rené de paula jr. ::: résumée

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1 1 of 6 10/09/ :26 rené de paula jr. ::: résumée PDF version ::: name profile René de Paula Jr. out-of-the-box thinking, focused in community building, user engagement strategies, offline-online sinergy and usability. experienced as consultant, project manager, creative, also in production and implementation of interactive projects, multimedia, video, photography, copywriting, TV production and editing. founder and moderator of "usina - power to the people", virtual community of over 500 interactive professionals and "radinho de pilha" (pocket radio), list with over 1000 members excellent social and team skills mixed background, including Production Engineering, Communication Arts, Direct Marketing and foreign languages (english, german, french, spanish) columnist of several magazines such as ABOUT, Carta.com, WebInsider, MeioDigital e I-biznet more about me? Ask Tafiti :) current ocupation Microsoft Brazil User Experience Evangelistsince september 2007 last ocupation Yahoo August March 2007

2 2 of 6 10/09/ :26 Special Projects - Sales Development, coordinating the creation, development and implementation of Special Projects such as Yahoo! Technology 2.0. from September 2005 to August 2006 Regional Production Manager, coordinating the production teams of Brazil and Argentina. major achievement: coordination of the implementation and launch of the new Yahoo!'s frontpage, both for Brazil and Argentina Internet background Wunderman since may2005 internet director, with clients such as Ford, Land Rover, Microsoft, Telefonica e Motorola. Sony Latin America jan2004 to apr2005 business analyst, in charge of implementations of regional e-commerce and CRM projects (ATG+ Epiphany + SAP) implemented online stores: SonyStyle Brasil, SonyStyle Argentina MODEM MEDIA ago2003 a set2003 marketing director. clients: ODONTOPREV, PHILIPS and GLOBO.COM. 10 minutos nov2002-apr2003 e-business and CRM specialyst associated with top experts such as Michel Lent, Edimardo Galli and Ana Clara Cenamo. Banco Real ABN AMRO mar2002-oct2002 e-business specialyst (responsible for the Espaço Real Universitário, a community website focused on college students.) developed work: new features and services focused on loyalty and interaction, segmented ing, targeting reactivation, traffic and test of offers

3 3 of 6 10/09/ :26 wunderman - relationship marketing nov2001-mar2002 internet director (for clients such as Ford, AT&T, IBM, BCP, SulAmérica, etc.) e-agency - relationship marketing mar2001-oct2001 consultant for interactive projects (for clients such as Toyota, Correios, Caixa Econômica Federal, Brasilprev, Telefônica Celular, etc.) AgênciaClick jun2000 to mar2001 Project manager, in charge of large projects such as RBS (in partnership with Oracle) Tecto (vertical portal for architecture, construction and interiors design) C&A: the first online e-tail of the company, worldwide Fera.com (e-tailer) 2000 interactive marketing manager Wunderman Cato Johnson, (Y&R Inc) director for interactive strategies (clients: Citibank, BCP, Ford, IBM, Xerox, DuPont, Ericsson) Usina Produtora (www.usina.com) 1998 co-founder (clients: Let s Talk, J.R. Duran, Inst. Ayrton Senna)

4 4 of 6 10/09/ :26 AlmapBBDO webmaster and interactive in NO MEDIA member of the BBDO Interactive Steering Committee Ibest in Design with the website J.R. Duran (http://www.jrduran.com.br/) Grand Prix ABOUT for the agency s website (http://www.almapbbdo.com.br/) Hipermidia Agência Digital 1996 content developer e production manager (1996) experience as TV editor and producer tv stations: HBO SBT editor/producer, and field producer in two international festivals (Cannes and Berlin 1996 with Rubens Ewald Filho (1996) Conecta editor/producer for a news broadcast programa Aqui Brasil (piloto) (1994) programa Aqui Agora ( ) Independent Production Companies: governor campaign in Brasília 1994 Medien Operative Berlim Alemanha assistant producer/translator for channel ARTE of

5 5 of 6 10/09/ :26 Berlin VideoFest 93 MV Eventos vídeos institucionais (1993) ABS Audio e Video education Talk Show de Leonor Correa, irmã do Fausto Silva, para a extinta rede OM (1992) high school Colégio Rio Branco university Escola de Comunicações e Artes (USP) Rádio e Televisão completo Escola Politécnica (USP) Engenharia de Produção 90% completo language skills English: fluent German: fluent (diploms: KDS, 8 years) French: fluent (diploms: Nancy I, 6 years) Spanish: excellent understanding, partially fluent current location living in São Paulo SP Brasil

6 6 of 6 10/09/ :26 phone numbers home cellular hobbies Internet, reading, photography, architecture, art, music, travel

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