested in reaching software developers in a variety We have around 10 weekly publications with high levels of of niches, both in terms of sponsorships and content engagement and open rates of between 40% and 60%. Our development. Due to high levels of interest, we maintain a sponsors, who help us in this mission, typically get great waiting list and take reservations on a quarterly basis, so levels of engagement and great value too. reaching out in advance is a good idea. Meet the Cooper Press team Chris Marshall Administrator Kristina Hicks Sales Director Peter Cooper Publisher-in-chief Jess Thompson Creative Director Laura Cooper Office Manager

3 Forthcoming & alternative opportunities We don t just publish newsletters. We have a variety of other things we do (or are planning to do soon) that you might be interested in: Podcasts We are going to be launching several podcasts in 2016, principally in the Web operations, Web development, and JavaScript spaces. We are keen to find foundation sponsors for mutual benefit. DailyJS and other content sites DailyJS (dailyjs.com) is a popular JavaScript blog that was founded by Alex Young in We acquired it recently and are planning to build it into a daily-updated JavaScript tutorial, news, and article resource. Twitter We ve been working hard to build up our Twitter presences and account is now followed by over 170k people. We use it to run polls, see how popular stories will be, etc. We often retweet things for our sponsors, but would love to investigate doing sponsored polls too. Running publications for other companies We have run (and continue to run) a few different publications on behalf of specific companies before - such as Cloud Development Weekly. We are happy to discuss doing more of this. Research We are increasingly finding companies have their own inhouse teams and wish to run their own publications. All they lack is the broad view of the developer space - we can provide this! If you want to be fed news, links, and other items of research or content for your own publications, internal or not, reach out to us to discuss the options. Events We currently provide event programming and chairing services to O Reilly Media (Fluent, OSCON) and are interested in expanding in this area. We will also be launching our own series of developer events in the UK in 2016 and would love to work with some foundation sponsors on this.

4 Many thanks to our sponsors in 2015 Our sponsors come from a wide range of areas of the technology industry with SaaS, infrastructure, database, recruitment, and educational services being the most popular.

5 Subscriber Profile % of our subscriber base Job Roles & Positions The majority of our subscribers are developers and engineers, although almost a quarter are founders, business owners, directors, managers, CEOs and similar decision makers. Our 280,224 subscribers s p a n across 166 Countries! but here are the most common USA 64.76% United Kingdom 3.97% 0 Developer Engineer/Architect Founder/Owner Director/Manager CTO Freelancer/Consultant CEO Analyst Web Designer Entrepeneur Team leader VP Chair/President CFO/CMO/CIO Professor Other/Unknown China 3.08% Germany 2.97% Canada 1.88%

6 cooperpress; Our Newsletters JavaScript Weekly 90,443 subscribers Founded Nov 2010 Ruby Weekly 36,598 subscribers Founded Aug 2010 Go Newsletter 11,710 subscribers Founded Jan 2015 HTML5 Weekly 63,854 subscribers Founded Aug 2011 Mobile Web Weekly 7,760 subscribers Founded April 2014 Node Weekly 21,545 subscribers Founded Aug 2013 Postgres Weekly 8,401 subscribers Founded March 2013 DB Weekly 8,295 subscribers Founded Jan 2014 Web Ops Weekly 7,010 subscribers Founded Feb 2015 Note: We publish several other titles, but they are not available for sponsorship so are not listed here.

7 Sponsorship Types This is a condensed, generic example view of one of our newsletters to outline the main ways in which sponsorbacked items can appear. PRIMARY SPONSORSHIPS A sponsor recives a full sized link, along with a company name, image, and descriptive text. This looks like our typical featured content but is marked as sponsored. It attracts the highest engagement levels of all of our formats. JOB LISTINGS Image (133x100 or 266x200 for retina-usage), plus up to 80 character title, then characters of descriptive text. Solely for companies offering jobs (full-time, part-time, or freelance) or promoting job-related services of interest to developers. This media kit does not cover job listings so please reach out to us to discuss these further. SPONSORED LINKS A sponsor receives a single link that blends in with other items in an issue, but is marked as sponsored. Some descriptive text can be included and a content tag may be applied. Up to 72 character title and up to 100 characters descriptive text (or whatever spans ~2 lines in total.) All of our publications have slightly different approaches, quotas, and setups. Refer to cooperpress.com/specs.html for our most authoritative guide to insertion specifications.

