HOW MARKETING PERFORMANCE MANAGEMENT IS CHANGING THE ROLE OF THE CMO

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "HOW MARKETING PERFORMANCE MANAGEMENT IS CHANGING THE ROLE OF THE CMO"

Transcription

1 THE SMART MARKETER S SECRET WEAPON HOW MARKETING PERFORMANCE MANAGEMENT IS CHANGING THE ROLE OF THE CMO

2 2 TODAY S CMO FACES NEW CHALLENGES Across industries, customers have changed the way they buy. Whether a customer is buying a new couch or an enterprise technology software, there s a lot more information available to buyers and they re doing more research. Business-tobusiness customers report getting 57 percent of the way through the decision process before their very first interaction with sales (source: CEB/Google). As a result of this shift in behavior, companies need to change the way they market and sell.

3 3 CMOs are held accountable for every dollar spent and leaders are looking for results. Executive leaders and boards want to see ROI on every marketing campaign. So marketers need to know what their teams are spending and the results to calculate ROI. As marketing becomes more complex, with more online and offline channels to wrangle, it s hard to get visibility into the bottom line. Kristine Steuart was a marketing manager at a large company, managing multimillion-dollar marketing budgets. She had a lot of tools available to track metrics such as clicks, leads and likes, but figuring out how her results tied back to budget (and what her total ROI looked like) was nearly impossible. It was difficult to get information about what she d spent on specific objectives, and getting answers from finance and IT to make forecasts took weeks. So, she set out to create a solution that went beyond spreadsheets a budgeting, planning and analysis tool that was visual, friendly and fast. Steuart needed a way to understand the I the actual investments and dollars spent in ROI before she could analyze the R, her results. She knew there had to be a better way. So she and her twin sister, Katherine Berry, a web designer, built Allocadia. Their goal: solve the problems they d experienced as modern marketers and start developing a new Marketing Performance Management movement. They launched Allocadia in 2010, and since then, Kristine and the growing Allocadia team have found a tribe of marketing futurists smart, revenue-driven marketers who are all looking for ways to solve similar business challenges. allocadia.com

4 4 CMOS NEED TO GO TO THE BOARDROOM UNDERSTANDING THEIR INVESTMENTS AND THEIR RETURN. MARKETING PERFORMANCE MANAGEMENT PROVIDES THE DATA-DRIVEN VIEW OF MARKETING THAT CMOS NEED TO ANSWER BUSINESS QUESTIONS.

5 5 WHAT IS MARKETING PERFORMANCE MANAGEMENT? Before we look at examples of how Marketing Performance Management is helping marketers track and tell stories about ROI, let s define Marketing Performance Management. No serious organization would expect to manage their sales pipelines from spreadsheets. Sales uses sophisticated CRMs to track prospects, opportunities and customers. Finance has its equivalent in the ERP. Human resources uses similar tools to track job candidates and employee performance. But until recently, almost all of the software designed for marketers was customer-facing. Marketers were tracking budgets, spends, campaigns and outcomes often across several regions around the world in spreadsheets. Marketing Performance Management uses a comprehensive tool to pull together data from customer-focused software (lead-gen systems, marketing automation software and social media tools) with internal systems like financial programs. CMOs need to go to the boardroom understanding their investments and their return. Marketing Performance Management provides the data-driven view of marketing that CMOs need to answer business questions. Marketing Performance Management saves time and money. With all of the data in one place, marketing teams can save weeks of personnel hours otherwise spent tracking, aggregating and reconciling numbers. In the last decade, we have seen exponential growth of technologies that help marketers do their jobs, such as marketing automation, social media management and online marketing management, Steuart explains. These tools have been instrumental in helping marketing execute, automate and do more, and they have become the centerpiece of many marketing technology systems. Recently, however, we are seeing a new trend emerging in marketing technology, as CMOs choose their Marketing Performance Management system first and make budgeting, planning and ROI, the centerpiece of their technology ecosystem. We see more CMOs getting a handle on operational data first and then growing their data strategy from there. allocadia.com

6 6 WHY YOU NEED MPM FOR BUDGETING, PLANNING AND ANALYTICS. THERE ARE 3 PRIMARY ELEMENTS THAT POWER MPM BUDGET PLANNING PERFORMANCE ANALYTICS

