Inbound Marketing. Donnie R. Shelton

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Inbound Marketing. Donnie R. Shelton"

Transcription

1 Inbound Marketing Donnie R. Shelton

2 Overview 1. Inbound Marketing 2. Converting Prospects 3. Getting Found By Prospects 4. Making Better Decisions 5. Moving forward

3 Inbound Marketing Part 1: What exactly is Inbound Marketing?

4 Inbound Marketing

5 Inbound Marketing What do you see as the main points of the video?

6 Inbound Marketing What do you see as the main points of the video? 1. Customers now have options 2. Customers are *very* opinionated 3. Customers want more than the one-hit, they expect a relationship 4. The conversation. never stops it happens online

7 Inbound Marketing David vs. Goliath Who knows the story and can give a 2 min version of it?

8 Inbound Marketing David vs. Goliath There is more to the story David was a slinger, Goliath was a ground fighter David would have surely lost had he fought Goliath David beat Goliath in a completely different way What does this have to do with marketing?

9 Inbound Marketing David vs. Goliath You cannot compete with national brands (on their turf) Radio / TV Sponsorships You have a tool that is just as deadly as David s slinger at your disposal - The internet

10 Inbound Marketing Need proof? I am not a political junkie In the primaries he was not known and did not have the capital to compete with Hillary What did his team do? Inbound - They resorted to a slinger

11 Inbound Marketing Mass marketing has its limitations The Hopper itunes and the ipod, Podcasts DVRs, Tivo Spam filters One-way communication is quickly becoming obsolete

12 Inbound Marketing Who moved my customers? Customers are still there Are very good at blocking mass marketing Conversation has moved from the mailbox to the review sites

13 Inbound Marketing What exactly is Inbound Marketing?

14 Inbound Marketing What is Inbound Marketing? Def: Inbound Marketing is the process of attracting customers to your brand.. not beating them over the head to purchase your service

15 Prospect Conversion What is wrong with this picture?

16 Prospect Conversion What is the problem here?

17 Prospect Conversion Over optimization can hurt you 1. Google is in the business of search 2. New algorithm Hummingbird actually docks you for over-optimization 3. The days of keyword stuffing and linking are over (those guys are smarter than that)

18 Prospect Conversion What is the problem here?

19 Prospect Conversion No thought of the customer 1. Your Mom is impressed but what about the customer? 2. It is time to check your ego at the door (we all know that you are the best) 3. Your customer s attention can be measured in milliseconds, not minutes

20 Prospect Conversion You laugh about the picture, but These are the most common mistakes a. Overly optimized website b. No thought of the customer on the website

21 Prospect Conversion How to create a high-conversion site

22 Prospect Conversion Step 1: Identify a target customer and learn everything that you possibly can about him or her Pick a market and go with it Know more about them then that know about themselves Industry research is a boon for this step in the process

23 Prospect Conversion Step 1: (Cont) Design your site to speak directly to him or her Don t try to sell to everyone, it will not work and will result in an unfocused site Use pictures that are like that customer (like/like associations)

24 Prospect Conversion Step 1: (Cont) Design your site to speak directly to him or her Don t try to sell to everyone, it will not work and will result in an unfocused site Use pictures that are like that customer (like/like associations)

25 Prospect Conversion Step 2: Identify why that customer would want to come to your site and what he or she wants to do once there They don t want to hear how good you are The best place to start is an user-intent document Defines exactly what someone wants

26 Prospect Conversion

27 Prospect Conversion

28 Prospect Conversion Step 3: Create sales funnels that drive your customers to the desired action you want them to accomplish Think through what specific action you want the customer to take Make it natural to follow that path

29 Prospect Conversion

30 Prospect Conversion Step 4: Account for how your prospects will view your company (website, facebook, etc ) Avg person checks mobile device 150 times PER DAY Mobile have finally overtaken computers in search

31 Prospect Conversion Step 4: Account for how your prospects will view your company (website, facebook, etc ) Avg person checks mobile device 150 times PER DAY Mobile have finally overtaken computers in search

32 Prospect Conversion Step 4: (Cont) Develop a responsive site (that adjusts based on device size) Easy to use navigation Quick to call / contact you