8 javascriptweekly.com JavaScript Weekly is our most popular newsletter, reaching over 90,000 JavaScript and Web developers. Launched in November 2010, JavaScript Weekly was our second newsletter but quickly became our most heavily subscribed and best known in its community. JavaScript Weekly is aimed at JavaScript developers and Web developers with an interest in JavaScript, Angular, React, Node.js, and related technologies. 90,443 Subscribers as of November per our associated Twitter account, has 172k followers. Ask us about opportunities there. 48.3% Open Rate as of September 2015 I recently started working at Apple after following a lead from a job listing in the newsletters back in November; so that is thanks to you! Anonymous Reader Primary Sponsorship $1747 Sponsored Links $480 We can supply historic engagement/typical click numbers on request. Just wanted to drop a line and let you know how much I, and many of us here at Netflix, enjoy your JavaScript Weekly newsletter. Keep up the great curation! Matt Marenghi, Netflix

9 rubyweekly.com Our first newsletter, and the most popular newsletter in the Ruby and Rails communities. Ruby Weekly launched in August 2010 as an alternative to the then-popular Ruby Inside blog. Within months, Ruby Weekly eclipsed its sister publication and has continued to grow well. Ruby Weekly is the most read Ruby and Rails-oriented publication in the famously dispersed and diverse Ruby community and our sponsors tend to find a lot of value in reaching that audience in a single place. 47.3% 36,598 Subscribers as of November per week Open Rate as of September 2015 Thanks heaps for you work on ruby weekly. It is my best source of genuinely useful ruby related information. Beth Skurrie We also run a community Ruby blog at rubyflow.com Primary Sponsorship $780 Sponsored Links $250 We can supply historic engagement/typical click numbers on request. My team was new to Ruby and Rails just a year ago and high quality information sharing like this has allowed us to come up to speed in great time. Michael Tucker, GoDaddy

10 HTML WEEKLY html5weekly.com A newsletter for those in the Web design, Web development, and browser-based technology spaces. Launched in August 2011, HTML5 Weekly is a natural extension of what we had begun with JavaScript Weekly, but focused more on the browser. HTML5 Weekly targets Web developers and designers and anyone with an interest in Web browser technology and the Web Platform generally. It covers not only HTML5 itself, but ancillary technologies like CSS3, WebGL, the Web Audio API, WebSockets, and the myriad of APIs that make up the modern Web experience. 63,854 Subscribers as of November per has over 8000 followers 42.7% Open Rate as of September 2015 First off, I wanted to let you know that these newsletter sponsorships have shown very good performance and is in line with our acquisition cost forecast. So great news! Anonymous Sponsor Primary Sponsorship $970 Sponsored Links $320 We can supply historic engagement/typical click numbers on request. I click on nearly EVERY LINK that you supply in these HTML5 s. You have an incredible knack for knowing not only what s exciting, but also relevant. Ryan Blunden, LinkedIn

11 nodeweekly.com A Node.js-focused spin-off of JavaScript Weekly publication that has taken on a life of its own. Node Weekly was originally launched in August 2013 to be an ancillary newsletter to JavaScript Weekly picking up all of the Node related articles and links that were beginning to take over JavaScript Weekly s issues at the time. It grew more quickly than expected and has become one of our largest and most important titles in its own right, with a different flavor to its mother publication. 50.3% 21,545 Subscribers as of November per week Open Rate as of September 2015 Tip: Almost 70% of subscribers are also subscribed to JavaScript Weekly, so this is a great alternative option if JavaScript Weekly is booked up. The quality of traffic we saw from Node Weekly was just fantastic - thanks so much for helping us get started in the community! Brent Jensen, Stormpath Primary Sponsorship $480 Sponsored Links $250 We can supply historic engagement/typical click numbers on request. Just wanted to drop a note and say thanks for including us in the newsletter. Thanks to the inclusion and some readers re-posting on other networks, we had our biggest day in traffic yesterday, and a lot of new people are using the project. Jeff C, Deployd

12 DB Weekly dbweekly.com A database technology oriented weekly newsletter reaching over 8,000 subscribers. DB Weekly is a newsletter that centres around a wide range of database topics from SQL to NoSQL, relational databases like MySQL, Postgres and SQL Server through to MongoDB, Redis, and experimental databases. DB Weekly is read mostly by developers and managers looking at what s happening in the database world to make better decisions and try new tools. 48.3% 8,295 Subscribers as of November per week Open Rate as of September 2015 Content related sponsorship works the best in this publication. Primary Sponsorship $300 Sponsored Links $120 We can supply historic engagement/typical click numbers on request.

13 Web Operations Weekly webopsweekly.com If it s involved in getting Web pages from servers to users quickly and reliably, it s WebOps. WebOps Weekly is one of our newest titles, launched in early 2015, but one of our most successful out of the gate. The publication exists because a large share of Web developers have a significant interest in the way their pages are deployed and served up to users, and they care about the services that help this happen and that help them optimize their sites for faster delivery. 53.1% 7,010 Subscribers as of November per week Open Rate as of September 2015 We re planning to launch a podcast in this topic area soon! Reach out if this interests you. Primary Sponsorship $290 Sponsored Links $80 We can supply historic engagement/typical click numbers on request.