7 7 BUDGETING THE CHALLENGE Budget data is in multiple spreadsheets or locked in the ERP. THE MPM SOLUTION The old way to create an annual marketing budget was to look at the previous year s budget and tweak the numbers. With MPM, CMOs and everyone else on the marketing team can make smarter budgeting decisions. Marketers can build budgets based on strategic priorities, with every spend tied back to bigpicture strategic objectives and every number tied to the ERP. Juniper Networks has a marketing team of more than 200 people spread across the world. Juniper implemented Allocadia s Marketing Performance Management solution to streamline their team s budgeting. The results: Now 100 percent of the marketing team s spend is aligned to specific business objectives. Marketing spend has stayed within 1 percent of budget every quarter since they started using Allocadia. Meanwhile, the team has the flexibility to make changes to the budget and reallocate based on evolutions in the market and their business needs. budgets in a massive Excel document. There was no real-time budget transparency and, at the end of the quarter, they were often over or under budget by thousands of dollars. The Trimble team implemented Allocadia s marketing budgeting software and quickly noticed impressive results. They clearly saw areas of duplicate spending that previously went unnoticed; their quarterly spend has stayed within 2-3 percent of budget since implementing the software; and the quarter-end budget reconciliation, which used to take up to seven days, is essentially eliminated. Jarrod Krug, marketing communications manager of building construction at Trimble, sums up his experience using Marketing Performance Management this way: This tool quickly became a necessity. It was extremely intuitive. It just became one of the ways we do business. To be honest, if they took it away, I d cry. IT S HELPING PEOPLE MAKE DECISIONS. GPS provider Trimble experienced similar budgeting pains. The marketing team created and managed allocadia.com

8 8 PLANNING THE CHALLENGE Plan data isn t captured anywhere. What are the corporate objectives? How do they tie to specific product and regional marketing? How is marketing going to invest its budget? THE MPM SOLUTION When you start to record and capture information about your marketing plan in the same tool where you track budget and actual spend, all of your data starts to make sense in context. With Marketing Performance Management, marketers can track planned spend for each region, team, program, brand and functional unit. Marketers can understand and report on how budgets are being strategically allocated throughout the organization. Allocadia customer VMWare found that using a centralized budgeting and planning tool helped the company find alignment. Chethan Chandra, a senior manager of business operations at VMWare, says Allocadia built visibility and trust within the company s large and geographically distributed marketing teams. When the VMWare team started its 2014 planning, Allocadia helped bridge marketing and finance, since all of the data they needed was in one place, and all of the marketing teams (VMWare s Product, Field and Global teams) were reporting spend and plan in one tool. It s helping people make decisions, Chandra says. MARKETING PERFORMANCE MANAGEMENT S TRUE POWER IS IN USING INFORMATION ON INVESTMENTS AND RESULTS TO MAKE REAL-TIME, INFORMED DECISIONS ABOUT HOW TO USE MARKETING DOLLARS FOR MAXIMUM ROI.

9 9 PERFORMANCE ANALYTICS THE CHALLENGE Marketing ROI data is captured in multiple campaign systems, including the CRM, marketing automation software and social tools. THE MPM SOLUTION Using Marketing Performance Management to improve budgeting and planning can be transformative. But, the real business changes happen when organizations use the data they ve aggregated to make big-picture decisions and what s working and how they can make changes. Marketing Performance Management s true power is in using information on investments and results to make real-time, informed decisions about how to use marketing dollars for maximum ROI. BUSINESSES ARE TRYING TO MAKE MARKETING AS ACCOUNTABLE AND FORECASTABLE AS THE SALES DEPARTMENT. MARKETERS HAVE TO GET MORE SCIENTIFIC. Juniper uses the easy-to-access data from Marketing Performance Management to improve their reporting and analytics. Inside the marketing team, Allocadia helps plan, forecast and measure global marketing activities. Then, the team pulls information from Allocadia to report to senior executives on strategy and progress. allocadia.com

10 10 HOW MPM WILL TRANSFORM MARKETING DEPARTMENTS With widespread adoption of marketing automation, business leaders expect marketing reporting at a more granular level, with a focus on ROI says CRM Technologies CEO and Allocadia partner Andrew Freeman. CRM Technologies helps companies maximize their marketing data to make better decisions. Businesses are trying to make marketing as accountable and forecastable as the sales department. Marketers have to get more scientific. He saw a gap in the reporting and budgeting market before Allocadia. Allocadia is closing the loop and helping marketers tie their performance directly to sales.

11 11 WHAT S NEXT? LEARN MORE. Read the Allocadia Blog to learn how smart marketers are improving their budgeting and planning and accurately tracking ROI with Marketing Performance Management. VISIT THE allocadia.com

Your Complete CRM Handbook

Your Complete CRM Handbook Your Complete CRM Handbook Introduction Introduction Chapter 1: Signs You REALLY Need a CRM Chapter 2: How CRM Improves Productivity Chapter 3: How to Craft a CRM Strategy Chapter 4: Maximizing Your CRM

More information

YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM

YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM Introduction WHAT IS CRM? CRM is much more than a buzzy acronym that s been tossed around the business and sales world for

More information

Most Common. Marketing Budget Pitfalls. Avoiding the Mouse Trap

Most Common. Marketing Budget Pitfalls. Avoiding the Mouse Trap Most Common Marketing Budget Pitfalls Avoiding the Mouse Trap Regardless of industry, marketers across organizations from those in PR and marketing communications, to those in marketing operations struggle