33 Prospect Conversion

34 Prospect Conversion Step 5: Look at behavior, rinse and repeat Marketing is about learning The more you learn the more you will be able to dial your strategy in You can setup goals for each step of your marketing funnels (and improve them)

35 Getting Found Part 2: Getting found by prospects

36 Getting Found How much does it cost you to be on the 2nd page of Google?

37 Getting Found How much does it cost you to be on the 2nd page of Google? Slingshot Traffic Study: #1 position % of clicks #2 position % of clicks #3 position - 7.2% of clicks All other < 2% 53.32% never leave the 1st page

38 Getting Found How much does it cost you to be on the 2nd page of Google? Example: 4000 potential customers Avg rev per customer is $500 If you get the click, you close the sale

39 Getting Found How much does it cost you to be on the 2nd page of Google? That means of the 4000 customers: 728 will click the #1 position 404 will click the #2 position 288 will click the #3 position **Of the 4000, 980 will go to the top 3 slots

40 Getting Found What does that mean in dollars? Companies in the top 3 listings: Earn $490,000 MORE than their competitors Companies that appear on the 1st page: Earn $1,046,400 MORE than their competitors

41 Getting Found How do you get found by customers?

42 Getting Found How do you create a site that is a marketing machine?

43 Getting Found What is this (no matter how pretty it is)?

44 Getting Found Step 1: Create a REASON for customers to what to find you in the first place Stand out in your marketplace as the leader Bring something unique and very niche Focus is paramount as part of this process

45 Getting Found Create a REASON for customers to what to find you in the first place How did we do this at Triangle Pest? Same day service Money back guarantee No cancellations fees

46 Getting Found Do you think it is important to know how something works before trying it?

47 Getting Found Step 2: Understand how the basic Google algorithm really works Google is in the search business Rank is determined by 2 factors Relevance Authority

48 Getting Found Step 2: (Cont) You may not use this information directly Very helpful to know when evaluating SEO strategies and content

49 Getting Found

50 Getting Found Step 3: Understand how paid vs. organic results work Paid search is Google s #1 revenue generator Paid search is good for only one click Organic results pay you dividends over a lifetime (and they are free!!)

51 Getting Found Who can finish this business axiom In business, is king!!

52 Getting Found Who can finish this inbound axiom In inbound marketing, is king!!

53 Getting Found Step 4: Get serious about content (Google is) Your goal is to be viewed as the local expert Content should be rolling out of your company at least weekly Don t hire someone outside of the industry that does not understand your business DO NOT COPY CONTENT. EVER!!

54 Getting Found Step 4: (Cont) Start a blog and start attracting links This is very simple to do You can repurpose your content to attract more links Don t worry about giving away information. You want the link to be on the page. Most people will call you (once they believe you)

55 Getting Found Which company would you buy from?

56 Getting Found Step 5: Build a system that boosts your local search performance Reviews & Mobile play a huge role in your rankings NAP information must be consistent across multiple mediums Do not use call tracking numbers on local

57 Getting Found Step 5: (Cont) Build a system that boosts your local search performance Get addresses in your local markets GPS personalizes results The 340k Raleigh Branch decision

58 Getting Found Step 6: SEO your current website (this is the easy part) Code your website properly Robots crawl your site (not a human) Proper title tags Proper use of H1 and H2 tags Proper annotations and snippets

59 Getting Found Step 7: Make Social Media a priority Social media is a dog It does not generate many calls Google now uses social media as a ranking factor

60 Getting Found Step 8: Place 75% of your focus OFF of your website Your goal is to create a network of sites that point back to yours Remember Authority

61 Marketing Decisions Imagine driving down a dark country road at night Now imagine, turning off the lights How would you feel? Would you be comfortable?

62 Getting Found Make use of tracking tools to measure your success What gets measured gets done

63 Getting Found Google Analytics The price is right (it s free) You can get just about any stat you can think of from the tool You can setup goals to measure how well you are doing

64 Getting Found Hubspot s Marketing Grader Grades your site based on a number of factors (social, inbound links, etc ) Shows you how you are doing as compared to your competition

65 How RGA Can Help One of my favorite quotes: Opportunity is missed by most people because it is dressed in overalls and looks like work. --Thomas Edison

66 How RGA can help How do you measure how efficient and effective your marketing is?

67 How RGA can help How do you measure how efficient and effective your marketing is? Lead Volume - How many leads? Cost Per Lead - How much did it cost? Cost Per Sale - Can I convert them?

