Module manual Faculty of Wirtschaft und Verkehr (WV)- Course Betriebswirtschaft und Unternehmensführung Bachelor of Arts, B. A..

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1 Module manual Faculty of Wirtschaft und Verkehr (WV)- Course Betriebswirtschaft und Unternehmensführung Bachelor of Arts, B. A.. Date of implementation: Grade: Bachelor of Arts, B. A. Faculty: Wirtschaft und Verkehr (WV) Vice Dean in charge: Prof. Dr. Rainer Schnauffer : Date of printing: :14 Version: v von :17

2 Course scheme of BU Module No. Responsible Principles of Business Administration Prof. Dr. Daniela Eisele Introduction to Statistical Methods Prof. Dr. Annette Martha Förster Marketing and Production Prof. Dr. Thomas Will Organisation and HR Management Prof. Dr. Daniela Eisele Finance Prof. Dr. Thomas Kaiser Financial Accounting Prof. Dr. Thomas Kaiser Law and Taxes Prof. Dr. Ingrid Lühr IT and Economics Prof. Dr. Annette Förster Academic Writing Prof. Dr. Florian Kapmeier Bachelor dissertation and examination Prof. Dr. Rainer Schnauffer Accounting and Taxation Prof. Dr. Ingrid Lühr Law and Economics Prof. Dr. Joachim Löffler Aspects of Management Prof. Dr. Margarete Seidenspinner Strategic Management Prof. Dr. Ralf Dillerup Leadership Competencies Prof. Dr. Daniela Eisele Information Management N.N. Management Accounting Prof. Dr. Ralf Dillerup Organisation Prof. Dr. Roland Alter Production and Logistics Prof. Dr. Thomas Will Marketing Prof. Dr. Rainer Schnauffer International Marketing Prof. Dr. Babette Dorner Sales Management and IT Applications Prof. Dr. Rainer Schnauffer Market Research Prof. Dr. Rainer Schnauffer Aspects of Marketing and Sales Prof. Dr. Rainer Schnauffer Marketing and Sales PRoject Studies Prof. Dr. Rainer Schnauffer Logistics Prof. Dr. Thomas Will Production Prof. Dr. Thomas Will Production and Logistics Projects and Case Studies Prof. Dr. Thomas Will Basic Expertise in Corporate Finance Prof. Dr. Roland Alter Management Accounting Specialism Prof. Dr. Roland Alter Management Accounting Project Studies Prof. Dr. Ralf Dillerup Business Process Optimization and ERP Systems Prof. Dr.-Ing. Tomas Benz Business Applications N.N. Business Information Systems Project Studies Prof. Dr. Ralf Dillerup Basic Skills in Company Finance Prof. Dr. Roland Alter Advanced Accountancy Skills Prof. Dr. Thomas Kaiser Accountancy Project Studies Prof. Dr. Axel Otte Basic Skills in Company Finance Prof. Dr. Roland Alter Advanced Taxation Prof. Dr. Ingrid Lühr Taxation Project Studies Prof. Dr. Ingrid Lühr Core functions of HRM Prof. Dr. Daniela Eisele Support Processes of Human Resource Management Prof. Dr. Daniela Eisele Management Processes of Human Resource Management Prof. Dr. Daniela Eisele Principles of International Management Prof. Dr. Margarete Seidenspinner International Management I to III Prof. Dr. Margarete Seidenspinner Course Objectives BU 2 von :17

3 3 von :17 This degree course combines practical instruction in scientific with hands-on experience of management challenges in the workplace, making graduates ideally placed to become key decision-makers in responsible positions. International experience is now an indispensible prerequisite for a career in management, and graduates with work experience abroad or a double-degree qualification are ideally suited to today's global management environment. In recognition of this fact, teaching and learning on the degree has a clear international orientation, supported by the University's network of partner universities worldwide. Creativity and the abilty to think, reason and express oneself in a logical, analytical manner are important criteria in the selection of employees. Modern learning and teaching and a wide range of additional lectures and seminars enable students to acquire key qualifications and to develop leadership qualities.

