Marco Ferruzca, Ph.D.

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1 Marco Ferruzca, Ph.D. Design Professor and Researcher Department of Research and Knowledge Faculty of Sciences and Arts for Design Campus Azcapotzalco Universidad Autónoma Metropolitana (UAM) Contact information Education Telefónica Learning Services & The Barcelona Tech, Posgraduate, 2011 Field of Study Business, Design and Technology The Barcelona Tech (Polytechnic University of Catalonia), Ph.D., 2008 School of Industrial Engineers (Barcelone, Spain) Field of Study Multimedia Engineering Advisor José Ma. Monguet (Engineering) Joaquín Fernández (Design), Juan J. Fábregas (Psychology) Dissertation Theoretical and empirical evidence of the application of Distributed Cognition Theory in the management of training systems (e- Learning) Technical Foundation of Catalonia, Posgraduate, 2004 Field of Study: Technology (Virtual Reality) Universidad Autónoma Metropolitana (Azcapotzalco), Master Degree, 2002 Faculty of Science and Arts for Design (México) Field of Study: New Technologies (Hypermedia)

2 Universidad Autónoma Metropolitana (Azcapotzalco), Bachelor Degree, 1998 Faculty of Science and Arts for Design (México) Field of Study: Industrial Design Educational Honors Ph.D. Examination with Honors, 2008 Master Degree with Honors, 2003 Bachelor Degree with Honors, 1995 Bachelor Degree, Research Award, 1995 Current Position Head of Department Department of Research and Knowledge Faculty of Science and Arts for Design (México) Campus Azcapotzalco Universidad Autónoma Metropolitana (UAM) Design Professor and Researcher Department of Research and Knowledge Faculty of Science and Arts for Design (México) Campus Azcapotzalco Universidad Autónoma Metropolitana (UAM) 1997-present Previous Positions Coordinator of Institutional Relationships Faculty of Science and Arts for Design (México) Campus Azcapotzalco Universidad Autónoma Metropolitana (UAM) 2011 Guest Design Professor Image Processing and Multimedia Technology Center Barcelona Tech (Polytechnic University of Catalonia) 2010

3 Assistant Design Professor Department of Research and Knowledge Faculty of Science and Arts for Design (México) Campus Azcapotzalco Universidad Autónoma Metropolitana (UAM) Adjunct Assistant Design Professor Department of Research and Knowledge Faculty of Science and Arts for Design (México) Campus Azcapotzalco Universidad Autónoma Metropolitana (UAM) Other Professional Positions Design Researcher Laboratory of Multimedia Applications School of Industrial Engineers Barcelona Tech (Polytechnic University of Catalonia) Multimedia Designer Freelance Multimedia Designer Virtual University Tecnológico de Monterrey Multimedia Designer Audio y Material S.A. de C.V. 1996

4 Industrial Designer El Taller (Design Office) Industrial Designer Industrias GOMEDI S.A. de C.V. (Furniture Factory) 1993 Publications Books Diseño MX: El sistema diseño de la Cd. De México. Editor & Co-authorship. UAM, México, Spanish only. (Mx Design: The design system of Mexico City) Contribuciones para entender la investigación en diseño. Editor & Co-authorship. In press UAM, México, Spanish only. (Contributions to understand design research) Diseño de artefactos: Una propuesta metodológica de diseño basada en la idea de la cognición como distribuida. Editor. In press UAM, México, Spanish only. (Design of artifacts: A methodological design proposal based on the idea of cognition as distributed) Book Chapter Vector Consensus Model. In Organizational Integration of Enterprise Systems and Resources: Advancements and Applications. Co-authorship. USA, E-health Business Models Prototyping by incremental design. In E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness Co-authorship. USA, El diseño en México como ejemplo de industria creativa. Marco Ferruzca, Jorge Rodríguez y Christof Göebel. Economía y Cultura. Edited by Marissa Reyes and Jorge Linares. UNAM & UACM, México Spanish only. (Design in México as an example of creative industry) Los nuevos desafíos y escenarios del Diseño. De la reflexión a la acción: Conmemoración 30 años de la edición del libro: Contra un diseño DEPENDIENTE.