68 How RGA can help Inbound Marketing Works

69 How RGA can help Inbound Marketing Works

70 How RGA can help Inbound Marketing Works

71 How RGA can help Inbound Marketing Works

72 How RGA can help Real Green Analytics We focus exclusively on Lawn Care and Pest Control Founders have successfully operated in the marketing space We know the trenches for the industry (what works and what does not)

73 How RGA can help LeadBuilder Program Inbound Marketing Program Local Marketing Social Media Blogging / Content Marketing Customer Focus Websites Multiple levels based on your needs

74 How RGA can help How you can get a FREE website analysis Leave your business card with us Place the letter A on the back A member of our staff will contact you to review the results of our analysis No strings attached

75 Donnie Shelton Phone: (919) Website: Blog: LinkedIn: Facebook:

Introduction to Inbound Marketing

Introduction to Inbound Marketing Introduction to Inbound Marketing by Kevin Carney of Inbound Marketing University Page 1 of 20 InboundMarketingUniversity.biz InboundMarketingUniversity Published by Inbound Marketing University No part

More information

Stand OUT Stay TOP of mind Sell MORE

Stand OUT Stay TOP of mind Sell MORE Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/14 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of

More information

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to

More information

You Must Ask Your Internet Marketing Consultant to Multiply Results

You Must Ask Your Internet Marketing Consultant to Multiply Results The 25 Things You Must Ask Your Internet Marketing Consultant to Multiply Results Learn the Secret Methods of Internet Success from one pioneer who cut his teeth on the internet in the mid-1990 s; and

More information

How to Come Up with Consistently Awesome (& Relevant) Topics for Your Video Content

How to Come Up with Consistently Awesome (& Relevant) Topics for Your Video Content How to Come Up with Consistently Awesome (& Relevant) Topics for Your Video Content I want to make videos to teach and attract new clients, but how can I come up with good ideas? Where do good blog or

More information

Stand OUT Stay TOP of mind Sell MORE

Stand OUT Stay TOP of mind Sell MORE Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/17 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of

More information

The Must Dos of Your Digital Strategy

The Must Dos of Your Digital Strategy Welcome The Must Dos of Your Digital Strategy Antonie Geerts Managing Director, Seditio Digital Consultancy @AntonieGeerts 2 About Seditio Putting our Clients first Digital Consultancy & Training We want

More information

Idea Lab. Social Media Is a Science

Idea Lab. Social Media Is a Science Name: Phone: Idea Lab Social Media Is a Science David Searns CEO Haley Marketing Group Inc. haleymarketing.com Brad Smith Director of Search Engine Optimization and Social Media Marketing Haley Marketing

More information

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel.

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel. Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business

More information

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP

About the Free Report: DSI Media Three basic selling website styles: Direct Sales Educational or Informational + Sales: (Point of Presence (POP About the Free Report: This Free Report is designed to provide you with information you can use to enhance your internet presence. The report will help you determine what kind of website you have or need,

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements

HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

Reputation Marketing

Reputation Marketing Reputation Marketing Reputation Marketing Welcome to our training, We will show you step-by-step how to dominate your market online. We re the nation s leading experts in local online marketing. The proprietary

More information

Internet Marketing for Local Businesses Online

Internet Marketing for Local Businesses Online Dear Business Owner, I know you get calls from all sorts of media outlets and organizations looking to get a piece of your advertising budget. Today I am not pitching you anything. I would just like to

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

Professor: David Shepherd

Professor: David Shepherd CLASS 11 Taking Your Sales Process Inbound Professor: David Shepherd Inbound Certification Brought to you by HubSpot Academy 1 WHAT IS INBOUND SALES? TRADITIONAL INBOUND vs. TRADITIONAL INBOUND Cold

More information

The 7 Fundamentals of Being Found and Generating Leads Online

The 7 Fundamentals of Being Found and Generating Leads Online The 7 Fundamentals of Being Found and Generating Leads Online By Kevin Carney of Inbound Marketing University Page 1 of 10 InboundMarketingUniversity.biz InboundMarketingUniversity Published by Inbound

More information

SEO Facts. Why do I need Search Engine Optimization (SEO)?... 2. How do you maintain quality and excellence in the delivery of your product?...

