Stop Your Website Sending Your Customers to Your Competition. Move Your Business to the Cloud Cost-Effectively

Transcription

1 Stop Your Website Sending Your Customers to Your Competition Move Your Business to the Cloud Cost-Effectively

2 What we will cover today Web Common web mistakes What SEO really is Cloud Common myths about the cloud Difference between cost and price What can you do today?

3 Three main types of business websites Static Site Dynamic (Content site) E-Commerce Site

4 Really bad things Flash websites Websites on someone else s domain eg blogger.com/mybusiness Free websites using proprietary software no access to your own code or ability to port to another server Using a Gmail or Hotmail address as your business address Spinning and rotating kitsch Design that looks like (insert bad word here)

5 Common Missing Components Common web mistakes No easy contact details No benefits to customer No testimonials No calls to action None or very poor social media no engagement Reasons Poor understanding on how buyers use the web Website designed by developer not a sales oriented marketer Poor understanding of business costs, breakeven and margins

6 Typical Generic Sales Process

7 Does your site make you money or cost you money? Return on investment and goals for your site Does your site actually send you customers? How many can you track this? What is the marginal value of acquiring a customer using your site? Total cost of site divided by number of customers is the cost per customer and marginal revenue is the additional revenue a new customer is worth to you. Why bother spending money on something that doesn t return a net increase in cash?

8 What SEO Really is What it isn t ranking on 1 st page of Google for your site name google bombs etc Understanding what your site activity actually means Acquisition, keywords, landing and exit pages, bounce rate How users navigate your site is important only if you have a site goal or call to action and need to measure it What use is a homepage? Content, Content, Content SEO cheat sheet

9 Random chart about nothing Category 1 Category 2 Category 3 Category 4 Series 1 Series 2 Series 3

10 Moving to the Cloud Cost Effectively

11 Common Myths & Misconceptions Dropbox is a backup The cloud is the answer to todays business IT needs - begs the question what are todays IT needs? Everyone else is doing it - so must I jump on the bandwagon I can do it myself No IT people needed Its cheaper or more expensive Its not reliable It s a new fad, phenomenon and wont last Public, Private, On Premise and Hybrid cloud definitions

12 Misconceptions study results Enterprises are still experimenting with cloud A recent study found that 58 percent of the enterprises spend more than 10 percent of their annual IT budgets on cloud services. Cloud is relevant only for technology needs It goes well beyond the data center. Today 56% of enterprises consider cloud to be a strategic business differentiator that enables operational excellence and accelerated innovation. Security concerns are a thing of the past Security is still top of mind when it comes to cloud decisions. But it no longer automatically means going to private cloud. Hybrid is the way forward. Cloud consumption is simple In actuality, more than 65% of enterprises believe they need help to deploy cloud solutions as most lack the internal IT skills and expertise needed.

13 Different Data Models Public Cloud Private Cloud On Premise

14 Why use the Cloud? Total Cost of Ownership Most people have a car that is their 2nd most expensive asset and it sits idle 23 hours a day Mobile workforces Multi device access from any location Common user experience across each space / device Seamless transition between locations BYOD Do you know how to take advantage of this in the most cost effective way for your business?

15 Today s Users multiple devices work-life blur tech savvy digital generation more mobile fast paced

16 Difference between cost and price Price Free or small monthly subscription to service perception that is the total cost Purchase price of on premises server, installation and configuration Cost Migration from existing service, changes to user processes, speed of access to data, new backup processes, staff training, integration into DR & BCP Regular maintenance, triannual replacement, risk associated with on premises data, unskilled staff managing servers, backup and restore

17 What can you do today? Educate yourself read business blogs and news articles. Benchmark with peers find out what your competitors are doing before they begin to respond faster, more cheaply and your market share drops. Strategise if you don t have a trusted IT advisor, find one. Be prepared to tell them everything. If you don t align your IT with your business goals then you will only get mixed results. Count the cost. Be prepared for disruption to existing processes but ensure that the proposed productivity gains are achieved. Take small steps - Don t jump in boots and all!

18 Questions?