5 UAM, México Spanish Only. (The new challenges and scenarios of Design. From reflection to action: Against a DEPENDENT design) Indexed papers Notas sobre investigación en diseño e innovación. In Taller Servicio 24 Horas Vol.10, 20bis, pp José Ma. Monguet & Marco Ferruzca. México, Vol. 10, 20bis. ISSN: Spanish Only. (Notes on design research and innovation) Design of a System for Early Detection and Treatment of Depression in Elderly. A conceptual approach. In Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, Volume 100, 2014, pp th International Symposium on Pervasive Computing Paradigms for Mental Health. Edwin Almeida, Marco Ferruzca & María del Pilar Morales Tlapanco. SpringerLink. DOI: / _12. Team Equilibrium and Innovation Performance. In Design Management Symposium (TIDMS), 2013 IEEE Tsinghua International, 2013, pp Marco Ferruzca, Jorge Rodríguez, José Ma. Monguet, Alejandro Ocaña. IEEE. DOI: /TIDMS ruzca The Internationalization of Mexican Design: The Case of Design Firms and Individual Designers. In Design Management Symposium (TIDMS), 2013 IEEE Tsinghua International, 2013, pp Jorge Rodríguez, Carolina S. Andrade & Marco Ferruzca. IEEE. DOI: /TIDMS ruzca Capacidad creativa y de diseño en México: Una evaluación basada en indicadores. In Taller Servicio 24 Horas Vol.10, 20bis, 2013, pp Marco Ferruzca, Jorge Rodríguez Martínez & Christof Göebel. ISSN: Spanish Only. (Creative and Design Capacity in México: An indicator-based assessment)

6 ehealth Living Lab Micro Innovation Strategy: A Case Study of Prototypes through Cocreation. In Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, Volume 69, 2012, pp Co-authorship. SpringerLink. DOI: / _18 Diseño sostenible: Herramienta Estratégica de Innovación. In Revista Legislativa de Estudios Sociales y de Opinión Pública, Vol.4, 8, Marco Ferruzca & Jorge Rodríguez Martínez. ISSN: Spanish Only. (Sustainable Design: Strategic Tool for Innovation) udios_sociales_y_de_opinion_publica/003_accesos_directos/002_publicaciones/003_revis ta_legislativa A Living Lab Micro Innovation strategy to improve the co-design process of E-services: A case study of six prototypes in the ehealth domain. In IEEE 2010 International Conference on Education and Management Technology (ICEMT), 2011, pp Co-Authorship. IEEE. DOI: /ICEMT ruzca Vector Consensus: Decision Making for Collaborative Innovation Communities. In Enterprise Information Systems. Communication in Computing and Information Science, Volume 110, 2011, pp Co-authorship. SpringerLink. DOI: / _22. Articles Una Aproximación al estado del arte sobre indicadores de Diseño para Latinoamérica. In Proceedings of the IX Congreso Iberoamericano de Indicadores de Ciencia y Tecnología. Marco Ferruzca, Rolando Ruíz & Claudia Sanz. Colombia, Spanish Only. (An approach to state of the art of design indicators for Latin America) diseno_%20para_latinoamerica.pdf