More information

Five Strategies for Increasing the ROI of Marketing Events

Five Strategies for Increasing the ROI of Marketing Events Five Strategies for Increasing the ROI of Marketing Events Introduction Why Hold Marketing Events? Events, especially marketing events, are a critical tool in any marketer s playbook. According to Forrester

More information

Marketing Automation User; 2010 marketing review notes and 2011 plans

Marketing Automation User; 2010 marketing review notes and 2011 plans Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the

More information

WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD. Create and deploy IT solutions for business

WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD. Create and deploy IT solutions for business WHITE PAPER MULTI-CHANNEL CAMPAIGNS IN A CONNECTED WORLD White paper - Multi-Channel Campaigns in a Connected World - Prodware 1 Create and deploy IT solutions for business Navigating Multi-channel Marketing

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

DIALSOURCE. Sales Acceleration Software

DIALSOURCE. Sales Acceleration Software DIALSOURCE Sales Acceleration Software CASE STUDY UNDERGROUND ELEPHANT Accelerating demand generation and streamlining sales for the insurance marketplace Underground Elephant is a rapidly growing technology

More information

Software Industry KPIs that Matter

Software Industry KPIs that Matter Software Companies Run Better on NetSuite. Software Industry KPIs that Matter Sponsored by Improved Results from Businesses Like Yours Business Visibility 360 o Visibility & Actionable Insight Increased

More information

The Beginner s Guide to CRM

The Beginner s Guide to CRM The Beginner s Guide to CRM Customer relationship management can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated

More information

Case Study: Closing The Loop

Case Study: Closing The Loop Case Study: Closing The Loop Connect digital marketing data and offline sales data to get true ROI with this cost-effective approach to Customer Intelligence. As digital marketing techniques and technologies

More information

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6

The B2B Marketing Landscape...2. Why Marketing Automation?...3. Maximize ROI...4. Drive Sales & Accelerate the Funnel...6 Table of Contents Interested in what marketing automation can do for your marketing and sales teams? Peruse through our CMO Toolkit to get information about the marketing automation capabilities that you

More information

The Essential CMO Guide to an Agile B2B Marketing Plan

The Essential CMO Guide to an Agile B2B Marketing Plan The Essential CMO Guide to an Agile B2B Marketing Plan Executive Brief 7600 N. Capital of Texas Hwy Bldg C, Ste 250, Austin, TX 78731 877.402.9199 Fax: 512.652.2558 Executive Brief The Essential CMO Guide

More information

Elevate Customer Experience and Engagement in the New Digital World

Elevate Customer Experience and Engagement in the New Digital World Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,

More information

COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER

COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER For many B2B organizations, building a demand center is a no-brainer. Learn how to ensure you re successful by avoiding

More information

MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool.

MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool. MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO Everything you need to know to create the ultimate sales and marketing tool. Table of Contents Introduction...3 Chapter 1: What Is Marketing Automation?...4

More information

The Ultimate Guide to Content Marketing ROI. 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com

The Ultimate Guide to Content Marketing ROI. 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com The Ultimate Guide to Content Marketing ROI 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com Uniting a Brand's Left and Right Brain Content marketing is a discipline where art meets science.

More information

4How Marketing Leaders Can Take Control of Data for Better

4How Marketing Leaders Can Take Control of Data for Better Steps to Achieve Better Marketing Results 4How Marketing Leaders Can Take Control of Data for Better Marketing Performance and Customer Interactions As a marketing leader, you rely heavily on data to inform

More information

Getting Started With Marketing Measurement

Getting Started With Marketing Measurement Introduction To Integrated Marketing: Getting Started With Marketing Measurement The B2B marketing world has changed a lot over the past decade. One especially important new trend is the growing emphasis

More information

Executive Brief. The changing business landscape. Mobility impact on B2B Decision making

Executive Brief. The changing business landscape. Mobility impact on B2B Decision making FieldSalesPro 1 Executive Brief The changing business landscape The market dynamics are changing and world has now become smaller and inter-connected place. Disruptive technological innovations have transformed

More information

Marketing Dashboards & Causal Modeling

Marketing Dashboards & Causal Modeling Marketing Dashboards & Causal Modeling 1105 Burlingame Avenue Burlingame CA 94010 650.685.4400 main 650.685.4401 fax www.firewhite.com 2004. This presentation and all derivative works are copyrighted to

More information

A Business Owner s Guide to: Lead Nurturing

A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing A Business Owner s Guide to: Lead Nurturing Did you know that when people visit your website, 95% of them are merely conducting research? In fact, only 5% of

More information

Align Sales and Marketing to Increase Sales

Align Sales and Marketing to Increase Sales Align Sales and Marketing to Increase Sales Using an integrated marketing platform makes the lifecycle of the customer experience visible and measurable, allowing sales and marketing to share real-time

More information

Targeting. 5 Tenets. of Modern Marketing

Targeting. 5 Tenets. of Modern Marketing 5 Tenets of Modern Marketing Targeting The foundation of any effective Modern Marketing effort is to ensure you have a clear and accurate picture of your potential customers. Without the proper strategies

More information

YOUR COMPLETE CRM HANDBOOK

YOUR COMPLETE CRM HANDBOOK HIGHER EDUCATION: YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM Introduction WHAT IS CRM? CRM is much more than a buzzy acronym that s been tossed around the business and

More information

Customer Activation. Marketing with a Measurable Purpose

Customer Activation. Marketing with a Measurable Purpose Customer Activation Marketing with a Measurable Purpose INTRODUCTION As a marketing leader, you need to think about the lifecycle that each of your customers progresses through from potential customer

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.