14 Go Newsletter golangweekly.com The most popular newsletter amongst the rapidly growing Go community. The Go Newsletter was the first newsletter we acquired from someone else, in January With just under 8,000 subscribers (at the time), it was the leading publication for developers using Go, a server-side programming language developed at Google. As Go has rapidly grown in popularity through 2015, so has the newsletter, and we look forward to seeing how this continues in ,710 Subscribers as of November per week The Go Newsletter was founded by Matt Cottingham in early % Open Rate as of September 2015 Primary Sponsorship $320 Sponsored Links $149 We can supply historic engagement/typical click numbers on request.

15 Mobile Web Weekly mobilewebweekly.co A weekly for Web and hybrid app developers targeting mobile devices. The idea for Mobile Web Weekly came from two developers (now its curators) from Adobe (at the time) who felt that Web developers targeting mobile devices were being under-served by publications like ours. Mobile Web Weekly focuses on links per week and covers topics like React Native, Ionic, NativeScript, jquery Mobile, Cordova, PhoneGap and more. 42.4% 7,760 Subscribers as of November per week Open Rate as of September 2015 Content related sponsorships seem to work best in this newsletter. Brian Telerik Holly Adobe Curated by: Primary Sponsorship $180 Job Listings POE We can supply historic engagement/typical click numbers on request. Simple, to the point and allows one to keep up with the latest and greatest, even if it s just knowing about what s out there. That s half the battle. Trey Shugart, Atlassian

16 Postgres Weekly postgresweekly.com The newsletter for perhaps the best open source RDBMS in the world. Postgres Weekly is a publication dedicated the the open source PostgreSQL (a.k.a. Postgres) relational database management system. Postgres Weekly is curated by one of the world s foremost Postgres experts, Craig Kerstiens of Heroku, a company that runs one of the largest Postgres deployments too. 48.1% 8,401 Subscribers as of November per week Open Rate as of September 2015 This newsletter tends to be quite short, so primary sponsors really stand out here. Curated by: Craig Kerstiens Primary Sponsorship $250 Job Listings POE We can supply historic engagement/typical click numbers on request. It s always nice to find Postgres Weekly in my mailbox. Thanks for giving me an excuse to postpone getting to work every week. Adam Sanderson, Software Engineer

17 Example Insertions As a visual guide to format, these are some examples of sponsored insertions from recent newsletters. PRIMARY SPONSORSHIPS The following are some of our highest performing placements in recent times, and are a good place to begin when thinking what about your own advertisements. SPONSORED LINKS

18 Insertions Calendar January February March HTML5 HTML5 HTML5 Mobile Ruby Mobile Ruby Mobile Ruby Postgres Node DataBase Postgres Node DataBase Postgres Node DataBase WebOps Go JavaScript WebOps Go JavaScript WebOps Go JavaScript Mon Tues Wed Thurs Fri Sat Sun Mon Tues Wed Thurs Fri Sat Sun Mon Tues Wed Thurs Fri Sat Sun All of our newsletters are published on Wednesdays, Thursdays, or Fridays. When requesting a proposal or placing an order, let us know which dates work best for you (if any), although we can be more flexible if you re able to provide vague outlines. Material must be received by us at least one full day before publication so that it may be reviewed for format and tone. We are more than happy to advise on what content will work best with our audiences. If material is not supplied in time but we have existing material from you that we deem suitable, we reserve the right to use it. Q is 13 weeks in length.

19 Have questions? Want a proposal? Want to talk? Or ready to request dates? Contact our Sales Director Kristina Hicks kristina@cooperpress.com

