Searching for a more powerful, dynamic and effective way to reach your audience? Digital Signage

Transcription

1 Searching for a more powerful, dynamic and effective way to reach your audience? 3 Digital Signage

2 Time to think about digital signage Higher impact. Faster response. Increased profits. Improved accountability. No wonder everyone s talking digital signage. In today s multimedia world, businesses are realising that static point-of-sale signage just doesn t have the impact it used to. And with 75% of buying decisions made at the point of purchase, there s nowhere better to look for improving the effectiveness of your marketing communications. With its superior ability to target messages and get noticed, digital signage offers unparalleled opportunities to capture your audience s attention, educate and inform your customers, build brands, and drive both sales and profitability. It is also a viable, affordable alternative to traditional printed signage now that the prices of display hardware have tumbled. As more and more case studies underscore the success and benefits of dynamic, targeted messaging, it s no wonder digital signage has become the hot topic of conversation. How is digital signage being used? Why does digital signage work so well? Interactive Kiosks Hotels Corporate Point of sale promotion Third party advertising Customer education and product demonstration Employee communication and training Brand and ambience enhancement Live or dynamic data Reaches defined audiences - Target your messages by screen, location, time or day - Enables tactical marketing by audience segment Captures audience attention - Increase message impact through eye-catching dynamic content - Enhance the customer experience through value-added edutainment - Increase customer dwell time and reduce perceived wait time Information and Way Finding Banking Leisure Communication of important information such as wayfinding Speed and immediacy of message change - Reduce time and cost to produce and deploy new messages - Eliminate out-of-date messages to increase relevancy of messages Entertainment Meetings, Training, Education Exhibitions, Museums, Galleries Ensures local compliance with auditable playback - Automated playback with no human interaction - Compare proof-of-play reports to EPOS sales data Retail Bars, Restaurants First Quarter Sales Financial Maximises display value with measurable effectiveness - Create content schedules containing multiple messages per signage asset - Easily test different message executions and assess impact of each

3 The 3M approach In at the start. And here to stay. Digital signage solutions that really deliver. The end of the 80s saw the birth of digital signage. And guess who was there at the beginning? Correct, 3M. Our original pioneering digital software engine, FRED, was launched in 1989 and we have been committed to continuing technology innovation ever since. 3M software has been used to drive over 100 digital signage networks across 23 countries in markets as diverse as retail, financial services, entertainment, gaming, corporate and transportation. Our largest network spanned more than 4,200 interactive screens and large format displays across 900 locations. Whether you have a single screen or thousands of displays worldwide, 3M has the proven scale and reliability to provide you with sustainable digital signage solutions that deliver business results. Absolutely solid. A digital signage provider you can count on. Hundreds of customers have trusted 3M Digital Signage software to power their digital screen networks. Core to this success is 3M s powerful content management and network management software. Organise your network how you want to: Control any number of screens across any number of locations, worldwide Create groups of multiple players: Manage regional messaging variations by creating groups of players Easily schedule your content: Create playlists of multiple content items and choose when and where you want them to play on a single specified screen or across multiple players, at any time into the future Flexible content distribution: Distribute content to players however you want to via the internet, private network or even disk with a click of a button Error handling built-in: To minimise the risk of blank screens, corrupt or missing content files are automatically dropped from playlists and playout will continue if the network connection fails Customised screen layouts with live data: Want to divide your screens into multiple content zones and incorporate live data feeds such as weather or news? Easily done. Advanced network management: See in real-time the status of all your players, diagnose any hardware, software or network issues remotely, and quickly fix any problems often without needing to send an engineer on-site

4 Solutions built to meet your needs With more than 15 years experience, we know what we're talking about. 3M. One less thing to worry about. Wonderful thing, hindsight. Something that only comes with years of experience. And that is exactly what 3M Digital Signage customers benefit from. The proven benefits offered by digital signage can only be realised with technology that been designed with end-user needs in mind. Our years of experience and configuration of hundreds of successful installations have enabled 3M to accumulate a mass of invaluable customer feedback. In short, we know what works and what doesn t. Which means everything we offer today has real-world experience built-in. Highly workable, totally effective, thoroughly dependable and able to deliver exactly against what you would expect from your digital signage network. Good to know we ll get it right first time. Flexible network set up Easy to learn and use Compliance built in Multimedia compatibility With proven scalability and multiple variations in server set up, 3M software lets you run your digital signage network just the way you want to Intuitive and customer friendly user interface means users can get up and running in hours not days Player monitoring and proof-of-play reports provide measurable reliability, enabling you to make marketing accountable 3M software is compatible with all standard multimedia file formats, meaning there are no new content creation tools to learn and you can use existing digital media assets without conversion Standard Windows hardware We use standard Windows-based hardware components with any digital display device, meaning no costly proprietary hardware is required, now or in the future Six Sigma consulting services Optimise your network by utilising 3M s Six Sigma consulting services to measure and maximise the effectiveness of your digital signage network against your business objectives Continuous innovation 3M is committed to the digital signage market and ongoing innovation to ensure we continue to meet our customers needs into the future