More information

Social Media Measuring Your Efforts 03. Step One Align Your Objectives 04. Step Two Measure Reach and Share of Conversation 05

Social Media Measuring Your Efforts 03. Step One Align Your Objectives 04. Step Two Measure Reach and Share of Conversation 05 Social Media Measuring Your Efforts 03 Step One Align Your Objectives 04 Step Two Measure Reach and Share of Conversation 05 Step Three Measure Conversions and Sales 08 Step Four Track and Measure Your

More information

YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO GET YOUR NONPROFIT STARTED WITH CRM

YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO GET YOUR NONPROFIT STARTED WITH CRM YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO GET YOUR NONPROFIT STARTED WITH CRM Introduction WHAT IS CRM? CRM is much more than a buzzy acronym that s been tossed around the business and sales world

More information

AMA Marketing Effectiveness Online Seminar Series. Bob Wallach American Marketing Association

AMA Marketing Effectiveness Online Seminar Series. Bob Wallach American Marketing Association AMA Marketing Effectiveness Online Seminar Series Bob Wallach American Marketing Association A wealth of information is available for marketing professionals at www.marketingpower.com The #1 marketing

More information

Transforming Customer Data into Customer Journeys. Using Sales Cloud and Marketing Cloud to Personalize Every Interaction

Transforming Customer Data into Customer Journeys. Using Sales Cloud and Marketing Cloud to Personalize Every Interaction Transforming Customer Data into Customer Journeys Using Sales Cloud and Marketing Cloud to Personalize Every Interaction Table of Contents Enable the Single View of the Customer 4 Facilitate Customer Journeys

More information

Get on the Fast Track with RSS-Driven Automation.

Get on the Fast Track with RSS-Driven Automation. Get on the Fast Track with RSS-Driven Automation. Streamline your content delivery program through RSS, email, and social media. Maximize reach, increase engagement, build customer trust and, ultimately

More information

Unleash Your Sales and Marketing Talent

Unleash Your Sales and Marketing Talent Unleash Your Sales and Marketing Talent Save Time and Reduce the Cost of Sale with a Data-Driven Approach to Service Renewals WHITE PAPER Services Made Simple Copyright 2014 by MaintenanceNet, Inc. All

More information

An Executive View of CRM

An Executive View of CRM n Executive View of CRM Executives in an organization are tasked daily with making decisions to drive the business. Those decisions range from product direction, investment opportunities and sales to investor

More information

Agenda Overview for Multichannel Marketing, 2013

Agenda Overview for Multichannel Marketing, 2013 G00245870 Agenda Overview for Multichannel Marketing, 2013 Published: 3 January 2013 Analyst(s): Jennifer S. Beck, Adam Sarner Consumers are in the driver's seat, with high expectations for multichannel

More information

The Future of Recruiting: The Ultimate Guide to Sales and Recruiting Software

The Future of Recruiting: The Ultimate Guide to Sales and Recruiting Software The Future of Recruiting: The Ultimate Guide to Sales and Recruiting Software Index Recruitment Software: Helping You Find the Purple Squirrel Tools for Individuals Tools for Companies Sales Software:

More information

5 Ways Marketing Automation Provides Job Security for Marketers

5 Ways Marketing Automation Provides Job Security for Marketers Marketers About This White Paper Expectations for business-to-business ( B2B ) organizations to measure return on marketing investments and to justify marketing decisions have never been greater. New marketing

More information

Advertising Automation SOFTWARE OVERVIEW

Advertising Automation SOFTWARE OVERVIEW Advertising Automation SOFTWARE OVERVIEW Nanigans powers the world s most successful in-house advertising teams. Automate your customer acquisition and remarketing campaigns using Nanigans, with programmatic

More information

White paper. Integrated Marketing Management

White paper. Integrated Marketing Management White paper Integrated Marketing Management The Top 3 Advantages Driving Digital Marketing Automation Has the increase in digital channels caused your marketing operations processes to multiply and deliver

More information

7 Signs You Need Advanced Analytics for Salesforce.com (or any CRM)

7 Signs You Need Advanced Analytics for Salesforce.com (or any CRM) 7 Signs You Need Advanced Analytics for Salesforce.com (or any CRM) and Why They Matter Executive Summary 2 Sure, customer relationship management (CRM) applications provide reports and dashboards. But