4 4 von :17 Grundstudium

5 Module G1 : Principles of Business Administration (150701) Module Objectives This module aims to prepare students for advanced study of Business Administration by acquainting them with basic Business concepts and knowledge, and by introducing them to some of the problem areas and problem-solving approaches of the subject. The module includes an English course, the "Computer Driving Licence", and insights into the economy of the Heilbronn region. Language test and test of MS Office skills Module data Responsible person Prof. Dr. Daniela Eisele Credit points according to ECTS 5 Contact hours per week 4 Duration of the module 2 Semester Major course assessment Where is the module located Grundstudium Type of the exam keine Workload of the exam Specialities/Usage 5 von :17

6 Submodule BG11 Introduction to Business Administration (150511) This submodule is Mandatory within module G1 Prof. Dr. Daniela Eisele Semester 1 Each semester Lecture with integrated exercises Language of instruction deutsch Einführung in die Betriebswirtschaftslehre ECTS credits 2.5, according to a workload of 60 h. 4 Contact hours 50 Workload - self tution Participation in lectures, field trip and business simulation. Review of submodule with questions and reading, as well as WBT module. Preparation of a presentation for the business simulation. Preparation of exam. Type of examination Workload - exam duration Learning outcomes/td> LK 90 minutes none On completion of the submodule, students will have a broad framework for their further studies. possess a basic understanding of important economic matters. have gained some insight into the business aspects of a company. be familiar with important specialist terms and the basic questions of business and administration. have a grounding in selected basic management problems and solutions. be able to classify and systematise, which is a fundamental skill in the analytical approach. Lecture and interactive exercises Questions/Answers for repetition and mind maps Business simulation Field trip and presentations Students of Business Administration: Typical Requirements and Occupational Profile History, Purpose and Methods of Business Administration Types of Enterprise and Mergers, Choice of Location and Internationalization Business Management Human Resource Management/Leadership Added Value and Equity The submodule is supplemented by a business simulation (Factory) and accompanied by field trips (previous field trips have included Kärcher, the Komet Group, Mann und Hummel) 6 von :17

7 7 von :17 Begleitliteratur: Wolfgang Weber, Rüdiger Kabst: Einführung in die Betriebswirtschaftslehre, 7. Auflage, Wiesbaden 2008 WBT zum Begleitbuch: Weiterführende Hinweise: Günter Wöhe: Einführung in die Allgemeine Betriebswirtschaftslehre, neueste Auflage, München Henner Schierenbeck, Claudia B. Wöhle: Grundzüge der Betriebswirtschaftslehre, neueste Auflage, Berlin Franz X. Bea, Erwin Dichtl, Marcell Schweizer: Allgemeine Betriebswirtschaftslehre, Band 1 - Grundfragen, Band 2 - Führung, Band 3 - Leistungsprozess, neueste Auflage, Stuttgart Pepels, W. (Hrsg.): Allgemeine Betriebswirtschaftslehre, 4., neu bearbeitete Auflage, Stuttgart 2010

8 Submodule BG29 Studium Generale I (Electives a f) (150529) This submodule is Electives within module G1 Daniela Kappler Semester Each semester Lecture Language of instruction English Studium Generale I (Wahlfächer a f) ECTS credits 2.5, according to a workload of 60 h. 2 Contact hours 30 Workload - self tution 45 Type of examination SR Workload - exam duration 0 minutes none Learning outcomes/td> See detailed description in Electives a-f 8 von :17

9 Submodule BG29a Studium Generale I - English I (Introduction) (150529) This submodule is Elective within module G1 Kappler, Kujawa, Luker Semester Each semester Lecture, Seminar with exercises Language of instruction Englisch Studium Generale I - Englisch I (Introduction) ECTS credits 2.5, according to a workload of 60 h. 2 Contact hours 25 Workload - self tution 50 Preparation of the submodule, follow-up work and exam preparation are included in the independent study workload. Type of examination SK+SR Workload - exam duration 0 minutes Good knowledge of general English language; an assessment test is offered each semester to determine the students' language level. On the basis of this test, students are allocated to the appropriate English class. Learning outcomes/td> On successful completion of this submodule, students will have improved their proficiency in all four skill areas, namely speaking, listening, reading and writing, in general English and in functional Business English. They will have gained the necessary competence to speak about a wide variety of topics more confidently and will be able to identify and avoid typical errors and "false friends". This is an interactive submodule based on self-reliance, self-correction and a variety of successful learning techniques which integrate set coursework and tailored exercises in all essential areas of English. This submodule revises all the important structural and semantic areas of general English at B1 level aiming at taking the students towards B2 standards. Moreover, it introduces the participants to the fundamental aspects of Business English. These cover personal introductions, telephone conversations, letter and essay writing as well as brief corporate portraits. The major linguistic emphasis is on the revision of the English tenses and aspects and on the introduction to fundamental business terms and idioms. Typical pronunciation and translation errors will also be pointed out. Ibbotson, Mark & Stephens, Bryan: Business Start-Up 1 and 2, Cambridge University Press, 2005 Wróbel, Verena: PONS Grundwortschatz Englisch, 2009 Additional course materials will be provided in class. Course Material: Collins Dictionary of Business, HarperCollins, Glasgow, latest edition Collins English Dictionary, HarperCollins, Glasgow, latest edition Kerridge, D.: International Business Role Plays, Viva Books, 2005 Murphy, Raymund et al.: English Grammar in Use with Answers and CD-ROM: A self-study reference and practice book for intermediate students of English, Cambridge Press, von :17