7 Transformaciones en el mundo del trabajo del Diseño: retos actuales y perspectivas a futuro. In Proceedings of Transformaciones en el mundo del trabajo: retos actuales, perspectivas a futuro, VIII Congreso Nacional de la Asociación Mexicana de Estudios del Trabajo, A.C., Jorge Rodríguez & Marco Ferruzca. México Spanish Only. (Transformations in the professional world of design: current challenges and future prospects.) Design, a creative economic activity that contributes with better products and services to human development. In Proceedings of the 7th Forum World Association for Political Economy. State, Market, the Public and Human Development. WAPE. Jorge Rodríguez & Marco Ferruzca. México Living Lab Research Landscape II. In Proceedings of the Second International Congress of Design and Innovation in Catalonia. ISBN: Marco Ferruzca, Yadira Alatriste, José Ma. Monguet. Sabadell (Spain) Over-diagnosis and bad execution of design in México: Development of a work program based on design to increase the level of competitiveness. In Proceedings of the Second International Congress of Design and Innovation in Catalonia. ISBN: Marco Ferruzca & Jorge Rodríguez. Sabadell Valoración del impacto del diseño dentro de los tres países miembros del TLCAN, usando como referencia el SCIAN: Diagnóstico y recomendaciones. In Proceedings of the XXVI Congreso de la AMEI. Marco Ferruzca & Jorge Rodríguez. México Spanish Only. (Assessment of the impact of design within the three NAFTA countries, using as reference NAICS: Diagnosis and recommendations.) Configuration management for e-services: A lesson learned in a R&D Center. In Proceedings of 2nd International Conference on e-education, e-business, e-management and e-learning (IC4E 2011). Marco Ferruzca et al. INDIA. ISBN: Management-for-eServices-ic4e-WF-20Dec.pdf

8 El diseño en México como ejemplo de Industria Creativa. In Proceedings of the First Forum of Economy and Culture. Marco Ferruzca et al. UACM & UNAM, México Spanish Only. (Design in México as an example of creative industry). Distributed Cognition as a tool to share design knowledge: A case study of an information technology artifact. In Proceedings of the Mx Design Conference 2011, Diseño sin Fronteras. México, La conexión a través del diseño: del rol del diseñador como transmisor de la I+D a las empresas. In Proceedings of the VI Congreso Internacional de Sistemas de Innovación para la Competitividad. A. Calvera, J.M. Monguet & Marco Ferruzca. México Spanish only. (The connection through design: the designer's role as a transmitter of R & D to companies.) El sistema de innovación aumentado de la Cd. De México: [(I+D) + (d+i)]. In Proceedings of the VI Congreso Internacional de Sistemas de Innovación para la Competitividad. Jorge Rodríguez & Marco Ferruzca. México Spanish Only. (The Mexican Augmented Innovation System.) El sistema diseño de la Cd. De México como factor estratégico para promover la innovación y la competitividad de la region. In Proceedings of the Third Forum UAM for the study of SME s. Jorge Rodriguez and Marco Ferruzca. México Spanish Only. (Mexican Design System as a strategic factor for promoting innovation and competitiveness in the region.) Innovation in blood transfusion process. Scientific Poster in the International Forum on Quality & Safety in Healthcare. Co-Authorship. Amsterdam eblood: A Web 2.0 Simulation System for Blood Safety. Electronic Proceedings of The International ehealth, Telemedicine and Health ICT Forum for Educational, Networking and Business. The international ehealth, telemedicine and health ICT forum. ISSN: Co-Authorship. Luxemburgo

9 A SaaS based framework to support the management and deploy of web applications for exchanging information and sharing knowledge. In Proceedings of the International Conference on Engineering and Meta-engineering. ISBN-13: Co- Authorship. USA E-therapy Learning. In Proceedings of the Edulearn 10th International Conference on Education and New Learning. Co-Authorship. Spain E-FREN: e-learning system for evidence management in Nephrology. In Proceedings of the Edulearn 10th International Conference on Education and New Learning. Co-Authorship. Spain Supporting the process of on line tutoring through a personalized learning environment. In Proceedings of the Personal Learning Environment. Co-Authorship. Spain Valoración de la realidad virtual en el estudio del fenómeno de complejidad visual. Un año de diseñarte, mm1. Marco Ferruzca & Yulieth Genoy. México Spanish Only. (Impact of virtual reality in the study of visual complexity phenomenon) Analysis of e-learning environments through the distributed cognition theory: an experience in design education. In Proceedings of World Conference on e-learning in Corporate, Government, Healthcare, and Education. Co-Authorship. USA Knowledge sharing in a distributed R & D community: an experience around social awareness. In Proceedings of World Conference on e-learning in Corporate, Government, Healthcare, and Education. Co-Authorship. USA