More information

Scoring Sales and Stretching Marketing Dollars SECRETS OF WEB-BASED SALES AND MARKETING MANAGEMENT REVEALED

Scoring Sales and Stretching Marketing Dollars SECRETS OF WEB-BASED SALES AND MARKETING MANAGEMENT REVEALED Scoring Sales and Stretching Marketing Dollars SECRETS OF WEB-BASED SALES AND MARKETING MANAGEMENT REVEALED Meeting Today s Challenges Head-On In today s fast-paced business environment, companies are

More information

A Quicker, Simpler Path to Lead Management ROI

A Quicker, Simpler Path to Lead Management ROI A Quicker, Simpler Path to Lead Management ROI A Step by Step Guide Lisa Cramer Co-Founder & President LeadLife Solutions lcramer@leadlife.com 770.670.6702 Because marketers are time, budget and resource-constrained,

More information

The Top FIVE Metrics. For Revenue Generation Marketers

The Top FIVE Metrics. For Revenue Generation Marketers The Top FIVE Metrics For Revenue Generation Marketers Introduction It s an old cliché but true: you manage what you measure. One implication is that when a business changes, measures should change as well.

More information

Digital.ru. Success Story

Digital.ru. Success Story Digital.ru Success Story CONTENTS BACKGROUND CHALLENGE SOLUTION IMPLEMENTATION OUTCOMES 3 3 4 5 8 Russian Retail Giant Digital.ru Implements BPMonline Loyalty System to Transform Sales and Marketing Strategy

More information

Setting smar ter sales per formance management goals

Setting smar ter sales per formance management goals IBM Software Business Analytics Sales performance management Setting smar ter sales per formance management goals Use dedicated SPM solutions with analytics capabilities to improve sales performance 2

More information

Rethinking Recovery: Using Data and Technology to Tackle Customer Returns and Overstock

Rethinking Recovery: Using Data and Technology to Tackle Customer Returns and Overstock G LOBAL SCM Rethinking Recovery: Using Data and Technology to Tackle Customer Returns and Overstock BY HOWARD ROSENBERG ON JUL 7, 2015 Retailers and manufacturers liquidate more than 95 percent of customer

More information

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA : HOW TO UNLOCK THE VALUE OF YOUR CRM DATA Kynetix Technology Group Introduction People who remember using a Rolodex to keep track of their clients consigned this little piece of history to the back of

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

Analytics For Everyone - Even You

Analytics For Everyone - Even You White Paper Analytics For Everyone - Even You Abstract Analytics have matured considerably in recent years, to the point that business intelligence tools are now widely accessible outside the boardroom

More information

CRM Buyer s Guide. Volume III: How Can I Get the Most from My Chosen CRM Solution?

CRM Buyer s Guide. Volume III: How Can I Get the Most from My Chosen CRM Solution? CRM Buyer s Guide Volume III: How Can I Get the Most from My Chosen CRM Table of Contents Steps to CRM Success... 1 Step 1: It s all About the Customer... 1 Step 2: Build a Business Case... 2 Step 3: End

More information

The Four Components of HCL s Business Planning Accelerator for Insurance

The Four Components of HCL s Business Planning Accelerator for Insurance The Problem In today s dynamic insurance industry, business planning is no longer just an operational necessity; it is a competitive differentiator. It needs to be fast, it needs to be accurate and it

More information

Sun Bear Marketing Automation Software

Sun Bear Marketing Automation Software Sun Bear Marketing Automation Software Provide your marketing and sales groups with a single, integrated, web based platform that allows them to easily automate and manage marketing database, campaign,

More information

70% Closing the Sales Execution Gap. of Corporate Initiatives FAIL

70% Closing the Sales Execution Gap. of Corporate Initiatives FAIL Sell Like a Pro 70% of Corporate Initiatives FAIL Closing the Sales Execution Gap Profitable growth. It s the ultimate goal of any business. But seventy percent of key growth initiatives fail because there

More information

Higher Education Enrollment Marketing

Higher Education Enrollment Marketing Higher Education Enrollment Marketing THE IMPACT OF LEAD SCORING: A Calculated Approach to Improve Efficiency sparkroom.com Summary In the highly competitive world of higher education enrollment marketing,

More information

Frequently Asked Questions About Marketing Automation

Frequently Asked Questions About Marketing Automation Frequently Asked Questions About Marketing Automation What Is Marketing Automation And Demand Generation? Marketing automation software enables you to automate the internal and external processes of target

More information

LEAD GENERATION METRICS

LEAD GENERATION METRICS METRICS PLANNING In the age of the self-educated buyer, marketing is in a unique position to reinvent itself as a core part of a company s revenue engine. As the function that owns the relationship with

More information

9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED.

9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED. 9 Principles of Killer Dashboards SELL. SERVICE. MARKET. SUCCEED. The information provided in this e-book is strictly for the convenience of our customers and is for general informational purposes only.