10 Submodule BG29b Studium Generale I - English II (Generic Business English) (150529) This submodule is Elective within module G1 Kappler, Kujawa, Luker Semester Each semester Lecture, Seminar with exercises Language of instruction Englisch Studium Generale I - Englisch II (Generic Business English) ECTS credits 2.5, according to a workload of 60 h. 2 Contact hours 25 Workload - self tution 50 Preparation of the submodule, follow-up work and exam preparation are included in the independent study workload. Type of examination SK+SR Workload - exam duration 0 minutes Good knowledge of general and Business English (Level B1/B2. Students are allocated to the appropriate English class on the basis of an assessment test. Learning outcomes/td> On completing the first part of this submodule, participants will have developed their comprehension of business and economic texts and will be able to use terminology relevant to most business functions. They will be able to use generic business terminology to describe the major business tasks and routines in international organisations. In the second part of the submodule, the participants will have familiarized themselves with the terminology of some specific areas of business such as HRM, Accounting or Marketing. Moreover, they will have learned to discuss the most pervasive areas of international business and to communicate their views on topical issues. video supported unit terminology work commenced in the introductory submodule semantic exercises tailored to each specific business function. self tuition work own research into selected topics This submodule builds on the foundation laid in English I while placing a stronger semantic emphasis on generic and specific business terminologies. This includes company designations, innovation and entrepreneurship and business analysis in specific areas such as HRM or Marketing. All lectures are supported by semantic exercises that are designed to enrich the students' word power. Cotton, David and Kent, Simon: Market Leader New Edition. Intermediate Course Book Pack with Multi-ROM and Audio-CD, Langenscheidt-Longman Additional course materials will be provided in class. Course Material Bauer, J., Seidenspinner, M. (2001) Betriebswirtschaft: Übersetzungsübungen; Cornelsen & Oxford, Berlin Collins Dictionary of Business (latest edition) Murphy, Raymund et al.: English Grammar in Use with Answers and CD-ROM: A self-study reference and practice book for intermediate students of English, Cambridge Press, von :17

11 Submodule BG29c Studium Generale I - English III (Business communication) (150529) This submodule is Elective within module G1 Kappler, Kujawa, Luker Semester Each semester Lecture Language of instruction Englisch Studium Generale I - Englisch III (Business communication) ECTS credits 2.5, according to a workload of 60 h. 2 Contact hours 25 Workload - self tution 50 Type of examination SK Workload - exam duration 0 minutes Level B2 in Business English or successful completion of Stages I and II. Students are allocated to a class appropriate to their language level on the basis of an assessment test. Learning outcomes/td> This submodule has been designed to enhance the participants' oral and written communication skills, which are essential for those who want to study abroad and to pursue a business programme delivered in English. On completing this programme, the students will be familiar with the standard phrases and expressions used in most areas of business communication. They will be able to distinguish between essential forms of writing such as essay writing, scientific summaries, synopses and report writing. They will be able to express themselves in a coherent and linguistically appropriate way and will have acquired competence in giving presentations in English high level of student involvement all participants will have to complete a number of oral and written assignments. The oral assignments will be subject to formative tutor and peer assessment; the written assignments will be subject to summative assessment. This submodule includes theoretical and hands-on instruction in the major areas of business communication, such as brief and comprehensive presentations, essays, reports and summaries. The theoretical introduction will be accompanied by individual error analysis and translation exercises in the more challenging areas of English. Ashford, Stephanie & Smith, Tom: Business - Business Proficiency: der Sprachkurs für Hochschule und Beruf mit interaktiver Medien-DVD, Study File, Klett Verlag 2009 Grussendorf, Marion: Short Course Series. Englisch im Beruf: English for Presentations: Kursbuch mit CD, Cornelsen 2005 Skern, Tim: Writing Scientific English: A Workbook, UTB, 2009 Further course material will be provided in the introductory lectures. Course Material Collins Dictionary of Business (latest edition) 11 von :17

