City of Sault Ste. Marie Sign By-law Survey Results

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1 City of Sault Ste. Marie Sign By-law Survey Results PURPOSE The purpose of the survey is to identify: The top sign issues in Sault Ste. Marie The public s opinion of the aesthetics of various types of signage. What ideas the public may have to improve the way signs are currently regulated. The data gained from the survey will be utilized to determine the general regulatory framework for the new signs by-law. METHODOLOGY The online survey was designed utilizing Survey Monkey and advertised in the Sault Star, Sootoday and on the City s website. A public terminal to fill out the survey was also available at the John Rhodes Centre. The survey was sent out to various stakeholders including, the Chamber of Commerce, local sign company owners and employees, Tourism Sault Ste. Marie, city staff and other local groups. The key questions asked respondents to identify what they felt were the top local sign issues. These questions were purposely designed to be open ended. Although this format is more difficult to analyse and more cumbersome for respondents to complete, the open ended format helps to ensure a true result in that the questions are not leading in any way. GENERAL FINDINGS Based upon survey results, the top local sign issues (in order) are: 1. Digital signage and distraction/safety concerns related thereto. 2. The proliferation of portable signage and the aesthetic impacts thereto. 3. The overall aesthetics, design and/or size of local signage, not including concerns related to portable signage. 4. Safety concerns not related to digital signage, for example, too close to the roadway and blocking sightlines 5. Too many signs in general 6. Derelict or unmaintained signage which remains in place.

2 Top Sign Issues Total Combined Top Sign Issue Another Important Sign Issue Category 1. Digital Signage 60 23% 38 26% 22 20% 2. Portable Signage 45 17% 41 28% 4 4% 3. Aesthetics/Design/Size 27 10% 6 4% 21 19% 4. Uncategorized 26 10% 12 9% 14 15% 5. Safety Concerns 26 10% 10 7% 16 15% 6. Directional Signage 26 10% 17 11% 9 8% 7. Too Many Signs 17 7% 10 7% 7 6% 8. Unmaintained Signage 16 6% 8 5% 8 7% 9. No Issues 10 3% 6 3% 4 4% 10. Off-site Advertising 6 2% 1 0.7% 5 5% Total Digital Signage The survey results indicate that digital signage was the greatest concern among respondents. In nearly half of all cases, safety was cited as the main concern related to digital signage. Common concerns included distracting, too bright and too much movement. 2. Portable Signage Portable signage was the second greatest concern among respondents. In almost all cases, respondents noted that there were too many and that they did not like the appearance of portable signs. Comments included cheap looking, unappealing and a major eyesore. In addition, there were numerous comments noting appearance concerns related to portable signs with multi-coloured lettering on a black background. 3. Aesthetics/Design/Size Overall aesthetics, design and size of local signage was also cited by respondents as an important issue. Such concerns do not include those in relation to portable signage, where aesthetics was cited in almost all cases. Common non-portable related aesthetic concerns included too many homemade signs and too many poorly constructed signs. 4. Uncategorized/Miscellaneous Given the open ended nature of the first portion of the survey, the results included a number of uncategorized or miscellaneous responses. Such responses were often vague, and could likely be attributed to a certain category, however where staff were not certain, comments were maintained as uncategorized. There was also more than one comment noting that the city should change it s population sign. Other comments simply referenced particular issues with particular signs within the city.

3 5. Safety Safety was also a main concern. The responses shown in the table above does not include safety concerns in relation to digital signs. Those who cited safety as a top sign issue felt that many signs were too close to the roadway and distracting. In some cases respondents also felt that signage was placed too close to access points blocking sightlines. 6. Directional Signage Concerns related to directional signage were related to public realm signage, such as street signs, traffic safety signs, and road signs to help tourists navigate through the city. Local tourism directional signage was also cited as a concern, noting that the signs have faded and need to be replaced. 7. Too Many Signs Some respondents felt that there were too many signs in general. Comments included, signage is cluttered, makes our entrances into the city look shabby, too much and too busy, why to businesses require so many different signs on the same lot 8. Unmaintained This category dealt with comments related to derelict signs that have not been removed, or in some cases run down signage that continues to be utilized. Comments include faded signs falling apart, many are poorly constructed, over-sided and in need of repair. 9. No Issues A few respondents felt that there were not local sign issues. 10. Off-site Advertising A few respondents felt that off-site or third party advertising, that being advertising of a good or service that is not available on the same site as the sign, was an issue.