More information

The Cost of Not Nurturing Leads

The Cost of Not Nurturing Leads The Cost of Not The legacy you are stuck in and the steps essential to change it. Lisa Cramer Co-Founder & President LeadLife Solutions lcramer@leadlife.com 770.670.6702 It s a challenging time more so

More information

Extension of ERP for marketing: internal system + external communication Microsoft AX Dynamics. Prof.dr. Dalia Krikščiūnienė

Extension of ERP for marketing: internal system + external communication Microsoft AX Dynamics. Prof.dr. Dalia Krikščiūnienė Extension of ERP for marketing: internal system + external communication Microsoft AX Dynamics Prof.dr. Dalia Krikščiūnienė Microsoft AX Dynamics- marketing module ERP in cloud Industry trends for ERP

More information

Efficiency, alignment, and insight: Using technology to drive manufacturing improvements

Efficiency, alignment, and insight: Using technology to drive manufacturing improvements Efficiency, alignment, and insight: Using technology to drive manufacturing improvements 1 Regardless of specialty or size, manufacturing companies share common goals: grow business, control costs, and

More information

The Key to Relentless Marketing...

The Key to Relentless Marketing... WHITE PAPER The Key to Relentless Marketing... Anticipate, Automate, Syndicate WHITE PAPER 1 Table of Contents Executive Summary 1 The Business Challenge: Effective Marketing in an Increasingly 1 Complex

More information

Table of Contents. Introduction 3. Why You Need a Customer Relationship Management (CRM) System 4. The Sales and Marketing Funnel 8

Table of Contents. Introduction 3. Why You Need a Customer Relationship Management (CRM) System 4. The Sales and Marketing Funnel 8 Table of Contents Introduction 3 Why You Need a Customer Relationship Management (CRM) System 4 Key benefits of CRM systems 4ting Sales Processes via Email 6 Why email? 6 Sales email cycles 7 The Sales

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

HOW A CRM SOLUTION HELPS SMALL BUSINESSES

HOW A CRM SOLUTION HELPS SMALL BUSINESSES Book 3 of 4 HOW A CRM SOLUTION HELPS SMALL BUSINESSES PART OF THE CRM SUCCESS SERIES Introduction LEARNING ABOUT CRM Technology has changed the game for small businesses. Where department size was once

More information

TRENDS & TIPS. Facebook Advertising in Q2 2014. Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend SOCIAL

TRENDS & TIPS. Facebook Advertising in Q2 2014. Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend SOCIAL 1 TRENDS & TIPS Facebook Advertising in Q2 214 Socialbakers Quarterly Ads Benchmark Reveals News Feed Ads Dominate CTRs and Share of Spend # SOCIAL MEDIA LIKE # SHARE 2 1. Introduction Facebook advertising

More information

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals

5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals 5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey

More information

Aligning Sales and Marketing with Oracle CRM On Demand and Oracle Eloqua CON9420

Aligning Sales and Marketing with Oracle CRM On Demand and Oracle Eloqua CON9420 Aligning Sales and Marketing with Oracle CRM On Demand and Oracle Eloqua CON9420 Christopher Campbell, Senior Product Manager Caryn Reddick, Senior Director, Product Management Oracle Marketing Cloud October

More information

The Power of Installed-Base Intelligence: Using Quality Data and Meaningful Analysis to Drive Service Revenue WHITE PAPER

The Power of Installed-Base Intelligence: Using Quality Data and Meaningful Analysis to Drive Service Revenue WHITE PAPER The Power of Installed-Base Intelligence: Using Quality Data and Meaningful Analysis to Drive Service Revenue WHITE PAPER The Power of Installed-Base Intelligence: Using Quality Data and Meaningful Analysis

More information

WHITE PAPER. 7 Signs You Need Advanced Analytics for Salesforce.com (or any CRM)

WHITE PAPER. 7 Signs You Need Advanced Analytics for Salesforce.com (or any CRM) 7 Signs You Need Advanced Analytics for Salesforce.com (or any CRM) Table of Contents Introduction....3 1. You Export Data into Excel Spreadsheets and Distribute Them to Executives... 3 2. Your Sales Reporting

More information

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @ 5 STEPS to INCREASE WEBSITE LEADS An Introduction to Inbound Marketing a product of the minds @ Five Steps to Increase Website Leads Introduction Inbound Marketing isn t a fad - it s a proven strategy.