10 Une infrastructure virtuelle pour gérer l apprentissage dans les espaces de formation. In Proceedings of the Mondialisation et Education: Vers une société de la connaissance, the15e Congrès de l'association mondiale des sciences de l éducation (AMSE). Marrakech (A virtual system for managing learning.) Difficulties identified in a design e-learning program. In Proceedings of ANOTHER NAME FOR DESIGN: Words for Creation. Co-Authorship. Japan Rethinking design research: what some Latin-American designers think. In Proceedings of ANOTHER NAME FOR DESIGN: Words for Creation. Co-Authorship. Japan MAIA: A methodology for applying Distributed Cognition to the management of learning systems. In Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications Marco Ferruzca et al. Canada (MAIA is a methodology to apply in a structured way the main concepts of Distributed Cognition in the management of learning systems.) Soccer quiniela as a game strategy applied to education. In Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications Co- Authorship. Canada (This project explores how the application of educational games improves and affects the learning process. In this case elaborating a specific model for the quiniela, the Spanish soccer betting game applied to an on-line course curriculum, named CISMA. This on-line course curriculum is based on study cases of the mental health disorder known as depression and was tested with a pilot group of 115 people; all of them family doctors of the province of Catalonia, Spain. The results from this exploratory study provide the improvements in learning and motivation that the quiniela game model can bring in to the learning process when is applied in a learning environment.). Cognitive implications of using an artifact for real-time evaluations and lectures in a graduate level course. In Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications Marco Ferruzca et al. Canada (This paper reports the findings of a study conducted on a graduate level course. A focus group was used to examine students' perceptions about the use of an artefact for real-time evaluations and lectures).

11 Assessing Real Time Evaluation Practices in Different Learning Environments. In Proceedings of the II International Conference on Multimedia & ICTs in education. Recent Research Developments in Learning Technologies. Spain Diseñando objetos mudos. In Revista Semestral de Investigación Taller 24 Horas. México Spanish Only. (Designing dumb objects) Las mil máscaras del error. In Revista Semestral de Investigación Taller 24 Horas. México Spanish Only. (The thousand masks of error.) Antecedentes de la relación tecnología-hombre en la conformación de las civilizaciones. In Revista Semestral de Investigación Taller 24 Horas. México (Impact of the technologyman relationship in shaping civilizations) Interfaz: computación y diseño. Revista semestral de investigación Taller 24 horas. In Revista Semestral de Investigación Taller 24 Horas. México Spanish Only (Interface: Design & Computing) Tipografía digital. In Revista Semestral de Investigación Taller 24 Horas. México Spanish Only. (Digital Tipography) En busca de una metodología de diseño. In Revista Semestral de Investigación Taller 24 Horas. México Spanish Only. (Searching a Design Methodology) Conferences, Lectures, Seminars, Workshops, & Other Presentations Innovación y Telemedicina en Rehabilitación (Innovation and Telemedicine in Rehabilitation). Conference. VI Jornada de Medicina Física & Rehabilitación ( 6 th Seminar of Physical Medicine and Rehabilitation. ). Organized by the Hospital Sant Pau I la Creu & The Barcelona Tech UPC. (Public Hospital and Polytechnical University of Catalonia.), Barcelona, Spain