SEO Facts. Why do I need Search Engine Optimization (SEO)?... 2. How do you maintain quality and excellence in the delivery of your product?... Why do I need Search Engine Optimization (SEO)?... 2 Why SEO takes time and requires an on-going investment?... 2 Why is there such a price difference between SEO companies?... 4 Any lock-in Contracts!?...

More information

Top 5 Keys to Generating Leads On Your Website

Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Top 5 Keys to Generating Leads On Your Website Online marketing is not a new concept. Businesses have long been integrating online advertising tactics into

More information

Premier Internet Marketing Workshop

Premier Internet Marketing Workshop Premier Internet Marketing Workshop Module 1 Advanced Search Engine Optimization (SEO) & Link Building Search engine optimization (SEO) is the act of tweaking a site using both on-site as well as offsite

More information

The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards.

The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards. The Ultimate Digital Marketing Solution Guide to SEO for 2015 onwards. By David Roche, Pixelghetto. 31 May 2015. Introduction: Sometimes it really does feel as if Google is deliberately trying to make

More information

In This Seminar You Will Learn.

In This Seminar You Will Learn. In This Seminar You Will Learn. The Difference Between Inbound And Outbound Marketing Steps To A Successful Internet Marketing Campaign The Dos And Don ts Of Effective Web Design How To Drive Traffic To

More information

Inbound Marketing @ Your STO

Inbound Marketing @ Your STO Inbound Marketing @ Your STO Inbound Marketing is about. Getting Your Site Found, Getting Targeted Traffic and Getting Sales. Its about making either your phone ring or your cash register ring! 1 Changes

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

SEO: What is it and Why is it Important?

SEO: What is it and Why is it Important? SEO: What is it and Why is it Important? SearchEngineOptimization What is it and Why is it Important? The term SEO is being mentioned a lot lately, but not everyone is familiar with what SEO actually is.

More information

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine

HOW TO TURN A. Single E-Book Into a 101+ Piece Content Marketing Machine HOW TO TURN A Single E-Book Into a 0+ Piece Content Marketing Machine Table of Contents! Introduction. Blogs 2. Audio & Video 3. Promotion 4. Social Media 5. Branding 6. Visual Content 7. Additional Content

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

Study Guide #2 for MKTG 469 Advertising Types of online advertising:

Study Guide #2 for MKTG 469 Advertising Types of online advertising: Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are

More information

Get Found Online. Consumers are searching for your products and services online. Is your website getting found?

Get Found Online. Consumers are searching for your products and services online. Is your website getting found? Get Found Online Consumers are searching for your products and services online. Is your website getting found? 1 The Internet has profoundly transformed the way people learn about and shop for products.

More information

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else?

INBOUND MARKETING. should do online. Put up a website? Google Adwords? Facebook Ads? Both? Something else? 1 INBOUND MARKETING Digitally marketing a product or service can get complicated. Before digital came along things seemed easier. Consider a farmer s market: a farmer has a product and displays it on a

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

IT & Small Businesses. It can help grow your small business and cut cost where you never thought possible.

IT & Small Businesses. It can help grow your small business and cut cost where you never thought possible. It can help grow your small business and cut cost where you never thought possible. Contents Introduction Cutting Cost Saving Time Creating a Competitive Advantages Conclusion 3 4 9 12 13 2 Title of the

More information

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @ you are here x 10 Questions to Ask About Your Web Design Project a product of the minds @ What s Inside When your business needs a new website, deciding what you want is sometimes the hardest part. You

More information

CONTENT MARKETING AND SEO

CONTENT MARKETING AND SEO CONTENT MARKETING AND SEO How to Use Content Marketing and SEO to Reach Customers and Business Goals What do you consider the most essential ingredient for your business s marketing success? In today s

More information

OUTSOURCING YOUR SEO What You Should Consider

OUTSOURCING YOUR SEO What You Should Consider OUTSOURCING YOUR SEO What You Should Consider There is no debate; SEO is here to stay. Forget what you ve heard from self-proclaimed internet gurus proclaiming the death of SEO. True, SEO has changed a

More information

Get More Hits to Your Website

Get More Hits to Your Website Get More Hits to Your Website Search Engine Optimization (SEO) With Sarah Johnson What is SEO? The techniques used so that people find your website listing when they search Pay-per-click For example, if