4 Why do you consider certain areas to have GOOD or APPROPRIATE signage? Category Response Aesthetics/Design/Size 30 27% Safety 21 19% Uncategorized 16 14% Appropriate Amount 15 13% No Portables 11 10% Directional Signage 8 7% Digital Signage 7 6% Maintenance Issues 5 4% Total 113 Why do you consider certain areas to have GOOD or APPROPRIATE signage? Comments from Respondents Located outside the storefront, not excessive Because the area is limited to how many can be there lack of space- hence, it doesn t look cluttered The size and scale of signage accurately reflects the scope and volume of businesses located on this stretch. Signs are well-maintained and look modern Why do you consider certain areas to have BAD or INAPPROPRIATE Signage? Categories Digital Signage 24 21% Portable Signage 20 17% Aesthetics/Design/Size 19 16% Too Many Signs 14 12% Unmaintained Signage 12 10% Uncategorized 11 9% Safety Issues 11 9% Directional Signage 5 4% Off-site Advertising 1 0.8% Total 117 Why do you consider certain areas to have BAD or INAPPROPRIATE Signage? Comments from Respondents it seems anybody can put up a sign anywhere. portable signs, gaudy, tasteless Closed businesses, run down properties and unmaintained signs make an empty building look even worse too close to road

5 What other city do you think has GOOD signs? City Petoskey 11 16% Traverse City 10 15% Toronto 9 13% London 5 7% Guelph 5 7% Kitchener/Waterloo 5 7% Sudbury 3 4% Total 67 Why do you feel this particular city has good signs? Category Aesthetics/Design/Size 22 41% By-law Regulations/Design Guidelines 17 31% Appropriate Amount of Signage 11 20% Uncategorized 9 17% Safety 7 13% Total 54 What other city do you think has GOOD signs? Why do you feel this particular city has good signs? Comments from respondents: Most signs seem to be well setback from the roadways and do not impede sight lines for motorists Look organized, all signs should have a base with green space around that is properly maintained Signage is subtle, better regulated, more consideration on how signs compliment the buildings as opposed to becoming a dominating feature Well spaced, suits buildings, often has attractive landscaping around it Majority of signs seem to be mobile and wall mounted. Mobile signs where present, posted further away from the roadways. Tasteful-signs are uniquely designed and blend into the environment nicely. They are modern, well-maintained, in-line with the aesthetics of the area, the design of the business and storefronts. They create quaint, charming little areas that become tourist attractions.

6 How can the City of Sault Ste. Marie improve the way signs are regulated and approved? Category Better Regulation/Enforcement 22 21% Limits on Portable Signage 21 20% Safety Concerns 14 14% Better Digital Sign Regulations 14 14% Size Limits 13 13% More Aesthetically Pleasing Signage 12 12% More Public Consultation 8 8% Creation of Design Guidelines 8 8% Limit the Amount of Signage per Business 6 6% Less Regulations/Red Tape 4 4% Total 103 How can the City of Sault Ste. Marie improve the way signs are regulated and approved? Comments from Respondents Establish a MINIMUM setback, with provisions for increasing the setback to maintain adequate sight lines for motorists Ban animated signs and ban/restrict the placement of portable signs so that they're away from the roadside Take a look at certain areas and adapt signage to traffic flow in the area. It is also helpful to the community as well. It should be about safety more than anything. Most people are unaware of the current regulations or approval processes so it's hard to comment Have a by-law and enforce it. What ONE recommendation would you make to improve signage in Sault Ste. Marie? Category Better Regulations/Enforcement 22 21% Limit/Prohibit Portable Signs 21 20% Create Design Guidelines 20 19% Safety 14 13% Size Limits 13 12% Limit/Prohibit Digital Signs 12 11% More Public Consultation 8 7% Uncategorized 8 7% Reduce the Amount of Signs Permitted 6 6% Off-site Advertising 5 5% Fewer Regulations/Red Tape 4 4% Allow More Digital Signs 2 2% Total 107

7 SIGN PREFERENCE SURVEY How would you rate the appearance of the signage pictured? Very Good 5% Very Good 26% Very Good 34% Good 43% Good 51% Good 34% Bad 42% Bad 18% Bad 18% Very Bad 10% Very Bad 5% Very Bad 13% Total 159 Total 160 Total 158 Very Good 17% Very Good 39% Good 47% Good 49% Bad 25% Bad 8% Very Bad 11% Very Bad 5% Total 159 Total 158

8 How would you rate the appearance of the signage pictured? Very Good 58% Very Good 47% Very Good 26% Good 35% Good 45% Good 58% Bad 6% Bad 8% Bad 14% Very Bad 2% Very Bad 0.6% Very Bad 3% Total 158 Total 156 Total 157 Very Good 3% Very Good 16% Good 16% Good 42% Bad 37% Bad 26% Very Bad 44% Very Bad 16% Total 159 Total 159

9 How would you rate the appearance of the signage pictured? Very Good 43% Very Good 17% Very Good 5% Good 52% Good 40% Good 12% Bad 4% Bad 33% Bad 43% Very Bad 2% Very Bad 10% Very Bad 39% Total 159 Total 157 Total 157 Very Good 42% Very Good 56% Good 55% Good 41% Bad 2% Bad 2% Very Bad 0.6% Very Bad 0% Total 158 Total 158

10 How would you rate the appearance of the signage pictured? Very Good 53% Very Good 3% Good 45% Good 4% Bad 1% Bad 30% Very Bad 0% Very Bad 62% Total 159 Total 158

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