We cannot solve our problems with the same thinking we used when we created them. Albert Einstein

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1 We cannot solve our problems with the same thinking we used when we created them. Albert Einstein

2 Third Wave We are a business consultancy from Berlin. We develop new strategies in a digital context. We solve challenges of a constantly changing world.

3 Our Services We help our clients with communication strategies, product development and business models in a digital context, and find solutions for the multifaceted problems that businesses encounter today. Communication Communication Strategies Web, Social Media, mobile, CRM, analytics Social Media Strategies Platform & content, team setup, KPI Evaluation Analysis & feedback for ideas & concepts Training Community- & Social Media Management Product Evaluation Analysis, optimization, extension Development Workshops, concept, integration of Social Benchmarking Best practices, competitors, markets Trend Research Overview, scouting, reports Business Business Models Workshops, development, evaluation Social Business Design Corporate Social Media, Enterprise 2.0 Competitor Evaluation Products, processes, brands Change Management Team structures, process optimization

4 Our Approach 1. Service scope Developing strategies for a digital world The problems and solutions we deal in aren t necessarily digital, but the context is. That s the world we live in. 2. Insight Helping clients navigate change We help clients make sense of complexity, invigorate stale thinking, and find ways to implement new strategies. 3. Perspective Solving systemic problems We look towards the core of a business to find holes and gaps. In this way, we can ensure that solutions can be brought to fruition. 4. Agility Delivering unexpected solutions We take a multidisciplinary approach to projects, finding inspiration in widely varied fields. 5. Mediation Bringing everyone to the table We include multiple departments in the process to ensure that a strategy is comprehensive and that internal conditions are right for it to be implemented. 6. Holistic benefits Making companies more humane Though we re focused on how a company operates in the digital world, our overarching goal is to help each client use technology in a way that helps them to become more humane.

5 Our Strategy Framework How we develop strategies for a digital context. Goals Business Objectives Strategy People Content Platforms Setup Monitoring, Analytics, Reporting Internal Organization

6 Our Clients From early-stage startups, to Mittelstand companies, to big corporations. B2C and B2B. In Germany and five other countries on two continents. Our client roster includes Postbank, 3A Composites, PERI, refund.me, Viacom Europe/ MTV, Deutsche Telekom, Amen, Wolters Kluwer Deutschland, Wirecard and ZEIT Online as well as numerous renowned agencies.

7 What our clients are saying Their analytical and clean approach to strategy combined with their natural and in-depth experience in the field of social media is rare. Yousef Hammoudah, Head of Digital, Viacom North Extremely competent, super straightforward, refreshingly pragmatic. Every project should be as much fun. Patricia Strehlke, Head of Marketing Communications, 3A Composites Working with Third Wave always leads to growth. Professionally and personally. Sven Weisbrich, Chief Digital Officer, Wunderman

8 The Founders Igor Schwarzmann Igor likes to connect the dots. As a strategic consultant in an increasingly complex world, he favours broad knowledge over specialisation. In the last five years, he helped shape strategic decisions at large corporations like Deutsche Postbank AG and Deutsche Telekom AG as well as at startups like Amen and refund.me. In his work he is focusing always on finding the appropriate solutions as well as the people who will be executing upon his advice. Beside the consulting work, Igor speaks at international conferences on variety of topics (SXSW, PICNIC, re:publica, etc.). Johannes Kleske Johannes is a strategist and consultant for digital communications. His work is informed by his experience of working with brands like Deutsche Telekom, MTV, Postbank, Maggi and Nike and by his insatiable appetite for finding the bigger patterns behind current developments in technology and science. Holding a diploma in Media System Design, Johannes is a regular speaker at web and marketing conferences like Republica and the Social Media Summit, and he lectures about social media at the Dialog Akademie.

9 Third Wave in the media Mentions, Articles & Interviews brand eins, Focus, ZDF, dpa, ZEIT, FAZ, The Guardian, New York Times, taz, youfm, PAGE online, Radio Fritz, Hessisches Fernsehen, WDR5, The Australian, Televisio de Catalunya, Radio Eins, Design Made In Germany, politics magazine, T3N, One+, Deskmag, Golem, dradio Kultur. Presentations, Panel Discussions & Moderation SxSW, PICNIC, NEXT, TEDxKreuzberg, ConventionCamp, re:publica, CeBIT webciety, Social Media Convention, Social Media Summit, SAP Personalmanagement Kongress, medienforumnrw, SIGINT, IgniteBerlin. Photos: Brandeins, SMEIDU.com

10 Distributing the future more evenly. Want to talk? Learn more? Third Wave GmbH Adalbertstr Berlin Germany thirdwaveberlin.com + Trends & Analyses + Week Notes What we have been up to + Weekly Reads What we read twitter.com/thirdwaveberlin facebook.com/thirdwaveberlin

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