More information

Generate Leads With. -YouTube- Creating YouTube Ads

Generate Leads With. -YouTube- Creating YouTube Ads Generate Leads With -YouTube- Creating YouTube Ads How does a company launch a simple video on YouTube and within a couple of hours make a sale for $7,500? How does another company gain millions of views

More information

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords

Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL

More information

Profitable vs. Profit-Draining Local Business Websites

Profitable vs. Profit-Draining Local Business Websites By: Peter Slegg (01206) 433886 07919 921263 www.besmartmedia.com peter@besmartmedia.com Phone: 01206 433886 www.besmartmedia.com Page 1 What is the Difference Between a Profitable and a Profit-Draining

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition

More information

Guide for Local Business Google Pay Per Click Marketing!

Guide for Local Business Google Pay Per Click Marketing! Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast

More information

ADAPTING ONLINE. Internet Consulting and Website Design

ADAPTING ONLINE. Internet Consulting and Website Design ADAPTING ONLINE Internet Consulting and Website Design INTERNET MARKETING WEBSITE DESIGN, CONTENT SEO, PAID ADVERTISING, SOCIAL MEDIA, DIRECTORIES, REVIEW SITES & HOW TO MAKE IT ALL WORK FOR YOU Connect

More information

Digital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015

Digital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015 Digital Marketing Success for Websites FERDINAND WEPS SHHARED, APR 23, 2015 Ferdinand Weps Creative Director, Heaven & Weps Managing Partner, TrainingAid What We ll Talk About Today CUSTOMER JOURNEY GROUP

More information

10Reasons Why Social Media Campaigns FAIL. By Melinda Emerson

10Reasons Why Social Media Campaigns FAIL. By Melinda Emerson 10Reasons Why Social Media Campaigns FAIL By Melinda Emerson 10 reasons why social media campaigns fail 10 REASONS WHY SOCIAL MEDIA CAMPAIGNS FAIL Social media is the great equalizer for small business

More information

How to Dominate Your Local Market Online Now

How to Dominate Your Local Market Online Now How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Getting Found. Small Business Guide to Online Marketing Page 1 of 11

Getting Found. Small Business Guide to Online Marketing Page 1 of 11 Getting Found Small Business Guide to Online Marketing Small Business Guide to Online Marketing Page 1 of 11 You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You

More information

VP Inbound Marketing HubSpot. Twitter: @mvolpe

VP Inbound Marketing HubSpot. Twitter: @mvolpe How to Get the Most From Pay Per Click Marketing Mike Volpe VP Inbound Marketing HubSpot Twitter: @mvolpe Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog SEO Social Media Rethinking

More information

The Top 10 Local Marketing Secrets

The Top 10 Local Marketing Secrets The Top 10 Local Marketing Secrets Using technology to beat your competitors Business Marketing techniques are changing rapidly, more rapidly than most business owners are able to keep up. This FREE report

More information

www.samsonmedia.net info@samsonmedia.net 973.744.6621

www.samsonmedia.net info@samsonmedia.net 973.744.6621 Websites come in all flavors and stripes, reflecting the wide variety of companies and the businesses they serve. While some sites are ecommerce sites selling products directly from the site itself, most

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

How to Create a Diverse Marketing Plan Valtimax Radio. PO Box 800509 Aventura, FL 33280 888.444.5150

How to Create a Diverse Marketing Plan Valtimax Radio. PO Box 800509 Aventura, FL 33280 888.444.5150 How to Create a Diverse Marketing Plan Valtimax Radio PO Box 800509 Aventura, FL 33280 888.444.5150 ALL RIGHTS ARE RESERVED. No part of this book may be reproduced or transmitted in any form or by any

More information

Scope Of Services At Dataflurry Prospectus

Scope Of Services At Dataflurry Prospectus ------------- Scope Of Services At Dataflurry Prospectus Prospective Client Overview Overview Of Services Offered By Dataflurry To Increase Targeted Search Engine Traffic Overview Of Methodologies Used

More information

T I G 8. www.wolfinteractive.co

T I G 8. www.wolfinteractive.co Marketing Success M A R K E T I N G 8 S U C C E S S S T E P S Marketing is a massively different prospect today and online marketing is even more so. How can your company compete in an online marketplace