12 12 von :17 Stuart, C. (2001) Speak for Yourself. The Complete Guide to Effective Communication and Powerful Presentations, Piatkus Books Urech, E. (2002) Speaking Globally. How to make Effective Presentations across International and Cultural Boundaries, National Book Network

13 Submodule BG29d Studium Generale I - English IV (Skills Development) (150529d) This submodule is Elective within module G1 Kappler, Kujawa, Luker Semester Each semester Lecture with integrated exercises Language of instruction Englisch Studium Generale I - Englisch IV (Skills Development) ECTS credits 2.5, according to a workload of 60 h. 2 Contact hours 25 Workload - self tution 50 Type of examination SR Workload - exam duration 0 minutes Level B2/C1. An assessment test is offered each semester to determine the students' level of English; on the basis of this test, students are allocated to the appropriate English class. Learning outcomes/td> The purpose of this submodule is to improve the participants' communication and negotiation skills so that they can confidently handle international meetings and negotiations. On completing this unit the participants will have learned to fully understand the techniques used to chair and minute meetings, and to conduct international negotiations especially from an Anglophone angle. They will understand that cultural backgrounds may impact considerably on the style and the language of meetings and negotiations, and will therefore be able to avoid interpersonal and intercultural hurdles. Thus, they will be well prepared for the International Management assignments (e.g. papers, group projects, business solutions) which have to be submitted in English. introduction to negotiation techniques focus on the major aspects of verbal and nonverbal communication audience analysis and integration structure of meetings and negotiations recurring cultural patterns. The programme will be divided into lectures covering the theoretical background of the areas outlined above and role plays. Students will be encouraged to analyse these role plays in order to improve their own performance. They will be awarded a pass mark based on continuous formative and summative assessment of their work. Reading: Lum, Grande: The Negotiation Fieldbook, Second Edition, McGraw-Hill, 2010 Harvard Business Essentials: Negotiation: Your Mentor and Guide to Doing Business Effectively, Mcgraw-Hill Professional, 2003 Harvard Business Review on Negotiation and Conflict Resolution Mcgraw-Hill Professiona, von :17

14 Submodule BG29e Studium Generale I - Computer Driving Licence (150529e) This submodule is Elective within module G1 Dietmar Drechsel Semester Each semester Lecture with integrated exercises Language of instruction deutsch Studium Generale I - Office-Führerschein ECTS credits 2.5, according to a workload of 60 h. 2 Contact hours 25 Workload - self tution 48.5 Type of examination SK Workload - exam duration 90 minutes A test for all first-semester students takes place in the first week of each semester. Depending on their test result students will be advised whether or not they should participate in the submodule. Learning outcomes/td> Students will learn how to use Windows Office software effectively. Lecture, exercises The IT environment and IT services of HHN Creating term papers using Microsoft Word Structuring documents Creating directories Quoting and referencing Visualising information Creating templates Powerpoint - effective presentations Fundamental issues Designs and templates Graphics and multimedia elements Animations Excel for study Using functions Creating diagrams Filtering and collating data Evaluating data/pivot reports Linking tables and folders 14 von :17

15 Submodule BG29f Studium Generale I - Heilbronn - economy, wine, culture (150529f) This submodule is Elective within module G1 Daniela Kappler Semester Each semester Seminar Language of instruction deutsch Studium Generale I - Heilbronn - Wirtschaft, Wein, Kultur ECTS credits 2.5, according to a workload of 60 h. 2 Contact hours 25 Workload - self tution 50 Type of examination keine Workload - exam duration 0 minutes Learning outcomes/td> Business, wine and culture play a great role in the economy of Heilbronn, so it is important that anyone studying in Heilbronn should know something about these three aspects of the region. Visits to various locations in Heilbronn Three sub modules concerned with the three areas of "business", "wine" and "culture". These may include, for example, a city tour, factory tours and visits to local vineyards. Regular attendance is mandatory 15 von :17