5 3M software portfolio Whether you are about to invest in digital signage for the first time, or are planning to expand or enhance an existing network, shouldn t your chosen solution provide the perfect fit? A 3M Digital Signage solution can be configured for any size business or organisation, and set up to be managed exactly the way you want it to be managed. From a low-cost, single screen system, to a totally global network driving thousands of screens, 3M can deliver the perfect solution to meet your needs. A 3M system can be internet-driven or run using your business network. Opt for our secure 3M-hosted servers, or use your own. Provide network management resources yourself, or let 3M keep your network operational for you. Our flexibility ensures you get the network you want. From entry level, to every level. Something for everyone? Believe it. A software solution for any network configuration. 1. Solo Edition A low-cost, easy-to-use solution designed for single location/single player installations, bringing eye-catching multimedia displays to your market place. Internet access to the 3MDS.com portal is required for playlist administration but is not required for playout. 4. Enterprise Solutions Need a customised solution, perhaps incorporating interactive functionality? 3M Enterprise Solutions provide custom end-to-end solutions and services, supported by professional project management. Our Application Consulting, System Design & Deployment, and Ongoing Management and Optimisation services ensure you get a solution tailored to meet your exact needs. 2. Network Edition The content management and scheduling solution that enables you to manage and remotely deliver multimedia content to any number of screens, in any number of locations, anywhere in the world. Standard Network Edition uses secure 3M-hosted servers and the internet to power your network so, unlike many alternative solutions, there are no expensive servers or satellite connections for you to install and maintain. Just install the 3M software, plug into an internet connection and away you go. 3. Optional Server Software There are significant benefits to letting 3M manage the servers that power your digital signage network. But if you'd prefer to use your own, that's no problem. Just choose our optional server software and set up your network the way you want to. 5. Advanced Network Management Software Real-time, remote network management for any size network. Provides real-time monitoring of software, hardware and network event logs from all players with automated notification; patch management and remote software installs/removes; full remote control of any player from your desktop; service ticket management; full hardware and software audits; and much more all designed to keep your network running 100% of the time.

6 3M hardware portfolio Just when you thought we were simply software... Our track record of bringing innovation to the world s market place spans more than 100 years and involves over 55,000 current products. Not surprisingly, 3M innovation is no stranger to the world s sign and display markets. In fact, there is every chance that you see or use 3M signage technology every day without even knowing it....welcome to the 3M sign and display collection. 3M Scotchprint graphics, for example, have become the signmaker s preferred choice for conventional printed signage across applications as diverse as vehicle and train livery, sign making, wall, floor and window graphics. More to the point, there are a number of products and technologies from our portfolio that dovetail seamlessly with our digital signage software, such as our high contrast Vikuiti rear projection screens and window films and our MicroTouch touch screens. 3M. Who else could offer so much more? 3M TM Vikuiti TM Display Enhancement Rear projection screens Rear projection window films Anti-glare films Screen protection and repair films 3M TM MicroTouch TM Touch Screen Solutions Touch screen sensors Touch screen monitors Speciality sensor products 3M TM Visual Systems 3M TM Digital Projectors 3M TM WallDisplay 3M TM Digital Media System super-close projection 3M TM Scotchprint Graphics 3M TM Wall Graphics 3M TM Floor Graphics 3M TM Window Graphics 3M TM Anti-Graffiti Films