12 El diseño como sector económico en la region de América del Norte: 20 años después del TLCAN. (Design as an economic sector in the region of North America: 20 years after NAFTA) Conference. Foro 1:1 Encuentro Internacional de Industrias Creativas ( Forum on the 1 st. International meeting of creative industries. ). Organized by the DicenJalisco. (Jalisco s Design and Innovation Council.), Guadalajara, Jalisco Innovamarketing. Conference. Foro Era de Design Thinking ( Forum on Design Thinking. ). Organized by the STPS (Ministery of Labour.), IPN (Polytechnical National Institute) and UAM (Universidad Autónoma Metropolitana), México City, México El Diseño y su presencia en la vida cotidiana (Design in everyday life). Conference. DESIGNAS-Centro para el desarrollo del diseño en Asturias ( DESIGNAS-Centre for the development of design in Asturias ). Organized by the DESIGNAS, Asturias, Spain Diseño e Innovación (Design and Innovation.) Conference. Semana Académica ( Academic Week ). Organized by the UVM (Universidad del Valle de México) México City, México Innovación e investigación en diseño de entornos internet: la experiencia de una red académica iberoamericana ( Innovation and research in internet environments: the experience of a Latin American academic network. Conference. Foro La UAM en la Salud ( Forum The Metropolitan Autonomus University in the Health domain ). Organized by UAM (Universidad Autónoma Metropolitana) Cd. De México, México Cognición distribuida y elearning ( Distributed Cognition & elearning.) Conference. Seminario I+D+I en la aplicación innovadora de Internet a la educación ( Seminar R+D+I in the innovative Internet application to education ). Organized by UAM (Universidad Autónoma Metropolitana) Cd. De México, México Implementación de un sistema de tutorías en línea ( On line Tutoring System. ) Conference. 8o. Congreso Internacional y 11o. Nacional de Material Didáctico Innovador ( 8 th

13 International Congress & 11 th National Congress on Innovative Learning Materials ). Organized by UAM (Universidad Autónoma Metropolitana) Cd. De México, México E-CODIS Sistema de diseño colaborativo ( ECODIS, A Collaborative Design System. ) Conference. 8o. Congreso Internacional y 11o. Nacional de Material Didáctico Innovador ( 8 th International Congress & 11 th National Congress on Innovative Learning Materials ). Organized by UAM (Universidad Autónoma Metropolitana) Cd. De México, México Assessing Real Time Evaluation Practices in Different Learning Environments. Conference. III International Conference on Multimedia and Information and Communication Technologies in Education. Organized by Formatex Research Centre, Badajoz, Spain Tecnologías de Simulación Visual Interactiva para evaluar fenómenos de complejidad visual ( Visual Interactive Simulation technology to evaluate visual complexity phenomena). Conference. 5to. Congreso Internacional y 8o. Congreso Nacional de Material Didáctico Innovador ( 5 th International Congress & 8 th National Congress on Innovative Learning Materials ). Organized by UAM (Universidad Autónoma Metropolitana) Cd. De México, México Conocimiento distribuido y ubicuo: Estudio teórico y evidencia empírica en un entorno académico de investigación ( Distributed and ubiquitous knowledge: Theoretical and empirical evidence in an academic research environment). Conference. 5to. Congreso Internacional y 8o. Congreso Nacional de Material Didáctico Innovador ( 5 th International Congress & 8 th National Congress on Innovative Learning Materials ). Organized by UAM (Universidad Autónoma Metropolitana) Cd. De México, México Research Projects Tele-rehabilitation system for patients with mild rotator cuff injury. Application of 100 interviews with potential clients to validate the assumptions made in the business model. The NSF Innovation Corps (I-Corps ) is a set of activities and programs that prepares scientists and engineers to extend their focus beyond the laboratory and broadens the impact of select, FUMEC-funded, basic-research projects. March & April 2015.

14 Design, Technology and Innovation. Design Knowledge exchange to encourage innovation in product development. Case study: New applications of Uruguayan gemstones (agate and amethyst). Project presented by: Universidad del Trabajo del Uruguay (Uruguay) and Universidad Autónoma Metropolitana (México). Funded by the Agencia Uruguaya de Cooperación Internacional & the Agencia Mexicana de Cooperación Internacional para el Desarrollo. Uruguay/México. March 2015-February Tele-rehabilitation system for patients with mild rotator cuff injury. Project to co-design a tele-rehabilitation system. Interdisciplinary team: faculty from Communication Design, Industrial Design, and the National Institute of Rehabilitation (Department of Technological Development and Department of Rehabilitation and Physical Medicine) Funded by both institutions. Diseño Mx: Modelado del Sistema Diseño de la Cd. de México. Research Program to Connect The Mexican Design System with The Innovation System. Project developed by faculty and professionals from Design. Institutions involved: UAM (Metropolitan Autonomous University) with the support of the Multimedia Applications Laboratory (The Barcelona Tech UPC). Funded by UAM Barcelona, Spain. COLS: elearning system. Project to design an elearning system. Interdisciplinary team: faculty from Communication Design, Industrial Design, and Engineering. Developed and funded by the Multimedia Applications Laboratory (The Barcelona Tech UPC) Barcelona, Spain. IMD: Design-Driven Innovation. Learning Program to Foster Design Management within Catalan SME s. Interdisciplinary team: faculty and professionals from Design and Engineering. Institutions involved: BCD (Barcelona Centro de Diseño), i2cat (The Internet Research Center), CECOT (Innovation Foundation), Multimedia Applications Laboratory (The Barcelona Tech UPC). With the collaboration of SOC (Catalan Labor Service), Generalitat de Catalunya (Department of labor and enterprise) and KIM (Knowledge Innovation Market). Funded by the European Union. European Social Fund Barcelone, Spain.