More information

Amp up your Business with Marketing Automation A Success Kit

Amp up your Business with Marketing Automation A Success Kit Amp up your Business with Marketing Automation A Success Kit PE R O F R M A N C E P R O D UC T I V I TY P R O $ F IT A B IL I TY Define P ros pec t P ro fi les Def ine P rospe ct P rof iles Manage M u

More information

Agenda Overview for Multichannel Marketing, 2015

Agenda Overview for Multichannel Marketing, 2015 G00271717 Agenda Overview for Multichannel Marketing, 2015 Published: 19 December 2014 Analyst(s): Adam Sarner, Jennifer S. Beck Multichannel marketing is where content and context meet and where brand

More information

Better Sales Leads and Conversion Rates in a 360-Degree World

Better Sales Leads and Conversion Rates in a 360-Degree World Growth Services Selling Power: Better Sales Leads and Conversion Rates in a 360-Degree World Better Sales Leads and Conversion Rates in a 360-Degree World THE LEADERSHIP CHALLENGE: A WEALTH OF DATA Today,

More information

Grow Sales Faster with Sales Cloud. Richard Doyle Senior Alliances Manger rdoyle@salesforce.com

Grow Sales Faster with Sales Cloud. Richard Doyle Senior Alliances Manger rdoyle@salesforce.com Grow Sales Faster with Sales Cloud Richard Doyle Senior Alliances Manger rdoyle@salesforce.com Connect With Your Customers in a Whole New Way Cloud LTE Mobile Server Mainframe SNA Terminal LAN // WAN Client

More information

What Marketing Analytics Means for B2B Marketers

What Marketing Analytics Means for B2B Marketers ON24 RESEARCH What Marketing Analytics Means for B2B Marketers Executive Summary The research conducted by ON24 and Redshift Research demonstrates how B2B marketers are: LEVERAGING MARKETING ANALYTICS

More information

HOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you...

HOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... HOW TO Sell Marketing to Executives Automation You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... 1 making inroads with the corner office

More information

Applying Social Media Measurement to the Sales Funnel

Applying Social Media Measurement to the Sales Funnel 02 Sales By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard Review of Core Measurement Philosophies As we learned in the first section of this document,

More information

report in association with: The State of B2B

report in association with: The State of B2B 2012 report in association with: The State of B2B Lead Generation: 2012 Results WHAT S INSIDE Introduction & Methodology pg 03 Lead Sources & Volumes pg 11 Who s Using CRM pg 04 Lead Response Times, Volumes

More information

PROVIDING A RICH CUSTOMER EXPERIENCE IN THE B2B WORLD

PROVIDING A RICH CUSTOMER EXPERIENCE IN THE B2B WORLD PROVIDING A RICH CUSTOMER EXPERIENCE IN THE B2B WORLD THE B2B PARADIGM HAS CHANGED B2B 2.0! Over the years, the B2C ecommerce space has been at the forefront of providing consumer-friendly functionality.

More information

Data, Analytics & Metrics: 7 Trends That Will Shape Marketing - and Business

Data, Analytics & Metrics: 7 Trends That Will Shape Marketing - and Business Data, Analytics & Metrics: 7 Trends That Will Shape Marketing - and Business By David Head, Marketshare Marketers have been using tools to collect data and make sense of it for decades, but in the last

More information

Measuring How. with Your Brand: Brand Engagement Monitor. A Database Marketing Agency

Measuring How. with Your Brand: Brand Engagement Monitor. A Database Marketing Agency Measuring How Consumers Interact with Your Brand: Brand Engagement Monitor M er kl e Tho u g ht L eader s hip S e r i e s A Database Marketing Agency Executive Summary: Marketers face a challenging new

More information

Realize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth

Realize Campaign Performance with Call Tracking. One Way Marketing Agencies Prove Their Worth Realize Campaign Performance with Call Tracking One Way Marketing Agencies Prove Their Worth 73 Billion for 2018 BY THE NUMBERS BY THE NUMBERS Projected calls BY THE NUMBERS Introduction intro Marketing

More information

Better Insurance Lead Gen Without the Form:

Better Insurance Lead Gen Without the Form: Better Insurance Lead Gen Without the Form: Why the Insurance Industry is Turning to Call Marketing Automation June 2013 www.ringrevenue.com THE BIG CHALLENGE: HIGH QUALITY LEADS Online lead generation

More information

The CMO s Guide to Data-Driven Marketing. Smart Market: Vol. II Data-Driven Marketing, Demystified. With Support from

The CMO s Guide to Data-Driven Marketing. Smart Market: Vol. II Data-Driven Marketing, Demystified. With Support from The CMO s Guide to Data-Driven Marketing Smart Market: Vol. II Data-Driven Marketing, Demystified With Support from WELCOME TO THE NEW MARKETING Data is changing the very essence of marketing. Gone are

More information

Drive growth. See results. Performance Marketing Services Overview

Drive growth. See results. Performance Marketing Services Overview Drive growth. See results. Performance Marketing Services Overview Channel agnostic portfolio management designed with your goals in mind. Channels don t matter to the customer; they engage with brands

More information

Customer Timeline - New in Summer 2012. Web Lead Capture - New in Summer 2012. Built-In Dashboards - New in Summer 2012

Customer Timeline - New in Summer 2012. Web Lead Capture - New in Summer 2012. Built-In Dashboards - New in Summer 2012 What s New Maximizer CRM 12 Features New Mobile Access User Interface Enhanced Mobile Access Appointment Management Enhanced Web Access User Interface Improved Web Access Speed & Navigation LinkedIn Integration