7 Example case studies SunTrust Bank, USA SunTrust s network features five content channels for dynamic marketing, news and employee education. With a first phase of 81 locations, the network contains largeformat LCD screens in portrait and banner format with an audio channel. Additional drive-thru kiosks are located outside. 3M s active monitoring system provides daily tracking and reporting to ensure optimum uptime and issue resolution. AT&T Wireless, USA As one of the pioneers of digital signage and interactive kiosks, 3M worked with AT&T to install a network that grew from its first installation in 1996 to cover over 4,200 kiosks and large format displays in over 900 retail locations. 3M managed the whole network and delivered an impressive audited uptime of over 99% for all the devices connected to AT&T s digital messaging system. HSBC Bank, USA Customers can now enjoy access to real-time information at HSBC s retail storefronts. The environment includes exterior video walls, an interior communication wall combining live news updates with brand and promotional messages, and self-service stations throughout to provide access to HSBC s online trading and banking websites. Courtesy of 3M customer Openeye Displays, New Jersey, USA Regency Duty Free, New Zealand At Auckland International Airport, 3M Digital Signage software enables duty free promotions to be timed to coincide with the demographics of each flight arrival and departure. By varying both the products promoted and the language of each message, digital signage has been responsible for an average 19% uplift in sales of promoted categories. WiFi connectivity links the multiple plasma screens across each store location. Courtesy of 3M customer Openeye Displays, Auckland, New Zealand National Bank, Canada Following the installation of large format LCD screens powered by 3M software in 28 retail locations across Canada, this national bank has experienced a substantial improvement in customer satisfaction through a dramatic reduction in customer perceived wait time. Increased enquiries to staff have also generated a large uplift in sales of promoted financial products. Courtesy of 3M customer Digital Display & Communication (DDC), Waterloo, Canada China Airports 3M Digital Signage software has been used to power many pure media advertising networks. One example is in China, where 3M s technology has been used to supply digital advertising to hundreds of large format displays and video walls across all seven major airports, including Beijing and Shanghai. Courtesy of 3M customer Axiom Technologies, Beijing, China Provident Bank, USA With a network of 77 branches, Provident Bank needed to attract new customers to a broader range of retail products and realised that effective point-of-sale campaigns could make a real impact. Using 3M Digital Signage software, large format displays in banner format enable brand messages, product promotional content and financial facts to be communicated direct to customers while they wait for tellers or in their in-branch relaxation areas. Courtesy of 3M customer Openeye Displays, New Jersey, USA Future Shop, Canada With hundreds of electronic displays in every Future Shop store, digital signage was an obvious solution for in-store marketing. Over 10 years the network has grown to cover 138 locations. All digital displays are networked together using 3M software to be used as advertising media, with content controlled and scheduled centrally. The system targets promotional messages by time, day and location depending on the customer demographics of each store. Courtesy of 3M customer Digital Display & Communication (DDC), Waterloo, Canada

8 It s something we re extremely proud of. 3M has earned a reputation for leading with imaginative and dependable solutions that help our customers to succeed a reputation built largely upon the consistent delivery of innovative technologies. But it is also our level of service, commitment and long term support to our customers that seems to impress the most. In short, customers around the world trust 3M For the past 10 or more years 3M has regularly ranked in the top 20 global companies people most prefer working with. For over 100 years people have looked to 3M for products and ideas that solve problems and make their lives easier, better or safer. Since its birth in 1902, 3M has grown into a $21 billion diversified technology company. We have subsidiaries in 60 countries serving customers in 200 countries. We have 55,000+ products across 40 business divisions. And we launch a staggering 500 new products each year. 3M also has a rapidly growing presence in providing best of breed IT solutions to specific mission critical applications: We have become a leader in the field of technology-based security systems, delivering software and hardware solutions to governments as diverse as the UK, France, Canada, Bermuda, Jamaica and Namibia. 3M is also the market leader in library security systems, with installations in local authorities and universities. 3M HighJump Software is the global leader in providing supply chain execution software, with a customer base that includes manufacturers, distribution companies and government agencies. And 3M Health Information Systems a global leader in the provision of clinical coding, classification, terminology and casemix software and services has over 4000 hospital clients worldwide. Now, isn t that the kind of partner you d feel comfortable doing business with? Digital signage. Isn t it time we started talking? Call us on +44 (0) or us at digitalsignage.uk@mmm.com 3 Digital Signage

9 3M. Digital signage the way you always hoped it would be. 3 3M Digital Signage 3M United Kingdom PLC 3M Digital Signage 3M Ireland 3M Centre Cain Road Bracknell Berkshire RG12 8HT 3M House, Adelphi Centre Upper Georges Street Dun Laoghaire Co. Dublin Ireland Tel +44 (0) digitalsignage.uk@mmm.com Web Scotchprint is a registered trademark of 3M Company in the United States and other countries. 3M, Vikuiti and MicroTouch are trademarks of 3M Company. 3M United Kingdom PLC. All rights reserved.