16 Module G2 : Introduction to Statistical Methods (150702) Module Objectives This module covers the foundations of mathematics and statistics for economists. It provides students with the knowledge and tools they will need in their later study to be able to apply mathematical and statistical to describe, analyse and optimise economic processes and decisions. Module data Responsible person Prof. Dr. Annette Martha Förster Credit points according to ECTS 10 Contact hours per week 8 Duration of the module 2 Semester Major course assessment Where is the module located Grundstudium Type of the exam keine Workload of the exam Specialities/Usage 16 von :17

17 Submodule BG18 Mathematics (150518) This submodule is mandatory within module G2 Prof. Dr. Annette Förster Semester 1 Lecture Language of instruction deutsch Mathematik ECTS credits 5, according to a workload of 150 h. 4 Contact hours 50 Workload - self tution 98 Preparation of the submodule, follow-up work and exam preparation are included in the independent study workload. Type of examination LK Workload - exam duration 120 minutes Elementary, school-level mathematics. Learning outcomes/td> Mastery of fundamental mathematical for economists; acquaintance with typical applications of these to management problems Lecture + exercises and supplementary tutorial Fundamentals: mathematical symbols, characteristics and representation of functions Analysis: multivariable functions, their characteristics and differential calculation Linear Algebra: vectors, matrices, linear systems of equations, determinants, linear optimization Financial mathematics: capital budgeting, interest calculation, depreciation accompanying sub modules Preparatory course Mathematik in programme BU (approx. 25 hours) Content: Recapitulation of school-level mathematics 17 von :17

18 Submodule BG26 Statistics (150526) This submodule is mandatory within module G2 Prof. Dr. Annette Förster Semester 2 Lecture Language of instruction deutsch/german Statistik ECTS credits 5, according to a workload of 150 h. 4 Contact hours 50 Workload - self tution 98 Preparation of the submodule, follow-up work and exam preparation are included in the independent study workload. Type of examination LK Workload - exam duration 120 minutes None Learning outcomes/td> Mastery of statistical which are an essential basis for the study of management economics; students are enabled to plan and execute their own statistical research Lecture + exercises and supplementary tutorial Descriptive statistics: description of empirical frequency distributions using mean values and measures of dispersion; coefficients of concentration; correlation and regression analysis; time series analysis Probability calculations: random variables, discrete and continuous distributions Inductive statistics: sampling theory; estimation and test procedures 18 von :17

19 Module G3 : Marketing and Production (150703) Module Objectives The Module G3 Marketing and Production provides students with the basic knowledge and problem-solving competencies required to design the production and marketing of goods and services. It illustrates the relationships between the demands and potential of the market and production. The submodule Marketing, with market-oriented planning, managing and monitoring of sales activities for goods and services, forms the basis of all upstream and downstream management decisions, particularly procurement, production and logistical processes. The sales program is the basis for the design of programmes, potential and processes in production and logistics and their preparatory and follow-up areas of activity. At the centre of production management as a service provision in its own right are core functions, transformational layers and efficiency of the design of production and logistics systems, taking into account cost, time, quality and flexibility. Module data Responsible person Prof. Dr. Thomas Will Credit points according to ECTS 5 Contact hours per week 4 Duration of the module 2 Semester Major course assessment Where is the module located Grundstudium Type of the exam keine Workload of the exam Specialities/Usage 19 von :17

20 Submodule BG12 Marketing I (150512) This submodule is Mandatory within module G3 Prof. Dr. Rainer Schnauffer Semester 1 Each semester Lecture Language of instruction deutsch Marketing I ECTS credits 2.5, according to a workload of 60 h. 2 Contact hours 25 Workload - self tution 48.5 Type of examination LK Workload - exam duration 90 minutes none Learning outcomes/td> Acquisition of basic knowledge in the field of Marketing Lecture and independent study Guest lectures from practitioners Basic Marketing terminology Instruments of situational analysis Marketing goals Selected Market and Competition strategies Market segmentation (4 Ps) Marketing Mix Fundamentals of Marketing Research Marketing Accounting Marketing Organization Grundlagen des Marketingmanagements von Christian Homburg (Autor), Harley Krohmer (Autor) 20 von :17