More information

99 Dollar SEO Workflow Sheet. The SEO process and what to expect.

99 Dollar SEO Workflow Sheet. The SEO process and what to expect. 99 Dollar SEO Workflow Sheet The SEO process and what to expect. Now that you have signed up with 99 Dollar SEO you have taken a giant step forward in growing your business online. Here we will talk about

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

Chiropractic Marketing

Chiropractic Marketing Chiropractic Marketing I would like to get my name out there but I don t know too much about marketing, and I don t want to spend a fortune on it. Target marketing is smart marketing 95% of chiropractors

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

Digital Marketing Training Boucher - W3training School

Digital Marketing Training Boucher - W3training School We are not limited to any course content, digital marketing is so broad and it s not easy to put everything in training syllabus and brochure. We are not here to just complete the course, if you have eager

More information

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom. BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing

More information

Inbound Marketing ebook for Managed Service Providers

Inbound Marketing ebook for Managed Service Providers Inbound Marketing ebook for Managed Service Providers Guide to Leverage Inbound Marketing to Generate Leads and Grow Your Revenue! Published by: Inbound Marketing ebook for Managed Service Providers Author:

More information

5 Tips to Turn Your Website into a Marketing Machine

5 Tips to Turn Your Website into a Marketing Machine Internet Marketing Whitepaper: 5 Tips to Turn Your Website into a Marketing Machine Brought to you by www.hubspot.com Part 1: How the Internet has transformed businesses The Internet has profoundly transformed

More information

When a web site has been optimized, it has been set up so that search engines will find the site and rank it well in their organic listings 1.

When a web site has been optimized, it has been set up so that search engines will find the site and rank it well in their organic listings 1. What Is SEO? SEO stands for Search Engine Optimization. When a web site has been optimized, it has been set up so that search engines will find the site and rank it well in their organic listings 1. What

More information

1. Introduction to SEO (Search Engine Optimization)

1. Introduction to SEO (Search Engine Optimization) 1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

Search Engine Optimization (SEO) Jeff Carey

Search Engine Optimization (SEO) Jeff Carey Search Engine Optimization (SEO) Jeff Carey SEO For Small Business Who else wants more FREE traffic? For many small businesses, search engines like Google, Yahoo, and Bing account for over 70% of their

More information

Attract traffic to your website. Convert traffic into leads. Convert leads into customers

Attract traffic to your website. Convert traffic into leads. Convert leads into customers The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert

More information

Inbound Marketing 101

Inbound Marketing 101 Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What

More information

SEO & Social Search for Lead Generation. Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe

SEO & Social Search for Lead Generation. Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe SEO & Social Search for Lead Generation Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe Marketing is Changing 1950-2000 2000-2050 Outbound Marketing Outbound Marketing is Harder 800-555-1234 Annoying

More information

Warmest Regards, Josh Nelson President PlumberSEO Toll Free: 866-610- 4647 http://www.plumberseo.net Email: josh@plumberseo.net

Warmest Regards, Josh Nelson President PlumberSEO Toll Free: 866-610- 4647 http://www.plumberseo.net Email: josh@plumberseo.net Foreword Hi. This is Josh Nelson. Thank you very much for your request. I'm grateful for the opportunity to provide you with information about Search Engine Optimization (SO) and helping you choose a SEO

More information

Fill Your Sales Pipeline With Business That You Don t Have to Work For

Fill Your Sales Pipeline With Business That You Don t Have to Work For Sparta Success Systems Presents: Turn Your Website Into A Lead Generation Machine! Fill Your Sales Pipeline With Business That You Don t Have to Work For 508-243-6257 www.spartasuccess.com http://activerain.com/blogs/spartasuccess

More information

INBOUND CERTIFICATION STUDY GUIDE

INBOUND CERTIFICATION STUDY GUIDE The following guide walks through key lessons from each of the eleven certification classes. Use this guide as you prepare for your Inbound Certification test. INBOUND FUNDAMENTALS - Traditional marketing:

More information

Market Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT.