20 Cooper Press Ltd. Typical Advertising Terms (SPECIMEN ONLY) Cooper Press Ltd. (the Publisher) is a publisher of digital publications, including JavaScript Weekly, HTML5 Weekly, Node Weekly, Ruby Weekly, DB Weekly, Postgres Weekly, Mobile Web Weekly, StatusCode, Webops Weekly,, Cloud Dev Weekly, and Bitcoin Weekly. The Cooper Press Ltd. Terms and Conditions for these publications are incorporated herein, and Advertiser agrees to comply with such terms. ACCEPTANCE OF ADVERTISING All materials supplied for use in advertising or sponsorship insertions are subject to the review and approval of the Publisher. The Publisher may, in its discretion, suggest and require edits or reject material submitted by the Advertiser with rationale. The Publisher will endeavor to publish advertisements promptly and accurately. The Advertiser shall notify the Publisher of any errors immediately. Upon notification, errors will be corrected in Publisher s archives, as well as in the next available comparable insertion within the same order, as determined by the Publisher. From time to time and in exceptional situations, the Publisher may choose to publish an issue late or on a different day to its typical publication, in which case insertions by Advertiser may be published on a different date to that ordered. In such cases, Advertiser will be notified in advance. If an issue is cancelled entirely, remedies as outlined in Cancellation will apply. MATERIAL SPECIFICATIONS Specifications for the material included in any insertion are provided by the Publisher in communications associated with all orders but may also be referenced at All submissions to the Publisher hereunder will comply with all such applicable elements. Advertiser acknowledges that time is of the essence in providing the foregoing to the Publisher, and Advertiser s failure to meet the time requirements or any applicable specifications may delay or prevent delivery of the insertions hereunder. Unless otherwise specified, all materials for a specific insertion must be supplied 2 full days prior to the publication date for that specific insertion. In the case of late or non-supply of material, previously used material may be reused by the Publisher, or in the case of a total non-supply, Publisher may produce material it considers suitable for publication on behalf of the Advertiser. CANCELLATION Prior to the publication of any scheduled insertion in a single order, either party may cancel the order (or any part thereof) and/or this Agreement at any time on days written notice to the other party (if the foregoing blank is not filled in, the parties agree the stated time limit shall be thirty (30) days). If Advertiser has already paid Publisher for the order and no scheduled insertion has been published or is due to be published in the following 7 days, Publisher will refund to Advertiser the full fees presently paid unless other arrangements have been made. If Publisher fails to run an insertion (even if late) or ceases to publish a publication, the Advertiser may demand that the Publisher refund any fees applicable to that insertion, and in the case of ceasing a publication, may demand a refund of all fees applicable to that publication. IF EITHER PARTY CANCELS, ADVERTISER S SOLE REMEDY WILL BE A REFUND OF ANY PRE-PAID FEES IN EXCESS OF THE FEES OWED TO COOPER PRESS LTD. FOR THE INSERTIONS DELIVERED PRIOR TO CANCELLATION OR TO BE DELIVERED IN THE FOLLOWING 7 DAYS. RESPONSIBILITY FOR MATERIAL Advertiser represents and warrants to the Publisher that it is authorized to publish the contents and subject matter supplied in all materials (including, without limitation, all text and graphics), and that all materials comply with applicable laws and regulations. Advertiser represents it has the corporate rights, power and authority to enter into this Agreement and to perform the acts required of it hereunder, and its execution of this Agreement does not and will not violate any agreement to which it is a party or by which it is otherwise bound, or any applicable law, rule or regulation. In consideration of the publication of advertisements, Advertiser agrees unconditionally to indemnify and hold harmless Cooper Press Ltd. and its affiliates from and against any and all loss, liability and expense suffered or incurred by reason of any claims, proceedings or suits based on or arising out the contents or subject matter of such advertising material, including without limitation claims for defamation, violation of rights of publicity and/or privacy, copyright infringement, and trademark infringement and/or a breach by Advertiser of any representation, warranty or obligation to be performed by Advertiser hereunder. COMMITMENT AND PAYMENT TERMS By submitting an order (not merely a request for proposal or quote) for advertising to the Publisher, Advertiser agrees to be liable for the cost of such order. Unless otherwise agreed, Advertiser will pay the Publisher the total fee due for all insertions on a single insertion order in a single payment. In addition to all other rights and remedies, the Publisher may cancel and remove any insertions that are not paid for on a timely basis. NO REPRESENTATIONS, WARRANTIES OR DAMAGES ALL SERVICES PROVIDED TO ADVERTISER THAT ARE THE SUBJECT OF THESE TERMS AND CONDITIONS ARE PROVIDED WITHOUT WARRANTIES OF ANY NATURE, AND COOPER PRESS LTD. DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. IN NO EVENT SHALL COOPER PRESS LTD. BE LIABLE TO ADVERTISER FOR AN AMOUNT IN EXCESS OF THE TOTAL DOLLAR AMOUNT ACTUALLY RECEIVED BY COOPER PRESS LTD. FROM ADVERTISER FOR THE INSERTIONS AT ISSUE. GENERAL PROVISIONS Unless otherwise agreed, these terms and conditions are governed by the laws of the United Kingdom of Great Britain and Northern Ireland. No joint venture, partnership, employment, or agency relationship exists between Advertiser and Publisher. If any provision of these standard terms and conditions is found invalid or unenforceable pursuant to judicial decree or decision, the remaining provisions shall remain valid and enforceable, and the unenforceable provisions shall be deemed modified to the extent necessary to make them enforceable. All notices to Cooper Press Ltd. relating to any legal claims or matters should be made in writing to: COOPER PRESS LTD., FAIRFIELD ENTERPRISE CENTRE, LOUTH, UNITED KINGDOM, LN11 0LS - alternatively, communications may be used to peter@cooperpress.com but such notices may only be considered delivered upon response and confirmation of acceptance by an official representative of Cooper Press Ltd.