More information

MOBILE SALES ENABLEMENT FOR MARKETING AT A GLANCE

MOBILE SALES ENABLEMENT FOR MARKETING AT A GLANCE MOBILE SALES ENABLEMENT FOR MARKETING AT A GLANCE Marketers face many challenges while striving to build brand equity, drive qualified sales leads, and prove a strong return on investment. In a rapidly

More information

ANALYTICS PAYS BACK $13.01 FOR EVERY DOLLAR SPENT

ANALYTICS PAYS BACK $13.01 FOR EVERY DOLLAR SPENT RESEARCH NOTE September 2014 ANALYTICS PAYS BACK $13.01 FOR EVERY DOLLAR SPENT THE BOTTOM LINE Organizations are continuing to make investments in analytics to meet the growing demands of the user community

More information

Customer Relationship Management

Customer Relationship Management IBM Global Business Services CRM Customer Relationship Management Solutions from IBM Global Business Services Do you really know your customers? How do they like to interact with you? How do they use your

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

ENGAGEMENT. Special Report ACCELERATION. Cool Tools & Wrap-Up Report INTELLIGENCE ANALYTICS WATCH LIST

ENGAGEMENT. Special Report ACCELERATION. Cool Tools & Wrap-Up Report INTELLIGENCE ANALYTICS WATCH LIST ENGAGEMENT Special Report ACCELERATION Cool Tools & Wrap-Up Report INTELLIGENCE ANALYTICS WATCH LIST Dreamforce 2014 Cool Tools & Wrap-up Report Special Report Salesforce s big news at this year s Dreamforce

More information

DSM Expands Sales with CRM Tool, While Saving One Day a Week Per Sales Executive

DSM Expands Sales with CRM Tool, While Saving One Day a Week Per Sales Executive Microsoft Dynamics Customer Solution Case Study Expands Sales with CRM Tool, While Saving One Day a Week Per Sales Executive Overview Country or Region: The Netherlands Industry: Life sciences Customer

More information

Engagement: Measuring the Impact of Social Media

Engagement: Measuring the Impact of Social Media Engagement: Measuring the Impact of Social Media Laura Ramos Vice President, Principal Analyst Forrester Research June 3, 2009 Social media will change how marketing engages with customers and demonstrates

More information

TOP 10. Features Small and Medium Businesses

TOP 10. Features Small and Medium Businesses Introduction Once thought of as only relevant for enterprises, CRM technology is increasingly being used by small and medium businesses across industries. Even the smallest organizations recognize the

More information

Marketing Automation with Microsoft Dynamics

Marketing Automation with Microsoft Dynamics Marketing Automation with Microsoft Dynamics Deliver impactful marketing campaigns and consistent communications with Microsoft Dynamics CRM for Marketing Provide marketing professionals with robust data

More information

Shrink Buy Cycles With Lead Nurturing & Contagious Content. Use Twitter Hashtag #LLwebinar

Shrink Buy Cycles With Lead Nurturing & Contagious Content. Use Twitter Hashtag #LLwebinar Shrink Buy Cycles With Lead Nurturing & Contagious Content Use Twitter Hashtag #LLwebinar Presenters Lisa Cramer President & Co-founder, Leadlife Solutions Recognized in the top ten of SLMA s 50 Most Influential

More information

Intelligent call tracking ties it all together. Call Tracking Simplified

Intelligent call tracking ties it all together. Call Tracking Simplified Intelligent call tracking ties it all together Call Tracking Simplified Research indicates that an astounding 63 percent of people complete their purchase offline following their search activity. (ComScore

More information

Three powerful analytics use cases for Customer Link. How linked data powers smarter analytics and better predictive models

Three powerful analytics use cases for Customer Link. How linked data powers smarter analytics and better predictive models Three powerful analytics use cases for Customer Link 1 How linked data powers smarter analytics and better predictive models 0123 4567 8901 2345 The power of linked data When it comes to adopting new tech

More information

MEASUREMENT IN FIRM MARKETING

MEASUREMENT IN FIRM MARKETING MEASUREMENT IN FIRM MARKETING 12 STRATEGIES / THE JOURNAL OF LEGAL MARKETING JANUARY / FEBRUARY 2015 FOUR CMOs EXPLAIN THE IMPORTANCE OF MEASURING AND TRACKING MARKETING ACTIVITIES TO DETERMINE AND PROVE

More information

WTM IT Limited http://wtmit.com. WTM SalesGrow CRM Grow your Sales & Business An Essential CRM Solution delivery quickly and affordably

WTM IT Limited http://wtmit.com. WTM SalesGrow CRM Grow your Sales & Business An Essential CRM Solution delivery quickly and affordably WTM SalesGrow CRM Grow your Sales & Business An Essential CRM Solution delivery quickly and affordably SalesGrow CRM WTM SalesGrow CRM helps organizations differentiate their businesses to achieve maximum

More information