Market Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT. Market Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT. Your Market Assessment Overview Your Inbound Market Assessment and Campaign SLA Calculator is broken down into several

More information

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About

The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About The Five Biggest MISSED Internet Marketing Opportunities Most Lawyers Don't Know About Many lawyers and other professionals equate internet marketing with Search Engine Optimization (SEO). And while SEO

More information

What to do Post Google Panda

What to do Post Google Panda What to do Post Google Panda 1 Google Panda Update Panda, also known as Farmer, was an algorithm update from Google that first appeared in February 2011. This update restructured many search results and

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

A REAL PASSION FOR MARKETING

A REAL PASSION FOR MARKETING A REAL PASSION FOR MARKETING Accelerating YOUR Clients Business Growth Through Online Marketing CONTACT ww w.luv4marketing.com info@ luv4marketing.com UK - +44 (0) 1949 833014 US - +1 (702) 439 0025 INDEX

More information

HOW CONTENT MARKETING FILLS THE SALES FUNNEL

HOW CONTENT MARKETING FILLS THE SALES FUNNEL HOW CONTENT MARKETING FILLS THE SALES FUNNEL Are you driving enough prospects into your sales funnel? Are you qualifying enough prospects as sales leads? Are you converting qualified leads into customers?

More information

Online and Social Media Marketing Certificate Program. Syllabus

Online and Social Media Marketing Certificate Program. Syllabus Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI

WSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood

More information

A Set by Step Guide To Creating A Professional Houzz Page

A Set by Step Guide To Creating A Professional Houzz Page A Set by Step Guide To Creating A Professional Houzz Page This white paper is for business owners who want to increase sales using permission based, inbound marketing techniques. It will help you better

More information

GETTING FOUND. small business guide to online marketing

GETTING FOUND. small business guide to online marketing GETTING FOUND small business guide to online marketing You wake up at 6:30. Scratch that, 5:30. You grab a quick bite and are emailing by 6:00. You spend your day managing employees, helping customers,

More information

Google Lead Generation for Attorneys

Google Lead Generation for Attorneys 1 Google Lead Generation For Attorneys Leverage The Power Of AdWords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords

More information

Using Twitter for Business

Using Twitter for Business Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:

More information

Creative Dynamic Marketing

Creative Dynamic Marketing Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

Five Steps to Optimizing an ecommerce Site for Search Engines

Five Steps to Optimizing an ecommerce Site for Search Engines Five Steps to Optimizing an ecommerce Site for Search Engines A Systematic Approach to Implementing SEO on an ecommerce Website Whitepaper Written By: Tom Kuthy, Search Engine Optimization Expert, WSI

More information

Social Media Strategy:

Social Media Strategy: Social Media Strategy: The Beginners Guide to Strategy Success in 7 Steps A Simple Guide In association with: Chapter Title Contents Page Page 2 What is Social Media...3 What is a Social Media Strategy

More information

Content Introduction Start with a plan #1 Choose your search engine keyword phrases carefully

Content Introduction Start with a plan #1 Choose your search engine keyword phrases carefully Content Introduction 1 Start with a plan 2 #1 Choose your search engine keyword phrases carefully 2 Google 2 #2 Design your website to be search engine friendly around your keyword phrases 3 Search engines

More information

Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA

Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA Inbound Marketing Strategies Dahlia Benaroya Dahlia Web Designs LLC 1-888-7-DAHLIA The business world is advancing day by day, through valuable marketing and promotions. What is the procedure of this unbeaten

More information

7 Biggest Mistakes in Web Design 1

7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 1 7 Biggest Mistakes in Web Design 2 Written by Senka Pupacic This is not a free e-book! Printing out more than one copy - or distributing it electronically is prohibited

More information

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING

CONTENTS WHAT IS ONLINE MARKETING? WHY IT'S IMPORTANT HOW TO GET STARTED // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING CONTENTS WHAT IS ONLINE MARKETING? // TRADITIONAL MARKETING // TYPES OF ONLINE MARKETING // MARKETING TYPE PROS AND CONS WHY IT'S IMPORTANT // NEW BUSINESS GENERATION // CUSTOMER RELATIONSHIP DEVELOPMENT

More information

Your Name Location & Date

Your Name Location & Date Your Name Location & Date What You Will Get From Attending 1. Know EXACTLY what Internet Marketing is 2. Know why it s VITAL to your success. 3. Leave with an Action Plan 4. Have FUN! Introduction What

More information

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand

More information