15 M-IRIS. Knowledge Management & Learning System. Research to design a platform to improve knowledge management within a public institution. Interdisciplinary team: faculty from Design and Engineering. Institutions involved: SICTA S.L. (Start Up), Multimedia Applications Laboratory (The Barcelona Tech UPC), IRIS (Institute for Relocation and Social Integration) Barcelone, Spain. E-blood: Blood Transfusion Simulator. Research to explore the impact of RFID technology in the blood transfusion process within public hospitals. Interdisciplinary team: Designers, Engineers and Physicians. Institutions involved: SICTA S.L. (Start Up), Multimedia Applications Laboratory (The Barcelona Tech UPC), Hospital Sant Pau i la Creu (Public Hospital), Hospital Clinic (Public Hospital) Barcelone, Spain. Disseny CAT. Research Program to Connect The Catalan Design System with The Innovation System. Interdisciplinary project involving faculty and professionals from Design and Engineering. Institutions involved: ACC1Ó (Agency for business competitiveness), UB (Barcelona University), Multimedia Applications Laboratory (The Barcelona Tech UPC). Funded by ACC1Ó Barcelone, Spain. ETR: Real Time Assessment. Research to explore real time evaluation through internet. Interdisciplinary team: Designers and Engineers. Institutions involved: Multimedia Applications Laboratory (The Barcelona Tech UPC) Barcelone, Spain. Simulador visual interactivo para estudiar fenómenos de complejidad visual. Research Project to study visual complexity phenomena with a visual interactive system. Interdisciplinary project involving faculty from Design and Engineering. Institutions involved: CRV-UPC (Virtual Reality Centre of The Barcelona Tech UPC). Postgraduate these Barcelone, Spain. Anuncios espectaculares de la Cd. de México: Problemas ergonómicos. Research Project to study ergonomic problems due to visual complexity in cities. Institutions involved: UAM (Metropolitan Autonomous University). Master degree these México City, México.

16 Editorial Activities Reviewer Manuscripts African Journal of Marketing Management (Africa) Conferencia Iberoamericana de Complejidad, Informática y Cibernética (CICIC 2011) ( USA) International Journal of Science and Technology Education Research (USA) Ingeniare. Revista Chilena de Ingeniería (Chile) Computational and Mathematical Methods in Medicine (USA) Taller Servicio 24 Horas. Universidad Autónoma Metropolitana. (México) Revista Tendencias. Universidad de Nariño. (Colombia) Revista ANALES. Universidad Metropolitana. (Spain). Editor Design Research. Lecture Notes of the School of Science and Arts for Design. Universidad Autónoma Metropolitana. Campus Azcapotzalco. Approved in April ISBN: Pending. México. Other academic activities itunes U Universidad Autónoma Metropolitana-Azcapotzalco. Responsible for the opening of the itunes U Channel at UAM México. Invited Professor. School of Architecture and Design. Universidad de Colima, México Academic Advisor. Undergraduate Students. School of Architecture and Design. Pontificia Universidad Católica, Ecuador. Design Laboratory: Centro del Placer. During 9 years I participated in this Research Laboratory as an undergraduate and graduate student. Dr. Javier Covarrubias Covarrubias (Responsible). Universidad Autónoma Metropolitana Doctoral Advising & Examining Currently directing two doctoral students at The Barcelona Tech - UPC. Spain: - Living lab aplicat al camp de la salut. Estudi teòric i evidencia empírica. Applying Living lab methodology in the health domain. Theoretical Study and Empirical Evidence. Ph.D. candidate Yadira Alatriste Martínez. - Modelo Conceptual de la Experiencia de Usuario para Aplicaciones en Tele-