21 Submodule BG24 Production and Logistics I (150524) This submodule is Mandatory within module G3 Prof. Dr. Thomas Will Semester 2 Each semester Lecture Language of instruction deutsch Produktion und Logistik I ECTS credits 2.5, according to a workload of 60 h. 2 Contact hours 25 Workload - self tution 48.5 Preparation of the submodule, follow-up work and exam preparation are included in the independent study workload. Type of examination LK Workload - exam duration 90 minutes none Learning outcomes/td> Students will acquire professional and methodological skills which can be applied in developing practical solutions to real-life situations learn concepts and which can be applied in addressing problems and challenges in Production and Logistics Lecture, exercises, examples taken from authentic situations Fundamentals of Production and Logistics Management Transformational layers and efficiency of Production and Logistics systems Principles of programme planning, resource planning and process planning Material requirements planning Production planning Kummer, S. (Hrsg.), unter Mitarbeit von O. Grün und W. Jammernegg: Grundzüge der Beschaffung, Produktion und Logistik, 2. Aufl., München 2009 Günther, H.-O.; Tempelmeier, H.: Produktion und Logistik, 5. Aufl., Berlin- Heidelberg-New York 2005: (Springer, auch als e-book) 21 von :17

22 Module G4 : Organisation and HR Management (150704) Module Objectives Students will: - answer questions concerning the coordination of tasks in an enterprise; - acquire knowledge about recruiting, selection, human resource allocation, remuneration and personnel development. Module data Responsible person Prof. Dr. Daniela Eisele Credit points according to ECTS 5 Contact hours per week 4 Duration of the module 1 Semester Major course assessment Where is the module located Grundstudium Type of the exam keine Workload of the exam Specialities/Usage 22 von :17

23 Submodule BG14 Organisation (150514) This submodule is Mandatory within module G4 Prof. Dr. Roland Alter Semester 1 Each semester Lecture Language of instruction deutsch Organisation ECTS credits 2.5, according to a workload of 60 h. 2 Contact hours 25 Workload - self tution 48 0 Participation in lectures 30 hrs Review work with questions and reading & preparation for examination 44 hrs Type of examination PK Workload - exam duration 120 minutes none Learning outcomes/td> Students will achieve a basic understanding of key organisational topics, understand organisational terminology and be able to answer questions regarding fundamental organisational challenges. Lecture and discussions Fundamentals of organisation - Organisation as a factor of success - Basic concepts of organisation - Organisation as an instrument of company management - Overview of organisational theories Organisation by differentiation and integration - Task differentiation and work differentiation - Task and work integration and resulting operational and organisational structures Organisational units and concepts - Formation, concentration and coordination of organisational units - Organisational concepts Process Management Change Management HR Management Vahs, D.: Organisation, 6. Aufl., Stuttgart sowie Dillerup, R./ Stoi, R: Unternehmensführung, 2. Aufl., München Hungenberg, H./Wulf, T.: Grundlagen der Unternehmensführung, 2. Aufl., Berlin Kieser, A./Walgenbach, P.: Organisation, 4. Aufl., Stuttgart Krüger, W. (Hrsg.): Excellence in Change, 3. Aufl., Wiesbaden Schreyögg, G.: Organisationstheorie, in: Handwörterbuch Unternehmensführung und Organisation (HWO), 4. Aufl., Stuttgart 2004, Sp Werder, A. v.: Führungsorganisation, 2. Aufl., Wiesbaden von :17

24 Submodule BG15 Human Resource Management (150515) This submodule is Mandatory within module G4 Prof. Dr. Daniela Eisele Semester 1 Each semester Lecture Language of instruction deutsch Personalmanagement ECTS credits 2.5, according to a workload of 60 h. 2 Contact hours 25 Workload - self tution 48 Participation in lectures; Review work with questions and reading; Preparation for examination. Type of examination Workload - exam duration Learning outcomes/td> PK 120 minutes None Students will be able to describe a typical HR process chain; name the goals of the following central functions, defining concepts, describing instruments and applying them to a basic extent: HR marketing, recruitment and selection, management of working hours, remuneration management, personnel development and employee appraisal. give their own opinion on selected HR issues (e.g. employer image) Organization Lecture and (interactive) exercises Questions/Answers for review, and mind mapping Presentations HR processes: What is HRM? HR Marketing: What features make a company attractive to (potential) employees? Recruiting and selection: How can a company recruit and select top performers? How can new employees be integrated into the organization? Management of working hours: How can effective working performance be achieved and sustained? Remuneration and benefits: What is fair remuneration? What are the components of a remuneration "package"? Personnel development and employee appraisal: How can employees be systematically challenged and developed? Begleitbuch: Eisele, Daniela; Doye, Thomas (2010): Praxisorientierte Personalwirtschaftslehre: Wertschöpfungskette Personal, 7. Aufl., Stuttgart von :17

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