17 rehabilitación. User Experience Conceptual Model for Tele-rehabilitation systems. Ph.D. candidate Susana Hazel Badillo. Currently directing two doctoral students and two postgraduate students at Universidad Autónoma Metropolitana. México: - Design of a System for Early Detection and Treatment of Depression in Elderly. Ph.D. candidate Edwin Almeida. - Urban management model in reshaping public spaces that promote creativity. Ph.D. candidate Carolina Sue Andrade Díaz. - Usability considerations to design Medical Imagining Systems. Master candidate David Ramos Vilchis. Member, Doctoral Assessment Committee, 13 Thesis proposals. Multimedia Engineering Program The Barcelona Tech-UPC. Member, Doctoral Assessment Committee, Ph.D. candidate Héctor Romero Posada. Creative Industry in México. Creation and Theories of Culture Program Universidad de las Américas. Puebla, México. Academic Advising & Consulting External Consultant. National Electoral Institute. Develop a technical report on the design of the ballot (Federal Elections for Deputy) External Reviewer. Ministry for Foreign Affairs. Mexican Government. To review candidates interested in obtain a scholarship to study abroad (graduate program). 2008, 2009 & Events Organized Considerations to understand Design Research. Seminar. Universidad Autónoma Metropolitana, School of Sciences and Arts for Design, January, Conceptual Approach to understand Design in the 21 st century. Seminar. Universidad Autónoma Metropolitana, School of Sciences and Arts for Design, January, st Colloquium Innovamarketing. Colloquium. Universidad Autónoma Metropolitana, National Polytechnic Institute, Ministry of Labour, January, Design: An Strategic Factor to foster Competitiveness and Innovation. Conferences. Universidad Autónoma Metropolitana & Ministry of Labour, January, 2011.

18 Design Topics: Innovation & ICT. Seminar. Universidad Autónoma Metropolitana & The Barcelona Tech, Design, Research & ICT: SME s and University. Seminar. Universidad Autónoma Metropolitana & The Barcelona Tech, ICT Research in the Education Domain. Seminar. Universidad Autónoma Metropolitana & The Barcelona Tech, Multimedia Wokshop. Workshop. Centro Cultural Universitario Justo Sierra, Postgraduate course: multimedia pleasures. Workshop. Universidad Autónoma Metropolitana, Digital Publications. Workshop. Universidad Autónoma Metropolitana, Professional Honors, Activities & Awards Member (Candidate), Sistema Nacional de Investigadores. CONACYT. Since 2010 I m a member of the National Research System supported by the National Council of Science and Technology. México. Honorary mention, Dirección General de Capacitación. STPS. Acknoledgement because of the support and development of innovation labor activities. Received by the Ministry of Labour. México Certification, Secretaría de Educación Pública. Certified by the Ministry of Education as a teacher with Desirable Profile. México. Since Languages Spanish (Native Language) English French Academic grant Erasmus Mundus External Window Cooperation LOT 18. Postdoctorate stage in The Barcelona Tech-UPC. Spain UAM. Doctoral Studies. Schoolarship Affiliation Themathic Network Elderly, Health & Social Development. CONACYT. Member since Promoted by the National Council of Science & Technology. México.

19 National Network in Labour Competitiveness & Innovation. STPS. Member since Promoted by the Ministry of Labour. México. Latinoamerican Network in Public Policy & Design. Member since Invited by DicenJalisco (Promotion Council for Innovation and Design). México. Courses Creativity-Driven Innovation Research Seminar Design Fundamentals Design Theory Design Workshops Business, Design & Technology Others Participation as assistant in more than 30 courses regarding Design, Multimedia, Innovation, Education and Research.

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